Benefits of Amazon FBA in Hindi | Upriver | Amazon FBA Tutorial 2022 | FREE COURSE #amazonfba

Summary

In this video, Mohit Jain discusses how Amazon promotes sellers who offer high-quality customer experiences, especially through reliable inventory management and fast delivery. He explains the importance of ensuring products are always in stock, accurately priced, and shipped swiftly to maintain high rankings and customer satisfaction. The video also covers practical tips for sellers on optimizing their listings and using inventory strategies to boost sales. By focusing on these factors, sellers can build momentum, increase visibility, and ultimately drive more sales on Amazon.

Takeaways

• 😀 Assured inventory ensures that there are no chances of cancellations due to out-of-stock products, leading to a smoother customer experience.
• 😀 SBA (Seller and Seller Partner) programs on Amazon promote products with guaranteed stock availability, helping reduce errors and cancellations.
• 😀 Accurate MRP (Maximum Retail Price) matching on SBA products assures customers that they are receiving the product at the right price and condition.
• 😀 Products in SBA programs are more likely to have their order fulfilled without issues, reducing the chances of sending out defective items.
• 😀 Faster delivery times, often within hours, for SBA products contribute to higher rankings and better visibility on Amazon.
• 😀 Amazon prioritizes products with faster fulfillment, making them more likely to rank higher in search results and gain more visibility.
• 😀 Merchants can enhance sales by ensuring their product inventory is up-to-date and that they can fulfill orders quickly.
• 😀 Sellers should consider creating two different APKs (applications) for their products: one for SBA and one for merchant listings to streamline operations.
• 😀 Keeping a clear and consistent inventory system ensures that the product is always in stock and available for quick dispatch.
• 😀 Merchants should focus on improving product listing visuals and descriptions to align with customer expectations, leading to more sales and better rankings.
• 😀 By maintaining efficient logistics and stock management, sellers can avoid disruptions in sales momentum and keep a steady flow of orders.

Q & A

What is the main topic of the video?

The main topic of the video is how selling through Amazon's Seller Central (SP) platform can help increase sales by improving inventory management, product visibility, and delivery speed.

Why does Amazon promote SP products over other listings?

Amazon promotes SP products because they ensure assured inventory, accurate product visuals, and faster delivery, which enhances the customer experience and reduces cancellations.

What is the benefit of assured inventory in SP products?

Assured inventory in SP products guarantees that items are always in stock and ready to be shipped, reducing the risk of cancellations and improving customer trust.

How does product visibility impact sales on Amazon?

Product visibility is important because SP products have accurate visuals and the MRP displayed on the platform matches the actual product. This transparency increases customer confidence and improves the likelihood of a sale.

What does the video say about delivery speed for SP products?

SP products are delivered faster, often within 4 hours, compared to products stored in private warehouses, which can take up to 36 hours. Faster delivery leads to better rankings and customer satisfaction, driving more sales.

How does faster delivery contribute to better sales performance?

Faster delivery contributes to better sales performance by improving customer satisfaction, which in turn increases the product’s ranking on Amazon, making it more visible to potential buyers.

What should sellers do to maintain sales momentum?

Sellers should create separate SKUs for each merchant and SP, ensuring smooth coordination between the two to prevent disruptions in sales. Consistent delivery and product availability are key to maintaining momentum.

What advice does Mohit Jain offer regarding the management of SKUs?

Mohit Jain advises sellers to create two separate SKUs for each product: one for merchants and one for SP. This avoids issues with inventory tracking and ensures seamless operations.

How does product condition and MRP affect customer trust?

When the MRP shown on Amazon matches the actual price and the product condition is confirmed, it builds trust with customers. They can be confident that they will receive a product in the expected condition without issues.

Why is it important for products to be available in SP listings with updated inventory?

Having products in SP listings with updated inventory is important to prevent stock-outs. It ensures that customers can place orders without worrying about cancellations due to unavailable stock, which enhances customer satisfaction and reduces negative experiences.