EXPOSE Why Your Etsy Sales Are DEAD In 7 Minutes

Summary

In this video, the speaker addresses the common issue of Etsy sellers struggling to make sales despite following expert advice. They suggest using tools like Everb to validate product demand and propose a strategy to test product viability by temporarily lowering prices to break-even and running Etsy ads. This approach aims to identify whether the product design, listing, or market demand is the issue, offering a clear way to assess and improve sales performance.

Takeaways

• 🤔 Struggling with sales on Etsy? The speaker suggests a method to determine if your product should be selling but isn't.
• 🔍 Assume you've done product research and used tools like Everb to analyze sales numbers and market demand.
• 🌟 Everb is recommended for its data insights, and the speaker gives a 'shameless plug' for using it to validate sales potential.
• 💡 If your product is inspired by a successful design, compare it directly to ensure your design and mockups are on par.
• 🛒 Consider running a 'fay test' by lowering your price to break-even to test market response without financial risk.
• 💸 Be prepared to invest a small amount, like $50, to test your product's marketability through Etsy ads and price adjustments.
• 📈 Use Etsy ads to drive traffic and gather real data on views, clicks, and sales to analyze your product's performance.
• 🔑 Prioritize getting views first, as they lead to clicks and eventually sales; if views are lacking, review your listing's keywords and tags.
• 🛑 If you have views but no clicks, examine your thumbnail and mockup quality; if clicks don't convert to sales, consider pricing or lack of reviews.
• ⏰ Utilize urgency by offering a discounted price for a limited time to encourage potential customers to make a purchase.
• 📝 The final step is validation: after running tests and analyzing data, determine if the product itself is the issue or if there's another problem affecting sales.

Q & A

What is the main issue discussed in the transcript?

The main issue discussed is the struggle of getting sales on Etsy, despite following advice from various sources and implementing recommended strategies.

What tool is recommended for analyzing sales data on Etsy?

Everb is recommended as a tool for analyzing sales data and validating the potential of a product on Etsy.

What is the significance of using a tool like Everb?

Everb helps to show data that can confirm whether a product is actually selling and if it's worth trying to get sales for it.

Why is it important to compare your design to successful ones on Etsy?

Comparing your design to successful ones helps to ensure that your product has a similar appeal and meets the market's expectations in terms of aesthetics and concept.

What is the suggested first step if you're not getting sales despite having good designs and mockups?

The suggested first step is to run a price break-even test to see if the product can sell at a lower price point, even if it means losing a small amount on each sale.

What is the purpose of running Etsy ads at a low budget?

Running Etsy ads at a low budget helps to test the market response to the product without a significant financial risk, providing insights into whether the product can attract views and sales.

Why is it recommended to reduce the price to break-even during the test?

Reducing the price to break-even during the test creates a sense of urgency and makes the product more attractive to potential buyers, potentially increasing the chances of making a sale.

What should you do if you're getting views but not clicks on your Etsy listing?

If you're getting views but not clicks, it could indicate an issue with your thumbnail or mockup, suggesting that these elements need to be improved to better capture the audience's interest.

What could be the reason for not getting sales even after getting clicks on your Etsy listing?

Not getting sales after clicks could be due to factors such as price, lack of reviews, or other listing issues that deter potential buyers from making a purchase.

Why is it advised not to rely solely on keyword research tools for validation?

Keyword research tools provide an estimate, which is a guess, and should not be the sole basis for validation. Instead, real data from Etsy ads can provide more accurate insights into customer behavior and preferences.

What action should be taken if the product still doesn't sell after all recommended tests and strategies?

If the product still doesn't sell after all tests and strategies, it's a sign that there might be a fundamental issue with the product itself, the market demand, or the listing's optimization.