SHARING CERITA AWAL USAHA BUKET TAHUN 2016 DAN TIPS BISA BERTAHAN SAMPAI SEKARANG

Summary

This video shares the inspiring journey of starting a bouquet business from scratch. Beginning in October 2016 with satin ribbon bouquets, the speaker grew their business through social media promotion and hard work, overcoming challenges like late-night orders during graduation season. By 2021, they adapted to new trends with sloepe paper bouquets and expanded their offerings. With perseverance and innovation, they opened an offline store in 2023. The speaker emphasizes key business tips such as continuous innovation, building a unique brand, maintaining quality, fostering customer relationships, and effective promotion on social media.

Takeaways

• 😀 Started the bouquet business in October 2016, focusing on satin ribbon flower bouquets.
• 😀 Leveraged social media platforms like Instagram and Facebook to promote and gain the first orders.
• 😀 Used local hashtags (e.g., 'buket bunga kudus') to attract customers from the hometown, Kudus.
• 😀 Overcame challenges by working late nights, fulfilling orders despite exhaustion, and honoring commitments.
• 😀 Transitioned to using cellophane paper for wrapping in 2021 after noticing its popularity in the local market.
• 😀 Attended a wrapping class but developed a personal bouquet style based on trial, error, and observing others.
• 😀 Opened an offline store in September 2023, marking a significant milestone in the business growth.
• 😀 Emphasized the importance of innovation to keep up with trends and avoid stagnation in the business.
• 😀 Built a unique selling point (USP) by creating bouquets with a personal touch that would make customers return.
• 😀 Strengthened customer relationships by saving their contact information, keeping in touch, and sharing updates.
• 😀 Stressed the importance of maintaining high quality, even when material costs rise, to ensure long-term success.

Q & A

What inspired the speaker to start their flower bouquet business?

The speaker was inspired to start their flower bouquet business after receiving inquiries from friends about how to create and promote bouquets. They began making satin ribbon bouquets in October 2016, which was a popular trend at the time.

How did the speaker promote their business initially?

The speaker promoted their business by posting on Facebook and Instagram using specific hashtags like #buketbungaKudus and #buketwisudakudus, which helped attract local customers searching for bouquets in Kudus. They also used promotional captions to engage their audience.

What was the impact of social media on the speaker's early sales?

Social media had a significant impact, as the speaker's use of hashtags and local targeting led to their first order during a graduation season. This was a key moment that helped them establish their business and build momentum.

What challenges did the speaker face in the early stages of their business?

The speaker faced several challenges, including long working hours, such as staying up until midnight to complete orders. Despite the exhaustion and temptation to quit, they persevered to meet customer expectations and fulfill commitments.

How did the speaker adapt their product to changing trends in the market?

In 2021, the speaker noticed that many local florists were using sellotape paper instead of satin ribbons for wrapping. They decided to try this new material, even though it was initially difficult, and later took a class to improve their skills with the new wrapping technique.

What role did customer feedback play in the speaker's development?

Customer feedback was essential to the speaker's growth. Positive reviews, including from the speaker’s first customer who praised the bouquet, helped build confidence and motivated them to continue improving. Feedback also guided the evolution of their product designs.

What significant milestone did the speaker achieve in 2023?

In September 2023, the speaker opened an offline store, marking a significant milestone in their business journey. This was a result of the support from loyal customers who had helped the business grow over the years.

How has the speaker's business expanded over the years?

Over the years, the speaker's business has grown beyond just flower bouquets. It now includes unique gifts, wedding accessories, and event services such as offering wedding hampers, gifts, and even event decoration services.

What are some key tips the speaker offers for running a successful business?

The speaker recommends several tips for success: 1) Continuously innovate and stay updated with trends, 2) Develop a unique selling point to make your products memorable, 3) Build strong relationships with customers, 4) Maintain high product quality, and 5) Actively promote your business on social media.

What advice does the speaker give regarding customer relationships?

The speaker emphasizes the importance of building good relationships with customers. By maintaining communication and offering a personal touch, businesses can encourage repeat customers, ensuring long-term success and customer loyalty.