How I Made My Client $1.5M Writing Ad Scripts

Summary

In this video, Matia shares a proven strategy to scale high-ticket offers to $100,000 a month using a book-a-call funnel and Facebook ads. The process includes in-depth market research, crafting compelling bullet points, creating a video sales letter (VSL), and finding a unique angle for the offer. Matia emphasizes the importance of testing different angles with various ad formats to identify the most effective one. The video also offers resources for those looking to scale their offers or learn more about marketing strategies.

Takeaways

• 😀 Matia has helped two agencies scale their high-ticket offers to $100,000 a month using a book a call funnel and Facebook ads.
• 📈 The initial cost per lead was reduced significantly, with an example campaign showing 30 calls generated in a day.
• 💼 Matia faced challenges with time management and script creation, which was addressed by working with a team.
• 📝 The importance of in-depth research for creating winning creatives is emphasized, as it prevents revenue fluctuations.
• 🔍 Awareness and sophistication of the target audience are crucial for ad effectiveness and should be understood through research.
• 📑 A detailed research document is necessary for understanding the client profile, desires, problems, and pain points.
• 📈 The process involves creating 30+ bullet points about the offer's benefits and narrowing them down to the most impactful ones.
• 🎯 Finding a unique angle for presenting the offer is key to differentiating from competitors and capturing audience interest.
• 📹 The core of the sales funnel is a Video Sales Letter (VSL) that includes all the benefits discussed in the bullet points.
• 📈 Testing different angles with picture ads is a cost-effective way to gauge audience response before investing in video ads.
• 🚀 Scaling a high-ticket offer requires consistent creation of new ad scripts to combat ad fatigue and market saturation.

Q & A

What two strategies did Matia use to help agencies scale their high-ticket offers?

Matia used a 'book a call' funnel and Facebook ads to help agencies scale their high-ticket offers.

What was the initial cost per lead before Matia's intervention?

The initial cost per lead was between $150 and $200.

What major challenge did the agency owner face before working with Matia?

The major challenge was creating effective scripts and ads due to time constraints and other responsibilities.

How much revenue did Matia's ads generate over seven months?

Matia's ads generated over $1.5 million across all businesses in seven months.

What is the first step in Matia's process to scale high-ticket offers?

The first step is in-depth research, which includes creating a comprehensive research document.

What categories are included in the research document Matia creates?

The categories include ideal client profile, desires, problems and pain points, awareness and sophistication, predispositions, alternative solutions, value proposition, unique benefits, guarantees, PowerPoints, competitors, and organic inspiration videos.

Why is awareness and sophistication important in creating ads?

Awareness and sophistication are important because they ensure the ad's message is appropriately tailored to the audience's knowledge level and interests, preventing the ad from being too basic or too complex.

What is the purpose of writing 30 to 50 bullet points about the offer?

The purpose is to force the brain to come up with new angles and benefits, ensuring a thorough understanding of the offer and its advantages.

How are the bullet points used in the sales process?

The bullet points are used to create a video sales letter (VSL), headings, subject lines, scripts, and emails, forming the foundation of the entire funnel.

What makes a unique angle crucial for a successful ad campaign?

A unique angle is crucial because it makes the offer stand out as new and better, which can significantly improve ad performance and campaign success.

How does Matia test different angles for ad campaigns?

Matia tests different angles using picture ads first, as they are cheaper and quicker to produce, and then moves on to spoken and non-spoken video ads if the picture ads show promise.

How many new creatives might be needed per month for a successful campaign?

The number of new creatives needed per month depends on market competition, sophistication, and ad fatigue, ranging from four to six creatives per week to four creatives per month.