Unstoppable Achievers - Terry Bean
Summary
TLDRIn this engaging interview, Terry Bean, a pivotal figure behind TEDxDetroit, shares his journey from various sales roles to becoming the 'Chief' of connecting people and ideas. He delves into the inception of TEDxDetroit, its growth, and the challenges of curating impactful talks. Bean emphasizes the importance of having a unique idea for TEDx, not just being a seasoned speaker, and provides insights into the application process, including the significance of a concise talk description and a passionate video submission.
Takeaways
- 😀 Terry Bean, known as 'Chief,' is a significant figure in the establishment of TEDx Detroit.
- 🚀 Terry's early career involved sales and recruitment, but he excelled in understanding prospects' challenges and connecting them with solutions.
- 🔄 Terry was instrumental in creating networking opportunities, such as Motor City Connect, to foster entrepreneurial growth in Detroit during its economic downturn.
- 🎤 The transition to TEDx began when Terry and his team decided to break the rules of a traditional TEDx event, hosting a larger gathering than allowed and showcasing Detroit's potential.
- 🛠 Terry emphasizes the importance of being adaptable and entrepreneurial, especially in challenging times, to drive change and innovation.
- 🌟 TEDx events in Detroit have grown significantly over the years, moving from small venues to large ones like the Fox Theater and Masonic Temple.
- 🏆 The selection process for TEDx speakers is highly competitive, with a focus on unique ideas rather than the speaker's previous experience or fame.
- 💡 The ideal TEDx talk should revolve around a single, powerful idea that can influence the world of technology, entertainment, or design.
- 🎥申请人需要提交一个视频,展示他们对话题的热情和传达信息的能力,这有助于他们从众多申请者中脱颖而出。
- 🔗 Networking and making connections with the event organizers can increase the chances of being selected as a speaker at TEDx events.
Q & A
What is the significance of Terry Bean's role in the establishment of TEDx Detroit?
-Terry Bean played a crucial role in the creation and growth of TEDx Detroit. He was instrumental in identifying the need for a platform that could inspire and connect people in Detroit, and he used his skills in networking and understanding challenges to bring the idea of TEDx to life in the city.
What was Terry's initial career path before becoming involved with TEDx?
-Terry started his career in sales, working in various sectors such as IT and telecommunications. However, he found his true strength in understanding prospects' challenges and connecting them with solutions, which led him to become 'the guy that knew a guy' and eventually to his involvement in networking groups.
How did Terry Bean's experience in Columbus, Ohio influence his later work?
-In Columbus, Terry oversaw different chapters of a networking group, which allowed him to develop his skills in event organization and community building. This experience was valuable when he later started Motor City Connect and TEDx Detroit, as he was already adept at creating impactful events.
What motivated Terry to start Motor City Connect in 2006?
-Terry started Motor City Connect in response to the lack of effective networking opportunities in Detroit and the预见coming downsizing of big companies. He aimed to build up an entrepreneurial class of people who could drive the city's growth and innovation.
How did TEDx come to Terry's attention, and what was his initial reaction?
-Charlie Wahlberg, a friend and a curator of TED Talks, introduced TEDx to Terry. Initially, Terry was unfamiliar with TED and even joked about wanting to be a speaker. However, he quickly recognized the potential of TEDx as a platform for sharing ideas and making an impact.
What was the first TEDx Detroit event like, and how did it differ from the standard TEDx rules?
-The first TEDx Detroit event was held at Lawrence Tech with around 330 attendees, which was more than the 100-person limit set by TEDx rules for new organizers. The event was raw and authentic, and it resonated well with the audience, despite breaking the rules.
How did TEDx Detroit grow in size and scope over the years?
-TEDx Detroit grew significantly, moving from a 330-person event at Lawrence Tech to larger venues like the DIA, Max Fisher, and eventually Fox Theater, where they hosted 2,500 people per event in 2015 and 2016.
What challenges did TEDx Detroit face in terms of venue and scheduling?
-TEDx Detroit faced several venue and scheduling challenges, including conflicts with the renovation of Cobo Hall and the move of the Pistons to Little Caesars Arena. These challenges led to changes in venue and event dates, requiring adaptability and resilience.
How did the COVID-19 pandemic impact TEDx Detroit's plans for 2020?
-The COVID-19 pandemic forced TEDx Detroit to pivot from an in-person event at Ford Field to a virtual event, which was made free for everyone. This change allowed them to reach a broader audience while adhering to safety guidelines.
What advice does Terry give to potential TEDx speakers about the application process?
-Terry advises potential speakers to focus on a single, innovative idea rather than trying to cover multiple topics. He also emphasizes the importance of the 300-character description and the submission of a self-recorded video that showcases the speaker's ability to convey their message with passion and confidence.
What are some common misconceptions about becoming a TEDx speaker that Terry addresses?
-Terry dispels the myth that one must be a professional speaker or have given speeches all over the country to be a TEDx speaker. He also clarifies that TEDx is not a platform for political campaigns or religious sermons, and that the focus should be on the idea being presented rather than the speaker's personal story.
Outlines
💡 Founding TEDxDetroit and Early Career Insights
Terry Bean, a key figure in the establishment of TEDxDetroit, introduces himself with a humorous anecdote about his numerous titles, settling on 'Chief.' He reflects on his early career in sales and recruiting, highlighting his natural ability to understand people's challenges and connect them with solutions. Terry's entrepreneurial spirit led him to start his first company at 28 and eventually establish Motor City Connect in 2006, a networking group aimed at fostering connections and supporting the growth of an entrepreneurial class in Detroit during a time of economic downturn.
🚀 The Growth of TEDxDetroit and Entrepreneurial Spirit
The narrative continues with the growth of TEDxDetroit, detailing Terry's journey from his involvement in networking to the co-creation of the first hybrid networking group and the city's first TEDx event. Despite initial challenges and rule-breaking, the event's success and the impact of TEDx on Detroit's revitalization are underscored. Terry emphasizes the importance of being a disruptor and the role of TEDx in inspiring change and innovation, reflecting on the city's transformation and the increasing interest in TEDx as a platform for ideas.
🌟 Scaling TEDxDetroit and Navigating Challenges
This section delves into the scaling of TEDxDetroit from its humble beginnings to larger venues, with Terry recounting the story of how they navigated the rules of TEDx to accommodate a growing audience. It discusses the entrepreneurial mindset of taking risks, the importance of authenticity in events, and the strategic scaling back to adhere to TEDx guidelines while maintaining the event's impact. The narrative also touches on the role of social media in the growth of TEDxDetroit and the team's innovative approach to curating unforgettable experiences.
🏙️ Venue Evolution and the Resilience of TEDxDetroit
The evolution of TEDxDetroit's venues is the focus of this paragraph, starting from the Garden Theater to the iconic Masonic Temple. Terry shares the story of how they had to pivot in 2017 due to scheduling conflicts with the Pistons' move to Little Caesars Arena, resulting in a unique experience at the Charles H. Wright Museum of African American History. The resilience and adaptability of the TEDxDetroit team are highlighted, showcasing their commitment to delivering a powerful event regardless of venue size or location.
🎤 The Journey to Hosting a Major TEDx Event
Terry recounts the ambitious goal of hosting the largest TEDx event, the journey of securing venues like Fox Theater and the challenges of coordinating with major venues like Ford Field. The adaptability of the team is evident as they transitioned to virtual events in response to the COVID-19 pandemic, maintaining the spirit of TEDxDetroit. The narrative also includes personal anecdotes, such as Terry's successful pursuit of having Al Jean, the executive producer of The Simpsons, contribute to the event.
🎫 The Process of Becoming a TEDx Speaker
This section provides insight into the process of becoming a TEDx speaker, emphasizing that the focus should be on the idea rather than the speaker's background. Terry dispels myths about the need for extensive speaking experience and stresses the importance of having a single, powerful idea that can inspire change. He offers advice on preparing for the application process, including honing in on a central theme and avoiding topics that may not align with TEDx's mission.
🔍 The TEDxDetroit Application and Curation Process
The intricacies of the TEDxDetroit application process are explored, with Terry explaining the volume of applications received and the selection process for speakers. He discusses the importance of the 300-character description and the submission of a video that showcases the applicant's ability to convey their idea passionately. The goal is to find speakers who can offer a unique perspective and tell a compelling story that resonates with the audience.
🗣️ Final Thoughts on TEDxDetroit and the Power of Ideas
In the concluding section, Terry offers final advice for aspiring TEDx speakers, encouraging them to connect with the production team and demonstrate how they can contribute to the success of the event. The conversation wraps up with an appreciation for the team behind TEDxDetroit and the transformative impact the event has on attendees, inspiring them to engage with the world around them and consider innovative solutions to challenges.
Mindmap
Keywords
💡TEDx
💡Networking
💡Entrepreneurial Spirit
💡Innovation
💡Authenticity
💡Community Building
💡Disruptor
💡Speaker Application
💡Curatorial Role
💡Social Media
Highlights
Terry Bean's role in establishing TEDx Detroit and his journey from early career to becoming a significant player in the event.
Terry's initial career in sales and his transition to understanding and solving prospects' challenges by connecting them with the right people.
The founding of Motor City Connect in 2006 as a hybrid networking group aimed at fostering entrepreneurial growth in Detroit.
Terry's realization of Detroit's lack of recognition and his efforts to change the city's narrative through TEDx events.
The story of how TEDx came to Detroit and the initial challenges faced in organizing the first few events.
The growth of TEDx Detroit and its impact on the city's entrepreneurial spirit and community building.
Terry's experience with scaling TEDx events and the strategic decisions made to adhere to TED's rules while maintaining the event's growth.
The importance of authenticity and the entrepreneurial spirit in the success of TEDx Detroit.
Terry's approach to selecting speakers for TEDx Detroit and the emphasis on innovative ideas over professional speaking experience.
The process of applying to be a TEDx speaker and the criteria used to evaluate potential presenters.
Insights into the TEDx application process, including the significance of the 300-character description and the self-video submission.
Terry's advice for aspiring TEDx speakers on focusing on a single, impactful idea for their talk.
The evolution of topics presented at TEDx Detroit, reflecting societal shifts and emerging interests over the years.
The unique aspects of organizing TEDx Detroit, including venue selection and the team's dedication to creating a memorable experience.
Terry's personal anecdotes and the passion behind the TEDx Detroit event, highlighting the team's commitment to inspiring change.
The future plans for TEDx Detroit, including the venue for the upcoming event and the team's vision for continued growth and impact.
Transcripts
today I have got Terry Bean in here who
is a very large part of why tedex
Detroit
exists okay I'll accept that we'll go
with that we'll get into some more
details on it yeah yeah as we go so
Terry I want to start off first of all
by having you introduce yourself give us
your your fun title and then uh and then
we'll kind of dive into how you got to
where you are today yeah so Tara when
she asked on the Tara on the production
team said what's your title and I'm like
you pick man I don't I have 87 of them
so I think we settled on chief chief
just Chief which is really more of a
nickname for me but it it's fitting for
all the chiefy things that I do and so
the rest of the question was what now
what are we trying to accomplish so
let's let's talk a little bit about how
it is that you got to where you are
today so let's start from from from
Young I was born you were born yeah that
was an exciting time for me it was
favorite day it was a good day but let's
talk about how you got to a point where
where you've become such a major player
in the Detroit tedx so I would say that
it started a while back right we're
sitting here in
2024 and in my early career I was in the
sales game right people always told you
me that you know you can talk to anybody
you should be in sales yeah such bad
advice right you should be able to
listen to anybody and that would make
you a good salesperson right it's it's
backwards but I sold Tech I sold people
I I was a recruiter I worked in the it
space I worked in the Telecom world for
a while okay um none of it really took
what I was really really good at though
was understanding prospects challenges
okay and connecting them with the people
that could solve them so you you enjoyed
very much being the guy that knew a guy
I was the guy that knew a guy I like
that and so I was involved in a large
networking group down in Columbus Ohio
uh I moved down there right after grad
school so early 90s mid 90s lived there
for a handful of years we ended up
growing this networking group it was
cool I oversaw a handful of different
chapters I'm 26 27 running around all
these different events helping people
Network helping people get better
connected and and really focused on
giving and being of service okay and I
moved back here to the Detroit area in
2000 and and I came back up here for a
job and I came back up here because what
I was doing down there wasn't uh in
favor anymore and this words home and
where family was so I was happy to come
back and I found some networking groups
but I didn't love any of them it didn't
have that same impact and I'm
entrepreneurial enough it already
started my first company at 28 that when
you see a problem you solve a problem
yeah so I had been networking on
LinkedIn in 2004 2005 connecting with
people all over the world one day I sat
there and I realized that nobody gave a
crap about Detroit yeah right it was
especially at that time at that time
people here didn't really give much that
was before the big name started to come
in that was before the Dan Gilberts came
in that was before so I I had to work
down in the city shortly after that and
it was just as things were starting to
come around and every time you tell
somebody you worked on there you almost
got like this like you do you do why
would you do that were are you the only
one and yeah and it was such a strange
time so it's it's that's a great time
for an entrepreneurial person to get
involved that's it that's it so in ' 06
Motor City connect started M and it was
one of the first hybrid real world we're
going to meet in the street and online
networking groups on the planet right so
we were really intentional really
focused on helping people get better
connected to the opportunities to the
people to the ideas they needed to grow
because in ' 06 I could already see that
all the big companies around here were
going to be shipping people out right
downsizing was going to become a thing
and so we needed to figure out how to
build up an entrepreneurial class of
people in this town because those in my
mind were the people that were going
going to save this town right so fast
forward uh you know
2010 11 when Dan Gilbert by his in moves
downtown For the First Time Peter
carmano said had built the Compuware
building at the time and so there was a
little smidge of energy here and a
little smidge of energy there um so but
that's that's where it really started
and so now you talk and then I'll tell
you the story about how actually began
so yeah so so that time again was a
really fascinating time to get involved
in Detroit especially as an entrepreneur
because you could get excited about what
was happening because you knew you and
we had a we had an interview in here uh
we are starting up a a big
entrepreneurial wing of Walsh college
right now and it's incredible and we're
really excited about the center for
Innovation and Entrepreneurship and
through that we have uh a guy that came
in and he's going to run the program his
name is Dan Sam and he and I sat in here
a couple weeks ago we had a very similar
conversation about the entrepreneurial
spirit and kind of how that comes to be
as somebody who's got to work in the
entrepreneurial world for a handful of
years now that is a very different
energy it is but it is absolutely what
you need in a time like that with
Detroit where what what had worked in
the past is no longer working in order
to have something change you have to
bring in somebody that's willing to make
that change and the best way to do that
is bring in a whole lot of people that
are willing to make that change and put
the energy forth now again you're saying
that you're you're in your late 20s
you got to have that late 20-year-old
energy to get through this because it is
not going to be easy it is not going and
a lot of times it may not be fun but you
know what's on the other side of it and
you know what has to happen that's it so
now we now bring us into the world where
you've now developed this networking
group you've you've grown this in a
space where you understand it and you've
grown it to be a lot of people I'm
assuming at this point how do you go
from that into something as big as the
name Ted X well when you grab something
that nobody knows about or few people
know about where it's not nearly as big
as it becomes it's a lot easier to get
on that bandwagon right so I remember
our third event the third one we did at
the time the iPad 2 had come out and the
very first thing in the commercial spot
for the iPad 2 was a video of someone
watching a tad talk yeah that's cool
right so that was like the first time it
got really seeped into the real public
Consciousness but we were on event three
right so if I back up to 2009 one of the
catalysts for great growth in Motor City
conects a gentleman named Charlie
Wahlberg okay Charlie runs a company
called Curve Detroit marketing
advertising and design I'm sure I should
be getting paid for a plug by and and
Charlie's a good friend and a great guy
and awesome awesome curator of TED Talks
he is the curator so Charlie calls me
one August afternoon and says hey good
news we're gonna put on a Ted event and
I said who's Ted who's Ted and why is he
doing events who's Ted and more
importantly am I speaking at this
because if I'm speaking at this the
answer is yes already because in 2019
like all I really wanted to do was go
stand on stages and flap my gums because
it's fun yeah so he said Ted all those
videos I've been sending you I'm like
yeah I I don't make a lot of time to
stand or watch people talking sorry I
got I'm actually doing things I I want
to be the talker not watch the talkers
yeah I'm not I'm not into that whole
deal man and so you know Charlie
Charlie's a great marketer and designer
I'm a great relationship guy we both can
communicate effectively so it became a
relatively easy thing he was going to
work on the speakers I was going to fill
in all the gaps find the
location find people to speak tell
people get sponsors we got a couple
other people that joined our team thank
you Derek thank you Katherine for year
one and we we did it right and we put it
on in like six weeks and the rules of
Ted are if you haven't attended a big
proper Ted event you don't get to have
more more than 100 people at your event
okay well it was 2009 man Detroit needed
a shot in the arm I well 2009 the
country needed the shot in the arm the
whole dang shooting match no if answer
you're right about that and so I'm like
let's break some rules and we'll
apologize if we need to yeah and so it's
not like we blew it out of the water but
we had about 330 people show up great we
were at Lawrence Tech for the first one
a friend of mine that was a professor
there she I asked her if I could borrow
a cup of
Auditorium she said sure no problem and
it was uh well it was a [ __ ] show can we
say [ __ ] show yeah okay good um but you
know the people that were in the
audience loved it because it was raw it
was real the authenticity was cool and
like Lee Thomas from Fox 2 spoke and
Terry barklay the head of inum spoke and
we had a few other really great speakers
that first day or that first time and
you know in hindsight you look back that
event was one of the first 50 Ted x's in
the entire world really yeah okay very
cool we got in a lot of trouble because
you had way more than 100 people right
yeah you didn't follow the rules but Su
us but but that's but that again is part
of the entrepreneurial Spirit you have
to have people that are willing to go in
and be a disruptor that's it and and
that's that's how things grow to be what
what they are today because especially
in the world of tedex I I that is a that
is a group of people that are there to
be influential and the whole the whole
mindset around Ted is to be influential
and Inspire the next person so I would
imagine that at at the same time that
they're saying you know you guys are in
trouble you guys didn't follow these
rules they're probably in the back going
these are our people yeah we were in so
much trouble that they used promo
pictures and and insights from us for
years by year four finally called us
after we'd been on their website in many
different iterations cuz year two we
were at the DIA that was a th person
event year three we were at the max
Fisher 1500 person event by the way
still hadn't followed the you must
attend main Ted and you know we were
raising money for charity you're not
supposed to do that so we we we're doing
what the right thing to do was and and
you know we definitely leverag their
name in their brand um
simultaneously I feel as though we
helped create their name in their brand
yeah exactly I mean if you're bringing
in over the course of four years you're
bringing in 5,000 new people that may
not have ever had access to that stuff
otherwise you've just grown Their
audience by 5,000 people that's right at
no cost to them and and those are the
people that showed up right you know
back back in the day we Charlie and I
taught the first big social media class
that was held at was College that's cool
right back in like January of 2009 it
snowed 9 in that day there were 200
people in the auditorium right it was
that big that fresh that people are like
you know I might die but I should really
learn how to use this yeah well
especially 2009 you're you're fairly new
into social media world but it is
gaining steam quickly it and it is be
especially 2009 2010 now people are
starting to leverage things for the next
job and in 2009 2010 everybody needed a
job so is as you start to realize what
the power of social media is I would be
I'd be curious to go back and look at
what the look at the the outline of that
class today because I would imagine some
of that stuff's so relevant and on the
other side I'll show you the deck I
still have it that would be incredible I
would love to see that especially
knowing that that was here because I
would imagine it was probably one of the
first ones in Michigan at or at the very
least in southeast Michigan was again no
one had done it at that point right it
was January we started we came up with
the idea in November December ended up
partnering here and and just ranking it
all and it it was super cool man and it
was and the amount of people that I see
that are doing social media management
social media Consulting that were
sitting in that class it's pretty it's
pretty bad ass yeah that's very very
cool okay so now you've gotten to a
point where you guys have have launched
into tedex so you're four years in now
and now now full Ted comes to you guys
and says what full Ted
says if if you don't follow our rules
for episode 4 we're not there's not
going to be an episode five okay right
so we went from 1,500 people at the max
Fisher we scaled it all the way back to
about 300 which felt like enough of a
myopa we were supposed to be at 100
we're like dude it's 300 we at the
Garden theater you got you got 200
volunteers they're not they're not here
they're just helping it's a lot of
speakers we decided to go with 15 second
at xtox trying something new yeah it was
so we but we did we scaled it all the
way back to to like 300 folks again and
and it was cool it was nice to have that
intimate little
thing um and I think we're at
2012 if I'm my numers and memor is good
and you know so that was that was fine
2013
um it was either 2013 or 2014 that we
moved over to Kobo Hall okay so we did
the we did the first one we were one of
the first four or five events when they
redid Cobo back in the day and that was
a super cool event we had Segways and
people were riding Segways down on the
riverfront and and so it was either I
think I think it was 13 you'd have to
check when coo opened and if it was 14
it was 14 yeah and that's what you said
from the beginning if that's what it was
yeah right right it's one of those two
people and then the opposite year of
that was at the opera house oh yeah yeah
which was super cool well the tread
opera house is is made for something
like that I mean the the entire
architecture of that building is
designed for for a tedex event it it's
pretty incredible so okay so now they've
now they've agreed to let you grow now
they now we're back now we've we've
apologized politely you've taken the
step back you've doing you've done the
right things now you're starting to grow
again quickly over the next couple years
y so now we're talking 20 let's say 2015
15's Fox Theater and that's when we go
to Fox Theater okay so we do fox theater
in 15 and 16 okay we get
22500 people at both of those events
super sweet and now we're thinking
how do we have the biggest tedex event
on the planet yeah right and turns out
that the number is not as big as you'd
think it is okay
10,500 people okay buenos Ares all I was
ask 2014 okay uh in a soccer football
field as they would tell you it is not a
soccer on a pitch on AIT there you go
thank you there you go damn it I and I
watch Ted lasso I'm so mad at myself
right now um um anyway so we did we did
like all right Little Caesars is opening
right that would be a cool spot so you
know Fox and Little Caesar are conjoined
so easy
conversation we're in we're doing the
thing we're getting ready 2017 we're
going to knock it out of the park that
was a year the Pistons decided to move
into Little Caesar so now they're saying
yeah we can't really schedule your ply
little event because we got an NBA team
to deal with you have to wait till their
schedule comes out right now if you
would like Tuesday between 1:00 a.m. and
4:00 a.m. I think we're going to be fine
we can make that work right but
otherwise you're you're probably so so
we took a hard left in 2017 and most of
the team was like we just can't do it we
don't have time we screwed around too
long and I'm like we're fine we're
Nimble we're flexible people that's we
do so we went to the Wright the Charles
Wright Museum of African-American
history okay right tiny little
Auditorium 330 people we had the same
session twice and so if you came and you
were in the first session you watched
the session then you toured the museum
after okay alternatively you toured the
museum and then watch session two that's
incredible what a fun way to do that it
was cool man and if you haven't been to
the Charles Wright Museum it's like the
largest museum of African-American
history in the country if not the world
wow okay it's it sucks don't get me
wrong it sucks but it's
amazing and awesome simultaneously yeah
it's like going to the Holocaust Center
W it's always going to it's always going
to hurt it's going to suck to be in
there because it's going to hurt man is
it incredible to see the history and and
you know and see how far things have
come so so okay so now go 2018
back out of the little spaces again no
more little spaces for us we got all
grows up fast yeah we went to the
Masonic it's incredible venue oh so cool
yeah it's massive it's cool the history
is there yeah like a every year we do
like a VIP the night before speaker
sponsor meet and greet y there's tickets
available for that so people that want
to spend too much money to go do
something get VIP treatment and get to
hang out there um and so we did that and
that included a wickedly cool tour of
the Masonic yeah and so 18 was kind of
bananas and we had
roughly 28 to 3,000 people there and
then 19 we got sucked back into the
whole Little Caesar's idea and we were
ready for it and I don't remember how uh
I'm going to be polite how that went
sideways yeah um but it did okay and we
ended up at Masonic again not a bad
fallback not a bad fallback right and it
works cuz there's plenty of space and so
that year was like 3500 people which was
just bananas right just bananas and then
2020 we're like this is the year we're
nailing this 105 man we're going to get
112 we're going to crush it yeah and uh
we decide to partner with Ford Field
right we're going to do it at Ford Field
we're going to take up you know we're
going to put the stage in the end zone
we're going to fill up the side of the
bull and we're going to knock it out of
the park or or we're going to suffer
through Co one of the two one of the two
is going to
happen and you know we obviously we're
not having a fall event in 2020 um until
we decided to have a fall event in 2020
and made it all virtual made it all free
and it was crazy the best part for me MH
there's a guy named Al Jean okay Al Jean
is the executive producer and show
Runner of my alltime favorite TV show
full of a bunch of little yellow
people okay so this dude I've been
asking Al jeene to come be on the tedex
stage because he graduated from
parmington
Harrison I wanted him you know talk
Simpsons do something Simpsons you I
don't care what he did yeah um but he
always said we're running the show I
can't I can't just stop to go do this do
this for you who I don't know
um but I you know I stalked him on
Twitter for years right CU I'm I'm an
entrepreneur I want something I get I'm
going to go get it that's right and he
he
spoke he sent his little eight minute
video and it was it was it he he at one
point said and now you know I I'm behind
the scenes on TV but it was it was great
man it reminded me of like a 13-year-old
Jewish fella uh being bar mitz yeah
right his little not I mean but how how
cool though to get so to get somebody at
that caliber because and especially
somebody that was not necessarily super
willing to do it but they saw the power
of what you were doing that's it and
that has to speak even more volumes than
the audience itself is that you have
people that are that are not your
typical speakers but are the big names
and they're willing to come give that
talk at your event yeah it was cool he
was he was kind enough after the fourth
no I finally said all right well at
least let me interview you on my podcast
so he did that and that was super dude I
had to talk to Alene for like an hour on
a podcast that was so bananas um and and
you know he turns out he puts his pants
on like you so it was two feet at a time
just jumps right in just jumps right in
it's amazing he has the move where he
bounces on the bed three times and then
hops in them I I tried that L it on my
head no no then you got to go see a
physical therapist it's a whole thing so
okay so now fast forward to this year so
all right fine like we didn't just do
three years 2122 and no just skip not
I'm not talking about those it's over so
all so last year so what's your record
year that you've had so far that that
2019 that last year of Co was was the
best 21 was like pulling teeth to people
were still on unsure they were still
trying to be careful got it and then to
22 22 was cool we did Music Hall yep and
what a what a man then the foyer of
Music Hall is signatures of all the
everybody that's ever played there I
know and just to just to go through and
just see that and know who stood there
she like wait a second I'm on the same
stage as Prince or you know name it they
were there so that was that was like a
piece of iconic history sweet 23 we did
Motor City Casino soundboard y so we
went from all the icon old school
kickass places in Detroit to like the
newest freshest coolest Tech we could
find and so the ju position of that was
pretty cool and soundboard soundboard
was soundboard was solid stage setup was
really sweet yeah and then so now we
fast forward to this year where are we
going to be we're going to be at Wayne
State University at the Fieldhouse okay
which is like 2 years old so it's super
brand new it's where the the Detroit
shock play and it's where
the play and the Women's Basketball team
plays so yeah it's really really cool
we're excited to partner with them one
of our executive producers Nick who runs
all our Tech is been a has worked at
Wayne State the whole time so we've been
like kind of they've been sponsoring
whether they wanted to or not for all
these years and uh so it's nice to be
able to kind of give back to that
Community for sure um and we're excited
because it's it's going to be a cool
venue it's going to have a totally
different feel we're talking about maybe
doing tedex in the round okay right you
put somebody at the center
Court it it'll be it'll be interesting
I'm curious to see how we pull this up
yeah we should probably have a meeting
about it or something you should yeah
yeah so what's the date on on tedex this
year September 18 so coming up soon
coming up soon it's coming up soon
tickets are on sale applications to
speak are available till August 4th okay
so I don't know when this will we'll try
and get it out quick and see if we can
get a couple extra people listen we
don't have to edit anything there's not
going to be any editing it's fine just
take the Shine
off okay so all right so you have
everything's coming up coming up quick
yeah all right so now I would love to
pick your brain on how does somebody get
to be a tedex speaker is a consultant
that run runs a networking group phrase
pick my brain gives me PTSD all right so
I would love to chat with you about oh I
love that there you go oh we could
totally we could just talk I would love
to hear your fully educated opinion on
how so how does somebody get to be a
speaker so I would and I'm going to tell
you from my perspective so being a tedex
speaker is something that's always been
on my bucket list it's always been
something that would be so fun to do I
do have family that have done it and
they loved it and so one of the things
that one of the myths that I I would
like to hear from you either busted or
proven is do you have to have already
been giving speeches all over the
country oh I love that question so no
okay hard no hard hard No in fact Ted
and Ted X is really about the idea far
more than the vessel delivering set idea
right so there are I I do some coaching
and Consulting with people to help them
get on other tedex Detroit
and so as part of that I provide a list
of events that they should apply to
which means that I spend a bunch of time
researching a bunch of other events and
so if you look at the application
process on many they say Point Blank Ted
is not the place for you to give your
can talk Mr Speaker in fact some of them
will go so far as to say we don't want
professional speakers we don't want
coaches we want people that are out
there doing a thing right that can come
talk about that thing with an expert
level of experience and opinion so it's
it's the myth busted I love it I love
that so all right so now let's say I'm
the person that says you know what this
is the year I'm going to do it and let's
say that we're having this conversation
three months in advance the
application's coming what am I doing to
prep for when that application comes up
so I think the number one thing is
people need to focus on an idea okay so
what'll happen a lot of times we'll see
applications people want to talk about
this and this and this and this and this
they're like they don't have time for
that this is my time on the Red Dot I
got to spit it all out uh no no you
don't yeah no in fact please don't
please don't you won't so just don't
yeah and the challenge is coming up with
that one idea right and so what I don't
think a lot of people realize and much
like I didn't when I asked who's Ted um
technology
entertainment
design these are the three areas that
drive Innovation across industry MH so
as many times as we'll see the you know
I was going along life was great my my
pickup truck broke down I turned into an
alcoholic my wife left me I lived in a
garbage can I picked myself up by my
bootstraps and now I'm a gazillionaire
and you can be too that's not really a
TED talk right it's it's it's inspiring
and people like the human spirit and
they love that energy um but a TED Talk
is really supposed to be that like this
is an innovation yeah right so my
question people always are if you had
eight minutes to share one thing that
would change the world right what's the
idea what's it going to be yeah yeah so
so now let's say that there's you're
talking about somebody who is who is on
the fence and they're like look I have
three things that I want to get it all
in there but obviously that that can't
be how does somebody go about whittling
that down to the thing I mean I know you
say like what is it that you can do
eight minutes on right what is it that
you can get up there and talk in
inspirationally for eight minutes but if
is there a world where those things can
be combined is it is there a topic that
resonates more with the audience is
there is there things to stay away from
is there what what is there that
somebody could latch on to so there are
things to stay away from for sure right
politics is a no no absolutely not
religion is real delicate um you can't
sell a ding dang thing from stage right
so those things are all like you're out
yep our religion again debatable
debatable there's an angle that you can
take and do if you do it right um the
rest of it like hey I'm running for
Senator of the state I want to give a
TED talk right well you might need to
give a talk somewhere else cuz that
ain't happening that's not what we're
here for right yeah and so those things
are a hard no as far as taking the ideas
and whittling them down I always look at
things from different lay layers of
abstraction okay right so if you've got
these three things things and in their
desp Spirit it doesn't work but if you
can find the interconnectedness between
those three things and draw a string
through them and line them up to a
bigger idea and then they become the
three main talking points to support
that Topline idea that's a thing yeah
right but most people are like no I have
to talk about this or this and this is
there a topic that you feel resonates
with with the tedex audience more than
any other
topic man somebody called me the other
day hey tell me what to talk about so I
can
apply off to a bad start no no I I that
seems disingenuine well you told me how
to do it last time well yeah it's cuz it
was for tedx Alpena I didn't have any
vested interest in that dude um and they
had a theme we don't have a theme our
theme is ideas were spreading from
Detroit right so is there a topic that
resonates
well I think a lot of the Forward
Thinking scientific stuff okay right
things that are like oh man I'm looking
at real progress here I want to see it
uh we had electric
vehicle uh that does it vertical takeoff
and Landing okay right
EV y uh a giant drone that you could fit
six people in that's cool right that's
being worked on in Detroit it's happened
and so that was cool when they came out
and they talked about how they're going
to turn the road to solar power to
transfer energy to
EVS that was cool right even the guy
that gave the retrospective of the EV
Vehicles a couple of years back where
you know they were talking about before
World War II EV and internal combustion
were neck and neck right so we all like
well EV has been around for 6 years
right not quite they' been popular
versation yeah yeah nine decades but
same same so interesting so so now let's
say I mean because the tech stuff
obviously is so fascinating but now Joe
Schmo that's not in the tech base what
are what do they what do you find that
they generally will be talking about so
it's fascinating to me you can really
get a finger on the pulse of the mindset
of people based on reading tedex
application really I would imagine that
that's very fascinating to do so 12
years ago everybody wanted to talk about
Communications and social media yep
right 12 14 years ago right 10 12 years
ago lots of people wanted to talk about
leadership and communication y right now
you know the last few years people are
talking about trauma response
interesting
authenticity
vulnerability right so those things it's
really kind of cool cyclically to see
like I said where where people are
really thinking what they're focused on
yeah see a lot of stuff on forgiveness
we see a lot of stuff on being a better
human yeah and in in obviously I was
overdramatic about the guy losing his
wife and living in a garbage can earlier
but we see a lot of stories about
overcoming trauma right in the hardest
thing to do is to figure out if your
trauma
is better than their I would imagine
yeah and that's like such a weird like a
weird predicament because those are
triumphs of human Spirit yeah right but
did you dine on the hospital table for
clinically for 38 seconds and seeing the
light is that different than the guy who
got hit by the car and broke his back
and his legs and learned how to walk
again right I don't I don't know yeah
you know how does how does that
application process work from the
receiving end of it on start from your
side you how many applications do you
generally receive for a single session
we'll get
2300 this year although maybe a little
less because we put such a tight window
out and we're not uh you we're old
school so we're still using Facebook to
Market so you can scold me later Mr
marketing profess after we turn the
cameras off yeah definitely let's not do
that on camera um and then how many seat
how many spots do you fill right
20 so two to 300 applications for 20
spots that's exactly and and so and to
be fair included in those two to 300
there's going to be some dance acts
there's going to be some musical acts
there's going to be some magicians some
comedians right maybe an artist
um so but I said some yeah right it's
like 20 to 30 are that category and
there's always going to be something
there because as I mentioned Charlie is
a masterful curator it is a roller
coaster ride through three different
sessions every single time every year we
finish I look at the team and I say I
don't know how we're going to beat this
there's no way it's going better way and
then it does it again the next year so
you have so you have three sessions per
per week weekend per day per day
September 18th Wednesday so it's just
the day so you have three sessions of
you have three sessions of 20 per uh no
no okay so how many people get perform
36 different acts so act music artist
magician comedy um presenter act right
so between those five there's probably a
couple other categories that I'm not
thinking about but between those there's
about 30 five
different moments on the stage yeah
right and so the longest single longest
person well scheduled to uh 12 minutes
okay right and that person's usually
going to be someone that's telling a
story and then doing some art or playing
some music they're doing multiple things
yep the majority of the people that are
presenting have 8 minutes yeah right and
there's a timer and right there's a
countdown
we don't normally grab the
hook off sometimes we need to um but so
but that's the that's the that's the lay
of L there's a couple of people that'll
get up and talk for four minutes yeah
and okay so now let's talk about let's
talk about what that application looks
like so now let's say I'm somebody I'm
going to do the application what am I
what is it that I'm doing that I'm going
to submit to you you are going to do a
few things right name rank serial number
all the typical stuff that you'd expect
how do we contact you where do we find
you on the socials because we're going
to we're going to check you out yeah for
sure um the things that are I don't I
don't want to go so far as to say unique
to tedex Detroit but are specific to
tedex Detroit some they are some of them
are unique I've seen other apps that
don't have this because they're all
independently run right right if it says
X that literally used to stand for
independently organized okay that's that
was what the X meant got it they've
taken that away now they also changed
the color in the font yes they did I
noticed you did I did but it's my job to
notice those things you know I did it's
my job to notice I Charlie yells at me
all the time you're using the wrong
color I'm like
dude I I it's red I'm using red I'm
using red it's fine us red it's fine so
yeah I don't have an eye for design um
so anyway the application here the two
things that really stand out and help
people stand out is your 300 character
description right what's your talk G to
be and it's really important to note
that 300 characters is not 300 words and
300 characters include spaces and it is
not much it is not much Mark Twain
famously quipped I would have written
you a shorter letter if I had more
time which is a great one because it
does because you will write it out you
be like oh that's that's 300 no that's
700 and you got a ways to go 560 so good
luck you basically have to cut it in
half and and and yeah spaces count yeah
which is brutal spaces shouldn't count
but spes but they do so okay so now I've
I've done all the written pieces of it
the written piece is done the other
thing that's unique is now you have to
upload a video okay and so this is where
I tell people that I work with I want
you to do a self
video right I want you to stand in front
of the camera talk about your big idea I
want to see your ability to convey that
message I want to hear what that message
is I want you to seem excited about it
yeah right have some passion and some
energy around it and I want you to seem
like someone that if you're going to
stand on the Red Dot you're not going to
faint I don't want you to just drop in
the middle of it we you know that you
can talk confidently that's it that's it
and so but a lot of people will just
grab a clip of them speaking from
something else right oh well I I was on
this very popular stage so I'm going to
share this this is where they burn
themselves though because what they'll
do is they'll take video of them
speaking on the topic that they're
submitting to do a TED talk with right
when I don't want the talk you give
everywhere else if I can go see it at
the chamber
it's not a TED talk right right it's so
that's a really fascinating thing so you
so so your tips would be then to do do a
selfie video don't don't brush it up you
don't need to do all the extra editing
we don't need the extra things turn your
phone on point at yourself and talk yep
and talk about something that is going
to be interesting to the masses if it
can be Detroit specific even better and
you're and show that you are somebody
that people are going to find
inspirational and and you have a story
to tell you said something and I don't
even know why it jogged my memory but
somebody gave a talk 10 years ago about
Chief Pontiac okay right and told the
story of this super dope Warrior guy
yeah that you know has a car line and a
city named after him and it was a five
minute talk and it was just awesome it's
cool and it was like a book report right
it it not what I would think of as a TED
talk but super memorable because of the
way he did it yeah right and so yeah if
you can bring some sort of thing that's
unique and interesting and probably a
bit esoteric not known by as many people
as it could be that might be your Ang
yeah that's it sounds pretty incredible
well Terry is there do you have any
final tips for anybody who is looking to
be on the tedex stage whether it be this
year next year or in the future I I tell
my clients make friends with the
production team right so much like
applying for a job if you're sending
your little application through the
application tracker system right you
have no idea why or not anybody's going
to see it
right listen it's not difficult to find
people that are organizing the event
yeah reach out to them Facebook LinkedIn
they're they have a goal of putting on a
great event right if you can show how
you can help them do that yeah you're
doing them a favor as well not a bad way
to go well that's pretty incredible well
Terry your story is so fascinating I
love the history of tedex Detroit I love
the event that you put on it is always
so incredible every year it's so
inspiring and I will tell you that every
time I've seen it I leave there and I
have weeks and weeks following of just
feeling this excitement towards
everything that is going on not only in
in the Detroit area but around the
country because you are so inspired by
the fact that you have these people in
the world that are trying to make the
world such a better place and I
appreciate so much that you and your
team bring that together to allow other
people to see how incredibly powerful
that is team the team the the team the
team is pretty incredible well Terry
thank you so much thank you to you uh
for coming in today and thank you for
the team for putting on an incredible
show pleasure man thanks for having me
absolutely absolutely
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