5 jenis resiko belanja online

Summary

This video discusses the growth of online shopping in Indonesia during the pandemic, highlighting a 38.3% increase in e-commerce activity. It focuses on the five key risks that consumers face when shopping online: financial risk, performance risk, psychological risk, time-related risk, and health risk. The video explains how these risks influence consumer behavior and offers strategies for businesses to address them effectively. By understanding and mitigating these risks, online businesses can build trust, enhance customer satisfaction, and capitalize on the e-commerce boom.

Takeaways

• 😀 Online shopping in Indonesia increased by 38.3% during the pandemic, with millennial women leading the trend.
• 😀 51% of purchases were food-related, while 20% were health products, and 14% were digital services like data packages.
• 😀 The main concern for consumers when shopping online is 'perceived risk,' which includes several types of risks.
• 😀 Financial risks are a top concern, with consumers fearing the misuse or theft of their credit card information.
• 😀 Performance risks occur when products purchased online do not meet consumer expectations in terms of quality, color, or functionality.
• 😀 Psychological risks involve emotional consequences like disappointment, frustration, or embarrassment from online shopping experiences.
• 😀 Time and convenience risks arise from the time spent searching for products, navigating websites, and waiting for deliveries.
• 😀 Health-related risks became more prominent during the pandemic, as people feared contracting viruses through in-person transactions.
• 😀 Despite these risks, online shopping became a preferred alternative for many consumers to avoid exposure to COVID-19.
• 😀 Businesses can reduce consumer anxiety by improving payment security, providing accurate product descriptions, and offering a smooth shopping experience.
• 😀 Addressing these five types of risks can help online businesses increase customer trust and boost sales.

Q & A

What was the percentage increase in online shopping in Indonesia during the pandemic?

Online shopping in Indonesia increased by 38.3% during the pandemic, according to a report by Exercise, a hosting services provider.

Which demographic group was the most prominent among online shoppers in Indonesia?

Millennial women were the most prominent demographic group among online shoppers in Indonesia during the pandemic.

What were the top product categories purchased online in Indonesia?

The top product categories purchased were food (51%), health products (20%), and data plans and credit (14%).

What is 'perception of risk' in the context of online shopping?

Perception of risk refers to the uncertainty customers feel when making online purchases, driven by the fear of negative consequences such as loss or disappointment.

How many types of risk do online shoppers typically fear, and what are they?

There are five types of risk that online shoppers typically fear: financial risk, performance risk, psychological risk, time or convenience risk, and health/physical risk.

What is financial risk in online shopping, and why is it a concern for consumers?

Financial risk refers to the potential financial losses consumers might face, especially when using credit cards. Consumers are concerned about the security of their payment information and the possibility of it being stolen or misused.

What does performance risk entail for online shoppers?

Performance risk occurs when the product delivered does not meet the consumer's expectations, such as discrepancies in color, quality, or other characteristics. This is a common concern due to the inability to physically examine products before purchase.

What is psychological risk, and how does it impact online shoppers?

Psychological risk involves negative emotions like disappointment, frustration, or embarrassment. A common example is when customers feel their personal information is being misused or when they face harsh cancellation policies.

What does time or convenience risk mean in the context of online shopping?

Time or convenience risk refers to the discomfort and inconvenience of spending too much time searching for products, navigating websites, or waiting for delayed deliveries, which can discourage customers from shopping online.

How has health risk, particularly during the pandemic, affected online shopping behavior?

Health risk, particularly fear of contracting diseases like COVID-19, led consumers to prefer online shopping over in-person transactions to avoid exposure. The pandemic reinforced online shopping as a safer alternative.

What can businesses do to reduce the perception of risk for online shoppers?

Businesses can reduce risk perceptions by enhancing the security of online payments, offering clear return policies, providing accurate product descriptions, ensuring timely delivery, and maintaining customer privacy.

How did the pandemic influence the overall trend of online shopping?

The pandemic accelerated the shift to online shopping, as consumers sought safer, more convenient ways to shop, avoiding physical stores due to health concerns and the increased use of digital payment methods.