How Personal Branding Helped Me Hit $100,000/mo (at 26)

Summary

This video script narrates the journey of an individual who skyrocketed to earning $100,000 per month within two years of launching an online business. The speaker credits their success to six key steps: choosing the right platform, mastering writing skills, understanding psychology, networking effectively, undergoing public transformation, and embracing the 'full send' mentality. The script emphasizes the power of personal branding and provides actionable advice for aspiring entrepreneurs looking to replicate this success.

Takeaways

• 🚀 Building a personal brand can lead to significant financial success, as the speaker achieved $100,000 months within their first two years in online business.
• 📚 Starting on a platform like LinkedIn with zero connections can be advantageous, as it provides a fresh start without any preconceived notions.
• 🔥 Going viral on social media can dramatically change one's life and career, as it did for the speaker with a single post that garnered significant attention.
• 🏆 Ranking as a top creator on a platform can open doors to opportunities like speaking events and collaborations with industry leaders.
• ✍️ Writing is a crucial skill for personal branding; it helps to grow an audience and can be monetized through various channels.
• 📈 Choosing a niche where you have an unfair advantage can increase the likelihood of success in content creation and personal branding.
• 🎯 Effective writing for online platforms requires a hook, a meet (engaging points), and a call to action to guide the reader's next steps.
• 💼 Understanding and leveraging psychology in content creation can help to better connect with the audience and increase the chances of conversion.
• 🤝 Networking is essential for building a reputation and gaining referrals, which can significantly boost one's personal brand.
• 🌟 Documenting and sharing one's journey publicly can create an engaged community and foster authenticity in personal branding.
• 🚀 Embracing the 'ship it' mentality, where one publishes content without overthinking, can accelerate growth and learning.

Q & A

How did the speaker achieve $100,000 in monthly income within their first two years of online business?

The speaker achieved this by building their personal brand on the internet, particularly through LinkedIn, and by following six key steps outlined in the script.

What platform did the speaker use to start building their personal brand?

The speaker started building their personal brand on LinkedIn, where they had zero connections, followers, and posts initially.

What was the speaker's initial goal when they began posting on LinkedIn?

The speaker's initial goal was to have a good-looking profile for potential universities and employers, as they were trying to get into a master's program.

How did the speaker's first post on LinkedIn impact their life?

The speaker's first post on LinkedIn went viral, accumulating around 4,000 likes and 330,000 impressions, which significantly changed their life and led to various opportunities.

What is the importance of writing skills in building a personal brand according to the speaker?

Writing skills are crucial in building a personal brand because they help in creating engaging content that can educate, inspire, and entertain the audience, setting one apart from others.

What are the three essential components of writing a good post online as mentioned by the speaker?

The three essential components are a hook to grab attention, a meet to explain with engaging points, and a call to action to guide the audience on what to do next.

Why is understanding psychology important for building a personal brand?

Understanding psychology is important because it helps in creating content that appeals to the audience's needs, wants, and emotions, which is essential for engagement and conversion.

What role does networking play in building a personal brand?

Networking plays a significant role in building a personal brand as it helps in establishing a reputation, opening opportunities, and creating a network of influence that can lead to referrals and collaborations.

How does the speaker define transformation in the context of building a personal brand?

Transformation, in this context, refers to the public evolution of one's content, brand, or business, which can be achieved by consistently writing about what one knows and learning more, and iterating the content over time.

What is the 'content wheel' mentioned by the speaker, and how does it help in building a personal brand?

The 'content wheel' is a strategy that involves consistently creating and posting content. It helps in building a personal brand by attracting an audience interested in the knowledge shared and by establishing the brand as an authority in the niche.

What advice does the speaker give regarding the fear of posting content that might not be perfect?

The speaker advises to overcome the fear by 'just sending it,' as the more content one posts, the faster they will learn and improve, eventually finding their authentic voice.