What to Sell on Etsy ($10K/m Shop Ideas)

Summary

In this video, Heather, an experienced Etsy seller, shares her insights on the most profitable products to sell on Etsy, based on five years of research and experience. She highlights high-demand categories such as tech accessories, home decor, drinkware, and apparel, emphasizing the importance of market research. Heather discusses trending products like phone cases, AirPod cases, desk mats, tapestries, engraved tumblers, and more, offering advice on how to tap into lucrative niches like BookTok and seasonal decor. She also suggests using tools like EverB to boost product discovery and improve sales strategies on Etsy.

Takeaways

• 😀 Product market research is crucial for Etsy sellers to identify high-demand products and avoid creating items that don’t have sufficient demand.
• 😀 Tech accessories, such as phone cases, AirPod cases, and faux leather watch bands, are trending on Etsy and show high potential for sales.
• 😀 BookTok (from TikTok) has significantly influenced trends, especially for bookish items like dark fantasy-themed accessories and products.
• 😀 Desk mats are an emerging product category gaining popularity due to their use as both home decor and functional desk accessories.
• 😀 Home decor products, including pillows, blankets, and tapestries, are in high demand on Etsy, especially those that cater to niches like personalization, kids’ birthdays, and seasonality.
• 😀 Personalized drinkware, including engraved tumblers and enamel mugs, are lucrative product categories, with strong demand in niches like camping, hiking, and kids' birthdays.
• 😀 Outdoor decor items like yard flags and doormats are trending, especially with seasonal designs or niches like dog lovers and new homeowners.
• 😀 Print-on-demand sellers should consider selling embroidered apparel, such as Comfort Colors t-shirts and half-zip sweatshirts, which are growing in popularity.
• 😀 For apparel, embroidery offers a more luxurious, long-lasting option compared to direct-to-garment printing, making it appealing to customers looking for high-quality items.
• 😀 Using tools like EverB, a Chrome extension for Etsy market research, can help sellers visualize search demand and competition, making it easier to identify profitable niches.

Q & A

What is the main focus of the video?

The video focuses on providing insights and recommendations for creating successful Etsy listings, particularly through product market research, based on Heather’s personal experiences and industry trends.

What is the importance of product market research when starting an Etsy shop?

Product market research is crucial because it helps you identify what products people actually want to buy, rather than what you think they might want. It ensures that your creations are in demand and increases the likelihood of making sales.

What tool does Heather recommend for product market research on Etsy?

Heather recommends using EverB, a Google Chrome extension that provides live search demand and volume data directly on the Etsy website, making it easier to identify trending products.

What product category is currently trending on Etsy, according to the video?

Tech accessories, particularly phone cases, AirPod cases, Apple Watch bands, and desk mats, are trending on Etsy. These products are seeing high demand, especially among niche markets like book lovers.

How has BookTok influenced product demand on Etsy?

BookTok has significantly influenced product demand by creating trends related to book fandoms and related merchandise, such as phone cases, mugs, and other accessories based on popular book genres like dark fantasy.

What are some high-demand products in the home decor category on Etsy?

High-demand home decor products include personalized blankets, pillows, tapestries, and outdoor decor items like yard flags and doormats. These products are particularly popular in niches like seasonal decor and pet lovers.

What is Heather’s take on selling blankets on Etsy?

Heather advises ordering samples of blankets before selling them, as print fading can be an issue, especially with pastel colors. However, blankets remain a profitable niche, especially in areas like kids’ birthdays or gifts for grandmothers.

Why are tapestries a great product to sell on Etsy?

Tapestries are a high-profit margin product, particularly for print-on-demand sellers. They serve as both decorative pieces and functional items, making them versatile for various niches, including manifestation, cottagecore, and dark cottagecore.

What makes engraved tumblers a hot product on Etsy?

Engraved tumblers have gained popularity due to their high perceived value and personal touch. These products are trending in markets like giftware, personalized items, and outdoor or camping gear, and can be sold both by handmade sellers and print-on-demand sellers.

What new trend in apparel is Heather seeing on Etsy?

Heather notes a shift towards embroidered apparel, particularly on Comfort Colors t-shirts and sweatshirts. These items have a vintage feel and are becoming more popular than traditional direct-to-garment prints due to their durability and luxury appeal.