GIMANA SIH CONTOH PITCH DECK STARTUP YANG BAGUS? MOVING FORWARD Bersama BRI Ventures Chp. 18

Summary

In this educational video, Markus explains how to create an effective pitch deck for startups, emphasizing the importance of clarity and conciseness in presenting business ideas to investors. He breaks down essential components, such as the cover slide, company profile, problem and solution articulation, market size, competition, product roadmap, business model, team, and financials. Using 'Payung Hujan' (an on-demand umbrella service) as a case study, Markus demonstrates how to structure a pitch to attract investment and convey a clear, compelling vision of the business. The video is a practical guide for entrepreneurs seeking to refine their pitch deck for success.

Takeaways

• 😀 A well-crafted pitch deck is crucial for grabbing the attention of investors in a highly competitive market.
• 😀 Keep your pitch deck clear and easy to read by avoiding complex language and long paragraphs. Bullet points are recommended.
• 😀 Include visual elements like charts, images, and graphs to make your pitch more engaging and easy to understand.
• 😀 Tailor your pitch deck to your audience, ensuring it speaks directly to investors and highlights key elements of your business.
• 😀 The 'cover slide' should clearly introduce your company with a concise one-liner, website, and relevant details.
• 😀 Focus on defining the problem your business is solving, and be sure to describe it with concrete, relatable examples.
• 😀 Present your solution clearly, aligning it with your value proposition and customer experience goals.
• 😀 Explain why your business needs to succeed now, emphasizing timing and market trends that make your solution urgent and relevant.
• 😀 Break down the market size using TAM (Total Addressable Market), SAM (Serviceable Available Market), and SOM (Serviceable Obtainable Market) to show growth potential.
• 😀 Highlight your competitive advantage and differentiate your company from others in the market, showcasing why you're positioned to win.
• 😀 Provide a financial overview, including revenue models, and projections to demonstrate your business’s growth potential and profitability.

Q & A

What is the main topic of the video?

The video focuses on teaching how to create an effective pitch deck that will attract investors and clearly communicate a business idea.

Why is it important to make a pitch deck simple and easy to understand?

A simple and clear pitch deck increases the chances of it being understood by investors, as they review numerous pitch decks daily. If a pitch is too complicated or unclear, it can be easily overlooked.

What are the three key elements to consider when preparing a pitch deck?

The three key elements to consider are clarity, visual appeal, and contextual relevance to the audience (investors or other stakeholders).

How many pitch decks can investors review in a day?

Investors can review anywhere from 50 to 100 pitch decks per day, making it critical to make your pitch stand out quickly.

What are some common mistakes to avoid in a pitch deck?

Common mistakes include using overly complicated language, lengthy paragraphs, poor design, and irrelevant or excessive information. It's better to use bullet points and focus on clarity.

What is a 'Grand Marul' in relation to a pitch deck?

A 'Grand Marul' refers to the simplicity and effectiveness of a pitch. If you can explain your business idea clearly enough for your grandmother to understand, then you've communicated it well.

What are the 11 essential elements that should be included in a pitch deck?

The 11 elements are: 1) Cover Slide, 2) Company Profile, 3) Problem, 4) Solution, 5) 'Why Now', 6) Market Size, 7) Competition, 8) Product, 9) Business Model, 10) Team, and 11) Financials.

Why is the 'Why Now' section important in a pitch deck?

'Why Now' emphasizes the urgency of the product or solution, explaining why it's relevant and should be acted upon immediately rather than later.

What is the significance of the 'Market Size' section?

The 'Market Size' section demonstrates the potential of the business by showing how large the addressable market is, including the target market (TAM, SAM, SOM) and potential customer acquisition.

What should be highlighted in the 'Competition' section of the pitch deck?

In the 'Competition' section, it's important to highlight your competitive advantage, compare yourself with existing competitors, and show how your business will dominate the market through a unique value proposition.