TERTARIK BISNIS KEDAI KOPI KEKINIAN TOMORO COFFEE? WAJIB NONTON - IFBC SPOTLIGHT

Summary

Tumoro Coffee offers a franchise opportunity combining high-quality 100% Arabica coffee with cutting-edge technology. The brand is popular among Gen Z and millennials, with over 380 outlets across Indonesia. The partnership involves active investors and includes an investment of IDR 578 million for equipment, smallware, and raw materials. The franchise supports partners with training and operational guidance, aiming for a 10-month return on investment. With a target of 1,000 outlets by 2024 and a focus on research and development, Tumoro Coffee continues to innovate in the coffee shop industry, offering a rewarding entrepreneurial opportunity.

Takeaways

• 😀 Tomoro Coffee is a popular coffee shop business currently loved by Gen Z and millennials.
• 😀 The business uses high-quality 100% Arabica beans combined with a fully automatic coffee machine.
• 😀 Tomoro Coffee offers a partnership opportunity with active investors who are involved in operational activities.
• 😀 Tomoro Coffee has 380 outlets across Indonesia, with 360 direct stores and additional partnership outlets.
• 😀 Locations where Tomoro Coffee is available include Sumatra, Java, Kalimantan, Bali, and Sulawesi.
• 😀 The business also uses world champion barista curation to ensure top-quality coffee.
• 😀 To join the Tomoro Coffee partnership, an investment of 578 million IDR is required, excluding renovation costs.
• 😀 The required store space is a 40 m² shophouse with two floors and an electric capacity of 23,000 watts.
• 😀 The partnership has a 3-year cooperation period, with a 10-month projected return on investment excluding renovation time.
• 😀 Tomoro Coffee offers a variety of menu items, including local coffee, bakery, and food items with prices ranging from IDR 15,000 to IDR 32,000.

Q & A

What is Tumoro Coffee and what business opportunity does it offer?

Tumoro Coffee offers a coffee shop business opportunity that uses high-quality coffee beans, specifically 100% Arabica beans, combined with advanced coffee machines that are fully automated. It focuses on a partnership model, where investors actively participate in the operational activities for store development.

What is the role of active investors in the Tumoro Coffee partnership?

Active investors are partners in the operational activities of Tumoro Coffee stores. They are involved in the development and management of the coffee shops, ensuring the business runs smoothly.

How many Tumoro Coffee outlets are there, and where are they located?

Tumoro Coffee currently has 380 outlets throughout Indonesia. These outlets are located in various regions, including Sumatra, Java, Kalimantan, Bali, and Sulawesi.

What makes Tumoro Coffee different from other coffee shops?

Tumoro Coffee uses 100% Arabica beans and offers high-quality coffee curated by world champion baristas. This ensures that Tumoro Coffee serves premium coffee, setting it apart from other coffee shops.

What is the initial investment required to join the Tumoro Coffee partnership?

The initial investment required to join the Tumoro Coffee partnership is IDR 578 million. This investment covers equipment, smallware, and raw materials to make coffee, but does not include renovation or building costs.

What are the space and infrastructure requirements for a Tumoro Coffee store?

A Tumoro Coffee store requires a shophouse with an area of at least 40 m² across two floors. It also requires an electrical capacity of 23,000 watts for operation.

What is the expected return on investment (ROI) timeline for Tumoro Coffee partners?

The return on investment (ROI) for Tumoro Coffee partners is expected to be achieved within 10 months, excluding renovation time.

What is the duration of the partnership with Tumoro Coffee, and is there an option to extend?

The initial partnership duration with Tumoro Coffee is 3 years. Afterward, partners can extend the partnership following specific procedures set by Tumoro Coffee.

What kind of training and support does Tumoro Coffee provide to its partners?

Tumoro Coffee provides training for partners' staff, including baristas, and ensures that partners are equipped with the necessary knowledge to run the business effectively. Staff training is conducted remotely by Tumoro Coffee.

How does Tumoro Coffee determine the location of new outlets and the market coverage?

Tumoro Coffee applies a 3 km distance rule for market coverage between outlets. However, if there is a different market type, such as a shophouse versus a mall, this rule may not apply, allowing more flexibility in outlet locations.