Voice Actor Explains the 2024 SAG AFTRA Video Game Strike

Joe Zieja
29 Jul 202411:07

Summary

TLDRThe video discusses the 2024 SAG-AFTRA strike, focusing on the union's demand for protections against the unauthorized use of actors' voices, faces, and likenesses by AI. The strike highlights the existential threat AI poses to actors' livelihoods, emphasizing the need for clear contract language to prevent exploitation. The video explains the specific scope of the strike, debunks common misconceptions, and encourages solidarity while urging both actors and consumers to stay informed and approach the issue with empathy and understanding.

Takeaways

  • 📜 The actor's Union is on strike due to a conflict regarding the use of actors' voices and likenesses in AI without compensation.
  • 🤝 The Union is seeking a contract that explicitly prevents companies from using actors' voices in AI models without their consent or payment.
  • 🔄 The 2024 strike is more straightforward compared to the 2016 video game strike, focusing on a single issue of AI usage rights.
  • 📝 Some contracts have outdated language that could be misinterpreted to allow AI usage of actors' voices without proper compensation.
  • 💡 The Union is not asking for more money but rather for ethical and legal protection against the misuse of their voices by AI.
  • 🚫 The strike is specifically targeting the interactive media agreement, not all contracts under the Union's umbrella.
  • 🎮 Not all video games are affected by the strike; only those under the interactive media agreement with specific companies.
  • 🛑 A company can cease being struck by signing an interim agreement that includes AI protections, allowing actors to work on their projects again.
  • 🔍 There are resources available for actors and consumers to check if a project is struck or not, such as forms on the Union's website.
  • 🚷 Union actors are prohibited from promoting struck projects, but they can still support non-union games or those outside the Union's jurisdiction.
  • 🤔 The strike highlights the broader issue of AI and its impact on jobs, urging for clear contracts and ethical considerations in the industry.

Q & A

  • What is the primary reason for the actor's union strike in 2024?

    -The primary reason for the strike is the union's demand for companies to not use actors' voices, likenesses, or faces to make money without compensating them, especially in the context of AI usage and simulations.

  • Why did the 2016 strike by the actor's union differ from the 2024 strike?

    -The 2016 strike was more complicated due to numerous issues, including arguments about actors wanting more money or different working conditions. In contrast, the 2024 strike is more straightforward, focusing on the ethical and moral implications of AI usage without compensation.

  • What does the actor's union consider as an existential issue in 2024?

    -The existential issue for the actor's union in 2024 is the fear that companies may legally take actors' voices and livelihoods to create models without paying them, which could lead to actors' voices being used indefinitely in simulations.

  • What loopholes in contracts are actors concerned about regarding AI usage?

    -Actors are concerned about outdated contract language that could be interpreted to include AI usage. For example, contracts from the 1980s that allowed companies to 'simulate' an actor's voice for editing purposes could now be interpreted to mean indefinite use in AI without compensation.

  • What is the actor's union asking for in terms of contract changes?

    -The actor's union is asking for the inclusion of protective language in contracts to prevent the unauthorized use of actors' voices for AI training or simulations without compensation.

  • How does the actor's union define a strike, and what does it mean for different contracts under the union's umbrella?

    -A strike by the actor's union refers to a specific contract under dispute, not the entire union. Each contract, such as film and TV, commercials, interactive media (including video games), animation, and dubbing, has its own rate structure, working conditions, and companies signed on.

  • What misconceptions about the strike does the video script aim to clear up?

    -The script aims to clarify that the strike is specific to the interactive media agreement, not all video games or union projects. It also emphasizes that not all companies are under a collective bargaining agreement with the union, and not all actors are required to strike.

  • What is the low-budget tiered interactive media agreement, and how does it relate to the strike?

    -The low-budget tiered interactive media agreement is a sub-agreement for smaller budget or indie games, which is not under the strike. This means that small budget games can still work with and afford union actors during the strike.

  • How can a company resume working with union actors during the strike?

    -A company can resume working with union actors by signing an interim bargaining agreement that includes AI protections, effectively making the project 'unstruck' as soon as the agreement is signed.

  • What are the implications for actors who are not part of the union or working on non-union projects?

    -Actors who are not part of the union or working on non-union projects are not governed by the union rules and are not technically required to strike. However, they may still face ostracism from the community if they are seen as breaking the strike.

  • What advice does the video script offer to consumers or supporters of the actors' cause?

    -The script advises consumers to educate themselves about the issues, show solidarity by supporting advocacy groups, and to be patient and kind towards actors and companies involved. It discourages attacking companies on social media or joining internet mobs.

Outlines

00:00

📢 Union Strike for AI Voice Protection

The video discusses the ongoing strike by the actor's Union, SAG-AFTRA, against companies that refuse to include AI voice protection in their contracts. The Union is seeking to prevent companies from using actors' voices without compensation to train AI models. The strike is specifically targeting the interactive media agreement, which includes video games. The 2016 strike had multiple issues, but the current one is straightforward, focusing on the ethical and moral implications of voice theft. The Union is not asking for more money but rather for a written contract that ensures their voices are not exploited by AI without consent or compensation.

05:01

🛠 Understanding the Strike's Scope and Impact

This paragraph clarifies the scope of the strike, emphasizing that it only affects the interactive media agreement and not all video games or Union activities. Some games are exempt, including those not under the Union's jurisdiction or those that have signed interim agreements providing AI protections. The strike's impact on actors is also explained, with a focus on not promoting struck projects and the potential career repercussions of breaking the strike. The paragraph also addresses misconceptions about the strike, such as the role of non-Union actors and the inability of the Union to govern streamers or YouTubers. It concludes with advice for consumers and actors to stay informed and supportive, without resorting to online harassment.

10:03

🤝 Solidarity and Support for Voice Actors

The final paragraph of the script calls for solidarity and support for voice actors during the strike. It encourages viewers to educate themselves about the issues at hand and to support advocacy groups like the National Association of Voice Actors (NAVA). The speaker advises against online harassment and emphasizes the importance of human empathy and understanding in the industry. The goal is to foster a collaborative environment where both artists and companies can thrive, and the speaker thanks the audience for their attention to the matter.

Mindmap

Keywords

💡Strike

A strike is a work stoppage caused by the mass refusal of employees to perform work to protest against unfair employment conditions. In the video, the term refers to the actor's union going on strike to protest companies using actors' voices and likenesses for AI without compensation. The script mentions the 2016 strike and the current one, emphasizing the existential issue for actors.

💡Actor's Union

An actor's union is an organization that represents the collective interests of actors, often negotiating contracts and working conditions on their behalf. The script discusses the actor's union, SAG-AFTRA, and their role in the strike, highlighting their demand for fair compensation and protection against the misuse of actors' voices in AI.

💡Compensation

Compensation refers to the payment or reward given in return for work done or services rendered. The video's theme revolves around the actors' demand for compensation when their voices are used to create AI models, which is a central point of contention in the strike.

💡AI (Artificial Intelligence)

AI, or artificial intelligence, is the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. The script discusses the ethical and practical implications of using actors' voices to train AI systems without their consent or compensation.

💡Contract

A contract is a legally binding agreement between two or more parties. The video emphasizes the importance of contracts in protecting actors from the misuse of their voices in AI, pointing out that some contracts lack the necessary language to prevent this.

💡Loopholes

A loophole is an ambiguity or inadequacy in a system or set of rules, which can be exploited to circumvent the intent of the rules. The script mentions loopholes in contracts that could allow companies to use actors' voices in AI indefinitely without compensation.

💡Ethical and Moral Implications

Ethical and moral implications refer to the principles of right and wrong that are the basis for good behavior. The video script uses this term to discuss the righteousness of the actors' demands and the unethical nature of using their voices without permission or compensation.

💡Interim Bargaining Agreement

An interim bargaining agreement is a temporary contract that is agreed upon while negotiations for a final contract are ongoing. The script explains that companies can sign such agreements to provide AI protections and immediately resume working with union actors during the strike.

💡SAG-AFTRA

SAG-AFTRA is the name of the American actors' union, a merger of the Screen Actors Guild and the American Federation of Television and Radio Artists. The script uses this term to refer to the union that is leading the strike and advocating for AI protections in contracts.

💡Indie Games

Indie games refer to independently developed video games, often created outside of the traditional video game industry. The script clarifies that the strike does not affect games operating under a sub-agreement for low-budget or indie games, which are not under the strike.

💡Solidarity

Solidarity is the unity or agreement of feeling or action, often in pursuit of a common objective. The video encourages consumers and others to show solidarity with the actors by understanding their cause and supporting them, rather than attacking companies or joining online mobs.

Highlights

The actor's Union is on strike again, demanding compensation for the use of actors' voices and likenesses in AI without their consent.

The 2016 strike was more complicated, but the current strike is clear: actors want protection against their voices being used without compensation.

Actors are not asking for more money, just a contractual agreement to prevent their voices from being stolen and used for AI models.

Some contracts have outdated language that could be interpreted to allow AI usage without compensation.

The ethical and moral implications of using actors' voices without consent are clear, and the actors are seeking legal protection.

The strike is specifically targeting the interactive media agreement, not all contracts under the Union's umbrella.

Not every video game company is under a collective bargaining agreement with the Union, and some games are not affected by the strike.

Actors are not prohibited from working in other genres or on non-union projects.

Companies can resume working with Union actors by signing an interim agreement that includes AI protections.

Small budget or indie games under a different agreement are not affected by the strike.

Actors are not allowed to promote struck projects, but they can promote non-union games or games outside the Union's jurisdiction.

The strike is aimed at companies that refuse to include AI protections in their contracts, not at all video game companies.

Consumers might see delays in video game releases from struck companies, but the delay is to protect the acting industry from bad contracts.

Being an educated ally involves visiting the Union website and understanding the challenges actors face.

Donating to advocacy groups like the National Association of Voice Actors (NAVA) can support the cause.

The video emphasizes the importance of being human, patient, and kind in the face of the strike and industry challenges.

Transcripts

play00:03

so you want to steal our voices and use

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it to teach AI without paying

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us okay let's talk sag aftera the

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actor's Union is once again on strike in

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this video we're going to break down why

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the union is striking what it means for

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you as a voice actor or what it means

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for you as just a general consumer of

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media many people still remember the

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2016 strike which was way more

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complicated than this one the 2016 video

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game strike had numerous issues that

play00:33

made it difficult to follow in contrast

play00:35

the current strike is much clearer and

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straightforward it essentially boils

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down to this okay would you guys mind

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not using our faces voices or likenesses

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to make money without compensating us of

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course not the ethical and moral

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implications of such a thing would be

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bafflingly antagonistic okay great so if

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you could just sign this contract no so

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you do want to steal the method by which

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we make our livelihood and teach

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artificial intelligence to use them so

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you replicate them without our

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permission or compensation well that

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would be ridiculous nobody wants that I

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certainly would be upset if a robot

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tried to take my job amazing then we're

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in agreement if you could just put that

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in the contract absolutely not but

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you're promising that you won't do it

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yes of course so you could just put it

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in the no but we need it in writing if

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we're going to not going to happen you

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realize that a promise in written form

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is just called a contract snowball's

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chance in hell well I guess that means

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we're going to have to go on strike now

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why on Earth would you be so

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unreasonable the issue for the actor

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Union in 2024 is existential actors do

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not want companies to have the legal

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ability to take their voices their

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livelihood and make models of them

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without paying us some contracts

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entirely lack language protecting actors

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from this While others have outdated

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language that could now be interpreted

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to include AI usage for example one

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company's contracts allow them to

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simulate and that's in the contract that

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word an actor's voice to make editing

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easier that made sense in the 1980s when

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they need to sort of mess things around

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digitally but today this could be

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interpreted to mean that that company

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could use an actor's voice indefinitely

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in simulation without compensation these

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are the kind of loopholes I discussed in

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my other videos about the importance of

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reading contracts and protecting

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ourselves against AI to me this

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situation is overall baffling it doesn't

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make any sense to me why companies would

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refuse to include protective language in

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their contracts actors are not asking

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for more money or really significant

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changes to working conditions they're

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simply asking you not to have our voices

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stolen and used without compensation or

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to train AI models that will effectively

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do the same thing the ethical and moral

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grounds are really clearcut here unlike

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the previous strike which had arguments

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on both sides about actors wanting more

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money or different sort of working

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conditions like I said it was much more

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complicated this is very cut and dry and

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I hope I'm saying that this strike won't

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last long but I often feel like I'm

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punished for being an optimist so I'll

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refrain from further predictions so

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that's why we're striking it's basic

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easy to solve there are already contract

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Riders like those from Nava a great

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organization you should familiarize

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yourself with that addresses AI

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protections many companies have signed

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these agreements without issues games

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are still getting made nobody's losing

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money a complicated legal and

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bureaucratic structure that's like well

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we have to run this through legal

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shouldn't really excuse larger

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corporations from doing the same this

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simple request harms nobody and helps

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everybody usually I can see both sides

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of an argument most of my friends and

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colleagues will know that I'll always

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play Devil's Advocate but this one

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confuses even me it's really frustrating

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that it had to come to a strike but here

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we are and that's why now let's talk

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about what a strike means as there are

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many misconceptions about it last year

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when the same Union went on strike for

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the film and TV contract I had people

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accusing me of being a strike breaker

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which didn't make sense on my voice

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acting ads there's so much

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misunderstanding and misinformation out

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there so it's important to focus on the

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specific details of a strike by the time

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I finish explaining you'll see how

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narrow the strike actually is first the

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union sag after I'll use both

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interchangeably strikes per contract

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this means there are several collective

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bargaining agreements contracts under

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the Union's umbrella including film and

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TV commercial interactive which includes

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video games animation dubbing and others

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each has its own rate structure has its

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own working conditions and Provisions as

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well as specific companies signed on to

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that contract on the production side

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when the union says it's on strike it

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generally refers to one particular

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contract not the whole Union actors are

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not prohibited from working in

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commercials or other genres associated

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with completely different collective

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bargaining agreements currently the only

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contract on strike is the interactive

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media agreement which we'll call the

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video game contract on top of that not

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every video game is struck many video

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game companies have never engaged with

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the union and are not under a collective

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bargaining agreement sometimes you'll

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hear is this a union game is this a

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non-union game is this Union project is

play05:00

in a non-union project for non-union

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projects that have never been Union the

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union can't strike their games therefore

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there are games that you're going to see

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come out that are outside the Union's

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jurisdiction similarly if an actor isn't

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in the union they're not governed by

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Union rules they're not technically

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needing to strike anything however

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strike Breakers or scabs are generally

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ostracized by the community even though

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the union can't technically punish them

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if you're caught breaking the picket

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line being a scab breaking a strike by

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working on struck projects as a

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non-union member not great for your

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career or your reputation additionally

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not all games under the union are struck

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some games are grandfathered in because

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they were in production before the

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strike even if they're built under a

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struck company if a game or a company

play05:47

signs an interim bargaining agreement

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providing AI protections the union will

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work with them even during a strike this

play05:54

means that any company at any time can

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sign an interim agreement and immediate

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mediately access the same Union actors

play06:01

as they did before the strike it

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magically becomes unstruck as soon as

play06:05

they sign that agreement so it's not

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like there needs to be this giant

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agreement that happens any company can

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say look we're cool with the non- aai

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thing we'll just sign that let's move

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forward and it's fine another important

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caveat to the strike if the game is

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operating under a sort of sub agreement

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we call the lowbudget tiered interactive

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media agreement which you can just say

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is cheaper Indie Games it's absolutely

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not under the strike at all so all the

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amazing small budget games which if you

play06:31

didn't know can still work with and

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afford Union actors by the way are

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totally safe to summarize the actors's

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union is punishing companies that refuse

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to include AI protections by ordering

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Union actors not to work for specific

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companies and games any company can

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resume working with Union actors by

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signing an interim agreement with AI

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protections and a log go away when the

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strike ends and we have a new collective

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bargaining agreement that includes those

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AI protections it's simple right much

play07:00

simpler than the internet makes it out

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to be there are additional rules about

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What actors can and cannot do with

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struck games for example a union actor

play07:07

cannot promote a struck project through

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conventions interviews appearances Etc

play07:13

this extends Beyond acting to make the

play07:14

game successful you're helping the

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company make the game successful they're

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asking actors not to do that however

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that doesn't mean that actors can't

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promote non-union games or games outside

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the Union's jurisdiction the things I

play07:25

was talking about before games that

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aren't struck companies that aren't

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struck so when you see someone talking

play07:30

about a game they're working on it

play07:32

doesn't necessarily mean they're a

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strike breaker publicly breaking a

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strike is career suicide most people

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would not flaunt that on social media

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furthermore if you're a streamer a

play07:42

YouTuber right the union a probably

play07:45

can't govern you unless you're a union

play07:47

member and B they're not saying that you

play07:49

can't play games as a matter of fact

play07:50

they want you to play games and keep

play07:52

enjoying it you should look at sag

play07:53

after's website on the links in the

play07:55

description below for more really

play07:57

detailed information about that in

play07:58

addition at that website you can

play08:00

actually check to see if a project is

play08:01

struck or not struck there's a handy

play08:03

dandy little form there you can fill out

play08:05

and say hey this project number is it

play08:07

struck or is it not struck or you can

play08:09

just call the union and ask them so

play08:11

actors you also should be aware that

play08:12

companies may try to find actors who

play08:15

don't understand they're breaking the

play08:16

strike or obfuscate their details so you

play08:19

can't tell it's a struck project don't

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be that actor okay companies might use

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things like online casting websites

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hiding the game information until you're

play08:27

too invested to back out this happened

play08:30

during the last strike so when in doubt

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go find out you can always back out you

play08:36

don't have to work a struck project if

play08:37

you find out suddenly that it's struck

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overall though calm down most voice

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acting work is not affected by this

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strike if you're not working under the

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union interactive contract you don't

play08:48

need to worry however the safest and

play08:49

most enforcable way to ensure AI

play08:51

protections is under a Union contract if

play08:53

you even if you're not Union or the game

play08:55

you're working on even if it is also not

play08:57

Union want to solidify its status in the

play09:00

union for free use the link in the

play09:01

description below to get in touch with

play09:03

Nava who will do this entire process for

play09:05

you and nobody will lose a job anywhere

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as a consumer you might see delays in

play09:10

larger video game releases from struck

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companies that sucks yes but waiting a

play09:13

few extra months is totally worth it to

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prevent the acting industry from

play09:16

collapsing due to bad contracts how can

play09:18

you help as a consumer or just as a

play09:20

regular old person show solidarity for

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actors this doesn't mean attacking

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companies on Twitter or joining internet

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mobs please don't do that just because

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you see something online doesn't mean

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it's true good friends of mine have been

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chased off social media with death

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threats for trivial trivial reasons if

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you're one of my voice acting students

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remember my Mantra stay above the noise

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most online discussions are full of

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people who don't know what they're

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talking about it's a lot of noise

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remember the phrase going viral is based

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on a disease be part of the Cure not the

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sickness get educated visit the Union

play09:56

website and other links in the

play09:57

description that I'm going to provide

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below to learn about the challenges that

play10:00

actors face an educated Ally is a useful

play10:03

Ally if inclined donate to advocacy

play10:05

groups my favorite is the National

play10:07

Association of voice actors or Nava I've

play10:09

talked about them a ton they do

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incredible work for voice actors they

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offer free resources for both actors and

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consumers to clarify industry issues

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including webinars most importantly this

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is what I want you to do above all be

play10:21

human actors are humans so are the

play10:24

people at production and gaming

play10:25

companies don't judge someone for having

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a company's logo in their bio be patient

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be kind be assertive but be human I hope

play10:35

this video clears up some of the

play10:36

confusion about the strike and inspires

play10:38

you to pursue what lights your fire

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whether that's voice acting or game

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development the world needs great

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artists on both sides and the more we

play10:45

work together the better our art will be

play10:49

thanks for taking the time to listen

play11:01

[Music]

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Voice ActorsAI RightsStrike ActionGaming IndustryUnion IssuesContract DisputesEthical ConcernsIndustry ImpactConsumer AwarenessSolidarity Call
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