What YouTube's New AI Rules Mean for AI Voices.

Summary

This video discusses YouTube's new AI content rules, focusing on the dilemma creators face when declaring AI-generated content. It clarifies that using AI voices, like text-to-speech, typically warrants a 'no' response unless it impersonates someone. The video also touches on voice cloning, AI-generated music, and the implications of declaring AI use, emphasizing that minor AI adjustments don't impact content discovery or revenue. It raises concerns about misleading AI voices and the importance of adhering to YouTube's impersonation policy.

Takeaways

• 😀 YouTube's new AI rules require creators to declare if their content was made by AI upon video upload.
• 🔍 The primary concern for creators is the use of AI voices or text-to-speech, which YouTube addresses with considerations of voice cloning and impersonation.
• 🚫 Deepfake content, where a well-known person is made to say something they didn't, is considered AI and must be declared as such.
• 🗣️ Standard AI voices that don't impersonate anyone don't seem to require a 'yes' declaration according to YouTube's support pages.
• 🎤 Creators using AI voices for language support, confidence in voiceovers, or channel branding can likely answer 'no' to AI content declaration.
• 🎵 AI-generated music is strictly considered AI content and requires a 'yes' answer, possibly due to YouTube's own music generator and industry pressures.
• 🤔 Cloning one's own voice for content on one's own channel likely doesn't need to be declared as AI, but using a cloned voice without consent is a gray area.
• 📹 The implications of answering 'yes' to AI content are minor; it adds a message to the video description and may result in a label on the video player.
• ⚠️ Existing YouTube policies on impersonation and misleading content may still apply, regardless of AI content declaration.
• 🤖 The broader question for creators is whether their content fakes real people, voices, locations, or events, which should guide their 'yes' or 'no' answer.

Q & A

What is the new requirement for YouTube uploaders regarding AI-generated content?

YouTube now requires uploaders to declare whether the content they are uploading was made by AI.

What are the two key points to consider when using AI voices on YouTube?

The two key points are voice cloning and making someone say something they didn't, which essentially relates to impersonation.

Why might a creator need to answer 'yes' to the AI content question on YouTube?

A creator should answer 'yes' if they are trying to create realism out of something that is fake, such as using deep fake technology.

What is the opinion on using standard AI voices that don't impersonate anyone specific?

The opinion expressed is that one can answer 'no' to the AI content question if using a standard AI voice that doesn't sound like anyone in particular.

What is the purpose of AI voices for the majority of creators according to the script?

The majority of creators use AI voices as a support tool, such as for speaking a language they are not fluent in, lack of confidence in voiceovers, or as part of a channel's branding and personality.

Why does YouTube not want to scare creators off from using AI?

YouTube does not want to scare creators off because AI helps, especially smaller channels, tackle the overwhelming task of content creation at the beginning of their YouTube journey.

What does YouTube consider as minor AI adjustments that don't need to be declared?

Minor AI adjustments include generative AI tools that improve outline scripts, titles, and other aspects mentioned in the YouTube support pages.

What is the policy regarding AI-generated music on YouTube?

If music is synthetically generated, it requires a 'yes' answer to the AI content question, possibly due to YouTube's own AI music generator and pressure from music partners.

What should a creator do if they clone their own voice for their channel?

If a creator clones their own voice and uses it on their own channel for their content, they do not need to declare it as AI content, provided they have given consent for their voice to be cloned.

What are the implications of answering 'yes' to the altered content question on YouTube?

Answering 'yes' adds a message to the video description and may result in an additional label on the video player screen, but it does not impact content discovery or revenue generation.

How does YouTube differentiate between AI content and other types of content alterations?

YouTube differentiates based on whether the content fakes real people, voices, locations, or events, rather than focusing solely on the tool (AI) used to create the content.

What is the potential issue with AI-generated deep fakes on YouTube?

The potential issue is that they may violate impersonation policies if they depict real people without their consent, which could lead to channel termination.