Adding Keywords to Your Product | Getting Started on GetYourGuide

Summary

This tutorial video guides users on optimizing their activity listings on GetYourGuide by adding keywords. It explains how to access the 'Keywords' tab, review suggested keywords based on the product description, and select relevant ones to improve searchability. The video also suggests adding up to 15 keywords that are common and descriptive, and introduces an advanced keyword search tool for further refinement. It encourages users to experiment with keywords to increase visibility and attract more travelers, pointing them to additional resources for support.

Takeaways

• 🔍 Start by navigating to the 'Keywords' tab to optimize product discoverability.
• 📝 Keywords are essential for customers to find your activity on GetYourGuide through thematic or interest-based searches.
• 💡 Utilize the suggested keywords list that aligns with your product description to enhance visibility.
• 🎯 Select keywords that resonate most with your activity, such as 'Culture', 'Meet the locals', 'Street food', etc.
• 🔑 Add up to 15 keywords, focusing on common and descriptive terms that clearly represent your offering.
• 🔎 Use the search bar to include additional keywords and choose from the dropdown list.
• 🚀 Consider using the advanced keyword search tool for more specific keywords based on search trends and customer behavior.
• 🍷 Example: For a 'Food & Wine Tour', include relevant keywords from the search results to refine your selection.
• 📋 Explore different categories to expand your keyword list and request new keywords if needed.
• ✅ Press 'Continue' to save your progress and proceed with building your product on GetYourGuide.
• 📈 Remember, the right keywords increase your product's visibility and help more travelers discover your experiences.

Q & A

What is the main purpose of the video?

The main purpose of the video is to guide viewers on how to make it easier for customers to find and book their activity by adding relevant keywords to their products on GetYourGuide.

Where should one go to add keywords to their products?

To add keywords to their products, one should go to the 'Keywords' tab on GetYourGuide.

How do keywords help customers find an activity on GetYourGuide?

Keywords add text that helps customers find an activity when they search by a theme or their interests, making the activity more discoverable.

What is the source of the initial list of keyword suggestions?

The initial list of keyword suggestions is based on the description of the product provided by the activity organizer.

Can you provide an example of keywords for a street food tour?

For a street food tour, examples of keywords could include 'Culture', 'Meet the locals', 'Street food', 'Food', and 'Walking Tour'.

What is the maximum number of keywords one can add to their product?

One can add up to 15 keywords to their product on GetYourGuide.

How can additional keywords be included if the suggested ones are insufficient?

Additional keywords can be included by typing them into the search bar and selecting them from the dropdown list.

What should be the focus when choosing keywords for a product?

The focus should be on common, descriptive terms that clearly convey what the product offers, making it easy for customers to understand and find the activity.

What is the advanced keyword search tool and how can it be used?

The advanced keyword search tool is a feature that helps find more specific keywords based on search trends and customer behavior, which can be used to refine keyword selection further.

How can one explore different categories and suggest a new keyword on GetYourGuide?

One can explore different categories by using the advanced keyword search tool and suggest a new keyword by clicking on 'Request a new keyword' at the bottom of the page.

What should one do after selecting the desired keywords?

After selecting the desired keywords, one should press 'Continue' to save the progress and continue building their product on GetYourGuide.

Where can additional resources be found if the video does not answer all questions?

Additional resources can be found at supply.getyourguide.support for any questions not answered in the video series.

Outlines

00:00

🔍 Optimizing Product Visibility with Keywords

This paragraph outlines the process of enhancing customer discoverability for an activity on GetYourGuide by adding relevant keywords. It begins by instructing users to navigate to the 'Keywords' tab, where they can find suggested keywords based on their product description. The paragraph emphasizes the importance of selecting keywords that resonate with the activity, such as 'Culture', 'Meet the locals', 'Street food', 'Food', and 'Walking Tour' for a street food tour example. It also advises on adding up to 15 keywords that are common and descriptive, and provides a tip to use the advanced keyword search tool for further refinement. The tool is described as helping to identify more specific keywords based on search trends and customer behavior. The paragraph concludes by encouraging users to continue after saving their progress and to explore additional resources for any unanswered questions.

Keywords

💡Keywords

Keywords are specific words or phrases used to describe and categorize content, making it easier for search engines or platforms to index and users to find relevant information. In the context of the video, they are crucial for enhancing the visibility of a product on GetYourGuide, as they help customers discover activities that match their interests or search themes. For example, the script mentions adding keywords like 'Culture', 'Meet the locals', and 'Street food' to a street food tour product.

💡GetYourGuide

GetYourGuide is an online platform that allows users to search for and book various activities and experiences around the world. It serves as the context for the video, which is focused on optimizing product listings on this platform. The script provides guidance on how to use keywords to improve a product's discoverability on GetYourGuide.

💡Products

In the video, 'products' refers to the activities or experiences that are offered for booking on GetYourGuide. The script emphasizes the importance of adding relevant keywords to these products to make them more searchable and appealing to potential customers. For instance, a 'Food & Wine Tour' would be a product that could be enhanced with appropriate keywords.

💡Search

Search is the action of looking for something specific, in this case, activities on GetYourGuide. The video script discusses how customers use search functions to find activities based on themes or interests, and how keywords can improve the chances of a product appearing in these search results. The use of keywords like 'exhibition' for an attraction ticket is an example of this.

💡Visibility

Visibility in the context of the video refers to the ease with which customers can discover a product on GetYourGuide. The right use of keywords is highlighted as a way to increase a product's visibility, thereby attracting more travelers to the experience being offered. It's about making sure that the product stands out among the many options available to potential customers.

💡Advanced Keyword Search Tool

The Advanced Keyword Search Tool mentioned in the script is a feature that helps users find more specific keywords based on search trends and customer behavior. It is a resource for refining keyword selection to better align with what customers are looking for on GetYourGuide, thus improving the product's appeal and searchability.

💡Trends

Trends refer to the patterns of customer interest or search behavior over time. In the video, trends are considered when using the Advanced Keyword Search Tool to identify keywords that are currently popular or gaining interest among customers. This helps in selecting keywords that are more likely to attract customers searching for activities on GetYourGuide.

💡Customer Behavior

Customer behavior in this context pertains to how customers interact with the GetYourGuide platform, particularly how they search for and select activities. Understanding customer behavior is essential for choosing keywords that resonate with what customers are looking for, as illustrated by the script's suggestion to use the Advanced Keyword Search Tool.

💡Themes

Themes are broad categories or topics that customers might be interested in when searching for activities on GetYourGuide. The script suggests using keywords that align with these themes to help customers find relevant activities. For example, a street food tour might be associated with themes like 'Culture' and 'Food', which are then used as keywords.

💡Interests

Interests are specific areas of focus or preferences that customers have when looking for activities. The video script advises using keywords that reflect these interests to make the product more appealing to a targeted audience. For instance, someone interested in local cuisine might be drawn to an activity with 'Street food' as a keyword.

💡Travellers

Travellers are the end-users or potential customers who are searching for and booking activities on GetYourGuide. The script's main message is about making it easier for these travellers to find and book activities by using effective keywords that match their search criteria and interests.

Highlights

The video provides guidance on making activities easier to find and book on GetYourGuide by adding keywords to products.

Go to the 'Keywords' tab to begin adding keywords that enhance searchability.

Keywords help customers find activities based on themes or interests when searching on GetYourGuide.

A list of suggested keywords based on the product description is provided for easy selection.

Select keywords that resonate most with the activity, such as 'Culture', 'Meet the locals', 'Street food', etc.

Up to 15 keywords can be added to maximize search visibility.

Use the search bar to include additional keywords not listed in the suggestions.

Focus on common, descriptive terms that clearly convey what the activity offers.

For attraction tickets, consider adding keywords like 'exhibition' to attract relevant searches.

The advanced keyword search tool can be utilized for more specific keyword suggestions based on trends and customer behavior.

Explore different categories and request new keywords to stay current with customer interests.

Press 'Continue' to save progress and move forward in building the product listing.

Experimenting with keywords is encouraged to increase visibility and attract more travelers.

The right keywords can significantly enhance the discoverability of experiences on GetYourGuide.

Additional resources and support are available at supply.getyourguide.support for further assistance.

Transcripts

In this video,

we'll talk about

how you can make it easier

for customers to find and book your activity.

I will guide you through adding keywords

to your products.

So let's get started.

First, go to the ‘Keywords’ tab.

Keywords add text that will help customers

find your activity on GetYourGuide

when they search by a theme or their interests.

Here you will find a list of suggestions

based on your description

that could be a good match for your product.

Review them and select

the ones that resonate most with your activity.

In the example of our street food tour,

we could select 'Culture'

'Meet the locals', 'Street food',

'Food', or 'Walking Tour'.

If you want to include more keywords,

you can type them into the search bar

and select them from the dropdown list.

Remember, you can add up to 15 keywords.

When choosing them

focus on common

descriptive terms

that clearly convey what you offer.

For instance,

if you're offering an attraction ticket,

you might add keywords like ‘exhibition’.

If you need some inspiration

or want to refine your keywords even further.

Try our advanced keyword search tool.

This feature helps you find more specific keywords

based on search trends and customer behavior.

Let's try searching for ‘Food & drink’,

‘Food’ and then add ‘Food & Wine Tour’.

You can explore

the different categories to add more,

and also suggest a new keyword

by clicking on ‘Request

a new keyword’ at the bottom of the page.

When you feel confident with your choices,

just press ‘Continue’

to save your progress

and continue building your product.

Now over to you.

Play around with your keywords

and keep in mind

that the right keywords increase

visibility on GetYourGuide,

helping more travellers discover your experiences.

For any questions

not answered in this video series,

remember you can find additional resources

at supply.getyourguide.support.