KENAPA BANYAK KOPI GEROBAK KELILING BERMUNCULAN? | #VERSPEKTIF

Volix Media
25 Jun 202421:51

Summary

TLDRThe video script discusses the coffee industry in Indonesia, focusing on the innovative mobile retail model of 'Kopi Gerobak' which offers affordable, quality coffee to the masses. It highlights the cost-effective strategies employed by these mobile coffee vendors, such as cutting production costs and utilizing technology for inventory management and customer accessibility. The script also touches on the challenges faced by traditional coffee shops and the potential of 'Kopi Gerobak' to revolutionize the coffee retail landscape by making great coffee accessible to everyone, regardless of their economic status.

Takeaways

  • πŸ’° The phenomenon of 'kopi groba' (mobile coffee) has led to a reduction in production costs, making coffee more affordable in coffee shops, priced around Rp8,000 to Rp12,000.
  • 🏒 The high cost of coffee in traditional coffee shops is often due to high-quality equipment, branded furniture, and prime location rentals, rather than the cost of the coffee beans themselves.
  • 🚲 The concept of mobile coffee started from individuals using bicycles and motorcycles to sell coffee, evolving into a modern trend with the use of technology and branding.
  • 🌐 Jago Kofi aims to revolutionize the Indonesian retail industry by creating a new infrastructure for mobile retail, focusing on accessibility and affordability of quality coffee.
  • πŸ“ˆ The company's strategy involves using technology to streamline processes, manage inventory in real-time, and minimize human errors, enhancing operational efficiency.
  • πŸ“± Jago Kofi utilizes an app for customers to order coffee, providing a convenient way to access their services and schedule deliveries, further expanding their customer base.
  • 🚚 The supply chain strategy focuses on streamlining processes with technology, ensuring real-time inventory management and reducing potential errors, which is crucial for operational efficiency.
  • 🌟 Jago Kofi differentiates itself by sourcing high-quality coffee beans directly from farmers, roasting them according to specific recipes, and maintaining a high standard of quality in their products.
  • πŸ’Ό The company's COO and CMO, Daniel Sidik, joined as a co-founder in 2022, contributing to the expansion from 20 to 450 coffee carts, with a goal to reach 10,000 carts and cover 25% of Jakarta.
  • 🌱 Jago Kofi's vision is to provide access to fresh, quality, and affordable coffee to the masses, educating consumers about the value of good coffee and challenging the traditional coffee shop model.

Q & A

  • What is the phenomenon of 'kopi groba' and how does it affect the coffee industry?

    -The phenomenon of 'kopi groba' refers to the trend of selling coffee at lower prices, often through mobile retail or street vendors. This trend has been successful in cutting production costs, making coffee more affordable for consumers. It has also increased the accessibility of coffee to a wider audience, which is a significant shift in the coffee industry.

  • What factors contribute to the high cost of coffee in coffee shops?

    -The high cost of coffee in coffee shops is primarily due to overhead expenses such as rent, utilities, labor, and the quality of equipment and furniture. Additionally, the cost of the coffee beans themselves, especially if they are of high quality, can also contribute to the higher prices.

  • How does 'Jago Kofi' differentiate itself from traditional coffee shops and street vendors?

    -Jago Kofi differentiates itself by focusing on providing high-quality coffee at affordable prices. They source their coffee beans directly from farmers, ensuring quality and reducing costs. They also utilize technology for inventory management and customer service, making their operations more efficient and accessible.

  • What is the role of technology in the operations of 'Jago Kofi'?

    -Technology plays a crucial role in 'Jago Kofi's operations. They use a system for real-time inventory management, which helps in minimizing errors and streamlining processes. Additionally, they have an app that allows customers to order coffee and schedule deliveries, enhancing customer experience and accessibility.

  • How does 'Jago Kofi' plan to expand its reach and coverage?

    -Jago Kofi plans to expand its reach by increasing the number of mobile coffee units, or 'cards', from 20 to 450 and aiming for 10,000 in the future. They also focus on covering more areas within Jakarta and other cities, using technology to optimize their distribution and sales strategies.

  • What is the significance of sourcing coffee beans directly from farmers?

    -Sourcing coffee beans directly from farmers allows 'Jago Kofi' to ensure the quality of the coffee and control the costs. It also helps in maintaining a fair price for both the farmers and the consumers, contributing to a more sustainable coffee industry.

  • How does the concept of mobile retail impact the traditional coffee shop business model?

    -The concept of mobile retail, as practiced by 'Jago Kofi', challenges the traditional coffee shop model by offering a more flexible and accessible way to sell coffee. It reduces the need for high overhead costs associated with physical stores and allows for a more direct connection with consumers.

  • What are the challenges faced by traditional coffee shop owners in the face of the 'kopi groba' trend?

    -Traditional coffee shop owners face challenges such as increased competition, the need to adapt to changing consumer preferences, and the pressure to reduce costs while maintaining quality. They may also struggle with the high overhead costs that are inherent to running a physical store.

  • How does 'Jago Kofi' address the issue of accessibility and affordability in the coffee market?

    -Jago Kofi addresses the issue of accessibility and affordability by using mobile retail units to bring high-quality coffee to a wider audience. They also focus on providing a consistent and high-quality product at a price point that is more accessible to the masses.

  • What is the vision for 'Jago Kofi' in terms of changing the coffee industry in Indonesia?

    -The vision for 'Jago Kofi' is to become a model for the coffee industry in Indonesia, focusing on providing fresh, quality, and affordable coffee to the masses. They aim to change the infrastructure of the coffee industry not just in Jakarta but throughout Indonesia, making high-quality coffee more accessible to everyone.

Outlines

00:00

πŸ˜€ The Phenomenon of Mobile Coffee Shops

This paragraph discusses the rise of mobile coffee shops, known as 'Kopi Gerobak', and how they have managed to reduce production costs, making coffee more affordable. The speaker, Yosua, the founder and CEO of Jago Cofi, explains that traditional coffee shops have high overhead costs due to rent, branded furniture, and expensive machinery, which drives up the price of coffee. In contrast, mobile coffee shops can offer quality coffee at a lower price by cutting these costs. Yosua also highlights the importance of maintaining coffee quality and the strategic placement of these mobile units in urban areas to cater to the needs of the masses.

05:01

πŸš€ Expansion and Supply Chain Strategies of Jago Cofi

In this paragraph, Daniel Sidik, the COO and co-founder of Jago Cofi, talks about the company's expansion from 20 to 450 cards (mobile units) and their goal to reach 10,000. He discusses the supply chain strategy, emphasizing the importance of streamlining processes and utilizing technology for inventory management. The company uses a system that allows real-time tracking of inventory, minimizing human errors. Customers can also order through the Jago app, which offers free delivery services facilitated by electric cards, reducing operational costs. The paragraph also touches on the company's efforts to cover more areas in Jakarta and the challenges of competing with traditional coffee shops.

10:03

πŸ’° Understanding the Cost Factors in Coffee Retail

This paragraph delves into the factors that contribute to the high prices of coffee in traditional shops. The speaker explains that the cost is not primarily due to the coffee beans themselves but rather the overhead costs such as rent, branded furniture, and machinery. The paragraph also discusses the business model of Jago Cofi, which aims to offer affordable yet high-quality coffee by minimizing these overhead costs. The company focuses on providing a retail-like experience with a focus on customer service and product quality, positioning itself as a middle category that is both affordable and high-quality.

15:06

🌱 The Impact of Mobile Coffee Shops on Traditional Retail

The speaker in this paragraph reflects on the challenges faced by traditional coffee sellers due to the rise of mobile coffee shops. Despite the competition, the speaker remains optimistic about the market for specialty coffee and believes that there is still a place for traditional coffee shops. The paragraph also touches on the impact of the COVID-19 pandemic on the coffee industry, with a noticeable drop in income for traditional sellers. The speaker emphasizes the importance of adapting to changing market conditions and the need for innovation in the coffee industry.

20:08

🌟 Vision for the Future of Coffee in Indonesia

In this final paragraph, the speaker discusses the vision for the future of coffee in Indonesia, particularly focusing on the need for a structural change in the coffee industry. The goal is to make fresh, quality coffee accessible to the masses, not just in Jakarta but throughout Indonesia. The speaker highlights the potential of mobile retail, like Jago Cofi, to revolutionize the way coffee is sold and consumed, emphasizing the importance of quality and affordability. The paragraph concludes with a hopeful outlook for the industry, envisioning a future where great coffee is accessible to everyone.

Mindmap

Keywords

πŸ’‘Kopi Goroba

Kopi Goroba, or 'groby coffee,' is a term used in the script to describe a modern phenomenon of selling coffee at lower prices by cutting production costs. It relates to the video's theme of the evolving coffee retail industry in Indonesia. The script mentions that these coffee sellers have managed to reduce costs and offer coffee at prices as low as Rp8,000 to Rp12,000, making it more accessible to a wider customer base.

πŸ’‘Value Chain

The value chain in the context of the video refers to the sequence of activities a company engages in to deliver a valuable product or service to the market. It is central to the video's theme as it explains how traditional coffee shops add value at each stage, from the farm to the cup, which affects the final price. The script contrasts this with the new model of coffee selling, where the value chain is optimized to reduce costs.

πŸ’‘Cost Production

Cost production is a concept that involves the expenses incurred in the production of goods or services. In the video, it is mentioned that coffee shops have managed to cut cost production, which is a key factor in being able to sell coffee at lower prices. This ties into the main theme of making quality coffee more affordable.

πŸ’‘Mobile Retail

Mobile retail, as discussed in the script, refers to the business model where products are sold through mobile units, such as coffee carts or vans, rather than fixed storefronts. This concept is integral to the video's narrative, showcasing a shift in traditional coffee retailing to make coffee more accessible and affordable.

πŸ’‘Affordability

Affordability in the script highlights the aspect of making products, in this case, coffee, available at prices that a larger population can pay. It is a key theme in the video, emphasizing the goal of the new coffee retail model to provide quality coffee to the masses at a lower cost.

πŸ’‘Quality Coffee

Quality coffee is a recurring theme in the script, referring to coffee that meets certain standards of taste, aroma, and production process. The video discusses how the new models of coffee selling still prioritize quality, even while reducing costs, to ensure customers receive a premium product at an affordable price.

πŸ’‘Overhead Costs

Overhead costs are the ongoing expenses of a business that are not directly tied to the production of its products or services. The script mentions that traditional coffee shops have high overhead costs, including rent, utilities, and labor, which contribute to the higher price of coffee. This is contrasted with the new models that aim to reduce these costs.

πŸ’‘Technology Integration

The script discusses the importance of integrating technology into the coffee retail business to streamline processes, manage inventory, and facilitate customer orders. This is a key concept in the video, showing how technology can be leveraged to improve efficiency and reduce human error in the coffee selling process.

πŸ’‘Branding

Branding in the script refers to the process of creating a unique name, symbol, or design that identifies and differentiates a product, in this case, coffee, from others. It is related to the video's theme as it explains how the new coffee retail models build their brand to appeal to customers and maintain a competitive edge.

πŸ’‘Supply Chain

Supply chain management is the coordination and management of activities involved in the production and delivery of a product. In the video, it is mentioned as a strategic aspect of the new coffee retail models, where the supply chain is optimized to ensure a steady flow of quality coffee from the source to the customer.

πŸ’‘Customer Experience

Customer experience refers to the perceptions and feelings a customer has about a product or service. The script emphasizes the importance of providing a positive customer experience in the new coffee retail models, which includes not only the quality of the coffee but also aspects like convenience and service.

Highlights

The phenomenon of Kopi Groba, where coffee shops have managed to cut production costs, resulting in cheaper coffee prices.

The actual cost of coffee is not high, but factors like rent, branded furniture, and machinery contribute to higher prices in coffee shops.

Jago Kofi's innovative approach to mobile retail, aiming to provide high-quality and affordable coffee to the masses.

Jago Kofi's use of technology for inventory management and order tracking to minimize human errors and improve operational efficiency.

The Jago Kofi app allows customers to order coffee on demand or schedule ahead, with free delivery service using electric carts.

Jago Kofi's strategy to cover 25% of Jakarta by the end of the year, starting from a small coverage area.

The importance of Jago Kofi's supply chain strategy, streamlining processes and leveraging technology for better inventory management.

How Jago Kofi differentiates itself by providing a unique customer experience and maintaining high-quality coffee standards.

The challenges faced by traditional coffee vendors, such as the impact of the pandemic and competition from mobile retail.

The role of technology in scaling up the coffee industry and providing access to fresh, quality, and affordable coffee to the masses.

Jago Kofi's vision to change the coffee industry infrastructure not only in Jakarta but throughout Indonesia.

The potential of Jago Kofi to serve as an example for other brands in the coffee industry, promoting a culture of quality and affordability.

The impact of overhead costs on coffee pricing in traditional coffee shops and the need for a more cost-effective model like Jago Kofi.

The importance of selecting high-quality coffee beans and roasting them to the desired taste, setting Jago Kofi apart from other street coffee vendors.

The personal stories of Jago Kofi founders and their motivations for starting the mobile coffee retail business.

The future goals and aspirations of Jago Kofi, aiming to provide great quality coffee to everyone and revolutionize the coffee industry.

Transcripts

play00:00

[Musik]

play00:05

tapi kalau di ya fenomena kopi groba

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kekinian ini kita lihat harganya bisa

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murah yes pengamatan kita sama

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teman-teman sih memang mereka udah

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berhasil nge-cut cost production ya di

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coffee shop aja misalnya ya itu kan

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hasil dari value chain gitu Jadi ada

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pertambahan nilai di setiap proses

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kopinya tuh eh sampailah harganya ya

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mungkin di coffee shop coffee shop

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r30.000 sampai Rp40.000 gitu kopi itu

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murah Sebenarnya apa yang membuat mahal

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membuat mahal adalah kapex tokonya bagus

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kursinya

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furniturnya branded atau dengan kayu

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dari mana yang mahal ya kan mesin

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kopinya 100 20000 juta Karena e kita

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tahu kita jual harga dengan yang Rp8.000

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dan ini bukan apa bakar uang ini

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benar-benar e apa cogs yang benar-benar

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asli dan kita ee juga dengan begitu itu

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kita bisa menjaga kualitas kopi kita

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gitu karena kita tahu kalau misalnya E

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kopi keliling itu orang kebanyakan

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minumnya kopi

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[Musik]

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[Tepuk tangan]

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[Musik]

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saset Menurut pengamatan Mas Regi siapa

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sih sebenarnya pencetus kopi Kiling ini

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eh Oke untuk pencetusnya sebenarnya E

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sebelum hpe sekarang udah banyak banget

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tuh e yang ya dari mulai pakai sepeda

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dari pakai motor gitu ya yang keliling

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gitu

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konsepnya mungkin tapi kalau misalnya

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yang ya Secara kita trk dari tren

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mungkin

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e Kayaknya sih di kopi jago kayaknya ya

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kalau misalnya gua liat jago tuh

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menawarkan ya Atau si kopi gerobak ini

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ya menawarkan e akses yang yang lebih

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mudahlah dia dia bisa nyamperin ke rumah

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gitu m ui eh aplikasi atau panggilan

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tapi kalau yang kita lihat di sini si ya

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gua lihat Si Kopi geroba kekinian ini

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termasuk yang cerdas karena eh mereka

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berhasil apa ya kalau kita lihat e

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berhasil

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meng-coverage aksesibilitas dari

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masyarakat perkotaan gitu dan Si Kopi

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gerobak leliling ini berani untuk

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ngambil poin akses di dalam situ untuk

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mereka coverage jadi ini benar-benar

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strategi yang

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eh yang enggak enggak bisa dipikirkan

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apa engak enggak kepikiran banget gitu

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sama banyak orang karena di saat semua

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orang buat coffee shop untuk nongkrong

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untuk eh ya

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kegiatan kegiatan sosial gitu tapi eh Si

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Kopi gerobak ini

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hadir untuk justru hanya untuk memenuhi

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needs-nya masyarakat perkotaan aja gitu

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[Musik]

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oke ee Nama saya Yosua pekerjaan saya

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kfounder dan CEO dari jago cofi pakos

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membuat kopi jago ini itu gimana Pak

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Ceritanya referensin dari mana nih

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sampai ada menemukan inovasi kayak W

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kopi diantar Po keliling-keliling aja

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nih sat again to remodernize the wholeil

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konsep karena menurut gu r Kom Indonesia

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belum pas So I want to build a new

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infrastructure of what a true retail

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Indonesia should be and in my case gua

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lihatnya for the future mobile retail

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industry ya kan kedua is just the

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ability to bring this access to the Mass

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population more Flexi tanpa Lu harus

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nyari ohally cofe kalau gua daerah sini

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di mana aja ya Google nyari di mana ya

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kan bua gua maunya kopi enak gua ada

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r.000 yang gua mesti spend Sayang kalau

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misal gua ke kafe yang baru tapi kopinya

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gak enak gitu kananya

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pasti accessibility quite low for good

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cfee accibility of lu ke daerah mana

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Pasti lu mesti nyari dan nyariya pasti

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mesti lama kalau benar-benar mau nyari

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kopi enak gitu kan so accessibility

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in the price point of the coffee and

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actually ACC accessibility in great

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quality coffees for the masses So what I

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see was you know a lot of these blue

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color white color yang memang suka copi

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tapi aksesnya tuh enggak ada untuk ke

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copi gitu I want to educate This great

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quality coffees untuk everybody else

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gitu kan Mera Just because blue color

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engak bisa minum kopi enak which I think

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was quite unfair untuk the Major the

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population so That's something that one

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of the reasons start this model the way

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we build our CS itu mencobain memimik

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toko yang mau berjalan extension of the

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store eh di mana Kalau dari segi

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effectiveness pasti

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yang

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becauseve mob and to consumers and

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withch

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digation

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[Musik]

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jago Aku Daniel Sidik Nama lengkapnya Eh

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sekarang ini aku e bekerja di jago cofi

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sebagai COO dan juga cmo and also

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cfounder juga di sini gitu sama Yoshua

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and Chris Sebenarnya aku yang paling e

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baru eh bergabung sebagai cofounder itu

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aku join di Tahun 2022

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dan saat itu kita masih 20 card itu

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masih cover Harya Pondok Ida Cipete sama

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kuningan aja gitu dan sekarang sekarang

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kita udah ada 450 card kayak gitu dan

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tahun ini kita mengejar sampai ke 10000

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card sejauh ini kita baru cover sekitar

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7% dari Jakarta that's why go t ini kita

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bisa cover sampai sekitar 25% daripada

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eh Jakarta eh saat ini kita memang hanya

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di beberapa titik aja ee seperti kayak

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Kuningan Pondok Indah cipeteh Mungkin

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cukup banyak ya Kalau disebutin

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Pecenongan Bendungan Hilir Menteng Kalau

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ngomongin soal supply chain-nya strategi

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supply chain-nya kayak gimana Pak Oke

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untuk strategi supply chain jadi setiap

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sop yang kita buat itu benar-benar harus

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e streamline proses dan harus dilengkapi

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oleh teknologi misalkan

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ee ketika Jagoan itu check out kita kita

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cukup tahu untuk semua barang yang ada

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di card kita itu semua sistem

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managementen inventory-nya itu based on

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technology jadi kayak kita bisa tahu

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Real Time inventory Berapa banyak jumlah

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minuman yang ada di dalam cardnya mereka

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Jadi kita meng e minimalisir semua

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pottential frou e minimal eh apa

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meminimalisir semua error-eror yang

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dilakukan oleh human eh that's why kita

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pindahkan itu ke teknologi sehingga itu

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membantu mereka operasional lalu yang

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membedakan kita yang lain yang kedua

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adalah Eh kita ee melengkapi ee bisnis

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kita ini dengan teknologi di mana dari

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sistem pemesanan e Which is kalau

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misalkan customer gak bisa ketemu jagoan

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di jalan basically dia tinggal download

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aplikasi jago app saja jadi dia bisa

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panggil jagoan tersebut menggunakan

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aplikasi dengan e delivery servic-ya

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yang gratis gitu karena kita menggunakan

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electric card kita gak perlu bayar

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bensin gitu kan eh dan juga mereka bisa

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pesan on demand sekarang ataupun

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schedule ahead J Kin cofinya Udah siap

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di kantor jam berapa itu kita ada fitur

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itu di aplikasi kita ataupun Kita juga

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bisa fitur yang lain eh kita ada mangkal

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future namanya jadi customer itu bisa

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langsung e melihat gimana Eh jagoan yang

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terdekat yang kedua mungkin cara

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pendistribusiannya juga gitu ya atau e

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ya pendistribusiannya oke eh untuk e

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peletakan atau distribution kita G punya

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jagoan ya memang kita sudah ngeplootin

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mereka untuk ee jualannya di mana aja Di

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mana mereka harus mangkal dengan

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teknologi Ai gitu jadi memang kita

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membantu mereka untuk berjualan di area

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tertentu kayak gitu

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sih Perkenalkan nama saya Ayu Rasma Usia

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24 tahun pekerjaan sebagai jagoan di

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jago kopi barista saya tuh mangkalnya

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di satu titik cuman kadang jalan Itu

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kalau ada orderan

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onlinesetnya kalau per cupnya itu 100

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Cup kadang lebih juga

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sih tergantung Rame apa enggaknya ya

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kebanyakan orang-orang kantor apalagi

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kalau jam istirahat itu pasti rame

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banget sejam 2 jam tuh bisa langsungis

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kalau kantama

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saya Usia saya 27 tahun t Saya dari

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Depot Benhill pekerjaan saya di jago

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cofe sebagai mobile barista dalam sehari

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ya kalau hitungannya Perkap itu sekitar

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220 sih mas Paling banyak sih ya para

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pekerja sih Mas yang mau masuk kerja

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yang berangkat kerja gu aja itu bahkan

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sampai kita dikerubunin gitu parah

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sampai kayak mau istirahat aja gitu

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susah Nama sayara saya usia 22 tahun

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sekarang pekerjaannya jadi jagoan atau

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di jago saya di area Said Sudirman itu

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SY Sudirman center sampai wisma BNI

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karena saya wilayahnya itu perkantoran

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jadi ngandelinnya orang pekerjaan Kalau

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cupnya week day

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130-an Kalau weekend paling cuman 70

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[Musik]

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60 kopi itu murah searnya Apa yang

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membuat mahal membuat mahal adalah

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kapex tokonya bagus kursinya

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furniturnya branded atau e dengan kayu

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dari mana yang mahal ya kan mesin

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kopinya 100 200 juta you know kex itu

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harus ada Roi eh return return of

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investment-nya kedua dari segi rental

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rental kan pasti lebih mahal karena Lu

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kalau mau buka toko enggak mungkin buka

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sembarangan D harus nyarinya Prime area

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karena kalau dengan toko lu harus have

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have to depend on people come in untuk

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lewat atau untuk melihat jadi pasti lu

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akan buka toko di area yang RAM dari

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segi utilties and labor sat cfe shift

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itu at least orang Per Shi minimum jadi

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9 orang 10 orang minim kalau mau Ben ya

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do

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itu listrik Chiller lampu AC itu juga

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mahal tuh ya Nah semua This is called

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overhead cost semua overhead cost ini

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yang membuat harga kopinya jadi mahal

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bukan bahan kopi tersebut so we in this

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middle middle category where kita bisa

play11:18

harga murah tapi the way we output it

play11:21

the way we brand ourselves the way we

play11:24

build the products in terms of quality

play11:26

in terms of hyi in terms of customer eh

play11:29

experience and service itu like a retail

play11:31

base dan kedua Cocokan ini yang eh

play11:35

membuat kita bisa mengejar customer base

play11:39

yang lebih luas karena affordability is

play11:41

high tapi membuat mereka juga merasa

play11:44

social eekonomicnya naik karena dengan

play11:48

aspirasi mereka bisa pegang dengan eh

play11:52

pride Proud of holding jago C the love

play11:54

the brand gitu n dikambung dengan that

play11:57

super high cost effectivess yang kalau

play11:59

kita ngomongin kopi kita r8.000 sampai

play12:02

12.000 itu bukan angka sembarangan yang

play12:05

kita untuk ee oh ini murahin aja semurah

play12:10

mungkin supaya kita dapat customer no

play12:11

itu angka yang kita dapatin e e untuk

play12:15

Gimana bisa ngebuat everybody happy tapi

play12:18

juga untuk as a company profitable the

play12:21

true price point kopi atau minuman

play12:23

gerobbak keliling ini kan yang paling

play12:26

diunggulkan ini adalah harganya ini Mas

play12:28

betul betul kalau yang udah gue cari itu

play12:30

kisarannya r8.000 sampai r.000 Nah

play12:32

kenapa menurut Mas Regi ini bisa murah

play12:33

banget misalnya kita tarik e satu cycle

play12:38

gitu ya di di di industri kopi misalnya

play12:42

E di coffee shop aja misalnya itu kan

play12:46

hasil dari value chain gitu Jadi ada

play12:49

pertambahan nilai di setiap proses

play12:50

kopinya tuh eh sampailah harganya ya

play12:53

mungkin di coffee shop coffee shop

play12:55

r30.000 sampai rp0.000 gitu tapi kalau

play12:58

di ya fenomena kopi groba kekinian ini

play13:01

kita lihat harganya bisa murah e ya ya

play13:04

pengamatan kita sama teman-teman sih

play13:06

memang mereka udah berhasil eh nge-cut

play13:09

eh cost production ya artinya dari

play13:12

cyclenya

play13:13

eh industri kopi itu mulai dari Farm

play13:17

sampai Cup gitu ya mereka udah bisa

play13:19

coverage itu semua nah cycle-cycle

play13:20

itunya yang mereka bisa Cut dan akhirnya

play13:23

sampai di cap E harganya bisa semurah

play13:25

itu nah apa nih Yang ngebedain kopi jago

play13:27

sama kopi-kopi keliling yang lain gitu

play13:29

kopi-kopi grobak kan Ben banyak banget

play13:31

sekarang I EE tentunya yang pertama

play13:33

adalah kopinya sendiri di mana kita tahu

play13:37

kopi cliling itu kebanyakan jualannya

play13:38

adalah kopi saset nah sedangkan kita ini

play13:42

ee memilih kopi kita biji kopi yang

play13:45

berkualitas sesuai dengan eh standarnya

play13:48

kita lalu e kita beli langsung dari

play13:50

petani lalu kita Rast langsung dengan

play13:52

resep yang memang kita mau gitu ya tentu

play13:56

Dengan begitu kita bisa baru menekan

play13:57

harga gitu karena e kita tahu kita jual

play14:00

harga dengan yang r8000 dan ini bukan

play14:03

apa bakar uang ini benar-benar e apa

play14:06

cogs yang benar-benar asli dan kita e

play14:10

juga dengan begitu kita bisa menjaga

play14:13

kualitas kopi kita gitu karena kita tahu

play14:15

kalau misalnya kopi keliling itu orang

play14:18

kebanyakan minumnya kopi saset I would

play14:20

say Starling pion kopi keliling kalau

play14:22

kita ngomongin kelil kanionion

play14:29

mobile retail for coffee that uses

play14:31

technology to scale up and give access

play14:35

untuk So this providing access of fresh

play14:38

quality

play14:40

affordable coffee great quality coffee

play14:43

to the Mass we are pione in that

play14:53

[Musik]

play14:59

yang kopi enggak salah itu sudah tahun

play15:05

sudahudah tahun 2 tahun 9 tahun awalnya

play15:09

Kenapa Pak memilih berdagang kopi karena

play15:12

saya sudah tua jadi gak bisa kerja yang

play15:14

lain Iya sudahah tua kerja apa kita yang

play15:18

paling enggak berat ya jualan kopi Pak

play15:21

rusri ini ngelihat kan sekarang makin

play15:23

banyak kopi gerobakan ya Pak ya ada

play15:25

pengalaman kurang mengenakkan engak Pak

play15:27

Memang sih ganggu ada

play15:31

pengasalan perkorang memangang di sini m

play15:34

pertama memang gak boleh gitu saya gak

play15:37

boleh memang gak boleh jualan di sini n

play15:40

betul karena jagang ini sudahah di jatah

play15:42

nih Sudah atas tak pikir-pikir itu

play15:45

ya Perasaan akunya gak punya hati gitu

play15:49

dia rezeki kok kalau kita bicara soal

play15:52

dampak nih Pak Kan tadi kan secara

play15:54

pendapatan menurun ya Pak turun jadi

play15:57

turun gitu menurun

play15:59

mengalami senjak habis Corona Habi

play16:02

Corona biasanya dulu ituu dapat se

play16:05

harari bisa 3 juta R juta ya sehari ya

play16:08

ini senjak ada kopi itu Pal G itu r00 R

play16:12

juta kalau miturut orang yang kaya-kaya

play16:16

sih Ya penginnya kopi yang jago Git tapi

play16:20

ada juga yang senang kopi itam

play16:23

Tergantung orang ya kesukaannya

play16:25

masing-masing terus cara Bapak mengatasi

play16:28

gimana P kan secara pendapatannya

play16:31

berkurang Nih Bapak ngatasin gimana

play16:33

katanya gini aku terima apa adanya

play16:37

gituim apa

play16:41

adanyaukur gitu tapi biun kitaang sini

play16:47

ada orang dagang

play16:49

nih ada orang masuk

play16:54

datangkiritu karena orang

play16:58

masalah sama aja gitu mau ada gerobak

play17:01

itu ada ini tergantung kita rezekinya

play17:04

masing-masing ya namanya kita udah tua

play17:07

ya udah

play17:08

ngerasain ngerasain bagaimana orang cari

play17:12

duit susah ya Saya sudah lama ya

play17:17

tahu pahit ketirnya lah gitu orang usaha

play17:20

gitu kalau enggak lebih sih sudahah

play17:22

hampir 4 tahunan 4 tahun lebih saha aja

play17:25

kita di mau jualan apa jualan apa

play17:28

bersaring banyak enggak apa-apa namanya

play17:29

orang nyari kerj

play17:32

[Musik]

play17:40

susah Starling

play17:45

Eh kalau yang kita lihat

play17:49

dari kondisi saat ini ya maksudnya

play17:51

relevansinya industri kopi saat ini e

play17:55

setiap kopi

play17:57

Tuti punya punya market yang

play17:59

masing-masing gitu mau dari Rana

play18:02

speciialty coffee atau e kopi-kopi

play18:04

komersil yang retail gitu kopi saset

play18:06

gitu ya Saya rasa masih ada marketnya

play18:10

gitu dan kayaknya Starling enggak akan

play18:11

terlalu terganggu dibandingkan dengan

play18:14

coffee shop yang nanggung tadi gitu

play18:16

karena pertama Ya udah mereka enggak

play18:18

akan bisa up eh enggak akan bisa apa ya

play18:24

nyenggol-nyenggol

play18:25

E produk yang dijual gitu Which is dia

play18:29

hanya jual Ya udah kopi sasetto susah

play18:31

untuk mereka naik jadi serve juga Ice

play18:34

Americano Mungkin gitu ya atau Ice late

play18:37

atau kopi susu gularen tadi itu dari

play18:39

produk yang pertama berarti Bisa

play18:40

dibilang e kopi konsep kopi clearing ini

play18:43

tidak ada pengaruh atau dampak ke para

play18:45

pelaku b scop gitu Pak I don't think so

play18:48

e kalau dari PKL ya kalau dari toko-toko

play18:51

sih Harusnya ada karena Emang kita jauh

play18:53

lebih for toko-toko dan produk kita sama

play18:56

dengan toko-toko you know I think e

play18:59

op juga datang dari the

play19:05

[Musik]

play19:15

market harapan saya sih e khususnya di

play19:18

dunia FNB ya

play19:19

Eh melalui jago cofe ini mungkin bisa

play19:23

bisa harapannya sih jago cofi bisa

play19:26

menjadi contoh mungkin sekarang belum

play19:28

belum baik belum sempurna tapi Hopefully

play19:31

dengan training yang kita berikan sop

play19:33

yang kita berikan community yang atau

play19:36

culture yang kita punya di jago cofe

play19:39

bisa di mana bisa diikuti oleh

play19:42

brand-brand yang lain di mana khususnya

play19:44

kaki Li Kayak gitu harapan gua

play19:47

sih sebenarnya gampang ya satu As long

play19:51

as

play19:54

anybody drink greatity coffee itu udah

play19:59

me That's My biggest goal

play20:02

[Musik]

play20:03

Vision because kita maybe sekarang empat

play20:08

ya the Fourth largest producing country

play20:10

in the

play20:11

world But 80% population can cannot have

play20:16

access to fresh quality coffee there is

play20:18

an issue with

play20:19

that you know what I mean the quality of

play20:23

coffee Drink is all essence and chemical

play20:26

bas so for to build a

play20:30

model yang bis change

play20:34

this infrastructure of industry of

play20:37

coffee eh enggak cuma di Jakarta but all

play20:42

around eh

play20:44

Indonesia I think it is a very big and

play20:51

important it's an important Milestone to

play20:53

have right it's it's it's a very Core

play20:57

structural change on

play21:02

[Musik]

play21:26

[Musik]

play21:28

pun kopinya apapun bentuknya apapun

play21:30

gimana strategi mereka ee ngejual kopi

play21:34

itu mau dari gerobak mau dari coffee

play21:36

shop mau barnya terbang kayak gitu

play21:38

mungkin ya Menurut gua tetap jajan kopi

play21:41

sih di karena itu kayaknya yang

play21:43

menyelamatkan nasib para pejuang-pejuang

play21:45

kopi di Indonesia jajan kopi aja yang

play21:48

banyak itu aja pesan

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Related Tags
Mobile RetailAffordable CoffeeIndonesian CoffeeQuality AssuranceSupply ChainTechnology IntegrationUrban AccessibilitySocial ImpactEntrepreneurshipCultural Shift