The Secret To Running Successful Social Media Ads In 2024
Summary
TLDRThis video script discusses the evolving landscape of social media advertising, emphasizing the importance of organic reach and the role of AI algorithms in validating content effectiveness. The speaker suggests a strategy of leveraging organic growth to build a remarkable online presence, then selectively investing in ads for content that performs exceptionally well. They also highlight the shift from traditional advertising to a more relationship-driven approach, using social media to host local events and build a network, which can be a cost-effective way to gain attention and potential clients.
Takeaways
- 💰 Investing $100 on Facebook or Instagram within a 10-mile radius can yield significant results in terms of audience reach.
- 🔍 Attention is the most valuable asset in video content creation, with authenticity being key to better engagement.
- 💡 Paid media is acknowledged as costly, but when combined with organic reach, it can be more cost-effective if the video content is high quality.
- 📈 The strategy of using AI algorithms to validate which organic content performs well before investing in paid promotion can save money.
- 📊 Historically, having a large follower base on platforms like Instagram did not guarantee high engagement; the content's quality is crucial.
- 📹 The current algorithm favors content that resonates with viewers, providing affirmation to invest in ads for videos that perform organically.
- 🚀 The speaker emphasizes the importance of being remarkable in organic content creation as it is free and can grow business naturally.
- 🎯 When a piece of content hits well organically, it's an opportunity to put paid promotion behind it to amplify its reach and impact.
- 🛑 The risk in advertising is often tied to the variable of creative content; if the video is not engaging, it won't convert well regardless of the audience size.
- 📈 For businesses looking to grow, focusing on organic reach first and then using paid ads for validated content is a smart strategy.
- 🍽️ The speaker suggests hosting local dinners as a way to network and build relationships, using social media ads to invite people within a certain radius for free events.
Q & A
What is the primary asset when making videos for social media according to the speaker?
-The speaker emphasizes that attention is the number one asset when making videos for social media.
Why are authentic videos doing better on social media platforms?
-Authentic videos are doing better because the AI algorithms have improved and can recognize content that resonates with the audience, thus promoting it more organically.
What is the speaker's view on spending money on paid media?
-The speaker suggests that while some people spend a lot on paid media, focusing on organic reach is also important, especially when the content is of high quality.
What strategy does the speaker recommend for using paid media effectively?
-The speaker recommends posting content organically and then putting money behind the content that performs remarkably well, as it has already been validated by the audience's response.
How does the speaker describe the change in the approach to social media advertising?
-The speaker describes a shift from solely relying on paid ads to first focusing on organic reach and then using paid ads to amplify content that has proven to be successful organically.
What was the speaker's experience with Instagram followers and video views in the past?
-The speaker had around 5 million followers on Instagram seven years ago and would get roughly 500,000 views on daily posts, but there was no clear way to determine which videos to promote further with paid ads.
Why is it important to become remarkable at organic reach according to the speaker?
-Becoming remarkable at organic reach is important because it is free and helps grow the business. It also provides a solid foundation for when a piece of content becomes successful, allowing for a more informed decision to invest in paid promotion.
What is the speaker's advice for clients who want to spend a large budget on a video that isn't performing well?
-The speaker advises against spending a large budget on a video that isn't engaging, as it will not convert well regardless of the number of views it gets from paid promotion.
What are the two options the speaker suggests for a video that has performed exceptionally well?
-The speaker suggests either continuing to build the brand by running paid media against the video to a specific demographic or tweaking the video with a call to action if the goal is to sell something.
What is the speaker's suggestion for hosting local business events through social media ads?
-The speaker suggests forming a relationship with a local restaurant, running ads to invite people for a free business dinner, and using this as an opportunity to network and promote one's business.
How does the speaker propose to use the success of a video to host local business events?
-The speaker proposes using the success of a video to attract people to a free business dinner by running ads that ask interested individuals to submit their information through a form, thus creating a targeted local event.
Outlines
📈 Advertising Strategy Shift: Organic Growth and Paid Boosts
The speaker discusses the changing landscape of social media advertising, emphasizing the importance of organic reach and the role of AI in validating successful content. They highlight that spending a small amount on Facebook or Instagram can yield significant results due to the efficiency of AI algorithms. The strategy involves posting organically to grow a business and then boosting content that performs exceptionally well with paid advertising, thus saving money on creative risks. The speaker also touches on the importance of creating remarkable content to capture attention and suggests tweaking successful videos with a call to action for sales purposes.
Mindmap
Keywords
💡Paid Media
💡Organic Reach
💡Customer Acquisition Cost
💡AI Algorithms
💡Authenticity
💡Creative Risk
💡Call to Action
💡Brand Building
💡Business Networking
💡Conversion Rate
💡Social Media Ads
Highlights
Investing $100 on Facebook or Instagram within a 10-mile radius can yield significant results.
Attention is the most valuable asset in video marketing.
Authentic videos are performing better in the current media landscape.
Spending money on paid media is common, but organic reach is also being pursued.
Paid media can become more cost-effective if the video content is of high quality.
AI algorithms have improved to the point where they can validate video performance, guiding ad spending.
The strategy of focusing on organic growth first, then boosting with paid media when content performs well, is effective.
Having a large follower base doesn't guarantee consistent views, highlighting the importance of content quality.
The speaker used to have 5 million followers on Instagram and would get around 500,000 views daily.
The current algorithm's ability to identify successful videos allows for more informed ad spending.
Organic reach should be prioritized to grow business without cost, with paid media used to amplify successful content.
Creative content is a significant variable in advertising success, and poor content can't be saved by paid promotion.
The speaker suggests that if a video is performing well, it should be used for advertising with a clear call to action.
For businesses looking to grow, hosting local events and using social media ads to attract attendees can be beneficial.
Using paid media to host dinners for local business people can be an effective networking and advertising strategy.
The speaker recommends running social media ads to host dinners as a way to build relationships and brand awareness.
The strategy of using paid media to attract people to free local events can be a cost-effective way to grow a business.
The importance of understanding the audience and tailoring content to their interests for maximum advertising impact.
Transcripts
$100 on Facebook or Instagram in a 10m
radius will get you [ __ ] good [ __ ]
attention is the number one
asset when you're talking about making
better videos right and the authentic
ones are doing better you guys spend a
lot of money in P media yes some of us
here we're trying to get organ reach but
then there's a lot of people in this
room who are not downloading P media
running out love that it is it the same
thing like is it the paid media cuz you
talked about this I'm primarily organic
is now getting me to PID but you I
noticed that when we do pay it gets way
cheaper if the video is better can you
explain this you're the game was always
make ads run paid against it see how it
does customer acquisition cost tweak it
now the game is go organic and when
something does remarkable put bit behind
it cuz you've already seen that cuz the
AI algorithms have gotten so good when I
used to have seven you know 5 million
followers on Instagram four years seven
years ago and I would post every day
would all get 500,000 views roughly
remember I told you earlier it was like
email marketing a certain percentage
would see it so I didn't really know
which one of those to put paid against
because it wasn't validated by the
numbers of which video was hitting more
occasionally something would go viral
now the variable if you go to my when
you leave if you go to my Tik Tok if you
go to my Instagram you'll see the
numbers are all over the place some are
doing great some are doing
atrocious so what's great about the
algorithm now is when the video does
well the AI technology the algorithm the
artificial intelligence is so good it
knows that people like this video that
gives you complete affirmation to spend
more on on the ad so the game is flipped
so as a strategy would be organic or
this is why I'm obsessed think about
where I'm going you have to become
remarkable at organic because it's free
and it will grow your business anyway
but when you hit pay dirt and you've got
something that's remarkable and you're
into advertising well that's what you
put your money against
which means you're saving a lot of money
on the thing that was always the hardest
thing about advertising which was the
creative was the variable of the risk
you can get in front of by the way I'm
giving a talk right now I've got all
your attention but if I was talking
nothing interesting and nothing good and
and you were bored then the ad didn't do
well right so I can get you in front of
people with paid advert this is what to
tell my big clients they're like we want
to spend $10 million on this I'm like
this video
sucks I can get $10 million worth of
people to see it but nobody's going to
buy [ __ ] cuz this video is a [ __ ]
commercial do you guys even see
commercials any who watches regular
TV what are we doing here yeah so when
you think about I'm a guy here G here I
clst 10 videos one of the 10 videos did
8X views what do I do with that video I
think there's two things that depends
what you want if you just want to keep
building
brand then you just spend media on it
against the demo you want so if you want
to grow in California or you know you
can run it just to people in California
same video are you reshooting that video
same video but if you want to sell
something then you take that video and
you tweak it a little bit with a call to
action maybe a banner overlay at the
bottom of it that says go to uhhuh you
change the copy maybe the video you you
add something to the end of the video
that says 20% off or first consultation
for free or what I think a lot of you
should be I've got a big one for a lot
of you most of you should be running
social media ads or start with Organic
and then ads to host
dinners in your town that people submit
for let me break it fully down if I'm
you if I did what you do for a living
and I'm trying to either get real estate
agents from BB mortgage side or I'm a
real estate agent and trying to sell
homes it's it's kind of hard to go right
in for the kill right Those ads don't do
as well if I'm you I go make a
relationship with a restaurant in town
and tell them I can bring really good
people to this restaurant I just need a
little bit of a discount either give me
the private room for free or hook me up
with you know bis Dev a little local
bizdev and then you're running ads to
your website or to your social where
you're telling people doing a free
business dinner not a real estate or
mortgage doing a free business get
together of business people in a 20 mile
radius please go to this forum and fill
out who you are if you're interested for
a free dinner and some good wine and
that's it you will get six to eight
people all the time people are always
trying to network those people are
trying to sell some [ __ ] to you too
right and but then you're going to have
them submit the form so you can see
everybody what's your social dist and
literally you're now hosting really
smart six to eight person dinners plus
you're being seen by everybody in the
general area that's a good spend of a
100 bucks Because by the way
$100 on Facebook or Instagram in a 10mi
radius will get you [ __ ] good [ __ ]
[Music]
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