Why You're Not Getting Views To Your Etsy Shop

Summary

The video script addresses the common issue of low views on Etsy and provides a comprehensive guide for sellers to understand and improve their shop's traffic. It clarifies the difference between 'views' and 'visits,' emphasizing the importance of focusing on increasing visits for better sales conversion. The host outlines the average conversion rate for Etsy shops and offers strategies to diagnose and enhance individual listing performance. Key factors discussed include allowing sufficient time for new listings to gain traction, optimizing listing images for better click-through rates, targeting the right audience with specific keywords, and ensuring listings are discoverable in search results. The script also highlights the significance of analyzing listing stats to identify traffic problems and make informed adjustments. Finally, the host encourages viewers to take action on the insights provided and promotes a workshop for further learning on growing Etsy sales without relying on social media.

Takeaways

• 🔍 Understand the Difference: Views are the number of times items are looked at, while visits are unique people coming to your shop. Focus more on increasing visits for better sales potential.
• 📈 Average Conversion Rate: The average conversion rate for an Etsy shop is 2-3%, meaning for every 100 visits, you should aim for 2-3 sales.
• 📊 Analyze Individual Listing Stats: Dig into the stats of each listing to identify traffic and conversion issues rather than just looking at overall shop stats.
• 🕒 Give It Time: Allow 1-2 renewal cycles (4-8 months) before making adjustments to a new listing to see how it performs.
• 🖼️ Improve Your Listing Photos: Ensure your photos are clear, appealing, and stand out in search results to attract more clicks.
• 🎯 Target the Right Audience: Use specific keywords to attract the right demographic to your listings, avoiding overly broad terms that may lead to irrelevant traffic.
• 🔑 Keyword Importance: The success of your listing's visibility in search results largely depends on using the right, specific, and relevant keywords.
• 📉 Low Visits Issue: If your listing has low visits, it could be due to newness, poor imagery, wrong audience targeting, or poor search ranking.
• 📝 Descriptions and Tags: Utilize keywords in your product descriptions and tags to improve searchability and visibility.
• 📈 Increase Traffic Organically: Focus on growing your shop through strategies that don't rely on social media, which can sometimes skew your conversion numbers.
• 🚫 Avoid Skimping on Photos: Investing time and effort into high-quality photos is crucial as they are the first point of contact between potential customers and your products.
• 👀 Monitor Traffic Sources: Keep an eye on where your traffic is coming from to understand which channels are effective and which may need adjustment.

Q & A

What is the main issue discussed in the podcast?

The main issue discussed in the podcast is the low number of views on Etsy listings and strategies to address this traffic problem.

What is the difference between 'views' and 'visits' on Etsy?

Views refer to the number of times an item in a shop is looked at, while visits are the number of unique people coming to the shop. One person can generate multiple views but counts as only one visit.

Why is focusing on visits more important than views for an Etsy seller?

Focusing on visits is more important because having more unique people coming to the shop increases the chances of making a sale, as opposed to having one person view multiple items.

What is the average conversion rate for an Etsy shop?

The average conversion rate for an Etsy shop is two to three percent, meaning that for every 100 visits, two to three sales should occur.

How can an Etsy seller determine their conversion rate?

An Etsy seller can determine their conversion rate by dividing the number of sales by the number of visits, as shown in the Etsy Shop dashboard.

What are the four main reasons for low visits to an Etsy listing?

The four main reasons for low visits are: 1) Not enough time has passed since the listing was created, 2) Issues with the listing's picture, 3) Targeting the wrong audience with keywords, and 4) The listing not being found in search results.

How long should an Etsy seller wait before making adjustments to a new listing?

An Etsy seller should wait one to two renewal cycles, which is approximately four to eight months, before making any adjustments to a new listing.

Why is the quality of the picture in an Etsy listing so important?

The quality of the picture is important because it needs to stand out among other listings in search results, clearly show the product, and entice potential buyers to click on the listing.

What is the potential issue with using general keywords in an Etsy listing?

Using general keywords can result in the listing being shown to a broad audience that may not be interested in the specific product, leading to high views but low conversion rates.

How can an Etsy seller improve their listing's visibility in search results?

An Etsy seller can improve their listing's visibility by using specific, relevant keywords in the listing title, tags, and description to help the listing rank higher in search results.

What is the recommended action for an Etsy seller after identifying potential issues with their listings?

The recommended action is to make adjustments or tweaks to the listings, such as improving the picture quality or refining keywords, and then re-evaluate the listing's performance after one to two renewal cycles.

What is the purpose of the 'Etsy Sales Workshop' mentioned in the podcast?

The 'Etsy Sales Workshop' is an exclusive workshop designed to show sellers how to generate their first thousand dollars a month in their Etsy shop with just 30 minutes of work per day without relying on social media.

Outlines

00:00

🔍 Understanding Etsy Views and Visits

The first paragraph discusses the common issue of low views on Etsy and emphasizes the importance of understanding the difference between 'views' and 'visits'. It clarifies that views are individual item views within a shop, while visits are unique people coming to the shop. The speaker, LL, suggests focusing more on increasing visits, as higher visit numbers can lead to more sales. LL also introduces a new workshop to help sellers increase their Etsy sales without using social media.

05:01

📈 Analyzing Etsy Shop Traffic and Conversion Rates

The second paragraph delves into the average conversion rate for Etsy shops, which is about two to three percent. It explains how to calculate the conversion rate by dividing the number of sales by the number of visits. The paragraph advises sellers to look at their overall shop stats and individual listing stats to understand their shop's health and identify any issues. It also touches on the potential negative impact of social media traffic on conversion rates and the importance of diagnosing the cause of low visits.

10:04

🕒 Factors Affecting Etsy Listing Traffic

The third paragraph identifies four main reasons for low traffic to an Etsy listing: insufficient time since listing, poor listing images, targeting the wrong audience, and the listing not being discoverable in search results. It advises waiting one to two renewal cycles (four to eight months) before making adjustments to a new listing. The paragraph also stresses the importance of clear, appealing listing images and targeting the right audience with specific keywords to improve the listing's performance.

15:05

🎯 Improving Etsy Search Visibility and Conversion

The fourth paragraph focuses on improving the visibility of listings in Etsy search results, which is crucial for driving visits to the shop. It emphasizes the importance of using specific and relevant keywords to ensure the listing is shown to the right audience. The paragraph also discusses the impact of other factors like shop setup, previous reviews, and buyer behavior on search results. Finally, it encourages sellers to use the provided strategies to diagnose and improve their listings' performance.

Keywords

💡Etsy

Etsy is an online marketplace where sellers can list and sell handmade or vintage items, as well as craft supplies. In the video, the host discusses strategies for increasing views and sales on Etsy, making it a central theme of the content.

💡Views

In the context of the video, views refer to the number of times an item listed on Etsy is looked at by potential buyers. The host emphasizes the importance of distinguishing between views and visits, as higher views can indicate increased interest in a product.

💡Visits

Visits are unique instances of people coming to an Etsy shop. The host argues that focusing on increasing visits is more important than views because each visit represents a new potential customer, which can lead to more sales.

💡Conversion Rate

The conversion rate is the percentage of visitors to an Etsy shop who make a purchase. The host mentions an average conversion rate of two to three percent and discusses how understanding this metric can help sellers set realistic expectations for their sales.

💡Keywords

Keywords are the words and phrases used in an Etsy listing that help potential buyers find the item through search. The video emphasizes the importance of using specific and relevant keywords to attract the right audience and improve a listing's visibility in search results.

💡Listing

A listing on Etsy is an individual product offered for sale. The host discusses various aspects of optimizing listings, such as using high-quality images and targeting the right audience with specific keywords, to increase the chances of attracting visits and making sales.

💡Traffic Problem

A traffic problem refers to a situation where an Etsy listing is not receiving enough views or visits. The host identifies several reasons for traffic problems, including new listings needing more time to gain traction, issues with listing images, targeting the wrong audience, and poor search ranking due to ineffective keywords.

💡Listing Stats

Listing stats are the data points related to an individual product listing's performance on Etsy, such as the number of views and visits it receives. The host advises sellers to analyze these stats to diagnose and address any issues affecting their listings' performance.

💡80/20 Rule

The 80/20 rule, also known as the Pareto Principle, is mentioned in the context of Etsy sales, where it is suggested that 20% of listings typically generate 80% of the income. The host uses this principle to explain the importance of focusing on improving the performance of the less successful listings.

💡Renewal Cycle

A renewal cycle on Etsy refers to the period after which a listing is automatically renewed or needs to be manually renewed to stay active. The host suggests waiting one to two renewal cycles (which is four to eight months) before making adjustments to a new listing to see how it performs over time.

💡Social Media

Social media is mentioned as a potential source of traffic for Etsy listings, but the host notes that it can sometimes skew conversion rates because traffic from social media may not convert as effectively. The video also promotes a workshop that focuses on growing Etsy sales without relying on social media.

Highlights

Etsy sellers often face traffic problems, regardless of their experience level.

The importance of distinguishing between 'views' and 'visits' for accurate analytics.

Views represent individual item views, while visits are unique people coming to the shop.

Focusing on increasing visits rather than views can improve the chances of making a sale.

The average conversion rate for an Etsy shop is two to three percent.

Conversion rate is calculated by dividing the number of sales by the number of visits.

Diagnosing shop performance involves looking at both overall stats and individual listing stats.

Not enough visits to a listing can indicate a traffic problem.

High visits without sales may suggest a listing problem, not converting effectively.

Social media traffic can sometimes skew conversion numbers and hurt listing performance.

Four main areas to diagnose low traffic to a listing: time on the platform, picture quality, targeting the wrong audience, and search visibility.

Allow one to two renewal cycles (four to eight months) before adjusting a new listing.

The quality of the listing picture is crucial for attracting potential buyers to click.

Using specific and relevant keywords can help target the right audience and improve search visibility.

Listing performance can be improved by adjusting keywords, optimizing pictures, and ensuring the right audience is targeted.

The 80/20 rule suggests that 20% of listings will typically generate 80% of the income.

Stats are essential for diagnosing problems and making informed decisions in your Etsy business.

Actionable advice is provided through a free sales workshop available at handmadeandbeyond.com/EtsySalesWorkshop.

The importance of taking action on insights gained from analytics to improve Etsy shop performance.

Transcripts

my views on Etsy are very low what is up

with that this is a traffic problem that

many Etsy sellers come across during

their time selling online whether

they're just starting or have been

selling for a while and this is traffic

that we actually want not the road

traffic where we don't want it so today

I'm going to dive in and talk more about

why you're not getting the views that

you want let's go

everyone what is happening welcome back

to the handmade and Beyond podcast I'm

your host LL your guide and your host

through your Etsy Journey glad to be

back with you guys as usual glad you're

here spending some time with me and

learning and just hanging out and

talking about things all things Etsy and

I know you're dedicated to Growing your

shop and that's where I want to help you

do with these episodes and I got another

good one for you I'm gonna dive in and

talk about visits and Views before we

get started to have something brand new

for you it's a brand new workshop that

you can watch immediately after this

episode you can get it at

handmaidandbeyond.com

Etsy sales Workshop it's an exclusive

Workshop showing you how to generate

your first thousand dollars a month in

your Etsy shop in just 30 minutes a day

with no social media I know many of you

dread social media I'm not gonna Dive In

then talk about social media these are

real strategies you can take advantage

of immediately to grow your shop reach

your goals get more sales which is I

what I know you all want to do and

that's why you're here so go to that

link it's also in the show notes watch

traffic sales Workshop I know it'll help

you guys out all right so back to this

episode talking about views and why your

views are low you know what is going on

with that why am I not getting traffic

why am I not getting confused abuse well

first of all take a step back and I feel

it's important since we're talking about

views is to talk about and address the

confusion with views and visits a lot of

people use them interchangeably and they

are not the same thing they actually

have very different meanings and very

different implications when you're

looking at the numbers behind them so I

want to clarify some things for you if

you're not sure what each are what and

how to look at each because it's going

to be really important to the other

things that I'm going to talk about in

this episode all right so let's talk

about the difference of views and visits

so views are basically just people

viewing your items on in your shop

so anytime someone looks at an item that

is a view someone could come into your

shop and look at 20 different items

that's 20 views they can look at 30

different items that's 30 views they can

look at just one item that's one View

and that that is one person so one

person can have many many views if

they're looking at multiple items visits

are unique people coming to your shop so

you know if you get one visit that's one

person in the door just like if you're

walking into a department store 10

people walk in that's 10 visits you get

10 views in your shop 10 people came to

your shop looking at your products so

those people then generate views so

those 10 if you have 10 visits you

probably have more views than that you

probably don't just have 10 views you

could but usually your visits are lower

than your views because people look at

multiple items so which one should you

pay attention to more you should pay

attention to visits more in my opinion

people have different opinions on this I

personally want to generate the most

visits to my shop if I have one person

looking at 20 items that's fine they may

or may not buy something but the odds

are greater if I have 20 people in my

shop looking at 20 items or more the

those 20 people you're more apt to get a

sale the same thing you know if you have

a flea market or you have a store you

know if you have 20 people coming to

look at stuff at your flea market

chances are you're going to get some

sales off of that if you have only one

person coming to your coming to your

flea market

you may not get any sales I mean the

odds are not as good as 20 different

people so I always like to focus on

visits because I want as many people in

the in the door in my shop looking at

stuff because the odds are I will get

more sales because of that

views are good that's fine people are

gonna browse around or peruse around

however you say it but I want visits I

want more visits more people coming to

my store that will increase the chances

of getting more sales so we're

specifically going to pay attention to

visits more so than views and diagnose

you know what is happening with low

visits coming to your shop because we

want to increase that we want to have

more visits coming to your shop all

right so pay attention to visits more in

my opinion is what you should do so

let's take a look at some of the numbers

so we kind of understand what we're

going to shoot for when it comes to

traffic in terms of visits so let's take

for example the average conversion rate

for an Etsy shop and this varies wildly

depending on your Niche depending on

what you're selling but the average

overall conversion rate is two to three

percent this is the rate of people

buying so how do you figure out a

conversion rate well it's a number of

sales divided by the number of visits

again we're using visits that will give

your you your conversion rate percentage

which you can see in your Etsy Shop

dashboard the conversion rate well

that's how they came across the

conversion rate they took a total number

of visits and divided it by sales that

is your conversion rate

so two to three percent that means for

every 100 visits you get you should be

getting two to three sales depending on

what your conversion rate is that's the

number that you really should shoot for

because that is the average again yours

may be higher yours may be lower you

know if it's lower you know you need to

work on converting more which is a whole

other topic for a whole another day but

that is kind of the numbers a snapshot

of the number so from there we can

diagnose our shop and we can see how

many visits are we actually getting how

many sales are we actually getting

um so we can kind of adjust our

expectations so you can look at your

overall stats in your shop like I said

if you go in your stats tab you can see

overall what's my conversion rate uh

what how many visits am I getting but I

would suggest I mean that gives us an

overall picture but to get the real

picture of what's going on I would dive

into your individual listing stats to

see what's going on with your individual

listings because those are what we're

going to adjust the overall stats we

can't really do anything with that's

just telling us overall our shop Health

where the rubber meets the road is your

individual listings looking at those

stats and that's going to tell us what's

going on with our listings what what do

we need to adjust why are things the way

that they can the way that they are with

those listing stats so you can tell by

looking at an individual listing stats

you can learn two problems from looking

at the number of visits in those stats

the first problem is you don't have

enough visits which is a traffic problem

you're not getting enough people to your

listing so that is a traffic problem uh

the number two problem is you have

you're getting visits

but people aren't buying which means

it's a listing problem you know

something's going on with your listing

they're not converting and that's where

the overall average conversion rate

comes into play you can kind of see all

right how many visits am I getting how

many sales am I getting uh keep in mind

with problem number two if you're

generating your own traffic through

social media whether it be Facebook

Instagram Pinterest you may have high

visits and no sales or low sales that's

skewing the number you can go in the

individual stats and scroll the bottom

and it'll tell you where your traffic

sources are coming from you'll see it'll

pop in those social media channels and

you see okay getting a lot of traffic

from Pinterest but it's not converting

and that could hurt your listing

performance too so just keep that in

mind that's why social media is

sometimes always isn't always the

greatest because it can skew your

numbers and hurt your stats and cause

the listing to perform worse it also

cause it to perform better so just keep

that in mind those are the kind of

implications but I'm not going to talk

about that today I'm going to talk about

problem number one uh which is you don't

have enough visits coming to your

listing and this can be broken down into

four areas causing this all right the

first reason

um is you are just you haven't given

enough time

um the second is you people aren't

clicking into the listing because

something's wrong with the picture

third is people aren't clicking because

it's you're targeting the wrong audience

and four you're not finding uh your

listing people just aren't finding your

listing to click on all right so let's

those are kind of the four problem areas

the four reasons that you're not getting

the traffic that you want to that

individual listing so I'm gonna dive

into each so you can help diagnose your

listing kind of make adjustments if

you're having this problem which you

will have not all your listings are

going to perform you're going to have

bad performing listings hopefully

they're not all bad but usually you have

only 20 percent of your listings do well

at 80 20 rule you know most of your

income in on Etsy is going to come from

20 of your listings uh the rest your the

rest your income the rest of your

listings are the other eighty percent

so usually you're always working on

those other 80 to try to get them to the

20 which is it's an ongoing process

doesn't mean that you should delete

those 80 of your listings because

there's still drive traffic it still

helps fill out your product catalog so

keep that in mind again another topic

for another day talking about the 80 20

rule but it's just a kind of a way to

get your expectations and your mindset

of how things work on your shop so you

kind of know and I can make decisions

behind it so let's dive into the four

areas that are causing your traffic

problems the first one is time like I

said you it just hasn't you're not

getting visits but your listing hasn't

been up long enough

so I know your next question is well how

long should I wait well usually when you

put up a new listing you should wait one

to two renewal Cycles

before you make any adjustments to see

you know how the algorithm does with it

how it categorizes it what kind of

traffic you're getting so a renewal

cycle was four months

um so you should wait you know four to

eight months before you make any

adjustments to make any changes and

that'll give you a good idea okay after

if I weigh eight months and I get 10

visits okay that's very low traffic

that's not enough

so there's another problem going on

which is going to be one of these other

three that I'm going to talk about which

the next one is picture it's a picture

issue people are seeing your listing in

search

but they're not clicking into it and the

thing to keep in mind with this is a lot

of people forget about this but when

they're finding you in search your

picture is yay big and it's beside all

these other pictures of like items

the the algorithms putting all this

stuff in there they want to get the

person to buy so they're going to put

the most relevant the the things that

they think the buyer is interested in

the most and hopefully they'll find

something they like and buy and

hopefully for you they find something

that your and they find your listing up

there and click on it and buy so think

about your picture how it's showing up

when it's way small it mixed in with

dozens of other Holistics how does it

look does it pop out is it easy to see

is it blurry is it too dark is it zoomed

in and cropped too far in is it zoomed

out crop too far out people need to

clearly see what it is they need to be

able to if they're as they're scrolling

by fast they need to see it needs to be

clear what it is needs it to pop out and

they need to stop and click on it if

they're seeing a bunch of other listings

and they have no interest in clicking

into your picture because something's

going on with it well that's the right

that's the reason that's why you're not

getting a visit so look at your picture

take a step back I know when you're just

starting on Etsy we kind of slack a

little on pictures I look at my pictures

from back in the day years ago and

they're literally hot garbage I kick

myself every time I look at them because

I don't know what I was thinking I don't

know why in the world I would skimp on

my pictures one of the most important

areas especially to get people into your

listing

and I was cutting Corners just didn't

pay a lot of attention to it and my

thought was like whatever people will

forgive a bad picture and still buy

absolutely not people that is tells the

story that tells a story is what as far

as what's going on even now you also

have videos when you hover over one of

your pictures if you have a video it

starts playing the video so that's also

another thing to consider if they

actually stop on your listing hover over

it it'll show the video again live video

is also important but your picture gets

them to stop gets them to stop in their

tracks so that's important on the onset

the third thing that I mentioned is

wrong audience so whatever for whatever

reason people are uh it's they're seeing

it in search but they're not clicking on

it it's not a picture issue they're just

not interested in it from what they're

seeing so that's a wrong audience so

maybe the keywords that you're using in

your listing title tags description the

keywords you're using there are just the

wrong keywords or they're too general

what for whatever reason it's being

shown to people that aren't interested

in buying what you're selling

usually the problem is it's too general

just like a quick offhand example here

because there's many different ways that

you can mess this up right but a quick

example is you know maybe you're selling

like a printables right you're selling

like grocery list printables so someone

could go to the grocery store have their

list and know what they're going to buy

but maybe your keywords are just uh just

referencing a list you know printable

list PDF download list

um some type of thing like that like a

tracking download whatever the case may

be very very general well if people are

looking for a grocery download a grocery

PDF

um they're they're not gonna see your

listing because the people that are

seeing your listing are uh it's it's a

much broader audience so the grocery

people aren't even seeing your listing

because you're not using those terms in

your search your listing is being shown

to everyone and their brother that has

printables on Etsy and the chances of

them looking for a grocery list is going

to be very very limp all right so if you

you need to use more specific keywords

so it's shown to that audience not such

a broad audience same thing if you just

do if you're selling like a specific

graphic t-shirt

you know for a mom and your listing is

just referencing A Woman's outfit

woman's clothing you know woman's gift I

mean that's very very general so the

chance of moms finding your listing and

Mom's looking for and finding that what

you're selling is gonna be much Slimmer

so this could be causing uh the wrong

audience the wrong Niche to be looking

at your item or finding your item and

not clicking into it because they have

no interest in buying it

number four is the where you know it's a

it's probably one of the biggest

problems it's just customers aren't

finding your listing it's not being

shown in the search results so obviously

you're not going to get visits because

it's not even been it's not even showing

up it's not ranking well it's not doing

good

so usually this comes down to the wrong

keywords you're not using again you

could be using two general keywords you

could be using not specific enough

keywords and there could be other

problems with the listing causing it not

to be shown in search results as you may

or may not know search is a lot of the

search results are based on the keywords

in your listing but it's also based on

other factors you know how well your

shop is set up previous reviews you know

previous stats in your shop so there's

you know buyer behaviors a lot of

different factors playing into it but

the biggest reason is the actual

keywords that you're using so are you

using enough keywords are you using

specific keywords are using relevant

keywords

um or you're filling out all your

keywords and your tags and title using

keywords in your descriptions

and that is going to cause the listing

to be shown higher or less high in

search results so that's why it's really

really important you want your listing

to get found the best way to do that is

to have the most specific relevant

keywords in your listing so that is it

guys those are the four main reasons why

you're not getting the visits that you

should be getting or think you should be

getting so that so you can clearly use

this pull those four levers and kind of

see which way to diagnose your listing

by looking at the actual stats can be

able to make decisions on the stats so

this is why I mean it's not the most

sexy fun thing to talk about as stats

you know it brings you back to school or

you're falling asleep in algebra and

stats or you may have struggled with it

in the past but these stats are very

important they're easy to look at and

you can use them to diagnose problems

and make decisions in your business so

that's why it's important to pay

attention to the things that's going on

but those are the four ways to diagnose

it so you know now you can dive in today

look at your stats and be like hmm okay

this could be the problem so I'm gonna

work on on this make these adjustments

make these tweaks and then come back in

a renewal cycle or two and see if that

listing improves so now you know how to

do it but that's it for this episode

guys make sure you go and watch that

free sales Workshop that I talked about

earlier make sure you go to handmade and

beyond.com front slash Etsy sales

Workshop you can immediately watch it

today how to generate your first

thousand dollars a month

on Etsy with only 30 minutes a day and

no social media which isn't always our

favorite right so go there watch it

learn apply it to your shop remember

it's most important to take action on

this stuff sounds good in theory but

nothing will happen if you don't dive in

and take action to the things that I'm

talking about but that's it guys I'll be

back soon with another episode for you

an amazing rest your day

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