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Summary
TLDRIn this video, Daasam, a shopping mall startup expert, highlights why Toss Shopping is a top platform to consider for 2025. With over 24 million monthly active users and strong targeting based on real payment data, Toss offers significant opportunities for sellers, especially with its fast and reliable settlement system. The platform's ease of use, intuitive product registration, and high customer satisfaction make it appealing, even for beginners. Daasam emphasizes that Toss offers a competitive edge with lower advertising costs and high conversion rates, making it a valuable marketplace for sellers to explore.
Takeaways
- 😀 Takeaway 1: Toss Shopping is a promising platform with a large user base, attracting over 24.8 million active users monthly.
- 😀 Takeaway 2: Toss Shopping offers excellent visibility, particularly among consumers aged 20 to 40, making it a strong shopping platform for sellers targeting these groups.
- 😀 Takeaway 3: Toss has quickly gained a positive reputation, outperforming even larger platforms like Kakao Shopping in terms of customer satisfaction.
- 😀 Takeaway 4: The platform is user-friendly, with an intuitive product registration system that allows even beginner sellers to adapt quickly.
- 😀 Takeaway 5: Toss's fast settlement system is a key advantage, offering quick payment within 2 days of purchase confirmation, which benefits sellers with limited initial capital.
- 😀 Takeaway 6: The platform allows easy integration for sellers who already sell on other platforms like Coupang or Smart Store, enabling quick expansion into Toss Shopping.
- 😀 Takeaway 7: Sellers can leverage multi-product listings and price strategies to attract buyers to purchase more than just a single item, boosting sales.
- 😀 Takeaway 8: Toss Shopping uses a unique payment-based targeting system for ads, which improves the relevancy and conversion rate of targeted advertisements.
- 😀 Takeaway 9: Toss’s robust payment data enables sellers to target customers based on previous purchases, making it easier to reach relevant buyers and optimize advertising efforts.
- 😀 Takeaway 10: The platform is ideal for new sellers, as it offers the flexibility to list products without needing to build a brand, and it provides access to a large, untapped market.
Q & A
What makes Toss a promising platform for online shopping in 2025?
-Toss is a rapidly growing shopping platform with over 24.8 million active users monthly. Its high traffic, combined with a user-friendly interface for both buyers and sellers, makes it a top choice for online shopping in 2025. Toss's integration with everyday use for millions of people increases its potential as a valuable platform.
Why is the target demographic for Toss so significant?
-Toss attracts a key demographic of users aged 20-40, who are the primary purchasers in online shopping. Additionally, Toss has appeal among users aged 60 and above, making it a diverse platform with potential for wide market reach.
What makes the Toss platform different from other e-commerce platforms?
-Toss stands out due to its integration of payment, shopping, and banking features into a single app. It provides fast payment processing (settlements within two days), has a simple product registration system, and uses targeted ads based on actual transaction data rather than just clicks.
How does Toss's payment system benefit sellers?
-Toss offers quick payment processing, with settlements completed within two days of purchase confirmation. This is particularly beneficial for sellers with limited initial capital, as they can receive funds quickly and maintain steady cash flow.
How does Toss use customer data for targeted advertising?
-Toss uses transaction-based data to tailor advertisements. For example, if a user buys organic snacks, Toss will recommend other organic products based on their past purchases. This leads to better-targeted ads, increasing the likelihood of purchases and improving advertising efficiency.
What are some of the key advantages for sellers using Toss compared to other platforms?
-Key advantages include high traffic from a large user base, a user-friendly seller system, fast payments, and an intuitive platform for listing products. Toss also offers an advertising system based on transaction history, which helps sellers reach highly relevant customers.
How does Toss help new sellers get started quickly?
-Toss provides a simple and intuitive system for registering products, which is easy for beginners to navigate. Sellers can quickly set up their stores and start selling, even without a significant amount of initial capital or branding.
Why is the early stage of Toss shopping considered an opportunity for sellers?
-Because Toss is still in its early stages and has fewer sellers compared to more established platforms, there is less competition. This gives early adopters an opportunity to dominate the market, especially in high-demand categories.
How does Toss help reduce advertising costs for sellers?
-By using transaction-based data for targeting ads, Toss enables sellers to show their products to highly relevant customers. This targeted approach leads to higher conversion rates, thus allowing sellers to optimize their advertising spend and reduce unnecessary costs.
What are the key features of Toss that appeal to sellers looking to grow their businesses?
-Key features include the platform's ease of use, fast payment system, targeted advertising based on transaction history, and a vast user base with significant potential for sales. Sellers can also bundle products and offer competitive prices to attract more customers.
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