Complete Digital Products Operations Guide (Advanced Tutorial)

Summary

本视频提供了全面的数字产品运营指南，涵盖从工具选择、团队建设到内容营销等各个方面。主讲人Brett Foley分享了自己如何将内容代理机构扩展至月入7万美元，并介绍了如何通过合理分配任务、利用自动化工具和建立内容循环系统来提高效率和收益。视频还强调了避免成为自己业务中的“员工”，而是成为创意总监，专注于高回报任务的重要性。

Takeaways

• 📈 视频内容涵盖了数字产品运营的全面知识，包括工具选择、团队构建和管理等关键要素。
• 🚀 创办人可以通过学习这些知识，避免在数字产品业务中成为‘雇员’，而是成为‘创意总监’。
• 🛠️ 创办人需要了解如何与承包商合作，即使他们自己不擅长运营，也能通过基本的电商技能管理小团队。
• 🔍 大多数所谓的‘solo preneur’实际上是谎言，因为成功的数字产品业务往往需要团队合作。
• 🤔 创办人应该专注于‘少即是多’，即通过减少日常工作量，提高工作影响力和效率。
• 📊 创办人应根据业务发展阶段来决定何时招聘团队成员，例如月收入达到1万到2万美元时开始发展团队。
• 🛒 创办人需要避免陷入‘雇员区’，通过制定标准操作程序（SOPs）、关键绩效指标（KPIs）和团队生态系统来有效管理团队。
• 📝 创办人应定期创建和更新标准操作程序（SOPs），以确保团队成员明确了解自己的职责和期望。
• 📈 通过设置关键绩效指标（KPIs），创办人可以为团队成员设定明确的期望和目标，以推动业务增长。
• 🔄 创办人应利用团队生态系统，使团队成员能够协同工作，共同推进项目和想法的实施。
• 🛳️ 创办人应成为‘大师级策略家’，制定清晰的策略和目标，指导团队成员如何协作完成项目。

Q & A

数字产品运营中，为什么说大多数的solopreneurs（独立创业者）是谎言？

因为在数字产品运营中，即使是独立创业者，也需要与承包商合作来委派工作，所以他们仍然需要知道如何与承包商合作运营。

为什么说生产力（productivity）是胡说八道？

因为生产力通常围绕做更多事情、最大化你的一天来完成尽可能多的工作。然而，视频中提到的观点是，目标应该是能够做得更少，通过最大化你所做工作的影响来实现更多。

在数字产品业务中，为什么不需要合伙人来处理所有运营？

如果你能够自己订购亚马逊包裹并将其运送到世界各地，那么你就可以管理一个小团队来发展你的创意创始人业务，而不需要合伙人。

为什么说大多数太阳能企业家（solopreneurs）仍然需要知道如何与承包商合作？

即使他们是独立运营的，但他们仍然需要与承包商合作来委派工作，以便更有效地扩展业务。

在数字产品业务中，为什么说创意创始人应该专注于成为创意总监？

作为创意创始人，目标是让自己处于能够将自己的想法实现的位置，让团队根据你的想法行动，从而实现创意的成果。

为什么说在数字产品业务中，应该尽可能减少工作量来获得更多的收益？

因为通过减少工作量，可以更专注于那些能够带来更大收益的重要任务，从而提高投资回报率。

在数字产品业务中，为什么视频编辑是首要的雇佣人选？

视频编辑可以节省创始人在内容创作上的大量时间，让创始人能够更多地专注于创意和策略制定。

为什么虚拟助手（VA）是数字产品业务中的另一个关键角色？

虚拟助手可以处理许多重复性的任务，如行政任务、客户服务和项目管理等，从而让创始人能够专注于更有影响力的工作。

为什么说优秀的文案写手是顶级创作者的秘诀武器？

优秀的文案写手能够帮助创作者在内容飞轮中发挥巨大作用，他们能够将单一的想法转化为适合不同平台的内容。

为什么说DM（直接消息）经理或预约设置者是Instagram上的另一个秘诀武器？

他们能够在直接消息中培养潜在客户，通过销售脚本将他们转化为实际的销售，从而提高转化率。

为什么客户成功经理在数字产品业务中很重要？

客户成功经理负责管理客户的入职流程和客户成功，他们成为业务的FAQ和事实部分，确保客户在项目中取得成功。

为什么说在数字产品业务中，教练是节省时间并增加价值的一种方式？

教练已经通过了程序并取得了成功，他们知道如何运作，并能够在社区中帮助回答任何人的问题，代替创始人成为学生的联系点。

为什么说在数字产品业务中，图形设计师是一个关键角色？

图形设计师可以帮助产品更快地看到天日，他们可以快速创建网页、故事序列、推特图形、电子邮件图形甚至缩略图。

为什么销售员在数字产品业务中是必要的？

销售员可以接管销售电话，这是一项耗时的任务，专业销售人员可以更有效地将潜在客户转化为实际销售。

为什么说在数字产品业务中，管理是至关重要的？

良好的管理可以确保雇佣的员工能够为业务带来收益并节省时间，而不良的管理可能导致创始人反而成为业务中的一名员工。

什么是SOP（标准操作程序）以及为什么它在数字产品业务中很重要？

SOP是完成特定任务的逐步程序，它为员工提供了清晰的指导，并帮助创始人避免员工不断提问，确保项目按预期进行。

KPI（关键绩效指标）在数字产品业务管理中扮演什么角色？

KPI为员工设定了合理的期望和目标，帮助创始人对员工的绩效进行评估和问责。

什么是团队生态系统，它如何帮助数字产品业务扩展？

团队生态系统是团队成员相互协作、共同完成项目的工作环境。它允许团队在创始人不在场的情况下也能顺利运作和扩展业务。

内容飞轮是什么，它如何帮助数字产品业务？

内容飞轮是一种系统，用于最大化单一内容的价值，通过重新利用和调整原始内容以适应不同的平台和格式。

为什么说在数字产品业务中，重新利用内容是重要的？

重新利用内容可以确保你从投入的时间和精力中获得最大的回报，通过在不同平台上重复使用和调整内容来吸引更多的观众。

顶级创作者使用哪些工具来管理他们的数字产品业务？

顶级创作者使用的工具包括Notion、Slack、ConvertKit、Stripe、Teespring、School和Zapier等，这些工具帮助他们自动化任务、管理项目和沟通。

为什么说Notion在数字产品业务中是多功能的？

Notion可以用作项目管理工具、公司Wiki（即SOP数据库）以及开发引导磁铁，它易于使用且功能强大。

Slack在数字产品业务中有哪些用途？

Slack用于公司内部沟通，包括签到频道、项目频道和公告频道，以及作为高价值咨询产品的平台，提供专业和私密的交流环境。

ConvertKit在数字产品业务中扮演什么角色？

ConvertKit是一个电子邮件服务提供商，它允许用户轻松设置电子邮件序列、创建着陆页，并为他们的引导磁铁提供服务。

为什么Stripe是数字产品业务中收取高价值咨询产品付款的最佳方式？

Stripe提供了一个简单、可靠且安全的支付处理平台，适合处理高价值咨询产品的付款。

School平台如何帮助数字产品业务？

School是一个易于导航的平台，适合托管课程，特别是低价值课程，并且它还提供了社区功能，这是当前非常流行的。

Zapier在数字产品业务中如何帮助自动化任务？

Zapier可以自动化各种任务，如发送入门电子邮件、Slack自动化等，填补不需要人工干预的间隙。

Outlines

00:00

📈 数字产品运营全攻略

本段讲述了数字产品运营的全面知识，包括工具、人员招聘、管理方式以及内容飞轮的构建。提到了创始人类型，一类是注重组织和会议的流程导向型，另一类是以创造力为驱动的创始人。强调了即使是创意驱动的创始人，也需要理解运营，以便扩展业务。还提到了大多数所谓的'solopreneur'（独立创业者）实际上也在与承包商合作，以及生产力的真正含义是最大化工作影响，而不是做更多工作。

05:01

🛠 利用杠杆原理提升业务效率

介绍了在数字产品业务中如何利用杠杆原理，即通过雇佣人员来节省时间，专注于更重要的任务以获得更多收益。强调了创意创始人应该将自己定位为创意总监，让团队实现自己的想法。讨论了如何通过雇佣视频编辑、虚拟助手、文案撰写人等关键职位来节省时间，并强调了有效管理团队的重要性。

10:01

📝 管理团队与避免成为业务中的'员工'

讲述了如何避免在业务中成为'员工'，即如何避免过度管理而失去业务的控制权。提出了三个关键的管理领域：标准操作程序（SOPs）、关键绩效指标（KPIs）和团队生态系统。强调了制定清晰的SOPs、设定合理的KPIs以及建立团队协作环境的重要性。

15:02

🔄 内容飞轮与多平台内容分发

讨论了内容飞轮的概念，即如何通过一套系统生成、安排和分发内容，以实现最大的投资回报。强调了在不同平台上创建内容的一致性，以及如何通过重新利用内容来避免创作者综合症。介绍了如何在Instagram和电子邮件等平台上重新利用视频脚本，以及如何通过团队协作来推广产品。

20:02

🛠️ 顶级创作者使用的工具

介绍了顶级创作者用于数字产品业务的各种工具，包括Notion、Slack、ConvertKit、Stripe、School、Zapier等。讨论了这些工具在项目管理、团队沟通、电子邮件营销、支付处理和自动化任务中的作用，以及它们如何帮助构建和扩展数字产品业务。

25:04

🚀 加入内部圈子，加速业务增长

最后一段提供了一个邀请，鼓励观众加入内部圈子，以获得更详细的指导和资源，帮助他们将在线信息产品业务扩展到每月20,000美元。提到了内部圈子提供的资源和网络，以及如何通过点击描述中的链接来申请加入。

Keywords

💡数字产品运营

数字产品运营指的是管理和推广数字产品的所有活动，包括创建、营销、销售和客户服务等。在视频中，这个概念是核心，因为整个讨论都围绕着如何有效地运营数字产品业务展开，包括选择合适的工具、团队构建和管理等。

💡内容代理

内容代理通常是指提供内容创作和管理服务的机构或个人。视频中提到，演讲者在2023年通过自己的在线内容代理机构实现了超过40万美元的收入，这显示了内容代理在数字产品运营中的重要性。

💡数字产品

数字产品是指通过互联网销售的产品，通常是无形的，如电子书、在线课程、软件等。视频中强调了数字产品的创建和销售是在线业务成功的关键部分，并且讨论了如何通过不同的服务来增强这些产品的价值。

💡团队构建

团队构建是指组织和建立一个团队的过程，包括招聘合适的人员和定义团队成员的角色和职责。视频中提到了不同阶段应该招聘的关键职位，如视频编辑、虚拟助手和文案撰写人，以支持数字产品业务的增长。

💡内容飞轮

内容飞轮是一种内容营销策略，通过持续创造和分发内容来吸引和保留客户。视频中讨论了内容飞轮的概念，并强调了如何通过有效的内容分发来最大化单个内容的价值。

💡SOP（标准操作程序）

SOP是Standard Operating Procedure的缩写，指的是完成特定任务的标准步骤。视频中强调了为团队成员制定SOP的重要性，以确保任务的一致性和质量，减少对创始人的依赖。

💡KPI（关键绩效指标）

KPI是Key Performance Indicator的缩写，用来衡量员工或团队在特定目标上的表现。视频中提到设置KPI对于明确期望、激励团队成员和监控业务增长至关重要。

💡电子邮件营销

电子邮件营销是一种通过电子邮件直接向潜在或现有客户推广产品或服务的营销方式。在视频中，电子邮件营销被提及作为内容飞轮策略的一部分，通过将视频脚本转化为电子邮件内容来增加内容的覆盖和影响力。

💡自动化

自动化指的是使用技术来自动执行任务，减少人工干预。视频中提到了自动化的重要性，尤其是在使用Zapier等工具来自动化电子邮件发送、团队沟通和其他任务，以提高效率。

💡高客单价产品

高客单价产品指的是价格较高的产品或服务，通常提供更高的价值和利润空间。视频中讨论了如何通过销售高客单价产品来扩大业务规模，并强调了专业销售人员在这一过程中的作用。

Highlights

介绍数字产品运营的全面知识，强调了运营工具、团队管理和内容飞轮的重要性。

分享了2023年在线内容代理业务超过40万美元的经验。

强调了即使不是运营专家，通过基本的电商经验也能管理小团队并扩展业务。

讨论了两种类型的创始人：注重流程的组织者和以创造力为驱动的创始人。

提出生产力的误区，主张通过减少工作量来提高工作影响力。

介绍了数字产品业务增长的阶段性，包括何时开始建立团队。

强调了大多数所谓的“solo preneur”实际上是与承包商合作的。

分享了如何通过外包工作与承包商合作来提高效率。

讨论了团队建设的重要性，包括何时以及如何聘请关键职位。

介绍了如何通过视频编辑、虚拟助手和文案撰写等职位来节省时间。

强调了设置标准操作程序(SOPs)、关键绩效指标(KPIs)和团队生态系统的重要性。

讨论了内容飞轮的概念，包括内容创意、日程安排和跨平台分发。

分享了顶级创作者如何使用特定的工具和软件来优化他们的业务流程。

介绍了Notion、Slack、ConvertKit、Stripe、School和Zapier等工具的使用。

强调了即使只有少量团队成员，也可以实现每年200万美元的业务规模。

提供了加入内部圈子的机会，以帮助创作者创始人将在线信息产品业务扩展到每月20,000美元。

Transcripts

I'm going to be covering absolutely

everything that you need to know when it

comes to digital products operations

honestly I wish I had this video when I

started my online content agency I did

over $400,000 in 2023 and most

importantly I wish I had this when I

began to build out my digital products

and my coaching Services because I

really don't think that there's any

video about this online we got the

funnel maps showing you how to set

things up but no one talks about every

tool you need the people you should hire

how to manage them how to not be an

employee within your digital product

business and setting up a content fly

wheel and this stuff has always been

super challenging for me typically I see

that there's two types of Founders one

who organizes and understands the

importance of meetings they're just a

very process oriented person the other

one which is me is very driven by

creativity they hate when their calendar

is filled because all they want to do is

just build they know what they need to

be working on in order to move things

forward typically that's why marketing

becomes natural for these types of

Founders but I truly believe if you want

to scale your coaching business digital

products School Community or whatever

you absolutely need to understand both

and no you don't need a co-founder to

handle all your operations if you suck

at it if you can order an Amazon package

and have it shipped to you across the

world and on your desk in 3 days then

you can handle a very small team to grow

your creative founder business to 10 20

30 50k all the way to 100K a month which

really brings me to my first point here

most solar Ps are a lie now I'm not

saying all of them but the majority

still work with contractors to delegate

work so even if you're trying to be a

solar preneur you still need to know how

to operate with contractors and then my

second Point productivity is BS

productivity is all centered around

doing more maximizing your day so you

could get the most done I say your goal

should be able to do less why would I

want to do more during my day so your

goal should be able to figure out how to

maximize the impact on the things that

you do work on and this is what the

video is for so that all being said in

this video we're going to be going over

stages of operations leveraging yourself

who to hire info product management

content flywheel tools and software of

the top creators now for those of you

who do not know me my name is Brett

Foley and I've scaled my content agency

to $70,000 a month and built out content

systems and funnels for some of the top

creators and right now I'm currently

opening my inner circle that helps out

Creator Founders to scale to $20,000 a

month so if you'd like to join see if

you're qualified to be let into our

Inner Circle where there's a bunch of

top creators all building amazing online

businesses check that out by clicking

the link below all right so now we're

going to be starting off with chapter

zero stages I came up with this chart

here before we get into who to hire what

tools to use how to do a Content

flywheel know that there's stages to

building out operations and systems

within your online business there's no

point in hiring a team if you're not

making any money and looking at the

chart around the 10K to 20K a month Mark

is when you start to develop your team

so you could buy your time back and also

help you scale in this video I'm going

to be breaking down the entire

operations and systems from somebody

who's at 50k or 100K a month in their

info product business as this is what

you will be building towards so you can

know like what things are supposed to

look like but just know there are key

times to implement systems tools and

employees within your online business

and this video just serves as a guide on

what you should be building towards

chapter one leverage look building a

business is all about leverage we know

one main purpose for hiring somebody out

is to save time on doing the repetitive

tasks in return you can focus on the

important tasks that will gain you more

money but as a creater founder the goal

is to put yourself in a position where

you are essentially the creative

director you're the ideas guy now you

get your team to act upon your ideas and

make them come into fruition I'll be

talking more about this later but as a

Creator founder your focus is best spent

on video ideation video scripting

product development like building out

more course material system development

that could be like funnels or even

operational systems and managing your

team putting your focus on these pillars

and nothing else will allow your info

product business to completely Skyrocket

only focusing on these pillars puts you

in a Zone where you're spending the

least amount of time and energy but

getting the maximum in return for

example if I could spend 2 to three

hours of my time writing and recording a

YouTube video and from that I'm only

spending a little bit of energy that one

video in return will get me let's say

10,000 views from those 10,000 views I

might receive 30 book calls and then

from those 30 calls I sell five people

into my 2k offer which will be $110,000

in revenue for my business so in 2 3

hours of my time I gener erated $10,000

now on the opposite end of the spectrum

instead on YouTube I spend 5 days

creating my video once again I have to

do the ideation scripting shooting but

then I was just editing the video myself

the video would end up still getting

around the same results 10K and I end up

selling five people from those 10,000

views making $10,000 for my business

some of you might be thinking wow that's

great 5 days I made $10,000 yeah in the

start that's how it might have to be but

once again the goal is to do less and

less to earn more and more in this

scenario hiring edited to free up my

time and energy it takes to make a

YouTube video will increase the ROI on

the time and energy I have spent now I

can focus my time on other high leverage

tasks instead of editing my own video

this is a pretty basic view on how you

need to leverage yourself within your

info product business but now that you

understand leverage let's move on to who

to hire fortunately I've had the ability

to see behind the scenes of the top

creators operations from the systems

they run the funnels they have set up to

the team that keeps the engine going and

I've also seen creators make millions of

dollars a year just from two to people

on their team I've SE other Creator

scale to 10 million plus a year with a

legit team size of 10 plus people

running the show I've even built out my

own content agency and also build out a

team that helps top creators skill their

info product through Community

Management and everything else that

comes along with it as I was saying

there's stages to this game though on

who you want to hire and when you want

to hire them remember the goal in mind

is to keep yourself on needle moving

activities with that being said there's

a couple key hires that you want to buy

your time back number one is a video

editor this one should be kind kind of

obvious but you shouldn't be editing

your own content this is something that

can take hours or even days to do hiring

an editor right off the bat now puts you

more in that creative director

positioning that you need your focus

should now be leading the editor on

turning your vision for a video into a

finished product spending your time

making individual Cuts coming with

visuals doing sound effects just isn't

it and there's really three parts that

make a video perform well first is

pre-production which is ideation and

scripting number two is production the

actual shooting of content and then

number three is post- production the

video editing no matter how well your

edits are if you don't come with a great

idea and script your video will not

perform so eliminate the editing Focus

all your time and energy on ideation and

scripting for Big Time creators who are

going across multiple platforms they

have anywhere between one to five

editors on their team number two is a

virtual assistant now if you're doing

something like Twitter you obviously

don't need a video editor then that

means your first TI should be a virtual

assistant and the beautiful thing is

that there's amazing people from

countries like the Philippines who are

willing to work hard learn your business

show up every day and be extremely

organized and this right here has always

been my biggest Crux I'm probably the

least organized person in the world I

don't care to put things on my calendar

I don't care to look at the thousands of

emails I get a day and archive all of

them all that stuff is just not

important to me your virtual assistants

should be handling those repetitive

tasks that don't necessarily bring

direct Revenue to the company and the

easiest way for you to figure out what

task this virtual assistant should be

doing is just take one week to note down

all the repetitive tasks that you do

this my look like things like business

administrative tasks receipt collection

expense tracking employee sfreelancer

pay customer service inbox management

issuing refunds client onboarding

content tasks content asset organization

project completion management YouTube

posting and description setup business

organization paperwork organization

project management software cleanup

meeting setups and reminders

announcements basically you want to find

the pepper to the Iron Man or the Donna

to Harvey and a great virtual assistant

should have these two attributes first

is organ ization second is the ability

to adapt without vetting for those two

attributes in your virtual assistant

then you're wasting your time and your

energy having to manage every single

little thing that they do which in

return just creates a job for yourself

number three is copywriter once again

I'm explaining this from a stpoint of a

top Creator and a copywriter is a secret

weapon for these top creators content

flywheel now finding a solid copywriter

can be extremely difficult you need to

think like you in terms of content which

can be extremely difficult this is why I

still think really good copywriters are

super underrated I've seen creators pay

anywhere from $2,000 to $6,000 a month

for a great copywriter but this person

will help your entire content flywheel

and I'll talk about this more later the

content still needs to be true to you so

you still should be writing out your

videos or tweets but then the top

creators use that single source that

vieww written and then hand it off to a

copywriter to distribute it through the

other platforms and one copywriter can

handle three emails a week Instagram

captions IG story sequences packaging up

emails into LinkedIn posts setting up

Landing pag copy and much more a great

copywriter will take all this off your

plate and really what I'm saying is that

they're a secret weapon to these top

creators most people don't know this

number four appointment setter or DM

manager this one's another secret weapon

for those that are on Instagram or X

that not too many creators out there

we'll talk about for free having an

appointment setter in the DMS is there

to nurture your following spending your

time nose deep in messages isn't

actually where your time is best spent

yes as a Creator you should actually be

responding to people but a DM

appointment setting is there to

specifically nurture warm leads if

somebody follows you they're a warm lead

then that warm lead is taken through a

sales script from your DM appointment

seter to book a call or even sell a

product within the DMS and the great

thing about it is they're responding as

you the Creator because you have the

ultimate Authority within your DMs it's

because the people who follow you look

up to you and this boosts your

conversion rates significantly number

four customer success manager now when

you start to level up the sales with

your digital product and start to obtain

more people for your high ticket

products specifically in one of my last

videos I explained how you want to Stack

your offers for info products but I was

just saying once you get more people

into your digital products you need

someone to help manage them the

onboarding process and most importantly

the customer success this customer

success manager pretty much becomes the

FAQ section the fact section of your

business they will refer the customer to

material that will help them with a

common question and they're also

responsible for monthly or weekly touch

points with your client making sure that

overall the customer is having success

throughout your your program number five

coaches now this is when you start

getting really big implementing coaches

into your product is a way to add a ton

of value and save yourself a ton of time

the coach in this sense is a mini you

they've already went through the program

and saw success they know how everything

works and now they're in the community

to help answer anybody for a high ticket

program where people pay access to you

this can be extremely beneficial cuz now

you're buying your time back the coach

in this becomes the point of contact

instead of you for your students number

six graphic designer at this stage in

the game you're looking for efficiency

your sole focus should be building new

systems creating new products and

creating one type of content a designer

can do many things for starters it can

help your products see the day of light

much quicker they can easily throw up

web pages shortening the Gap to release

the designer is also useful for setting

up story sequences Twitter Graphics as a

same web page design email graphics and

even thumbnails number seven sales guy

sales calls is something that eats up a

ton of your time as a content creator

it's important to be on them when you're

initially selling your product But as

time goes on it's time to hop off the

sales calls and let a professional step

in it's self-explanatory this person is

there to take the calls that are booked

and to sell those leads into your

product they can also be an appointment

setter themselves or work directly with

one for your salesperson you're

typically giving away 5 to 20% in

commission from the revenue generated on

the sales that they make there's a lot

of other things that this person can be

doing like setting up the sales

operations the tracking the customer CRM

there's a lot that can go into it it but

that's really it for a team when it

comes to an info product business these

are what the big creators are operating

with and as I was saying before it

really depends where you're at with your

business who you should hire what

systems you should have for them Etc and

to be honest you can literally scale to

$2 million a year with one VA one to two

video editors and one appointment setter

SL salesperson that's all you really

need now let's go on to info product

management so now that you got everybody

hired for the particular stage that

you're at with your info product

business management becomes crucial

because the goal of hiring somebody is

for them to ultimately make you money

and save you time but a lot of business

owners end up hiring somebody and in

return they just create a new job for

themselves because they're micromanaging

every single little thing that they're

doing unfortunately in this space it

doesn't work where you just hire

somebody and all of a sudden they know

what they're doing and they're going to

solve all your problems when initially

starting my content agency I ran into

this exact situation here editors were

sending in videos that had 50 plus

Corrections on them virtual assistants

were organizing things right they're

also telling the clients the wrong

things it was literally quite the

disaster if you don't have a great

management system set up this is then

how you become that employee within your

business like I was so there are three

things that you absolutely need to avoid

the Employee Zone number one is Sops

number two is key performance indicators

and then number three is team ecosystem

these three key areas are a great

starting point to actually make your

business feel like a working

organization people are working with

each each other things are running

smooth so let's go over number one Sops

Sops stand for standard operating

procedures they're essentially a

step-by-step procedure for completing a

specific task and you can create these

for video editors csms virtual

assistants copywriters you name it

pretty much anybody needs a sop even

yourself you can give yourself Sops and

what that sop really is is a barrier

between you and 50 plus questions from

your employee asking you on how to

complete a particular project and you

can see if a project or task went wrong

cuz you can look into if an employee is

stuck to the procedure or not and I'm

going to give you a quick example for an

editor we come up with a step-by-step

procedure for achieving our brand

designs and then the type of editing

that we want and this is everything from

fonts to use colors types of background

music types of sound effects types of

b-roll footage to use checklist of

common mistakes to look for before

uploading where to upload the video for

reviews basically everything is outlined

every little intricate step is outlined

as much as possible and this makes it

very clear for what the person should be

doing and if they aren't performing well

at their tasks more often than not it's

because you as a manager have failed

them but one thing to do and I forgot

who came up with this but you as a

Creator founder should have a day where

you come up with a sop for me it's sop

Saturday so every single Saturday I sit

down and create at least one sop for my

business so for you pick one day out of

your week to come up with that sop and I

can't drill this in your head enough

Sops are extremely important for you to

operate like an actual CEO and an actual

business number two here is key

performance indicators kpis it's

extremely crucial to set expectations

for the employees within your business

I'm even talking about when they show up

what tasks they will perform what goals

they are expected to achieve what goals

the company are expected to achieve and

even how to level up and earn more

within the company going back to the

editor I set expectations right off the

bat I explained to them that their job

as an editor is to send in well crafted

videos that don't need any corrections

CU soon as I have to turn my focus onto

Corrections I'm now pulling ping my

focus away from those High leverage

tasks that will help the company make

way more money in return will also help

the editor make money now I don't

explain to him in that harsh of a way

but the employee needs to understand why

they are there and what is expected of

them and the best way to hold them

accountable on your expectations of them

is setting up those kpis and what a kpi

is is just a reasonable goal that they

should achieve in an expected time frame

for a copywriter that's doing emails

this may look like increasing the open

rate from 20% to 30% within a month

getting the click-through rate to

increase by 2% and it can even be things

like just general writing Improvement

you want to make these obstain and not

ridiculous otherwise you'll just stress

out the employee and each time you have

a meeting with employee you can go over

their kpis talk about how they are

hitting them or how they are not hitting

them it keeps things on track and keeps

everybody growing which in return keeps

the company growing number three team

ecosystem having a team ecosystem is the

dream scenario it's how you get the

company to scale and operate while

you're sitting at a beach and Bali for

example a couple couple weeks ago I

broke my phone and the internet and cell

data wasn't working while I was up in a

lake house in Upstate New York the trip

was around 4 days long I had no sell

service no data no Wi-fi Nothing by the

time I came back to my apartment I

opened up my laptop and I was met with

the best scenario possible which was the

company was still growing I was getting

sales for my info product some content

was still being made and overall the

employees were working together to

implement projects and ideas so

basically the entire team needs to work

together you can't have the editor just

sitting in a room alone only talking to

you you needed to create that team

atmosphere get others to set projects in

place that move levers get others to

talk to each other to figure out how to

complete a project and this is really

how you go about it so the first thing

you want to do is become the master

strategist so you want to develop the

strategy behind a particular system that

you want to implement let's say you're

going to be doing a workshop promotion

for your coaching offer so now how can

you get the DM Setter the copywriter the

designer the editor all to work together

to complete a successful Workshop

promotion so what you need to do is

outline the strategy make it very clear

set goals timelines each task that needs

to happen in order to have a successful

Workshop promotion and what even a

successful Workshop promotion looks like

and what it actually looks like is

landing page creation getting a video

sales letter going doing a IG story

promotion then you will lay out who will

handle each task and how the team should

be communicating to get it done like the

copywriter needs to communicate with the

designer to come up with Instagram story

sequences the copywriter should also

communicate again with the designer to

create the landing page you as the team

lead can communicate with the copywriter

and the editor to figure out a

successful video sales letter for the

landing page so your role once again

becomes the creative director in the

entire project you will just check in

periodically to make sure people are

completing their task and it's up to

standards as far as quality the

important thing here is allowing others

to communicate to get something done as

soon as you lock this right here scaling

becomes five times easier content

flywheel all right you know who to hire

how to manage them but I want to touch

on this content flywheel and the systems

that you should be developing for

yourself before we move on to the tools

that these Big Time creators are using

but for the big tators they're at a

certain point where they're operating on

the four biggest platforms that's

YouTube Instagram X and email there are

three processes that you should have at

this point when it comes to creating

content one a system for generating

ideas two content schedule and then

three a system for Distributing content

across all platforms looking into

generating ideas this is pretty much the

same across all platforms it doesn't

matter what program you use for

generating ideas these top creators they

use everything from Apple notes to

notion to Trello whatever one doesn't

matter but really it just looks like

this number one jot down your idea find

the area where you can write down the

topic of idea that pops into your head

for me this is Apple notes this is

something that typically gets filled up

quickly and you can do this throughout

your day number two scripting area

here's where you take your best ideas

that still resonate with you and build

out the script number three record pick

a day within the week that you want to

record all the scripted ideas number

four upload for edit you need an area

where you have all your raw footage and

you need to pass that over to an editor

number five post the video create a

calendar for when each video is going to

be uploaded throughout the week this is

the system that you want to develop it's

really not that complicated personally I

use Apple notes mixed with notion in

order to take an idea and get it to

where it's posted content schedule best

practices this is cliche but when it

comes to content consistency is key for

starters the more you post the more of a

chance you have of just gaining more

views and then of course taking those

views selling them into your info

product but the second half of being

consistent is that through consistency

you find Clarity the best way to get

good at content is fail your way to your

H 100th video that process there will

teach you more about content creation

than any expert out there because only

through being consistent with content

you really figure out what are those 1%

changes that you need to make on the

next piece of content and when it comes

to the best practices of your content

creation schedule most content creators

will have a single day where they bulk

record all their videos for the week or

if you're just doing Twitter bulk write

out all your you know tweets out there

so what you want to do is just like I

said jot down your ideas throughout the

week or day and then you want to take

those ideas keep on developing them into

scripts and then by Saturday you have a

batch of videos that you can record in

one go now for that actual upload

schedule itself this is what the top

creators are currently doing YouTube is

one video a week Instagram is one real a

day Twitter is three short posts a day

along with three long form posts the

week and then email can kind kind of

range is 1 to 7even emails a week now

this is all content but to avoid broke

Creator syndrome you also need to

consistently be promoting now if you

have an issue with consistently

promoting your offer well that just

means you have an issue with how well

your offer is designed because let's be

real here we're here to create a

business and not get famous if you don't

feel comfortable promoting your offer

all the time then you know deep down

it's not a great offer and you're not

going to be getting any sales but as far

as a promoting schedule this is a rough

outline of what the top creators are

doing and it could also veryy from

platform to platform so for YouTube

there's usually an offer promotion in

every single video along with a freebie

promo in every other video for Instagram

there's one to two high ticket promos a

month with one low ticket promo a week

along with one lead magnet a week and

with x/ Twitter there should be one lead

magnet promo bi-weekly for email you

want one call to action to a high ticket

or even a low ticket every single email

this is a rough outline of what you

should be following when it comes to

promoting your offer too many creators

are scared to do this and they literally

miss out on hundreds of thousands of

dollars because they are scared don't be

that person and by the way I should just

say this you only need two platforms to

make over a million a year as a Creator

founder more platforms can help but I've

worked with and talked to creators who

are only using one main platform and one

secondary platform to make over a

million dollars a year and a main

platform is something like X YouTube

Instagram and a secondary platform is

email so take your main platform and

then make sure you have email and that's

because email is more like m middle of

funnel and explain that in other videos

but yeah you just want one main platform

and essentially email and then there's a

typical cap around a million doll a year

when it comes to having those two things

set up so if you want to scale past that

that's when you need to start to

introduce other platforms all right now

let's go over a system for Distributing

your content across multiple platforms

to make things easier on how to come up

with this content flywheel and

distribution I'm going to just be

explaining things with Instagram and

email but what we're really looking for

is to maximize the value of one single

piece of content if you're going to be

putting all this time and effort to

script idate shoot record whatever and

you want to make sure you get them

maximum return on your investment and

the best way to do that is just

repurpose your content I talked about

before how these top creators work with

a copywriter in order to come up with

that really great content flywheel so

looking at this example here let's say I

script a video for Instagram I would

then want the script to be turned into

an email now you're not brainstorming

and writing out a completely new idea

for your email you can either have

yourself just rewrite to fit the format

of email or better yet get a copywriter

who specializes in emails to take that

script from your Instagram and apply the

best copywriting tactics for email to

that script for Instagram this could go

even deeper each video can turn into a

marketing message for your Instagram

stories a copywriter can take that video

and create value posts for your

Instagram stories and even end up

creating promotions out of them so quick

recap whatever platform that you're on

you should have a single area where you

post a fresh idea and then take that

idea and rework it for another platform

creators I've talked to seem to be all

over the place with this meaning some

creators develop their original idea on

YouTube and then rework that for email

others use Twitter to test that ideas

and then they take the winning ones and

turn them into Instagram videos and then

they turn it into an email whatever

format or platform you like writing for

should be the thing where you just focus

all your time and energy at and then you

have your copywriter rework it for the

other platforms all righty let's get

into the tools of the top creators let

me say I am a big fan of automating

things but I'm not a fan of the solar

preneur method as I expressed before the

future is in lean teams with software to

fill the gaps gone are the days of big

businesses gone over the days of doing

things by yourself although that was

really never a thing but really the info

game is changing and small teams are

necessary in order to succeed that's

really for a different video but for now

let's just get into the best tools to

use for your coaching Consulting info

product School Community whatever these

are the best tools to use for your info

product business number one is no no

notion is best for team project

management company Wiki AKA sop database

and also lead magnet development for

project management you want to create a

system within notion so each team member

knows what they're working on throughout

the week either you or the VA assigns

these tasks and the employee wakes up

and they have a timeline of what needs

to be done Company Wiki this is a

database of everything about the company

that every single employee can view this

includes Sops website passwords vacation

policies software license you name it

anything about the company goes in this

database lead magnet development it's

pretty self-explanatory but notion is a

really great place to develop your lead

magnets for multitude of reasons they

just make it super easy to create a link

so you can give that away as a

downloadable number two is slack now

slack is used for two things number one

company Communications this is where you

handle all Communications within the

company and to do this you really need

to set up three main things one a

sign-in Channel this keeps people

accountable so you can see when people

are actually signing into work the

second here is Project channels each

project you have

needs a separate slack Channel with only

the team members who are on that project

this gives them an area to communicate

on how to complete that project example

of this is for a workshop promotion you

would want to create a channel for that

and you only need a copywriter and

designer within that and then the third

thing that you want here is an

announcements Channel pretty simple this

is where you call out to everybody

within the company giving them an

announcement and then the second reason

why you want to use slack is for your

high tiet Consulting offer this can be

another video where I talk about how you

want a really high ticket offer where

people pay access to you slack makes it

a little bit more secretive than school

and also keeps it a little more

professional third program that you want

is convert kit now there are a bunch of

email providers out there but I found

that convert kit is probably the best

for those that are selling an info

product you can easily set up email

sequences you can develop a okay landing

page with it and also give away

can make for the landing pages they're

best for just giving away a free lead

magnet but when you want to develop your

funnels using an actual web page

designer is best for this so framer

clickfunnels web flow they're all really

great there's even a free one called

card that is great for you to use

whatever it is you need a separate

program that's specifically dedicated

for making landing pages I particularly

like clickfunnels because it's

specifically made for info product

sellers number five is stripe stripe is

by far the best way to collect payments

for your high ticket Consulting offer

number six is School School in my

opinion is one of the best platforms to

host your course on it's just super easy

to navigate and if you have a low ticket

course this just makes sense cuz you

also get the community future which is

super popular right now now if you have

a high ticket out offer actually keeping

your course on notion is probably your

best bet as well as keeping that

Community aspect on slack as I explained

before number seven here is zapier

zapier is obviously great for automating

tasks you can do your onboarding emails

with zapier you can even have slack

automations or just fill in those gaps

that don't need a human touch and are

super rep competive and that's pretty

much it you do not need to go crazy with

the tools if you're on a budget all you

really need is convert kit notion slack

and stripe and that's a complete digital

products operational guide for you to

follow now once again if you want way

more detail on this come join our Inner

Circle where I take you as a Creator

founder and help scale your online info

product business to 20K a month we have

amazing people who are even doing much

more than that with inside the Inner

Circle you get access to me and a

network of all these great individuals

so to see if you qualify for that click

the link in the description with that

I'll see you in the next video