KENAPA BANYAK KOPI GEROBAK KELILING BERMUNCULAN? | #VERSPEKTIF

Summary

The video script discusses the coffee industry in Indonesia, focusing on the innovative mobile retail model of 'Kopi Gerobak' which offers affordable, quality coffee to the masses. It highlights the cost-effective strategies employed by these mobile coffee vendors, such as cutting production costs and utilizing technology for inventory management and customer accessibility. The script also touches on the challenges faced by traditional coffee shops and the potential of 'Kopi Gerobak' to revolutionize the coffee retail landscape by making great coffee accessible to everyone, regardless of their economic status.

Takeaways

• 💰 The phenomenon of 'kopi groba' (mobile coffee) has led to a reduction in production costs, making coffee more affordable in coffee shops, priced around Rp8,000 to Rp12,000.
• 🏢 The high cost of coffee in traditional coffee shops is often due to high-quality equipment, branded furniture, and prime location rentals, rather than the cost of the coffee beans themselves.
• 🚲 The concept of mobile coffee started from individuals using bicycles and motorcycles to sell coffee, evolving into a modern trend with the use of technology and branding.
• 🌐 Jago Kofi aims to revolutionize the Indonesian retail industry by creating a new infrastructure for mobile retail, focusing on accessibility and affordability of quality coffee.
• 📈 The company's strategy involves using technology to streamline processes, manage inventory in real-time, and minimize human errors, enhancing operational efficiency.
• 📱 Jago Kofi utilizes an app for customers to order coffee, providing a convenient way to access their services and schedule deliveries, further expanding their customer base.
• 🚚 The supply chain strategy focuses on streamlining processes with technology, ensuring real-time inventory management and reducing potential errors, which is crucial for operational efficiency.
• 🌟 Jago Kofi differentiates itself by sourcing high-quality coffee beans directly from farmers, roasting them according to specific recipes, and maintaining a high standard of quality in their products.
• 💼 The company's COO and CMO, Daniel Sidik, joined as a co-founder in 2022, contributing to the expansion from 20 to 450 coffee carts, with a goal to reach 10,000 carts and cover 25% of Jakarta.
• 🌱 Jago Kofi's vision is to provide access to fresh, quality, and affordable coffee to the masses, educating consumers about the value of good coffee and challenging the traditional coffee shop model.

Q & A

What is the phenomenon of 'kopi groba' and how does it affect the coffee industry?

The phenomenon of 'kopi groba' refers to the trend of selling coffee at lower prices, often through mobile retail or street vendors. This trend has been successful in cutting production costs, making coffee more affordable for consumers. It has also increased the accessibility of coffee to a wider audience, which is a significant shift in the coffee industry.

What factors contribute to the high cost of coffee in coffee shops?

The high cost of coffee in coffee shops is primarily due to overhead expenses such as rent, utilities, labor, and the quality of equipment and furniture. Additionally, the cost of the coffee beans themselves, especially if they are of high quality, can also contribute to the higher prices.

How does 'Jago Kofi' differentiate itself from traditional coffee shops and street vendors?

Jago Kofi differentiates itself by focusing on providing high-quality coffee at affordable prices. They source their coffee beans directly from farmers, ensuring quality and reducing costs. They also utilize technology for inventory management and customer service, making their operations more efficient and accessible.

What is the role of technology in the operations of 'Jago Kofi'?

Technology plays a crucial role in 'Jago Kofi's operations. They use a system for real-time inventory management, which helps in minimizing errors and streamlining processes. Additionally, they have an app that allows customers to order coffee and schedule deliveries, enhancing customer experience and accessibility.

How does 'Jago Kofi' plan to expand its reach and coverage?

Jago Kofi plans to expand its reach by increasing the number of mobile coffee units, or 'cards', from 20 to 450 and aiming for 10,000 in the future. They also focus on covering more areas within Jakarta and other cities, using technology to optimize their distribution and sales strategies.

What is the significance of sourcing coffee beans directly from farmers?

Sourcing coffee beans directly from farmers allows 'Jago Kofi' to ensure the quality of the coffee and control the costs. It also helps in maintaining a fair price for both the farmers and the consumers, contributing to a more sustainable coffee industry.

How does the concept of mobile retail impact the traditional coffee shop business model?

The concept of mobile retail, as practiced by 'Jago Kofi', challenges the traditional coffee shop model by offering a more flexible and accessible way to sell coffee. It reduces the need for high overhead costs associated with physical stores and allows for a more direct connection with consumers.

What are the challenges faced by traditional coffee shop owners in the face of the 'kopi groba' trend?

Traditional coffee shop owners face challenges such as increased competition, the need to adapt to changing consumer preferences, and the pressure to reduce costs while maintaining quality. They may also struggle with the high overhead costs that are inherent to running a physical store.

How does 'Jago Kofi' address the issue of accessibility and affordability in the coffee market?

Jago Kofi addresses the issue of accessibility and affordability by using mobile retail units to bring high-quality coffee to a wider audience. They also focus on providing a consistent and high-quality product at a price point that is more accessible to the masses.

What is the vision for 'Jago Kofi' in terms of changing the coffee industry in Indonesia?

The vision for 'Jago Kofi' is to become a model for the coffee industry in Indonesia, focusing on providing fresh, quality, and affordable coffee to the masses. They aim to change the infrastructure of the coffee industry not just in Jakarta but throughout Indonesia, making high-quality coffee more accessible to everyone.

Outlines

00:00

😀 The Phenomenon of Mobile Coffee Shops

This paragraph discusses the rise of mobile coffee shops, known as 'Kopi Gerobak', and how they have managed to reduce production costs, making coffee more affordable. The speaker, Yosua, the founder and CEO of Jago Cofi, explains that traditional coffee shops have high overhead costs due to rent, branded furniture, and expensive machinery, which drives up the price of coffee. In contrast, mobile coffee shops can offer quality coffee at a lower price by cutting these costs. Yosua also highlights the importance of maintaining coffee quality and the strategic placement of these mobile units in urban areas to cater to the needs of the masses.

05:01

🚀 Expansion and Supply Chain Strategies of Jago Cofi

In this paragraph, Daniel Sidik, the COO and co-founder of Jago Cofi, talks about the company's expansion from 20 to 450 cards (mobile units) and their goal to reach 10,000. He discusses the supply chain strategy, emphasizing the importance of streamlining processes and utilizing technology for inventory management. The company uses a system that allows real-time tracking of inventory, minimizing human errors. Customers can also order through the Jago app, which offers free delivery services facilitated by electric cards, reducing operational costs. The paragraph also touches on the company's efforts to cover more areas in Jakarta and the challenges of competing with traditional coffee shops.

10:03

💰 Understanding the Cost Factors in Coffee Retail

This paragraph delves into the factors that contribute to the high prices of coffee in traditional shops. The speaker explains that the cost is not primarily due to the coffee beans themselves but rather the overhead costs such as rent, branded furniture, and machinery. The paragraph also discusses the business model of Jago Cofi, which aims to offer affordable yet high-quality coffee by minimizing these overhead costs. The company focuses on providing a retail-like experience with a focus on customer service and product quality, positioning itself as a middle category that is both affordable and high-quality.

15:06

🌱 The Impact of Mobile Coffee Shops on Traditional Retail

The speaker in this paragraph reflects on the challenges faced by traditional coffee sellers due to the rise of mobile coffee shops. Despite the competition, the speaker remains optimistic about the market for specialty coffee and believes that there is still a place for traditional coffee shops. The paragraph also touches on the impact of the COVID-19 pandemic on the coffee industry, with a noticeable drop in income for traditional sellers. The speaker emphasizes the importance of adapting to changing market conditions and the need for innovation in the coffee industry.

20:08

🌟 Vision for the Future of Coffee in Indonesia

In this final paragraph, the speaker discusses the vision for the future of coffee in Indonesia, particularly focusing on the need for a structural change in the coffee industry. The goal is to make fresh, quality coffee accessible to the masses, not just in Jakarta but throughout Indonesia. The speaker highlights the potential of mobile retail, like Jago Cofi, to revolutionize the way coffee is sold and consumed, emphasizing the importance of quality and affordability. The paragraph concludes with a hopeful outlook for the industry, envisioning a future where great coffee is accessible to everyone.

Keywords

💡Kopi Goroba

Kopi Goroba, or 'groby coffee,' is a term used in the script to describe a modern phenomenon of selling coffee at lower prices by cutting production costs. It relates to the video's theme of the evolving coffee retail industry in Indonesia. The script mentions that these coffee sellers have managed to reduce costs and offer coffee at prices as low as Rp8,000 to Rp12,000, making it more accessible to a wider customer base.

💡Value Chain

The value chain in the context of the video refers to the sequence of activities a company engages in to deliver a valuable product or service to the market. It is central to the video's theme as it explains how traditional coffee shops add value at each stage, from the farm to the cup, which affects the final price. The script contrasts this with the new model of coffee selling, where the value chain is optimized to reduce costs.

💡Cost Production

Cost production is a concept that involves the expenses incurred in the production of goods or services. In the video, it is mentioned that coffee shops have managed to cut cost production, which is a key factor in being able to sell coffee at lower prices. This ties into the main theme of making quality coffee more affordable.

💡Mobile Retail

Mobile retail, as discussed in the script, refers to the business model where products are sold through mobile units, such as coffee carts or vans, rather than fixed storefronts. This concept is integral to the video's narrative, showcasing a shift in traditional coffee retailing to make coffee more accessible and affordable.

💡Affordability

Affordability in the script highlights the aspect of making products, in this case, coffee, available at prices that a larger population can pay. It is a key theme in the video, emphasizing the goal of the new coffee retail model to provide quality coffee to the masses at a lower cost.

💡Quality Coffee

Quality coffee is a recurring theme in the script, referring to coffee that meets certain standards of taste, aroma, and production process. The video discusses how the new models of coffee selling still prioritize quality, even while reducing costs, to ensure customers receive a premium product at an affordable price.

💡Overhead Costs

Overhead costs are the ongoing expenses of a business that are not directly tied to the production of its products or services. The script mentions that traditional coffee shops have high overhead costs, including rent, utilities, and labor, which contribute to the higher price of coffee. This is contrasted with the new models that aim to reduce these costs.

💡Technology Integration

The script discusses the importance of integrating technology into the coffee retail business to streamline processes, manage inventory, and facilitate customer orders. This is a key concept in the video, showing how technology can be leveraged to improve efficiency and reduce human error in the coffee selling process.

💡Branding

Branding in the script refers to the process of creating a unique name, symbol, or design that identifies and differentiates a product, in this case, coffee, from others. It is related to the video's theme as it explains how the new coffee retail models build their brand to appeal to customers and maintain a competitive edge.

💡Supply Chain

Supply chain management is the coordination and management of activities involved in the production and delivery of a product. In the video, it is mentioned as a strategic aspect of the new coffee retail models, where the supply chain is optimized to ensure a steady flow of quality coffee from the source to the customer.

💡Customer Experience

Customer experience refers to the perceptions and feelings a customer has about a product or service. The script emphasizes the importance of providing a positive customer experience in the new coffee retail models, which includes not only the quality of the coffee but also aspects like convenience and service.

Highlights

The phenomenon of Kopi Groba, where coffee shops have managed to cut production costs, resulting in cheaper coffee prices.

The actual cost of coffee is not high, but factors like rent, branded furniture, and machinery contribute to higher prices in coffee shops.

Jago Kofi's innovative approach to mobile retail, aiming to provide high-quality and affordable coffee to the masses.

Jago Kofi's use of technology for inventory management and order tracking to minimize human errors and improve operational efficiency.

The Jago Kofi app allows customers to order coffee on demand or schedule ahead, with free delivery service using electric carts.

Jago Kofi's strategy to cover 25% of Jakarta by the end of the year, starting from a small coverage area.

The importance of Jago Kofi's supply chain strategy, streamlining processes and leveraging technology for better inventory management.

How Jago Kofi differentiates itself by providing a unique customer experience and maintaining high-quality coffee standards.

The challenges faced by traditional coffee vendors, such as the impact of the pandemic and competition from mobile retail.

The role of technology in scaling up the coffee industry and providing access to fresh, quality, and affordable coffee to the masses.

Jago Kofi's vision to change the coffee industry infrastructure not only in Jakarta but throughout Indonesia.

The potential of Jago Kofi to serve as an example for other brands in the coffee industry, promoting a culture of quality and affordability.

The impact of overhead costs on coffee pricing in traditional coffee shops and the need for a more cost-effective model like Jago Kofi.

The importance of selecting high-quality coffee beans and roasting them to the desired taste, setting Jago Kofi apart from other street coffee vendors.

The personal stories of Jago Kofi founders and their motivations for starting the mobile coffee retail business.

The future goals and aspirations of Jago Kofi, aiming to provide great quality coffee to everyone and revolutionize the coffee industry.

Transcripts

[Musik]

tapi kalau di ya fenomena kopi groba

kekinian ini kita lihat harganya bisa

murah yes pengamatan kita sama

teman-teman sih memang mereka udah

berhasil nge-cut cost production ya di

coffee shop aja misalnya ya itu kan

hasil dari value chain gitu Jadi ada

pertambahan nilai di setiap proses

kopinya tuh eh sampailah harganya ya

mungkin di coffee shop coffee shop

r30.000 sampai Rp40.000 gitu kopi itu

murah Sebenarnya apa yang membuat mahal

membuat mahal adalah kapex tokonya bagus

kursinya

furniturnya branded atau dengan kayu

dari mana yang mahal ya kan mesin

kopinya 100 20000 juta Karena e kita

tahu kita jual harga dengan yang Rp8.000

dan ini bukan apa bakar uang ini

benar-benar e apa cogs yang benar-benar

asli dan kita ee juga dengan begitu itu

kita bisa menjaga kualitas kopi kita

gitu karena kita tahu kalau misalnya E

kopi keliling itu orang kebanyakan

minumnya kopi

[Musik]

[Tepuk tangan]

[Musik]

saset Menurut pengamatan Mas Regi siapa

sih sebenarnya pencetus kopi Kiling ini

eh Oke untuk pencetusnya sebenarnya E

sebelum hpe sekarang udah banyak banget

tuh e yang ya dari mulai pakai sepeda

dari pakai motor gitu ya yang keliling

gitu

konsepnya mungkin tapi kalau misalnya

yang ya Secara kita trk dari tren

mungkin

e Kayaknya sih di kopi jago kayaknya ya

kalau misalnya gua liat jago tuh

menawarkan ya Atau si kopi gerobak ini

ya menawarkan e akses yang yang lebih

mudahlah dia dia bisa nyamperin ke rumah

gitu m ui eh aplikasi atau panggilan

tapi kalau yang kita lihat di sini si ya

gua lihat Si Kopi geroba kekinian ini

termasuk yang cerdas karena eh mereka

berhasil apa ya kalau kita lihat e

berhasil

meng-coverage aksesibilitas dari

masyarakat perkotaan gitu dan Si Kopi

gerobak leliling ini berani untuk

ngambil poin akses di dalam situ untuk

mereka coverage jadi ini benar-benar

strategi yang

eh yang enggak enggak bisa dipikirkan

apa engak enggak kepikiran banget gitu

sama banyak orang karena di saat semua

orang buat coffee shop untuk nongkrong

untuk eh ya

kegiatan kegiatan sosial gitu tapi eh Si

Kopi gerobak ini

hadir untuk justru hanya untuk memenuhi

needs-nya masyarakat perkotaan aja gitu

[Musik]

oke ee Nama saya Yosua pekerjaan saya

kfounder dan CEO dari jago cofi pakos

membuat kopi jago ini itu gimana Pak

Ceritanya referensin dari mana nih

sampai ada menemukan inovasi kayak W

kopi diantar Po keliling-keliling aja

nih sat again to remodernize the wholeil

konsep karena menurut gu r Kom Indonesia

belum pas So I want to build a new

infrastructure of what a true retail

Indonesia should be and in my case gua

lihatnya for the future mobile retail

industry ya kan kedua is just the

ability to bring this access to the Mass

population more Flexi tanpa Lu harus

nyari ohally cofe kalau gua daerah sini

di mana aja ya Google nyari di mana ya

kan bua gua maunya kopi enak gua ada

r.000 yang gua mesti spend Sayang kalau

misal gua ke kafe yang baru tapi kopinya

gak enak gitu kananya

pasti accessibility quite low for good

cfee accibility of lu ke daerah mana

Pasti lu mesti nyari dan nyariya pasti

mesti lama kalau benar-benar mau nyari

kopi enak gitu kan so accessibility

in the price point of the coffee and

actually ACC accessibility in great

quality coffees for the masses So what I

see was you know a lot of these blue

color white color yang memang suka copi

tapi aksesnya tuh enggak ada untuk ke

copi gitu I want to educate This great

quality coffees untuk everybody else

gitu kan Mera Just because blue color

engak bisa minum kopi enak which I think

was quite unfair untuk the Major the

population so That's something that one

of the reasons start this model the way

we build our CS itu mencobain memimik

toko yang mau berjalan extension of the

store eh di mana Kalau dari segi

effectiveness pasti

yang

becauseve mob and to consumers and

withch

digation

[Musik]

jago Aku Daniel Sidik Nama lengkapnya Eh

sekarang ini aku e bekerja di jago cofi

sebagai COO dan juga cmo and also

cfounder juga di sini gitu sama Yoshua

and Chris Sebenarnya aku yang paling e

baru eh bergabung sebagai cofounder itu

aku join di Tahun 2022

dan saat itu kita masih 20 card itu

masih cover Harya Pondok Ida Cipete sama

kuningan aja gitu dan sekarang sekarang

kita udah ada 450 card kayak gitu dan

tahun ini kita mengejar sampai ke 10000

card sejauh ini kita baru cover sekitar

7% dari Jakarta that's why go t ini kita

bisa cover sampai sekitar 25% daripada

eh Jakarta eh saat ini kita memang hanya

di beberapa titik aja ee seperti kayak

Kuningan Pondok Indah cipeteh Mungkin

cukup banyak ya Kalau disebutin

Pecenongan Bendungan Hilir Menteng Kalau

ngomongin soal supply chain-nya strategi

supply chain-nya kayak gimana Pak Oke

untuk strategi supply chain jadi setiap

sop yang kita buat itu benar-benar harus

e streamline proses dan harus dilengkapi

oleh teknologi misalkan

ee ketika Jagoan itu check out kita kita

cukup tahu untuk semua barang yang ada

di card kita itu semua sistem

managementen inventory-nya itu based on

technology jadi kayak kita bisa tahu

Real Time inventory Berapa banyak jumlah

minuman yang ada di dalam cardnya mereka

Jadi kita meng e minimalisir semua

pottential frou e minimal eh apa

meminimalisir semua error-eror yang

dilakukan oleh human eh that's why kita

pindahkan itu ke teknologi sehingga itu

membantu mereka operasional lalu yang

membedakan kita yang lain yang kedua

adalah Eh kita ee melengkapi ee bisnis

kita ini dengan teknologi di mana dari

sistem pemesanan e Which is kalau

misalkan customer gak bisa ketemu jagoan

di jalan basically dia tinggal download

aplikasi jago app saja jadi dia bisa

panggil jagoan tersebut menggunakan

aplikasi dengan e delivery servic-ya

yang gratis gitu karena kita menggunakan

electric card kita gak perlu bayar

bensin gitu kan eh dan juga mereka bisa

pesan on demand sekarang ataupun

schedule ahead J Kin cofinya Udah siap

di kantor jam berapa itu kita ada fitur

itu di aplikasi kita ataupun Kita juga

bisa fitur yang lain eh kita ada mangkal

future namanya jadi customer itu bisa

langsung e melihat gimana Eh jagoan yang

terdekat yang kedua mungkin cara

pendistribusiannya juga gitu ya atau e

ya pendistribusiannya oke eh untuk e

peletakan atau distribution kita G punya

jagoan ya memang kita sudah ngeplootin

mereka untuk ee jualannya di mana aja Di

mana mereka harus mangkal dengan

teknologi Ai gitu jadi memang kita

membantu mereka untuk berjualan di area

tertentu kayak gitu

sih Perkenalkan nama saya Ayu Rasma Usia

24 tahun pekerjaan sebagai jagoan di

jago kopi barista saya tuh mangkalnya

di satu titik cuman kadang jalan Itu

kalau ada orderan

onlinesetnya kalau per cupnya itu 100

Cup kadang lebih juga

sih tergantung Rame apa enggaknya ya

kebanyakan orang-orang kantor apalagi

kalau jam istirahat itu pasti rame

banget sejam 2 jam tuh bisa langsungis

kalau kantama

saya Usia saya 27 tahun t Saya dari

Depot Benhill pekerjaan saya di jago

cofe sebagai mobile barista dalam sehari

ya kalau hitungannya Perkap itu sekitar

220 sih mas Paling banyak sih ya para

pekerja sih Mas yang mau masuk kerja

yang berangkat kerja gu aja itu bahkan

sampai kita dikerubunin gitu parah

sampai kayak mau istirahat aja gitu

susah Nama sayara saya usia 22 tahun

sekarang pekerjaannya jadi jagoan atau

di jago saya di area Said Sudirman itu

SY Sudirman center sampai wisma BNI

karena saya wilayahnya itu perkantoran

jadi ngandelinnya orang pekerjaan Kalau

cupnya week day

130-an Kalau weekend paling cuman 70

[Musik]

60 kopi itu murah searnya Apa yang

membuat mahal membuat mahal adalah

kapex tokonya bagus kursinya

furniturnya branded atau e dengan kayu

dari mana yang mahal ya kan mesin

kopinya 100 200 juta you know kex itu

harus ada Roi eh return return of

investment-nya kedua dari segi rental

rental kan pasti lebih mahal karena Lu

kalau mau buka toko enggak mungkin buka

sembarangan D harus nyarinya Prime area

karena kalau dengan toko lu harus have

have to depend on people come in untuk

lewat atau untuk melihat jadi pasti lu

akan buka toko di area yang RAM dari

segi utilties and labor sat cfe shift

itu at least orang Per Shi minimum jadi

9 orang 10 orang minim kalau mau Ben ya

do

itu listrik Chiller lampu AC itu juga

mahal tuh ya Nah semua This is called

overhead cost semua overhead cost ini

yang membuat harga kopinya jadi mahal

bukan bahan kopi tersebut so we in this

middle middle category where kita bisa

harga murah tapi the way we output it

the way we brand ourselves the way we

build the products in terms of quality

in terms of hyi in terms of customer eh

experience and service itu like a retail

base dan kedua Cocokan ini yang eh

membuat kita bisa mengejar customer base

yang lebih luas karena affordability is

high tapi membuat mereka juga merasa

social eekonomicnya naik karena dengan

aspirasi mereka bisa pegang dengan eh

pride Proud of holding jago C the love

the brand gitu n dikambung dengan that

super high cost effectivess yang kalau

kita ngomongin kopi kita r8.000 sampai

12.000 itu bukan angka sembarangan yang

kita untuk ee oh ini murahin aja semurah

mungkin supaya kita dapat customer no

itu angka yang kita dapatin e e untuk

Gimana bisa ngebuat everybody happy tapi

juga untuk as a company profitable the

true price point kopi atau minuman

gerobbak keliling ini kan yang paling

diunggulkan ini adalah harganya ini Mas

betul betul kalau yang udah gue cari itu

kisarannya r8.000 sampai r.000 Nah

kenapa menurut Mas Regi ini bisa murah

banget misalnya kita tarik e satu cycle

gitu ya di di di industri kopi misalnya

E di coffee shop aja misalnya itu kan

hasil dari value chain gitu Jadi ada

pertambahan nilai di setiap proses

kopinya tuh eh sampailah harganya ya

mungkin di coffee shop coffee shop

r30.000 sampai rp0.000 gitu tapi kalau

di ya fenomena kopi groba kekinian ini

kita lihat harganya bisa murah e ya ya

pengamatan kita sama teman-teman sih

memang mereka udah berhasil eh nge-cut

eh cost production ya artinya dari

cyclenya

eh industri kopi itu mulai dari Farm

sampai Cup gitu ya mereka udah bisa

coverage itu semua nah cycle-cycle

itunya yang mereka bisa Cut dan akhirnya

sampai di cap E harganya bisa semurah

itu nah apa nih Yang ngebedain kopi jago

sama kopi-kopi keliling yang lain gitu

kopi-kopi grobak kan Ben banyak banget

sekarang I EE tentunya yang pertama

adalah kopinya sendiri di mana kita tahu

kopi cliling itu kebanyakan jualannya

adalah kopi saset nah sedangkan kita ini

ee memilih kopi kita biji kopi yang

berkualitas sesuai dengan eh standarnya

kita lalu e kita beli langsung dari

petani lalu kita Rast langsung dengan

resep yang memang kita mau gitu ya tentu

Dengan begitu kita bisa baru menekan

harga gitu karena e kita tahu kita jual

harga dengan yang r8000 dan ini bukan

apa bakar uang ini benar-benar e apa

cogs yang benar-benar asli dan kita e

juga dengan begitu kita bisa menjaga

kualitas kopi kita gitu karena kita tahu

kalau misalnya kopi keliling itu orang

kebanyakan minumnya kopi saset I would

say Starling pion kopi keliling kalau

kita ngomongin kelil kanionion

mobile retail for coffee that uses

technology to scale up and give access

untuk So this providing access of fresh

quality

affordable coffee great quality coffee

to the Mass we are pione in that

[Musik]

yang kopi enggak salah itu sudah tahun

sudahudah tahun 2 tahun 9 tahun awalnya

Kenapa Pak memilih berdagang kopi karena

saya sudah tua jadi gak bisa kerja yang

lain Iya sudahah tua kerja apa kita yang

paling enggak berat ya jualan kopi Pak

rusri ini ngelihat kan sekarang makin

banyak kopi gerobakan ya Pak ya ada

pengalaman kurang mengenakkan engak Pak

Memang sih ganggu ada

pengasalan perkorang memangang di sini m

pertama memang gak boleh gitu saya gak

boleh memang gak boleh jualan di sini n

betul karena jagang ini sudahah di jatah

nih Sudah atas tak pikir-pikir itu

ya Perasaan akunya gak punya hati gitu

dia rezeki kok kalau kita bicara soal

dampak nih Pak Kan tadi kan secara

pendapatan menurun ya Pak turun jadi

turun gitu menurun

mengalami senjak habis Corona Habi

Corona biasanya dulu ituu dapat se

harari bisa 3 juta R juta ya sehari ya

ini senjak ada kopi itu Pal G itu r00 R

juta kalau miturut orang yang kaya-kaya

sih Ya penginnya kopi yang jago Git tapi

ada juga yang senang kopi itam

Tergantung orang ya kesukaannya

masing-masing terus cara Bapak mengatasi

gimana P kan secara pendapatannya

berkurang Nih Bapak ngatasin gimana

katanya gini aku terima apa adanya

gituim apa

adanyaukur gitu tapi biun kitaang sini

ada orang dagang

nih ada orang masuk

datangkiritu karena orang

masalah sama aja gitu mau ada gerobak

itu ada ini tergantung kita rezekinya

masing-masing ya namanya kita udah tua

ya udah

ngerasain ngerasain bagaimana orang cari

duit susah ya Saya sudah lama ya

tahu pahit ketirnya lah gitu orang usaha

gitu kalau enggak lebih sih sudahah

hampir 4 tahunan 4 tahun lebih saha aja

kita di mau jualan apa jualan apa

bersaring banyak enggak apa-apa namanya

orang nyari kerj

[Musik]

susah Starling

Eh kalau yang kita lihat

dari kondisi saat ini ya maksudnya

relevansinya industri kopi saat ini e

setiap kopi

Tuti punya punya market yang

masing-masing gitu mau dari Rana

speciialty coffee atau e kopi-kopi

komersil yang retail gitu kopi saset

gitu ya Saya rasa masih ada marketnya

gitu dan kayaknya Starling enggak akan

terlalu terganggu dibandingkan dengan

coffee shop yang nanggung tadi gitu

karena pertama Ya udah mereka enggak

akan bisa up eh enggak akan bisa apa ya

nyenggol-nyenggol

E produk yang dijual gitu Which is dia

hanya jual Ya udah kopi sasetto susah

untuk mereka naik jadi serve juga Ice

Americano Mungkin gitu ya atau Ice late

atau kopi susu gularen tadi itu dari

produk yang pertama berarti Bisa

dibilang e kopi konsep kopi clearing ini

tidak ada pengaruh atau dampak ke para

pelaku b scop gitu Pak I don't think so

e kalau dari PKL ya kalau dari toko-toko

sih Harusnya ada karena Emang kita jauh

lebih for toko-toko dan produk kita sama

dengan toko-toko you know I think e

op juga datang dari the

[Musik]

market harapan saya sih e khususnya di

dunia FNB ya

Eh melalui jago cofe ini mungkin bisa

bisa harapannya sih jago cofi bisa

menjadi contoh mungkin sekarang belum

belum baik belum sempurna tapi Hopefully

dengan training yang kita berikan sop

yang kita berikan community yang atau

culture yang kita punya di jago cofe

bisa di mana bisa diikuti oleh

brand-brand yang lain di mana khususnya

kaki Li Kayak gitu harapan gua

sih sebenarnya gampang ya satu As long

as

anybody drink greatity coffee itu udah

me That's My biggest goal

[Musik]

Vision because kita maybe sekarang empat

ya the Fourth largest producing country

in the

world But 80% population can cannot have

access to fresh quality coffee there is

an issue with

that you know what I mean the quality of

coffee Drink is all essence and chemical

bas so for to build a

model yang bis change

this infrastructure of industry of

coffee eh enggak cuma di Jakarta but all

around eh

Indonesia I think it is a very big and

important it's an important Milestone to

have right it's it's it's a very Core

structural change on

[Musik]

[Musik]

pun kopinya apapun bentuknya apapun

gimana strategi mereka ee ngejual kopi

itu mau dari gerobak mau dari coffee

shop mau barnya terbang kayak gitu

mungkin ya Menurut gua tetap jajan kopi

sih di karena itu kayaknya yang

menyelamatkan nasib para pejuang-pejuang

kopi di Indonesia jajan kopi aja yang

banyak itu aja pesan