13 Pitch Deck Design Tips for Creating the Perfect Startup Pitch
Summary
TLDRThis video script offers 13 tips for creating an impressive pitch deck to captivate investors. It emphasizes the importance of visual hierarchy, data visualization, storytelling, and emotional appeal. The speaker introduces customizable templates from Vis Me, highlighting the need for consistency, creativity, and understanding the audience. The key is to present information concisely and engagingly, with a focus on clarity and branding.
Takeaways
- 📊 Maximize first impressions with a strong pitch deck design, crucial for engaging investors.
- 🎨 Consider the visual hierarchy in design, including colors, fonts, elements, sizes, and alignment.
- 📈 Transform data into compelling visualizations to make it more understandable and persuasive.
- 👀 Use a minimalistic approach with a few dominant colors to draw attention and convey passion.
- 💖 Appeal to investors' emotions by incorporating storytelling, quotes, and imagery.
- 🚀 Add motion to your pitch deck to elevate the presentation and keep the audience engaged.
- 🔍 Ensure font colors have high contrast with the background for readability.
- 🎨 Maintain branding consistency in pitch decks with appropriate color schemes.
- 🤯 Get creative but avoid overdoing it with too many colors or fonts; focus on standing out with interactive elements.
- 👥 Understand your audience to tailor the pitch deck's design to their preferences and tastes.
- 📈 Use a variety of charts and data visualizations from platforms like Visme to effectively communicate information.
- 🌟 Incorporate shapes and consistent design elements to create a unique and memorable pitch deck.
- 📝 Keep the pitch deck concise, ideally no more than 19 slides, and ensure information is not overwhelming.
- 📝 Use templates for visual consistency and to streamline the slide creation process.
- 🎭 Each slide should follow a theme for a cohesive and professional presentation.
Q & A
What is the main purpose of a pitch deck according to the script?
-The main purpose of a pitch deck is to make a strong first impression on investors, effectively communicate your business ideas, and secure funding.
What are the key elements to consider when designing a pitch deck?
-Key elements include visual hierarchy, colors, fonts, elements, sizes, spacing, and alignment, all of which should align with the message you want to convey.
Why is data visualization important in a pitch deck?
-Data visualization is important because it turns lists of numbers into clear, understandable charts or graphs, making it easier for investors to grasp the information without having to piece it together themselves.
How can storytelling be used in a pitch deck to appeal to investors' emotions?
-Storytelling can be used by sharing personal anecdotes, incorporating tweets or quotes, and using imagery through static images or videos to create an emotional connection and make the pitch more engaging.
What is the recommended approach to using colors in a pitch deck?
-The recommended approach is to use two or three colors throughout the entire pitch deck with strong contrast, ensuring that the text is easy to read against the background.
Why is consistency in branding important in a pitch deck?
-Consistency in branding is important because it reinforces the company's identity and makes the pitch deck recognizable and memorable to investors.
What are some creative ways to make a pitch deck stand out?
-Creative ways include using interactive charts, adding animated characters or audio, and incorporating gifts or unique design elements that align with the pitch's theme.
How can understanding the audience affect the design of a pitch deck?
-Understanding the audience helps tailor the pitch deck's design to match their preferences, whether they prefer loud and colorful designs or simple and straightforward ones.
What is the recommended maximum number of slides for a pitch deck?
-The recommended maximum number of slides for a pitch deck is 19, to ensure brevity and maintain the audience's attention.
How can templates help in maintaining visual consistency throughout a pitch deck?
-Templates help by providing a uniform design from beginning to end, with consistent colors, fonts, and themes, making it easier to create slides that look cohesive.
What is the final tip provided in the script for creating an effective pitch deck?
-The final tip is to keep the pitch deck clean, organized, and consistent, as professionalism can be compromised without these elements.
Outlines
📊 Crafting a Compelling Pitch Deck
This paragraph introduces the importance of a strong pitch deck for impressing investors during a big tech pitch. It emphasizes the need for a visually appealing and organized presentation to make a lasting first impression. The speaker promises to share 13 tips to enhance the pitch deck, highlighting the significance of visual hierarchy, color choices, and data visualization. The use of a minimal color palette and the importance of turning numbers into clear data visualizations are discussed. The paragraph also touches on the need to appeal to investors' emotions through storytelling and imagery, while ensuring readability and consistency with the brand's identity.
🎨 Enhancing Pitch Decks with Creativity and Audience Understanding
The second paragraph delves into the creative aspects of pitch deck design, cautioning against overuse of colors and fonts that may detract from the message. It stresses the importance of understanding the audience's preferences and tailoring the presentation's style accordingly. The paragraph suggests various creative techniques such as using charts, flow diagrams, timelines, and shapes to maintain visual consistency and stand out. It also recommends incorporating images and testimonials to add a human element and leverage social proof. The speaker advises keeping the pitch deck concise, using templates for visual consistency, and following a theme throughout the presentation to project professionalism.
Mindmap
Keywords
💡Pitch Deck
💡Visual Hierarchy
💡Data Visualization
💡Branding
💡Creativity
💡Audience
💡Consistency
💡Templates
💡Storytelling
💡Imagery
💡Testimonials
Highlights
Maximizing chances of securing investors with a strong pitch deck design.
Importance of first impressions in pitching to investors.
13 tips to create an impactful pitch deck with design templates available in Visme.
Visual hierarchy in pitch deck design including colors, fonts, elements, and spacing.
Purposeful design decisions aligning with the message conveyed.
Minimalist design approach using white, blue, and red to grab attention.
Transforming data into compelling visualizations for better audience understanding.
Appealing to investor emotions beyond just presenting numbers.
Using storytelling, tweets, quotes, and imagery to connect with investors.
Incorporating motion in pitch decks to enhance presentations.
Ensuring high readability by avoiding font colors that blend into the background.
Maintaining a simple and consistent color scheme throughout the pitch deck.
Aligning pitch deck design with brand identity for a cohesive look.
Customizing Visme templates to fit brand colors and preferences.
Balancing creativity with simplicity to avoid overwhelming investors.
Understanding the audience's preferences to tailor the pitch deck's design.
Using a variety of charts and data visualizations for clarity and impact.
Incorporating shapes and consistent design elements for visual appeal.
Adding images and testimonials to humanize the pitch and build trust.
Keeping pitch decks concise with no more than 19 slides.
Utilizing templates for visual consistency and ease of slide creation.
Maintaining a clean, organized, and consistent pitch deck for professionalism.
Transcripts
big pitch tech coming up and want to
maximize your chances of locking in
investors we can help you only have one
chance to make a first impression while
investors sit in front of you
eager to dip their hands into new stakes
it's up to you to wow them you feel
strong about your ideas your content is
fresh and creative business plan is
ready and structure is organized you've
never felt better about your product and
you're ready to make a final push for
funding the one thing that you may not
have is a strong pitch deck design
that's what we're here for
hello world unlike plugger here with
visby the digital platform that can turn
your pitch deck dreams into reality over
the next few minutes I'm going to share
13 tips that are guaranteed to WoW your
investors the best part all of the tips
include design templates that are
available in viz me right now shall we
from the moment you begin designing your
pitch deck you should be thinking about
the visual hierarchy I'm talking the
colors fonts elements sizes spacing
alignment if you're unfamiliar check out
our video on the twelve visual hierarchy
principles that all designers should
know nonetheless you want to ensure that
every decision you make when it comes
your design has a purpose why that font
why those colors these decisions should
fall in line with your message
our first template example takes a
minimal approach using just white blue
and that popping red for color why that
red red demands attention and elicits
passion in action
turning lists of numbers into beautiful
data visualizations is key when it comes
to informing or even persuading an
audience what do I mean well rather than
pull up a spreadsheet show the
differences in data with charts or
graphs viewers will see the difference
more clearly rather than have to piece
it together themselves we've put out a
video on these several ways you can use
data visualizations in your professional
life and if you're not sure where to
begin on building one viz me can help
with a huge selection of data
visualizations just like these okay so
you've hooked to the fish aka the
investors and they're interested after
you showed them the numbers now you must
reel them in but how it's time to tug at
their heartstrings a little bit numbers
can only get you so far before you need
to appeal to their emotions this
template here uses a variety of methods
you can share a story incorporate tweets
or quotes and you should definitely
include imagery through static images or
even videos to really bring it to life
bringing a motion into a pitch deck is
one of the best ways to take your
presentation to the next level this may
go unsaid but too many times have we
seen font colors that blend in with the
background color in a presentation
they're difficult to read don't get too
fancy when deciding your colors stick to
two or three throughout the entire pitch
deck and make sure there's strong
contrast between them hey dark text
should fall on a light background and
vice versa just like we see here in this
great example the same goes for your
font as well keep it simple and easy to
read nobody's going to say no because
your font was simple and clean but they
might if it's bizarre and sloppy
with any newsletter or email from a
major company the design fits their
branding target we'll use their strong
red Starbucks sticks with Green and
Twitter would be surrounded by blue all
of your presentations in public material
should be the same especially for a
pitch deck if your brand is say blue and
yellow use blue and yellow don't go
overboard and start using reds and
greens or other colors stay consistent
to your branding all the VIS Me's
templates are fully customizable
while this example uses shades of purple
they could easily be changed to blue or
yellow or whatever color fits your needs
I bring our next tip with a touch of
caution get creative yes show potential
investors what's between those ears and
how you're different from past pitch
decks that they've already seen however
don't fall back on those ridiculous
fonts and ten different colors that I've
already mentioned there are other ways
to stand out maybe you include gifts
maybe you add interactive charts like we
see with this template here or maybe we
even add animated characters or audio to
your pitch deck there's endless options
to get creative and I'll actually share
even more of these here shortly
understanding your audience is key
everything from their wants needs
lifestyle you name it if you're pitching
to someone who is more old-school a
design like this might not be your best
bet
considering it was aimed at Millennials
when it was being designed your content
can be the same but have two very
different looks depending on who you're
talking to what's going to click with
your audience loud and colorful or
simple and straight to the point
consider who you're talking to in their
tastes before stepping in front of them
okay back on the topic of getting
creative let's look at a couple great
ways to do so in turn locking your
viewers in first try adding charts I
know I mentioned this already but
emphasizing is key to get a point across
bhisma has over 30 types of charts to
select from and they're already made for
you all you have to do is plug in your
own data one of those charts is this
flow chart here right next to me and if
it's not what you're looking for that's
fine
maybe this timeline here is more your
style here it's used to show the growth
of a company and the milestones reached
over time you could use it for the same
thing including the times your grand
idea came to mind in the evolution to
where it is now still not doing it for
you well this visit template here uses
shapes in its design which is a great
way to stand out and rather than using
triangles in one slide circles in the
next squares in another they use
triangles throughout the entire pitch
deck smart when it comes to maintaining
visual consistency take some time to
think about it and draw some inspiration
from the world around you going back to
something I mentioned earlier adding
images to your pitch deck is a great way
to draw motion and really bring a pitch
deck to life really these images don't
even need to be in the forefront as they
can make for powerful background images
choose photos that you feel will make
the biggest impact one idea use photos
of your teammates hard at work adding a
human element to a design and a pitch
deck can be incredibly impactful to a
viewer
if you have positive testimonials
regarding your idea already use them
recommendations and reviews are
incredibly strong persuasion tools think
about it do you go to a new restaurant
without looking up reviews or hearing a
recommendation from a friend
personally I don't vis me has templates
where you can easily embed tweets or
other quotes from users use this to your
advantage
one thing about pitch decks they have to
be brief no more than 19 slides okay one
way to combat this is by fitting a few
mini slides in to one this template here
allows us to do just that I get it
sometimes your information is pretty
complex however you must try to compress
that information into the most pertinent
bits of information and lay them out
like so it's important that your
information isn't overwhelming and is
easily digestible you don't want to lose
if you are halfway through your pitch
deck and templates like this are sure to
help have I mentioned consistency yet I
think I may have a time or two and
here's another a big bonus of using a
template is the visual consistency from
beginning to end the overall look of the
slide it doesn't vary much from slide to
slide and you don't have to start fresh
every single time you create a new slide
which actually brings me to my last tip
you should have noticed that all of our
templates have individual themes now
this doesn't mean that each slide
features the same exact design because
that would be terribly boring and dry up
very quickly instead our templates
follow a theme throughout each slide
colors remain mostly identical fonts are
the same images are consistent in data
visualizations follow the same idea I
cannot emphasize enough keeping your
pitch deck clean organized and
consistent your professionalism can go
right out the window if you don't follow
that one simple rule and with that my
work here is done in yours
it's just beginning if you haven't
learned bismi is your home for pre-built
templates and they're waiting for you
right now and vis me calm if you have
any further questions our channel can
likely assist you
we're always here to help making videos
on everything in presentation and design
feel free to share below what you
learned in the comments we'll hope to
catch you again soon and until then I'm
Mike plugger with viz me helping you
make information beautiful
[Music]
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