AULA 06

Summary

The video discusses strategies for creating a successful sales funnel, focusing on the importance of offering a low-cost main product and a high-value 'super offer'. By creating a contrast between the two, the goal is to encourage customers to upgrade to a more expensive product. The speaker emphasizes offering multiple complementary products, not necessarily full courses, but smaller, valuable items like templates, e-books, and short videos. This approach aims to increase conversion rates and attract more customers by offering high perceived value at a reasonable cost.

Takeaways

• 😀 Focus on creating a strong primary product to attract customers, such as a low-priced product (e.g., 10 reais).
• 😀 A 'super offer' should be created as an upsell, priced higher (e.g., 27 reais), offering much more value.
• 😀 The super offer should include the primary product plus at least six additional complementary items (e.g., templates, short lessons, e-books).
• 😀 Use a contrast strategy to make customers feel that upgrading to the super offer is a no-brainer by showing the added value for a small price increase.
• 😀 It’s important to show the value of the upsell in a way that customers see the higher price as more beneficial than the lower one.
• 😀 Offering a large volume of complementary products (entregáveis) at a reasonable price is more effective than creating lengthy courses.
• 😀 Don’t worry about creating long, complex products; keep the complementary items simple, such as a 40-minute lesson or a useful template.
• 😀 The strategy is proven to increase conversion rates, with 50-60% of potential customers upgrading from the 10 reais product to the 27 reais super offer.
• 😀 The method lowers the Cost Per Acquisition (CPA) by attracting cheaper leads who convert to higher-priced offers.
• 😀 This approach works because it delivers substantial perceived value for a small increase in price, prompting customers to upgrade.
• 😀 The next step is structuring the funnel and super offer effectively on your sales page, which will be covered in future content.

Q & A

What is the main focus of the script?

The main focus of the script is on creating and refining product offers, particularly how to build an attractive 'super offer' to increase sales conversions.

What is the strategy behind offering a product for 10 reais and then offering a 'super offer' for 27 reais?

The strategy is to create a contrast between a lower-priced product (10 reais) and a higher-priced 'super offer' (27 reais) to encourage customers to upgrade their purchase, leveraging the idea that if they can afford the 10 reais product, the 27 reais product is an easy choice due to its added value.

How does the 'super offer' work to increase sales?

The 'super offer' works by bundling the main product (e.g., a 10 reais product) with additional complementary products and services (e.g., templates, guides, or mini-courses), which makes the 27 reais price seem like a better deal and drives customers to make the purchase.

What types of products should be included in the 'super offer'?

The products included in the 'super offer' should be complementary items that add significant value, but they don't have to be large courses. Smaller, easily deliverable items like short lessons, templates, or e-books work well.

What is meant by 'complementary products' in the context of the 'super offer'?

'Complementary products' refer to additional items that enhance or support the main product. These can be smaller and less time-consuming to create, such as brief tutorials, downloadable resources, or helpful templates, which increase the perceived value of the overall offer.

Why is it important to include at least six complementary products in a 'super offer'?

Including at least six complementary products ensures that the offer feels like a complete and valuable package, making the higher price point (e.g., 27 reais) appear more justifiable to potential buyers.

What is the benefit of showing 'a large volume of delivery' in an offer?

Displaying a large volume of delivery helps to enhance the perceived value of the offer. Customers feel they are getting much more for a slightly higher price, which encourages them to purchase the more expensive option.

What are some examples of deliverables that could be included in a 'super offer'?

Examples of deliverables include a series of short, practical lessons, digital templates, e-books, checklists, or automated tools that customers can use immediately. These should be easily consumable and provide clear value.

What is the key to ensuring that a 'super offer' leads to a successful sale?

The key is to ensure that the perceived value of the 'super offer' far exceeds the price difference between the main product and the 'super offer'. This creates a compelling reason for customers to upgrade their purchase.

What percentage of customers typically change their minds and purchase the 'super offer' after seeing it?

According to the script, in some cases, 50-60% of customers who initially considered the 10 reais product end up purchasing the 27 reais 'super offer' instead.