The 4 SECRETS To Making Money In Your Sleep! | The Money Making Expert

Summary

The transcript covers the journey of an entrepreneur building a business from the initial idea through to a lucrative exit. It outlines key stages like developing a strong concept, building an audience, constructing an offering for people to buy, and reliably generating sales. Critical next steps are establishing a leader and core team, digitizing assets to scale, and transforming the organization to be more professionalized. The discussion touches on the different skills suited for early-stage startups versus more mature companies, the importance of humility and bringing in experts in areas you're not strong, and opportunities for buying existing businesses from retiring owners and revitalizing them.

Takeaways

• 😀起業家の旅は、「カオス、コンセプト、オーディエンス、オファー、セールス」の4段階から始まり、これらをクリアすることで収益を上げ始める。
• 🚀製品やサービスのコンセプトを発展させ、実験を通じて検証し、人々がそれに興奮するようにすることが重要。
• 👥オーディエンス構築には、待機リスト、ディナーパーティー、クイズ、議論グループなどが有効。
• 📦オファー作成では、顧客が行動を起こし購入できるようにパッケージ化された提供を構築する。
• 💡セールスでは、見込み客との会話を通じて取引を成立させ、予測可能で信頼性のある方法で売上を上げる。
• 🏢チームビルディングでは、キーパーソンの影響力と8人のコアチームの構築が不可欠。
• 📈ビジネスの価値をデジタル化し、スケールの準備をすることで、収益性を高める。
• 🔍12人から30人への成長段階では、専門家を雇用し、よりプロフェッショナルな組織へと変革する必要がある。
• 📊成功への鍵は、従業員一人当たりの収益を増やし、デジタルアセットを積極的に活用すること。
• 🎯スペシャリストとスイスアーミーナイフのどちらかを自問自答し、自分に合ったキャリアパスを選択する。

Q & A

起業家が事業を立ち上げて成長させていく過程で最も重要な段階は何ですか?

スクリプトによると、最も重要な段階はコンセプト、オーディエンス、オファー、セールスの4つです。これらは起業の始まりにおいて大切な段階で、この段階を乗り越えられないと多くの起業家がつまずいてしまいます。

Outlines

00:00

🚀 アントレプレナーの旅: コンセプトからチームビルディングまで

このパラグラフは、アイスクリームビジネスを例にして、起業家がゼロから成功するまでの旅について説明しています。最初の段階として「カオス、コンセプト、オーディエンス、オファー、セールス」があり、これにより売上六桁を目指します。次に、影響力のある人物を中心に8人のチームを構築し、ブランドを体現し、より大きなオーディエンスを獲得することが重要です。チームが形成された後、デジタル資産を作成し、ビジネスをスケールアップするための準備を始めます。このプロセスを通じて、従業員一人当たりの収益を増やし、企業の成長を加速させます。

05:00

🔍 キャリアの選択: スペシャリストかスイスアーミーナイフか

このパラグラフでは、50人から70人の従業員を抱える企業で働くスペシャリストと、スタートアップで多岐にわたる役割を果たす「スイスアーミーナイフ」タイプの従業員との違いに焦点を当てています。また、ゼロから2百万ドルの売上を達成するフェーズが個人的に最も楽しいと語る経営者の視点も紹介しています。彼は、自身がビジネスの初期段階を好む一方で、2百万から2千万ドルへの成長を導くことに長けた他のリーダーの重要性を認識しています。自己認識と自分の強みを活かす場所を知ることが、成功への鍵であると強調しています。

10:02

🌟 ビジネスの引き継ぎ: ベビーブーマーのリタイアメントと新世代のチャンス

この部分では、リタイアを望むベビーブーマーのビジネスオーナーから企業を引き継ぎ、新しいエネルギーと戦略で再活性化させる機会について説明しています。引き継ぎは、元のオーナーが定年退職後も収入を得られるように、売買契約を通じて行われることが多いです。このプロセスにより、新しい経営者は既存のビジネス基盤を利用して、企業を以前の成功へと戻すことができます。また、チャンネルの購読を促す呼びかけで終わっており、視聴者にアクションを促しています。

Keywords

💡カオス

カオスは、企業が創設段階において直面する混沌とした状態を指します。この段階では、アイデアが形になり始めるが、方向性が不明瞭で、計画が不確実です。ビデオスクリプトでは、起業家がこの「カオス」の段階を乗り越えて、明確なコンセプトを開発し、事業を前進させる必要があると説明しています。

💡コンセプト

コンセプトは、企業の基礎となるアイデアや事業計画を指します。この段階では、アイデアが検証され、市場での受け入れが確認されます。スクリプトによると、成功するためには、コンセプトを丁寧に開発し、実験を通じて検証する必要があります。

💡オーディエンス

オーディエンスとは、製品やサービスの潜在的な顧客または受け手のことです。企業は、待機リスト、ディナーパーティー、クイズ、議論グループなどを通じてオーディエンスを構築し、関与させる必要があります。これにより、市場に対する製品の受け入れ可能性を高めることができます。

💡オファー

オファーは、顧客が購入できるようにパッケージ化された製品やサービスを指します。この段階で、企業は具体的な製品やサービスを市場に提供し、オーディエンスが行動を起こしやすくなります。

💡セールス

セールスとは、製品やサービスを顧客に販売するプロセスです。効率的なセールス戦略を確立し、リード（見込み客）、アポイントメント、プレゼンテーション、そしてセールスのリズムを測定することが重要です。

💡チームビルディング

チームビルディングは、企業の成長と発展に不可欠なプロセスであり、特定の役割を持つ複数の人材を集めて効率的なチームを構築することを指します。ビデオでは、成功するためには、影響力のあるキーパーソンを中心に8人のコアチームを構築することが重要であると述べています。

💡デジタイゼーション

デジタイゼーションとは、企業の価値をデジタル形式で表現し、プロセスを効率化することです。CRMの構築や知的財産の形式化などを通じて、企業は拡大しやすくなります。

💡収益性

収益性は、企業がどれだけ効率的に利益を生み出しているかを示します。ビデオでは、従業員一人当たりの収益を増やすことが、企業成長の鍵であると説明しています。

💡専門家

専門家は、特定の分野やスキルにおいて高度な知識や技術を持つ人物を指します。企業が拡大するにつれ、特定の役割に専念する専門家を雇うことが重要になります。

💡経営者のハンドオーバー

経営者のハンドオーバーは、企業の創業者や現経営者が、新たなリーダーに経営権を移譲するプロセスです。ビデオでは、特に成長段階や引退を考えている際に、このプロセスの重要性が強調されています。

Highlights

コンセプト、オーディエンス、オファー、セールスの4つの段階が成功のカギ

最初の10人のチームメンバーのほとんどは、後の段階で求められるスキルを持っていない

10人規模では汎用的なスキルが必要だが、50-60人規模では専門家が必要

200万ドルから2000万ドルまでの成長フェーズが苦手

デジタル資産を増やして1人当たりの収益を上げることが重要

12人から30人への成長が一番困難

30人以上になると経営陣とアドバイザーが必要になる

自分の会社の弱点を認めることが成功の条件

自分より優れた人材を入れることが成功の鍵

各成長段階で価値が生み出される

事業承継の機会が次の大きなチャンス

引退したいオーナーから事業を買収する戦略がある

成長段階に合わせた自分のスキルと性格を理解することが重要

事業計画から始める以外にも成功の道がある

M&Aを通じた事業拡大の可能性がある

Transcripts

so let's talk about that Journey then

yep that Journey from got an idea want

to start that ice cream business that

Chilean basil ice cream business

whatever except for tens of millions

exit for tens of millions it I I get off

the ground people love my chile and

basil ice cream what what is the journey

that an entrepreneur goes on from zero

up until they exit so there's there's a

key stages the first four stages where

everyone gets caught is called chaos

concept audience offer sales so you have

to develop your concept so it's a good

concept you've validated it you've

conducted some experiments you're

aligned to it other people are excited

about it audience is that you engage an

audience waiting lists dinner parties uh

scorecards quizzes discussion groups all

of those are great audience Builders y

um offer is that you construct a

packaged up offering so that people can

buy something and that they that

audience can now act on something and

buy and then sales which is the ability

to talk and discuss with your interested

parties to close deals to actually get

sales across the line and to do that

predictably and reliably so for sales we

establish something called a rhythm of

laps leads appointments presentations

and sales and we measure our pipeline

every week how many leads how many

appointments how many presentations how

many sales so those are the first four

things concept audience offer sales and

that should get you into the six figures

of Revenue just by doing that the next

thing is about team building you've got

to establish a key person of influence

who's got a personal brand Who's lead

the leader of the company who's going to

embody the brand and you got to build a

team of eight people around them um a

general manager marketing and sales

Finance admin um uh it media and

operations those kind of roles and

essentially you now build this core team

of eight and um the key person of

influence job is to engage bigger and

bigger audiences and so they get out

there and tell the story of the business

they get on stages they pitch um they

publish content they raise their profile

they do joint ventures and Partnerships

so they're leading from the front while

the general manager or Ops director is

making sure things don't fall apart

behind once you hit about eight people

you now have to digitize absolutely

everything of value in that business so

now you go through the whole process of

digitization of the value so you're

getting ready to scale which means for

example moving physical relationships to

a CRM some kind of data the database or

building a CRM uh formalizing your

intellectual property um building a

brand a company brand um formalizing

your organizational culture uh getting

into um really good investor

relationship and and documentation

governance so all of these are

developing systems developing assets of

the business um having online marketing

and sales systems having an online way

of generating a lot of leads reliably

having an online way of making customers

mostly happy most of the time so you're

basically trying to build as many assets

as possible what you're trying to do at

about 8 to 10 people is raise revenue

per person so let's say you got 10

people with 100,000 per person so you

got a million of Revenue 10 people time

100,000 million of Revenue if you can

add assets and get it to go to 1.1 1.2

1.3 million now you've got 130,000 per

person so what you're trying to do is

add as many digital assets as possible

to get the revenue per employee or the

revenue per person up once you see that

the revenue per person is going up now

you can add people because the more

digital assets there are times by the

number of people now you're going to be

successful now the really hard jump is

from 12 to 30 from 12 people to 30

you're too big to be small too small to

be big very difficult time in any

business's life um and what you have to

do is go through a transformation of a

small team of rebels and misfits to a

professional team that's that's

manifacturing value a lot of people have

to go unfortunately some of the earlier

people who were there because they could

breathe and had a pulse and all of that

sort of

stuff they uh unfortunately have to go

find a new startup and you now have to

go and bring on team members who come

through recruiters with a proper process

and who they go through in in an entire

process of how they join the team

they're on boarded correctly and now you

transform into a more valuable

Professional Organization once you hit

30 you've got a five person executive

team plus a non-executive director and

an advisor and then you've got some

teams of teams and now you're doing 10

million of Revenue 3 million of profit

and now you're exible have you got to

make a decision earli

it's so true it's so it's so funny did

you agree with that all of it I agreed

with all of it the interesting thing as

well is the part you said about of the

first 10 people you hire very few of

them are equipped or ready or able to

adjust to the environment you have at 30

40 50 60 100t and it's and part of the

re what I've noticed is that when

there's 10 people you're requiring a

different set of skills and you're

you're thinking more about multi

multi-disciplinary individuals that can

kind of wear a few hats but not do

anything exceptionally well Swiss Army

knives yeah they can do 25 things badly

yeah exactly and then when you get to

like 50 60 70 people it's really

Specialists Specialists bread knife

bread knife Cuts bread really well just

that so on this then when we're thinking

about our own careers we've got to ask

ourselves that question which is are we

a specialist that should be going into a

company where there's 50 60 70 people or

are we that kind of Swiss army knife

that should be playing in startups and

then going from zero to one versus like

one to two yeah I have I've had to

wrestle with that myself I personally

absolutely door the first 2 million of

Revenue that's that is where my fun that

for me is fun it's where I find it

exciting I become almost pathologically

distracted once we hit 2 million of

Revenue and I have to remind myself oh

wait a second we've got a fast growth

business here stop thinking about other

things I really enjoy getting businesses

past that first couple 100,000 a month

and then for whatever reason I'm like

dreaming of a blank page I just want

some like what if we did this what if we

did that but here's the cool thing there

are so many amazing people who are

phenomenal at the 2 to 20 million jump

so at the moment the person who's

leading Dent Global is Glenn Carlson

Glenn is I've known him since I was 14

years old and actually what he's

phenomenal at at the moment we've

discovered is that he's really really

good at driving that next jump the 2 to

20 million jump so there's the zero to

there's the 0 to 200 Grand like testing

there's the 200 Grand to 2 million which

is like yeah okay this thing's got some

legs there's the 2 million to 20 million

jump which is we're professionalizing

we're become a proper business um we're

becoming valuable we're getting all the

right people what's shocked me because

I've known Glenn for so many years is

that we've just recently discovered that

that's what he's suited to he's really

good at the 2 to 20 million jump he's so

good at recruiting talented people he's

so good at pushing them through a

process that weeds out like 15 amazing

people down to two amazing people down

to one how would you make the case to

someone that's just heard what you've

said about your companies and that you

like that 0 to2 million phase what case

would you make to me to admit what I'm

not good at for the sake of my business

because everyone can relate like I don't

mean to share this without asking him

but I'm sure like he's in control of the

edit so he can take it out if he doesn't

like it did you think I was going to do

it Jack turned around to our team the

other day and it was I've actually

spoken to so many people about this

moment since he said it Jack said you

know what um Jack's run this podcast

from zero so zero subscribers to where

it is now it's 5 million subscribers

Jack turned around at 5 million

subscribers and was like I'm not the

best in the world at doing lighting so

what I've done is I've gone out and I

found someone who's the best at lighting

and they're going to teach me they're

going to redesign my set 5 million

subscribers he's getting someone else to

redesign a set so that the lighting is

amazing it takes a certain kind of

person to put winning over ego oh I love

that yeah you know what I mean and I I

think about there's so many You Know

Jack probably didn't know the

profoundness of that moment to me but

someone who is applauded from every oh

you've built the best you know whatever

for him to go you know what there's so

much I don't know he he role modeled

humility and he role modeled um the idea

of winning is better than uh being right

right yeah um and overing not underlings

that a great company is great because

you bring in overing not underlings uh

so an underling is someone who's not as

good as you are and overing is someone

who's way better than you are so it's

that confidence to bring in the overing

um all of my businesses have been great

because overing run them uh every

everyone who is in my organization is

way better than me at the thing they're

doing and I feel like like the conductor

in the orchestra can't play all the

instruments and probably maybe is okay

at one instrument but actually their

ability to bring in the best in the

world uh at that instrument is what is

what makes them a great conductor the

ability to enroll people so the first

thing I'd say is that there's value to

be made at every level if you're

watching

this and you're you know you're not a

founder and you're sitting there going

all the people who make the money are

the people who start from scratch and

get something off the ground and look at

Daniel and look at Steven those guys are

the Zer to1 guys wouldn't it be great if

I was one of those but I'm not well

actually that's not true the truth is

that there's there's incredible wealth

to be created if you can take something

from 2 to 20 million there's amazing

wealth if you can take something from 20

to 200 million do you know this is worth

mentioning one of the biggest

opportunities in the world right now

biggest there there's two major

opportunities in the world but one of

the biggest opportunities in the world

at the moment is Baby Boomers who want

to retire and a typical scenario is you

get someone who's late 60s early 70s the

business had a high Watermark of a

couple of million and now it's dropped

down to maybe a million or six High six

figures because the person's

semi-retiring and because the business

has been on decline it's almost unable

the person wants to retire and they just

want to hand over the keys and they just

want that business to go to someone

who's fresh um and what they're willing

to do is to do a vendor sale exit Cody

Sanchez who had she talks about this

I've done deals like this um and

actually Jeremy with the 100 foot yacht

that's how that's how he does it so you

essentially you buy a business that the

person wants to retire and you take over

that business with fresh energy and you

bring it back to its high Watermark so

there are so many people who what they

would be Suited for is not starting with

a blank sheet of paper like me but they

would actually go and find you know Bill

and Sarah who want to retire and they

want to do a deal where they get paid

out over 5 years to hand over the keys

to the business if you love The D a CEO

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