5 Hal & Mindset Penting Sebelum Beriklan di Facebook & Instagram Ads

Summary

In this informative video, the speaker shares essential mindsets and strategies for advertising on Facebook and Instagram. They emphasize the importance of having the right mindset, being prepared for both profits and losses, and investing in marketing wisely. The speaker, drawing from personal experience, advises on learning by doing, planning strategically, and managing finances effectively. The video promises a series of tutorials to guide viewers from the basics to advanced techniques in digital marketing, aiming to empower them with practical knowledge to succeed in their advertising endeavors.

Takeaways

• 😀 The speaker emphasizes the importance of having the right mindset before advertising on platforms like Facebook and Instagram, suggesting that mindset can directly influence the outcome of one's endeavors.
• 🤔 The speaker shares personal experiences, highlighting the journey from network marketing to digital marketing, and the significant growth achieved by investing in Facebook and Instagram ads.
• 💡 The concept of 'learning by doing' is stressed, comparing the process to learning how to swim, where theory alone is insufficient and practical experience is crucial.
• 🚀 The speaker advises against using essential funds for advertising, suggesting that one should be prepared for both gains and losses, and to invest wisely in marketing.
• 💰 The importance of financial management in advertising is underscored, with the speaker warning against spending the entire budget in a short period and advocating for a disciplined approach.
• 🛠️ The speaker discusses the balance between focusing on technical aspects of advertising and the underlying strategy, suggesting that strategy is more important than technical details in the initial stages.
• 📈 Emphasizing the need for a clear concept and strategy before starting an ad campaign, such as understanding the target audience and the type of content to be used.
• 📝 The speaker suggests that having a well-planned budget allocation for advertising is crucial, advocating for a continuous but limited budget to ensure the campaign's sustainability.
• 🔄 The speaker shares examples of individuals who started with a small budget and, through proper management and strategy, achieved exponential growth in their advertising campaigns.
• 🌐 The script touches on various aspects of digital marketing, including Facebook and Instagram ads, and hints at future content that will delve deeper into practical aspects and strategies.
• 📚 The speaker encourages viewers to explore more about digital marketing by watching related videos and tutorials, indicating a commitment to providing comprehensive learning materials.

Q & A

What is the main topic of the video?

The main topic of the video is discussing 5 important aspects and mindsets one should have before advertising on Facebook and Instagram.

What is the speaker's background in digital marketing?

The speaker started in digital marketing around 2016-2017, having spent around 4 billion on advertising budgets on Facebook and Instagram, and generating a network of 3000-5000 resellers across Indonesia.

What is the speaker's advice for beginners in digital marketing?

The speaker advises beginners to have the right mindset, be prepared to invest (time, energy, money), and to learn by doing rather than just focusing on theory.

Why is having a 'Full Heart' approach important when starting digital marketing?

The 'Full Heart' approach is important because it means being fully committed to the task at hand, even if it's part-time, which can lead to better results and learning opportunities.

What does the speaker suggest about managing finances for advertising?

The speaker suggests that one should be disciplined in managing finances, starting with a small budget and ensuring consistency in spending to maximize the advertising impact.

What is the significance of 'learning by doing' in the context of digital marketing?

The 'learning by doing' concept is significant because it allows individuals to gain practical experience and insights that cannot be obtained solely through theoretical learning.

What is the speaker's view on the importance of strategy over technical skills in digital marketing?

The speaker believes that while technical skills are important, having a clear strategy behind the marketing efforts is even more crucial for success in digital marketing.

How does the speaker describe the process of starting digital marketing campaigns?

The speaker describes the process as starting with a small budget, being consistent, and gradually learning and adjusting the strategy based on practical experience.

What is the speaker's advice for those who are afraid of losing money in advertising?

The speaker advises that one should be prepared for both profit and loss, and not to use essential funds for advertising but rather allocate a marketing budget that one is willing to risk.

What is the role of content in digital marketing according to the speaker?

According to the speaker, content plays a vital role in digital marketing as it helps in attracting and engaging the target audience, and it should be well-planned and strategically used.

How does the speaker emphasize the importance of financial management in advertising?

The speaker emphasizes the importance of financial management by stating that even with a limited budget, being disciplined and having a proper financial plan can lead to significant growth and success in advertising.

Outlines

00:00

😀 Introduction to Digital Marketing Mindset

The speaker, Yahudi, introduces the topic of digital marketing, specifically on platforms like Facebook and Instagram. He shares his personal journey, starting from network marketing in 2010 to achieving success in direct selling and eventually transitioning to digital marketing around 2016-2017. Yahudi emphasizes the importance of having the right mindset before advertising on social media, mentioning his own experience of managing a large team and spending billions on advertising to generate thousands of resellers across Indonesia. The paragraph sets the stage for a series of videos that will delve into various aspects of digital marketing, including strategies and technical foundations.

05:00

💡 Essential Mindset and Strategies for Advertising

This paragraph delves into the mindset required for successful digital marketing. The speaker advises not to use essential funds for advertising and to be prepared for both gains and losses. He introduces the concept of 'learning by doing,' comparing it to learning how to swim, where theory alone is not enough. Yahudi stresses the importance of starting with a small budget and being brave enough to invest time and money. He also highlights the significance of having a clear strategy before starting an advertising campaign, including understanding the target audience and the content to be used, rather than just focusing on the technical aspects of advertising.

10:01

📊 Financial Management and Consistent Advertising

The final paragraph focuses on the importance of financial management in advertising. The speaker warns against spending the entire budget in a short period and emphasizes the need for a disciplined approach to budgeting. He suggests having a plan for how to allocate the budget over time, ensuring consistency in advertising efforts. Yahudi shares examples of people who started with a small budget and, through proper management and reinvestment, were able to grow their advertising capabilities significantly. The paragraph concludes with an invitation for viewers to learn more about digital marketing strategies and to stay tuned for further practical insights in upcoming videos.

Keywords

💡Digital marketing

Digital marketing refers to the use of digital channels to promote products or services. In the video's context, it is the primary theme, focusing on strategies and mindsets essential for advertising on platforms like Facebook and Instagram. The speaker discusses their experience in digital marketing, emphasizing its importance in generating significant income.

💡Facebook Ads

Facebook Ads is a paid promotional method used within the Facebook platform to increase visibility and reach for businesses or individuals. The script mentions the speaker's substantial budget spent on Facebook Ads, highlighting its role in their success in digital marketing.

💡Instagram Ads

Instagram Ads are similar to Facebook Ads but are tailored for the Instagram audience. The video script suggests that the speaker has experience with both platforms, indicating the importance of leveraging social media for advertising purposes.

💡Mindset

Mindset, in this video, refers to the mental attitude or approach one has towards a task or situation. The speaker stresses the importance of having the right mindset for success in digital marketing, such as being fully committed and prepared for both gains and losses.

💡Investment

Investment, in the context of the video, involves allocating resources such as time, energy, and money into a venture with the expectation of returns. The speaker advises being prepared to invest in marketing and not to use essential funds for initial advertising efforts.

💡Learning by doing

Learning by doing is an educational method that emphasizes practical experience over theoretical knowledge. The speaker uses the analogy of learning to swim to illustrate the importance of practical application in digital marketing, suggesting that one should dive into the 'pool' of marketing to truly learn.

💡Strategy

Strategy in the video pertains to a carefully planned approach to achieve a specific goal in marketing. The speaker emphasizes the importance of having a clear strategy before starting an advertising campaign, including understanding the target audience and the content to be used.

💡Budget management

Budget management involves the careful planning and control of the funds allocated for a specific purpose, such as advertising. The script mentions the importance of disciplined budget management to ensure the longevity and effectiveness of an advertising campaign.

💡Retargeting

Retargeting is a marketing strategy where previous visitors to a website or app are targeted with ads. In the script, the speaker discusses the use of retargeting on Facebook to reach people who have shown interest in the product, indicating a deeper level of marketing strategy.

💡Custom audience

A custom audience is a group of people created by advertisers based on specific criteria for targeted marketing. The speaker mentions custom audience as a feature on Facebook, which allows for more precise targeting in advertising campaigns.

💡Consistency

Consistency in the video refers to the regular and continuous application of effort or action. The speaker advises on the importance of consistent budget allocation and advertising efforts to maintain visibility and engagement in the market.

Highlights

The speaker emphasizes the importance of having the right mindset before advertising on Facebook and Instagram, suggesting that mindset determines the outcome of one's endeavors.

Mentions that even though one can start advertising part-time, it's essential to commit fully to the task at hand, implying the significance of dedication.

The speaker shares personal experience, having built a network marketing team and achieving significant success in direct selling before transitioning to digital marketing.

Details the speaker's substantial investment in Facebook and Instagram ads, amounting to billions and the resultant growth of a reseller network across Indonesia.

Advises against using essential funds for advertising, recommending the use of disposable budget for marketing to manage risks effectively.

Introduces the concept of 'learning by doing,' comparing it to learning to swim, suggesting that practical experience is superior to theoretical knowledge alone.

The speaker highlights the importance of having a strategy before starting an ad campaign, rather than relying solely on technical aspects of advertising.

Discusses the necessity of financial management in advertising, stressing the need for a disciplined budget to ensure the campaign's sustainability.

Shares insights on how to manage a limited budget effectively, using the example of friends and mentors who started with a small budget and scaled up significantly.

The speaker outlines the importance of consistency in advertising, suggesting that daily, albeit small, investments can yield better results than sporadic large ones.

Provides an example of how to plan an advertising campaign over a month, emphasizing the need for a structured approach to budget allocation.

Warns against the temptation to overspend on advertising due to the immediate desire for results, advocating for disciplined spending to maximize effectiveness.

The speaker promises a series of videos that will delve deeper into the practical aspects of advertising on Facebook and Instagram, offering a comprehensive learning experience.

Encourages viewers to explore other videos on the channel for more insights into digital marketing and Facebook advertising strategies.

Concludes by thanking the audience and expressing excitement for the next video, creating anticipation for continued learning.

Transcripts

Wu Irak kalau Facebook itu kok

teman-teman pada jago banget ya Kok ada

yang sampai bisa punya income milyaran

dari Facebook ya saya dulu tuh mindset

nya dia punya satu tombol canggih yang

dipencet langsung bisa untung

[Musik]

Assalamualaikum warahmatullahi

wabarakatuh Halo teman teman semua di

video kali ini kita akan membahas

tentang 5 hal dan mindset yang penting

sebelum teman-teman beriklan di Facebook

dan Instagram Let's Oke jadi buat

teman-teman yang baru pertama kali

nonton video ini di channel ini kita

akan membahas banyak tentang seputar

Digital marketing ya dari mulai Facebook

at Instagram Ads teknik closing panel

marketing

Amerika juga akan membahas teknis atau

pondasi bisa secara keseluruhan oke yang

harapannya Ini bisa memberikan banyak

manfaat kepada bapak ibu dan teman-teman

semuanya oke sebelumnya salam kenal saya

pahami oditya biasa dipanggil Yahudi

jadi di sini kita konsepnya lebih ke

serius sampai aja nah saya akan sharing

dari hasil pengalaman saya pribadi dulu

pertama kali bisnis sekitar 2010 itu

saya seperti ikut salah satu network

marketing dan saya bisa punya tim itu

sekitar ratusan ratusan orang ratusan

Ting di berbagai macam kota di Indonesia

kemudian tahun kemudian usia 23 tahun

itu saya sempet genre thomsett sampai

sekitar tiga miliar dari bisnis direct

selling saya mulai masuk ke Digital

marketing sekitar 2016-2017 total Sampai

detik ini itu saya sudah spend atau

mengeluarkan budget iklan di Facebook

sama Instagram es itu sekitar 4 miliar

dan menghasilkan sekitar 3000-5000 tim

reseller di seluruh Indonesia Jember

kemudian total bisa ngejual sekitar

Rp12.000

blue premium gitu di seluruh Indonesia

macam-macam Dari dari mulai herbal ada

baju juga dan sebagainya nah hari ini

sebenarnya saya lebih ke Siring Jadi

mudah-mudahan apa yang saya sharingkan

di dari sekian tahun saya berbisnis di

dalam marketing juga itu mudah-mudahan

bisa bermanfaat buat teman-teman dan

bahkan bisa dipraktekkan juga sama

teman-teman semuanya Oke amin Nah

sekarang kita langsung masuk aja ke

materinya jadi kita akan bahas 5 hal dan

menset yang penting sebelum teman-teman

beriklan di Facebook dan Instagram Ads

sebenarnya kalau ngomongin Digital

marketing khususnya Facebook sama

Instagram es yaitu panjang banget

prosesnya jadi karena videonya takutnya

agak panjang jadi saya akan

potong-potong nih Jadi ibarat kata

teman-teman mau makan gajah kan kita

nggak bisa langsung makan gajah kan kita

potong dulu belalainya potong dulu

kupingnya berlama-lama kita bisa makan

semuanya nah sama Disini saya akan bahas

detail di setiap video Jadi ini akan air

akan ada banyak serial video yang

harapannya

sangat bermanfaat buat teman-teman

semuanya oke apa sih mahal manset beli

mahal dan masih yang penting sebelum

kita beriklan di Facebook Instagram f

oke yang pertama Nah jadi sebelum

temen-temen praktek pastikan kita punya

mindset yang tepat dulu karena ketika

kita punya mindset yang tepat atau pola

yang tepat Itu otomatis hasilnya juga

tepat itu karena orang gagal punya

polanya orang sukses juga punya perannya

masing-masing yang pertama buat

teman-teman yang sekarang masih 9 Sambil

kuliah sambil kerja sambil bisnis lain

itu nggak masalah yang penting jadi

boleh partai boleh sambilan saya juga

pertama kali mulai iklan itu saya sambil

saya sambil kuliah waktu itu sambil

bisnis juga jadi boleh partime tapi

harus Full Heart gitu karena banyak

orang yang salah di awal Banyak orang

enggak Facebookan Itu cuma sekedar buat

iseng-iseng aja buat mainan efeknya

karena mindsetnya setengah-setengah asal

newba asal iseng Ya udah hasilnya juga

setengah-setengah gitu jadi gagal dikit

Ya udah nyerah ketemu kendala dikit

merahnya itu salah banget makanya di

awal penting banget kita punya Pondasi

yang kuat nih boleh partime boleh cuma

sejam dua jam nggak papa saya juga kan

ya Oke Mas jam dua jam tapi kita

melakukannya dengan sepenuh hati ketika

gagal coba lagi cari lagi celahnya

dimana sampai kita bisa berhasil ini

Yang pertama lah yang kedua ini yang

paling penting sebenarnya banyak

teman-teman diluar rencana semoga

teman-teman ga termasuk ya yang

pengennya untung tapi enggak berani rugi

tapi nggak mau rugi iklan di Facebook

itu ya sama Pak sama jika kita berbisnis

namanya juga akan beriklan kita mau

iklan di TV di baliho pastikan ada

potensi untung dan ada potensi rugi juga

jadi di awal jangan pakai uang primer

jangan pakai uang kebutuhan sehari-hari

tapped tapi Pakailah uang marketing

Pakailah uang yang yg berkata Ya siap

ilang walaupun sebenarnya kita dapat

datang gak bakal juga uangnya nah Jadi

intinya yang kedua kalau mau untung

teman-teman juga harus siap rugi harus

siap investasi di awal gitu oke

ini principles sama kayak kita iklan di

tv di tv kan iklan itu sekali kita

ngiklan tuh 20 detik aja bisa sekitar

30-40 jutaan di jam-jam yang Primetime

nah enaknya di Facebook ini Kita bisa

mulai dengan budget yang sangat kecil

tetapi main saja awal kita harus berani

untuk investasi dulu itu investasi waktu

tenaga uang dan sebagainya oke yang

ketiga learning by doing kayak belajar

berenang aja karena banyak orang di

luaran sana itu termasuk saya di awal ya

saya tebak tersey ikut training itu dulu

sampai empat kali ikut dengan biaya yang

lumayan mahal ada yang ada yang 5 jutaan

a88m sampai belasan juta waktu itu nah

salahnya saya waktu itu saya enggak

terjun langsung jadi ibaratnya saya cuma

sekedar belajar tapi saya enggak

langsung praktek karena saya pokoknya

udah saya pengen belajar dulu penuhin

teori penuhin ilmu efek nggak bisa-bisa

itu Nah akhirnya waktu itu mutusin untuk

sekali nyobain praktek dan ternyata

efeknya jauh lebih mudah dibandingkan

kita cuma

kejar teorinya aja sama kayak

kibarkanlah saya paling sering

menyebutnya dengan konsep belajar

berenang kalau temen-temen gak bisa

berenang satu-satunya cara paling

gampang Kalau mau berenang gimana sih

sebenarnya nyebur kan ke kolam bolehlah

nonton Google boleh nonton YouTube

sebentar tapi kalau cuma sekedar nonton

Google atau YouTube aja tanpa nyebur ke

kolam ya kan enggak bisa renang-renang

juga kan ujung-ujungnya pasti amprung

akhirnya tenggelam tengkleng juga gitu

Jadi boleh di awal kita belajar lewat

YouTube atau belajar lewat Google tapi

abis itu udah langsung nyemplung aja

kolam karena kita berhak banyak ketemu

kendalanya itu di kolam nah ini saya

praktekkan buat bisnis apapun saya

invest di mana-mana Saya belajar ini

belajar hal baru itu belajar Tik Tok FF

semua dengan konsep kayak gini jadi

belajar secukupnya Nanti sambil jalan

makanya di awalnya kalau teman-teman

udah nonton video-nya nanti saya juga

akan bikin tutorial video cara bikin

iklan seperti apa dari awal saran saja

langsung coba dulu aja sambil praktek

stabil nanti kita belajar di pertengahan

jalan tersebut

Junaidi telah kita bakal tahu nih oh

salahnya Disini yang perlu direvisi ini

delete sebagainya Oke kebayang Ya

maksudnya jadi Belajar seperti berenang

learning by doing sambil belajar aja

sambil jalan aja sambil praktek lagi

teman-teman akan ketemu celahnya dimana

salahnya oke yang keempat siapkan konsep

dan strategi sebelum mulai beriklan Nah

ini salah satu yang cukup penting juga

karena banyak orang di luaran sana

termasuk saya itu saya mainse dari awal

tuh ngira kalo Facebook itu kok

teman-teman pada jago banget ya Kok ada

yang sampai bisa punya income milyaran

dari Facebook ya saya dulu tuh mansetnya

dia punya satu tombol canggih yang

dipencet langsung bisa untung situ gitu

mindset yang ngacok banget Ternyata

setelah saya alami selama sekian tahun

di Digital marketing itu yang paling

penting jujur di awal bukan teknisnya

Hai Karena dulu saya Fokusnya ke teknis

caranya iklan cara retargeting cara

audience cara ini usia berapa

interfacenya apa gitu itu penting benar

teknis juga penting tapi lebih penting

lagi strategi dibalik teknis jadi

makanya di awal ini teman-teman pikirin

dulu pertama mulai Kenapa jual produk

apa Terus kontennya mau pakai konten

yang mana Terus strateginya gimana

Misalnya kalau di Facebook kan kita

punya fitur yang namanya custom audience

atau retargeting jadi kita bisa meraih

targeting atau kita bisa nyerang ulang

ke orang-orang Emang tertarik gitu

lorong tertarik dari mana indikatornya

Nanti ada beberapa contoh-contohnya tapi

intinya di awal kita jangan main asal

langsung iklan gitu aja tapi kita siapin

dulu konsepnya strateginya misalnya

sehari mau Budget berapa puluh ribu

terus abis itu besok berapa puluh ribu

misalnya orang-orang yang udah WeChat

atau orang-orang yang udah nonton video

mau kita apain lagi kita retargeting

ignitor disiapin jadi jangan cuma fokus

ke teknis

ini caranya iklan gimana ya klik apa ya

itu gampang kok pak bu bukan bermaksud

menggemparkan tapi memang kalau anda

pelajari setiap hari tiga hari aja

lama-lama anda bukan cuma sekedar bisa

kali bahkan anda bisa ngajarin juga kita

teman-teman bisa ngajarin juga kalau

orang lainnya kebayang deh Jadi yang

paling penting di awal itu kita siapin

dulu nih konsepnya strateginya mau pakai

Strategi apa iklannya Hari Pertama pakai

apa kita harganya mau pakai apa Fanel

nya gimana nanti kita akan bahas n

pelantikan saya coba bongkar kulitnya

dulu nanti saya akan masuk ke dagingnya

pelan-pelan yang terakhir nah ini yang

banyak banget orang Mister masuk saya di

awal yaitu soal manajemen keuangan jadi

manajemen keuangan ini sebenarnya nomor

satu ini paling penting karena kalau

kita manajemen keuangan enggak rapi

misalnya contoh budget kita itu sejuta

totalnya total kita cuma punya budget

misalnya satu juta itu nah satu juta ini

baiknya di

beberapa hari pakai konten yang mana

Jadi jangan tiba-tiba langsung satu juta

abis dua hari yaitu kita bingung makanya

paling penting sedikit tapi kontinu

karena kan Siau Dian sini atau konsumen

ini kan ngelihatnya setiap hari bukan

Sari tapi banyak tapi yang paling bagus

itu setiap hari tapi konsisten makanya

di awal banget teman-teman perlu punya

manajemen keuangan yang tepat banyak

orang-orang yang modalnya besar tapi

akhirnya boncoz karena dianggap Punyaku

gak enggak vampire nomor 5 ini jadi

lebih baik kita punya budget terbatas

tapi kita bisa manajemen misalnya

pertama bajunya Berapa hari kedua

budgetnya berapa dan seterusnya Oke jadi

ini lima poin penting yang perlu

teman-teman pelajari contoh terakhir

kayak nomor 5 nih manajemen keuangan

yang tepat kita udah siapin nomor 4

strateginya konsepnya kontennya tapi

secara bajet kita enggak disiplin yang

akhirnya kita harusnya sebulan

berturut-turut kita ngiklan minggu

pertama pakai kontena

juga kedua pakai konten B minggu ketiga

proyek potensi dan seterusnya Harusnya

kita punya planning seperti itu selama

sebulan tapi temen-temen enggak disiplin

terhadap budget itu yang harusnya

misalnya sehari cuma 200.000 rupiah

banyak iklannya tapi ini nafsu pengen

500.000 efeknya ya udah cuma seminggu

iklan kita mati sedangkan kalau iklan

baris minggu itu belum buat saya belum

optimal gitu karena namanya juga iklan

baru produk baru kita masih perlu

edukasi pasar dan sebagainya jadi poin

nomor 5 ini penting banget kita harus

bisa punya manajemen keuangannya tepat

dikit gak papa budget-nya modelnya dikit

gak papa tapi yang penting dimana segitu

biar kita bisa lebih maksimal lagi muter

dananya Saya punya beberapa teman dan

mentor juga dia mulai dengan budget

kurang dari satu juta rupiah gitu

bermain modern cuma kurang dari satu

juta rupiah dalam waktu kurang dari

setahun bahkan beberapa bulan berikutnya

itu baja naik dari sejuta 10 juta naik

tak Nightmare jadi 100 juta sampai

akhirat terakhir lebih angka satu

miliaran itu dimulai dengan budged 1

juta rupiah diputar terus digulung terus

untuk lagi di gunung lagi untuk lagi di

gunung lagi gitu Jadi ini lima hal yang

perlu teman-teman perhatikan sebelum

beriklan di Facebook maupun instagramers

Nah setelah ini kita akan belajar lagi

kita akan belajar saya akan mulai masuk

ke prakteknya juga Gimana caranya

teman-teman bisa praktek dari nol sampai

iklannya disaranin oke nah buat

temen-temen yang pengen belajar

materi-materi lain seputar Facebookan

satu Digital marketing teman-teman bisa

langsung Scroll aja di video-video yang

ada di sekitar sini Terima kasih sampai

jumpa di video berikutnya Thank you so