pov: you spend $200 million on facebook ads to learn this
Summary
TLDRThis video script reveals five 'cheat codes' for maximizing ad ROI, learned from spending over $200 million on ads. The speaker emphasizes the importance of an irresistible offer, understanding consumer psychology over algorithms, selling the click rather than the product in ads, making ads look like native content, and identifying the 'bullseye' of the market to trigger irrational buying behavior. The speaker's experience in marketing and creating successful ads is highlighted, promising to share the skill of converting attention into profit.
Takeaways
- 🚀 Invest in an 'Irresistible Godfather Offer': The speaker emphasizes the importance of having a compelling offer that solves a pressing problem and incites an immediate response from the audience.
- 🧠 Focus on Psychology, Not Technology: Instead of obsessing over algorithms, concentrate on understanding the viewer's problems and providing specific solutions to them.
- 🔗 Sell the Click, Not the Product: The primary goal of an ad is to drive clicks, not to sell the product directly. The ad should be designed to capture attention and lead to a landing page where the sale can be made.
- 🎯 Create Hyper Dopamine Ads: Use a formula that combines intrigue with a specific benefit to create ads that stand out and entice clicks.
- 👀 Make Ads Look Like Content: To increase ad consumption, design ads that blend in with the content that the audience is already interested in, rather than making them stand out as traditional ads.
- 🤔 Understand Your Audience's Pain Points: Successful marketing requires a deep understanding of the audience's problems and being able to articulate a solution in a way that resonates with them.
- 🎯 Target the Market's Bullseye: Identify the core desire or need within your market that, when addressed, will trigger an emotional and rapid buying decision.
- 📈 Conversion is Key: The speaker clarifies that traffic is not the issue; it's the ability to convert that traffic into sales that matters.
- 📊 Obsess Over People, Not Metrics: Personalize the marketing approach based on the audience's needs and desires rather than just focusing on ad performance metrics.
- 📝 Tell a Compelling Story: Use storytelling in ads to create a connection with the audience and demonstrate the value of the offer.
- 🛠️ Test and Iterate: The speaker implies the importance of testing different approaches and continuously refining the marketing strategy based on results.
Q & A
What are the five cheat codes mentioned for doubling the ROI from any advertisement?
-The script does not explicitly list the five cheat codes but implies they involve creating an irresistible offer, understanding the target audience's psychology, selling the click, making ads look like native content, and finding the bullseye of the market.
What is the speaker's background in online marketing?
-The speaker has been marketing online for 17 years and has generated billions online. They have also been featured on Shark Tank Australia and create ads that are seen daily.
Why do many people think they have a traffic problem according to the speaker?
-Many people believe they have a traffic problem because they think more visibility will lead to more sales. However, the speaker argues that they actually have a conversion problem, not being able to effectively sell to the traffic they do receive.
What is the 'Godfather offer' in the context of the script?
-The 'Godfather offer' refers to an irresistible offer that when shown to people, they instinctively reach for their wallet because it provides a specific solution to a pressing problem they have.
Why should one not obsess over algorithms according to the speaker?
-The speaker advises not to obsess over algorithms because they change frequently, whereas people and their problems do not. It's more important to focus on understanding and addressing the viewer's problems.
What is the main goal of an advertisement according to the speaker?
-The main goal of an advertisement is to sell the click, meaning to get the viewer to click on the ad and then direct them to a page where the desired action can be taken.
What is the formula for creating a 'hyper dopamine ad'?
-The formula for creating a 'hyper dopamine ad' is to combine burning intrigue with a big specific benefit, which attracts the audience by addressing their desires and needs.
Why should ads be made to look like native content on platforms like Facebook?
-Ads should look like native content because users on platforms like Facebook are there for social interaction and content consumption, not to see ads. Making ads look like content increases the likelihood of them being consumed.
What are the two lenses through which the speaker suggests looking at advertising on platforms like Facebook?
-The two lenses are 'pattern interrupt' which uses weird and unusual elements to grab attention, and 'pattern match' which uses elements that match the viewer's interests or identity to create a visual trigger.
What is the significance of finding the 'bullseye' of the market?
-Finding the 'bullseye' of the market is crucial because it represents the core need or desire of the target audience. Hitting this bullseye can lead to rapid, emotional, and irrational buying decisions from the prospects.
What lesson did the speaker learn about targeting when creating ads?
-The speaker learned the importance of focusing on a single dream prospect and creating an ad that speaks directly to that individual, rather than trying to appeal to a broad audience with complex targeting.
Outlines
🚀 Unlocking Sales with Top-Performing Ad Strategies
The speaker introduces five cheat codes to double ad ROI, based on $200 million spent on ads. They share their journey of online marketing success and the importance of creating an 'irresistible Godfather offer.' The speaker emphasizes that a conversion problem, not a traffic problem, is often the issue with ads. They stress the need for a compelling offer that addresses a pressing problem, which is essential for successful advertising.
🎯 Focusing on Human Psychology Over Algorithms in Advertising
The speaker warns against obsessing over algorithms and instead encourages focusing on people's problems. They argue that understanding the viewer's needs and offering specific solutions is more effective than chasing the latest ad strategies. The speaker also discusses the importance of selling the click, not the product, in the ad itself, and using curiosity combined with a specific benefit to create 'hyper dopamine ads' that attract clicks.
🌐 Making Ads Blend In Like Native Content for Higher Engagement
The speaker explains the importance of making ads look like native content on platforms like Facebook to increase ad consumption. They discuss the two lenses through which ads should be viewed: as pattern interrupts or pattern matches, which can capture attention by being unusual or by resonating with the viewer's interests. The speaker advises against making ads stand out too much, as this can lead to viewers scrolling past them quickly.
🎯 Identifying the Market's Bullseye for Targeted Sales
In the final paragraph, the speaker discusses the concept of finding the 'bullseye' of the market, which is the key element that, when addressed, can lead to rapid and emotional buying decisions. They argue that modifying the product to hit this bullseye can make marketing efforts much more effective. The speaker shares a personal anecdote of how focusing on selling to one ideal customer led to a significant increase in leads and sales.
Mindmap
Keywords
💡ROI
💡Cheat Codes
💡Conversion Problem
💡Godfather Offer
💡Traffic Supermarket
💡Algorithm
💡Psychology
💡Hyper Dopamine Ad
💡Sell the Click
💡Pattern Interrupt
💡Bullseye
Highlights
Invested over $200 million in ads to discover five 'cheat codes' to potentially double ROI.
Generated billions online with marketing strategies before gaining public recognition.
Advocates against complexity in marketing, criticizing overpriced courses that complicate ad strategies.
Stresses the importance of converting attention into money as a vital skill for success.
Identifies a common misconception that traffic is the issue, when it's often a conversion problem.
Introduces the concept of an 'irresistible Godfather offer' to solve conversion issues.
Warns against obsessing over algorithms, instead focusing on understanding people's problems.
Advises to avoid trying to sell directly in the ad, but rather aim to sell the click to a landing page.
Presents a formula for 'hyper dopamine ads' combining intrigue with a specific benefit.
Discusses the importance of making ads look like native content to increase ad consumption.
Differentiates between 'pattern match' and 'weird/unusual' ad strategies for attention.
Criticizes marketers who treat all products the same, missing the 'bullseye' of their market.
Encourages modifying products to hit the market's 'bullseye' for more effective marketing.
Shares a personal story of a breakthrough ad campaign that led to a significant increase in leads.
Emphasizes the power of focusing on a single ideal customer in ad creation.
Concludes with the hope that the shared 'cheat codes' will greatly benefit the viewer's marketing efforts.
Transcripts
what did I told you that there was five
simple cheat codes that you could apply
that would double the ROI from any AD
well after spending over $200 million on
ads I'm going to be sharing with you the
five cheat codes that could blow up your
sales overnight but first I've got a
secret to share I've been Marketing
Online for 17 years but up until about 4
years ago no one had ever heard of me
but I had generated billions online I'm
looking for a man in sa he got a marke
Shark Tank
Australia and every day you see ads that
either I or my team create it look there
is a lot of BS out there from people
just trying to make things seem way more
complicated than they actually are so
that they can try and sell you their
$2,000 Facebook ads course having the
ability to flip attention into money is
the single greatest money-making skill
that you can ever acquire and in today's
video I'm going to be giving you that
skill which brings us to Point number
one and this is without a shadow of a
doubt the tip of the spear it doesn't
matter if your creatives are fire if you
have the best account structure if you
get this one thing wrong every single
day people reach out to me they stop me
in the street and they say hey hey hey
sub like I've just got this product it's
incredible you got to hear about it do
you think that you or your team could
just help me get the word out I could
just get some more eyeballs on this
thing it would sell like hotcake and the
thing is that all of these people they
think that they have a traffic problem
when they don't because traffic is a
commodity just like you go to the
supermarket and buy groceries you can go
to the traffic Supermarket that is
Google and Facebook give them your
credit card and you can buy as much
traffic as your little heart desires but
then most people say well I do that and
I don't make any money and there lies
the problem they don't have a traffic
problem they have a conversion problem
meaning that they can't push a message
out in front of cold audiences and have
the numbers stack up that you actually
make more money than you give to these
big Platforms in order to buy attention
and that's cuz most people don't have
what I call an irresistible Godfather
offer where you show it to people and
they just start to reach to get their
wallet and they want to throw money at
you because it is a specific solution to
a pressing problem that they have no
amount of the best laser targeted
traffic the best ads the most dialed in
funnel can solve an offer problem which
is point number one which is the offer
trumps all which brings us to point
number two every day people sit online
in Discord groups and Facebook groups
obsessing and just talking about the
algorithm though because these
gigs think that all you need to do is
have the most most upto-date bleeding
edge ad strategy and account structure
and that all of your problems in your
business will miraculously fall
away and you can't go online without
seeing one of these Geeks posting some
screenshot of their
2,888 Roi on their ads and just talking
about how incredible they are and what
they don't tell you is that that's on
like
$1,500 of AD spend and it isn't going to
change anybody's life they always
pretend like there's some Ninja little
tactic that they've got and that is the
reason that you don't have the success
that you want in your business and it
could not be further from the truth you
do not want to obsess over algorithms
you want to obsess over people because
algorithms change and people don't the
person that is viewing your ad from that
algorithm is the person that you want to
obsess over what is the problem that
they've got what is keeping them up at
night at 3:00 a.m. tossing and turning
unable to sleep in a cold sweat what are
the problems that they've got that you
have the specific solution to that
problem and the person that can
articulate that problem in the most
visceral detail is the one that wins
which is point number two which is to
focus on psychology and not technology
which brings us to point number three
this is where I see nine out of 10
people get it wrong and it is the first
thing that me and my team correct on any
of our clients at accounts and when it
comes to ads the biggest sin that I see
people commit is they are trying to sell
people their product or service on the
actual ad and you might be thinking dude
like that's the point of the ad no no no
no your ad has one goal and that one
goal is to sell the click what do you
mean by that sub well what I mean is
that your ads are competing in a
marketplace where everybody is vying for
your prospect's attention and you can't
sell people from the ad what you can do
is get somebody to click that ad and
then go to a page where you ask them to
take the desired action that you want
them to do so that begs the question
well how do you get a disproportionate
amount of people to actually click on
your ads so here is the formula for
creating what I call a hyper dopamine ad
and the formula for doing so is burning
Intrigue plus a big specific benefit
because I have found from spending over
$200 million on ads that you can catch
more flies with honey than you can with
vinegar and that means that you want to
lead with a big bold and specific
benefit that your audience wants but
seriously if you finally want to get
more clients customers and sales and you
can possibly handle then listen up but
when it comes to curiosity it's not all
created equal you can have blind
curiosity and that's not what you want
that is what clickbait is that's when
you basically put a message out there
that just creates a little itch that
anybody that reads it wants to scratch
and an example of that is what you can
see on the screen at the moment you
won't believe what Ivanka Trump does in
the morning there's no targeted benefit
like it's just going out to anybody
anyone maybe that's remotely interested
in Ivanka Trump but other than that
you're not going to be bringing in the
right type of audience to what it is
that you would potentially be selling
off the back end of that and that's
because it's just complete blind
Intrigue where take this example super
models apply these three simple tricks
to look young click here to know what
they are now you've still got the
Curiosity on that but you also have the
benefit of wanting to look young so
you're going to be attracting people
that naturally want to look young which
is Intrigue plus big benefit and that's
Point number three sell the click which
brings us to point number four if I
asked you to sit down and create a
Facebook ad what would be the first
thing that you would do if you were like
most people you'd sit down and be like
okay I just need to make this ad pop and
I need to make it stand out as much as
physically possible in the news feed and
truth be told it took me way longer than
I would like to admit to learn this next
lesson when we're talking about
advertising on something like Facebook
which is a native platform right people
go there not to look at ads they go
there to look at stupid memes check in
on their family members as soon as they
see an ad they just scroll faster if you
want to increase your conversions and
increase your sales then the number one
way to do that is to increase the
consumption of your actual ad in the
first place and in order to do that you
need to make your ads look like content
that your audience is already consuming
on these platforms so when it comes to
advertising on these platforms I look at
it through two different lenses the
human brain is a patent recognition
machine everything is a patent in the
universe there's the cadium Rhythm which
is a pattern you got the ties the es and
flow and the human brain is only really
forced to pay attention to things that
are going to be of threat to them
because they're just going through their
normal pattern and there's nothing
that's interrupted them then they're
almost like a sleep walking zombie and a
way to interrupt that pattern is to use
things that are weird and unusual and
not like they would typically see cuz by
definition is it's weird it's different
and they can't match that to a pattern
then you have something called a pattern
match and this is something that can be
like an identity trigger I.E if
someone's really into to football and
then they see something of football in
their feed that is something that
matches their current pattern but it's
not just of Interest it could be any
technology ology that they use anything
that is going to be a visual trigger
that is going to match somebody's
pattern of something that they're
interested in and you need to make sure
that whenever you're putting out ads
that they fall into those two distinct
categories which is Step number four
don't make your ads look like ads which
brings us to the fifth and final point
in every Market there is a bullseye that
when hit will set your prospect on fire
and will get them to buy irrationally
emotionally and rapidly and it doesn't
matter if you hit that Bullseye with a
rubber mallet or if you hit it with a
sniper rifle all that it matters is that
you hit it so most business owners
marketers and copywriters are just
product sellers they sit down and they
think about these are all of my wees
these are my products and services that
I've got to sell and let me do my best
job at trying to sell it and then they
go out there and they just scream it
from the top of the roofs to their
Marketplace these are my products and
services that I've got to sell and they
scream and they scream and they scream
until they lose their voice and it is a
very hard life and you get very very
exhausted by doing so they believe that
they are changed to the current product
or service that they've got and they
don't need to change the product or
service all they need to do is change
the marketing and the promotion of that
product and service in order to sell
more but what they don't realize is that
if they modify their product to hit that
Bullseye of their market then all of
their ads and everything that they do as
a marketer will be 10 times more
effective and in order to learn to sell
to many people you first have to learn
how to sell to one because I like most
people when I just first got started I
read books I did courses I went to
seminars got my hard-earned money and I
chucked it into my credit card and I
went over to Facebook and I gave them my
money and I ran ads doing everything
that these people told me it just lit my
money on fire I went through that
exercise many many times until I said I
am going to pretend like I am sitting
down in front of my dream Prospect and
I'm going to write an ad that
specifically talks to just that one
individual forget about all the ad
targeting all these crazy ideas and let
me just go back to fundamentals and keep
it very very simple and the day that I
did that I never forget yet I set the ad
live in the evening and I went to bed
and then I woke up in the morning and I
thought that there was some kind of
issue with my CRM because I had so many
leads my ad account just took off like a
freaking rocket and that was because I
was obsessed over one person and not
many people find the bullseye of your
market and when you find it put your
foot to the floor and go I hope these
cheat Cates make you a lot of money like
like subscribe and I'll see you in the
next one
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