I Studied 16,000 X Accounts - This is How You Grow On X (Twitter)
Summary
TLDRThis video explores unexpected strategies that smaller creators on X use to outperform larger ones, challenging conventional wisdom. It reveals three key lessons: leveraging Spaces for community building, infusing content with authenticity and personality, and focusing on creating valuable digital products that organically drive growth. The insights challenge viewers to rethink their approach to social media growth, emphasizing the importance of engaging content and a strong product over traditional tactics.
Takeaways
- 🔍 The video discusses analyzing over 16,000 profiles to identify strategies smaller creators use to outperform larger ones.
- 📈 Smaller creators can teach valuable lessons due to their unique approaches to engagement and content creation.
- 🗣️ Utilizing the 'Spaces' feature on Twitter can significantly boost follower growth by engaging with larger audiences.
- 🌟 Authenticity in content creation is crucial for connecting with an audience and standing out from the crowd.
- 💡 Injecting personality and being unique can make content more engaging and memorable.
- 🚀 Focusing on creating a valuable digital product can organically grow an account without traditional growth tactics.
- 📚 The importance of a digital product is highlighted as a means to grow an account through word-of-mouth and organic buzz.
- 🤔 The video emphasizes the need to reassess traditional social media strategies that may not be yielding desired results.
- 📝 The script suggests that social media growth should be a byproduct of providing value through a quality product or service.
- 🛠️ Learning the skill of copywriting is essential for creators to effectively communicate their message and grow their audience.
- 🎥 The video promises to provide further insights on copywriting in a subsequent video, indicating the importance of this skill for creators.
Q & A
What did the speaker discover after studying over 16,000 X profiles?
-The speaker discovered that smaller creators are doing things better than bigger creators, and this discovery led to a change in the direction of the video they were making.
What was the initial video supposed to be about?
-The initial video was supposed to be about how to go from 0 to 10,000 followers as quickly as possible.
What prompted the speaker to reconsider the content of the video they were making?
-A comment from a user who was following the advice but not getting any further prompted the speaker to reconsider the content.
What is the first lesson the speaker learned from smaller creators on X?
-The first lesson is to use the 'Spaces' feature on X to engage with real people in real time, which can make the X experience more fun and help in building a community.
How has Nicholas Verge grown his followers by using Spaces?
-Nicholas Verge has grown his followers by hosting Spaces with creators who have large followings, which allows his guests' audiences to discover him and potentially follow him.
What is the second lesson the speaker learned about content creation?
-The second lesson is that good content creators must inject their own personality and authenticity into their content to connect with their audience.
Who is Jake Youngblood, and what is his approach to content creation?
-Jake Youngblood is a creator who has grown his account by adding his unique brand of irrational optimism and authenticity to his content.
What is the third lesson the speaker learned about growing an account on X?
-The third lesson is to focus on creating a digital product that brings value, which can lead to organic growth as people recognize the value it provides.
Who is Leis Pereira, and what is his approach to growing his account?
-Leis Pereira is an entrepreneur building an AI tool called Audio Pen. He has grown his account by focusing on his digital product and the value it brings, rather than traditional growth tactics.
What is the importance of focusing on the product rather than growth tactics according to the speaker?
-Focusing on the product ensures that the growth of the account is a result of the value provided, rather than just following growth tactics without substance.
What skill does the speaker suggest is essential for creators to learn after watching the video?
-The speaker suggests that after watching the video, creators should learn the skill of copywriting to effectively communicate their message.
Outlines
🔍 Uncovering Smaller Creators' Secrets
The script begins with the narrator's revelation after studying over 16,000 profiles on a platform, discovering that smaller creators are excelling in ways that larger ones are not. This leads to the realization that the initial video concept was flawed, and the focus should be on learning from creators with under 10,000 followers. The first lesson highlighted is the underutilization of 'spaces' on the platform as a tool for engagement and community building. Nicholas Verge is cited as an example of leveraging spaces to grow his following by inviting larger creators to join and interact with his audience. The summary emphasizes the importance of engagement over mere metrics, and the power of personality and authenticity in content creation, as demonstrated by Jake Youngblood, who injects his unique optimism into his posts.
🚀 Organic Growth Through Digital Products
The second paragraph delves into the unconventional growth strategy of an account that has amassed nearly 10,000 followers by focusing on the value of their digital product rather than traditional social media tactics. The account in question, Leis Pereira, is building an AI tool called 'audio pen' and has experienced organic growth due to the product's value. The narrator suggests that focusing on creating a high-quality product can lead to social media growth as a byproduct, rather than the primary goal. The summary underscores the importance of product-centric growth and the power of word-of-mouth in social media expansion, advocating for creators to prioritize their offerings over superficial growth tactics.
Mindmap
Keywords
💡Engagement
💡Spaces
💡Authenticity
💡Digital Product
💡Growth Tactics
💡Optimism
💡Profile
💡Banner
💡Community
💡Actionable Advice
💡Copywriting
Highlights
The study analyzed over 16,000 profiles to identify strategies smaller creators use to outperform larger ones.
Engagement is not everything; smaller creators can teach valuable lessons.
Smaller creators are using Spaces on X to grow their audience by inviting larger creators as guests.
Nicholas Verge has rapidly grown his followers by hosting Spaces with popular creators.
Authenticity and personality are key to connecting with an audience and standing out on social media.
Jake Youngblood exemplifies the power of injecting personal authenticity into content creation.
Creators should focus on their digital products to organically grow their audience through word of mouth.
Leis Pereira has grown his account by focusing on his AI tool, Audio Pen, rather than traditional growth tactics.
Digital products can be simple recordings of teaching specific skills to solve problems.
Social media growth should be a result of the value brought by a creator's product, not the primary focus.
The importance of copyrighting skills for creators to effectively grow their presence on social media.
Creators with under 10,000 followers can offer unique insights and strategies for growth.
The video emphasizes the importance of starting with a great product before seeking social media growth.
Creators should leverage the underused feature of Spaces on X to engage with audiences and build communities.
The video provides actionable steps for using Spaces effectively to grow a creator's following.
The transcript reveals that traditional growth tactics may not always be the most effective for all creators.
The video encourages creators to rethink their approach to social media growth by focusing on product value.
Transcripts
I studied over 16,000 x profiles and
discovered something crazy smaller
creators are doing things better than
bigger creators and maybe even you too
in fact what we found out meant that the
video you're about to watch is way
different than the one we ended up
making and we found out three unexpected
lessons that we think are just way more
important but to help you understand
we're going to go back to the start of
this story so a few weeks ago I made a
video on how to go from 0 to 10,000
followers in as quick as time as
possible but to ex veterans those
tactics may seem relatively
straightforward write a couple of tweets
a day one or two threads per week and
make sure that your profile is looking
great now that's great advice sure but
we got a comment that said what if I'm
following all of this advice and I'm
still not getting any further so I took
this question back in house to Hype Fury
HQ where we have access to the analytics
of thousands of active X users I was
pretty excited to dive into the data to
see what I could find out and after
hours of searching and sorting I managed
to find three creators who were doing
things way differently than everybody
else what I found out is that engagement
isn't everything sure a huge account
gets thousands of likes and reposts on
their content but after a certain size
that engagement is simply expected but
just because the metrics on a post look
good doesn't really add up to anything
because how can you learn something new
from somebody if they get likes and
reposts on every single thing that they
make and that is the moment that I
realized that I was making the wrong
video and ex users with under 10,000
followers can actually teach us way more
than you'd expect the first lesson is
probably the simplest one ever what's
amazing about it is that you make your
ex experience 10 times more fun and you
can make some friends in the process of
doing it you'll sharpen your speaking
skills and communicate with real people
in real time and if you're really Brave
you can brush shoulders with some CEOs
and some aess celebrities see if you can
guess what it is from this super short
clip let's let's talk about orbit for a
second and Earth orbit um that's right
it's the criminally underused feature of
spaces on X now you don't need to have a
pro account on X to set up a room you
don't even need to have started the room
for you to join in the fun and grab the
mic fast growing marketing guy Nicholas
Verge has shut up in followers recently
by hosting some spaces with some
creators with some huge followings all
he's done is asked them to be his guest
what this means is that the larger
Creator's audience will come into the
room and see what's going on and if they
like what Nicholas is saying then maybe
they'll just follow him too which means
this is an incredible way to get growing
and to start a community of your own
Nicholas then mentions his community and
he already has some warm people who know
exactly what they're going to get from
him they've already developed a
relationship with him because they've
heard him talk and they know what he's
like as a person here's how you can get
started in spaces yourself start by
joining other spaces first listen and
see what's going on in the room you can
react to the posts that are announced in
the space to show your support then when
you join the space you can ask for for
the mic or listen or react to what's
going on when you finally do create a
space of your own decide on a topic and
then just launch it and get moving and
be a good host by making sure that
everybody in the room gets an
opportunity to speak so spaces are a
great thing that we can learn from a
smaller account that is fast growing so
the next person is flying with the
growth of his account and he's building
things in the right way but what he's
doing is so simple it almost feels like
cheating this is Jake Youngblood let me
explain the powerful thing that he's
doing that makes his content 10 times
more interesting many people are telling
you to add value and give actionable
pieces of advice and that is fantastic
advice what Jake is doing is taking
things a lot further than that good
content creators must inject their own
personality and their own authenticity
if they're going to connect with their
audience in a world where everybody's
copying everybody else Jake brings his
own unique brand of irrational optimism
and authenticity to the timeline but
what are the ways that you can bring
authenticity to your own content so that
you can harness this powerful tool as
well let's look at the niche that you're
currently in if you're in the
productivity and coaching Niche write
down all the major players in your
industry then write a list of your own
unique attributes and the traits that
make you different essentially what
makes you you then when you're making
content ask yourself how can I make this
more engaging more fun and bring a sense
of creativity to the content that I make
remember that social media is sometimes
an escape from the world so if you can
bring a sense of likeness and optimism
to the timeline then you're going to get
a load of people that also resonate with
that energy so well done Jake keep
creating and growing your community of
irrational optimists the next lesson was
a really powerful wakeup call for me
because when I stumbled across this
account I realized that he does things
that the majority of people tell you not
to do his bio is really basic and His
Banner is a picture of his dog and he
doesn't even show his face but it made
me reconsider because what this guy has
done he's grown his account to nearly
10,000 followers by doing almost nothing
that everybody else does let me tell you
first a learning that many creators fall
into the Trap of picture this you've
been making X content for a while your
banner is perfect your profile seems
like you're writing the right content
but you see a guy who's not doing any of
those things and he's grown way faster
than you enter the solution to this
problem by our Rising Star leis Pereira
he is an entrepreneur currently building
an AI tool called audio pen he is
focusing purely on his digital product
all of the buzz is happening organically
because of the value that he's bringing
doesn't even have anything to do with
his ex profile he's being invited on
podcasts and the users of his product
are actively shouting him out on big
accounts but you don't have to be an AI
genius like lisis to have this tactic
used for yourself digital products can
simply be a recording of you teaching
somebody something specific that solves
a problem this can be recorded on a
presentation split up into modules and
then thrown up on something like kajabi
or gumroad Word of Mouth travels fast so
if you can focus on your product instead
of any growth tactics then that can be
an amazing way to grow your account
seeing Lewis's recent growth has shown
me that social media isn't your business
your business is your business so make
sure you focus on the product that
you're selling so if you focus on
getting an amazing product out there
first then social media growth can
happen as a result of the value that you
bring for a different reason so there
you have here three not so small
creators giving you three pretty useful
lessons that you can use in your own ex
growth Journey growing as a Creator on X
is a NeverEnding game of acquiring and
applying skills now these may be three
influential tactics that you can use for
yourself but they're pretty useless if
you do not know the skill of
copyrighting and that is why this is the
video that you want to watch next
because in there I'm going to show you
exactly how to do it
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