Drive repeat purchases with subscribe and save

Summary

This training introduces Amazon's Subscribe & Save program, designed to simplify repeat purchases of everyday essentials for customers while helping brands secure ongoing sales. Eligible products automatically enroll based on criteria like brand registration and fulfillment method. Sellers can manage their subscriptions, adjust discounts, and use various tools to optimize performance and monitor inventory. Key features include seller-funded discounts and additional Amazon-funded savings for bulk orders. The training concludes with resources for further exploring brand selling benefits on Amazon.

Takeaways

• 😀 Subscribe & Save simplifies the process for customers to maintain a supply of everyday essentials by automating repeat purchases.
• 💰 Customers can enjoy discounts and flexibility, allowing them to adjust units, skip cycles, or cancel subscriptions anytime.
• 🔍 Products must meet specific criteria to be auto-enrolled in Subscribe & Save, including being part of a brand in Amazon Brand Registry and shipped through Fulfillment by Amazon (FBA).
• 📊 Sellers can monitor their products' enrollment status and performance on the Subscribe & Save page, including customer subscriptions and inventory levels.
• 📞 Sellers can contact Seller Support to enroll eligible products, remove products from the program, or opt-out of future automatic enrollments.
• 🔧 Products are initially enrolled at a 0% seller-funded discount, but sellers can increase discounts to reward subscription customers with savings of up to 15%.
• 📅 Existing customers retain their original discounts when a seller decreases a product's discount, ensuring customer trust is maintained.
• 🔄 Sellers may need to transfer subscriptions between SKUs for the same ASIN when product updates occur.
• 📈 Tools like performance dashboards and forecasting reports are available to help sellers manage their Subscribe & Save products effectively.
• 🎓 For more brand selling benefits, sellers can refer to additional resources like the Seller University video on Brand Registry.

Q & A

What is the Subscribe & Save program?

The Subscribe & Save program at Amazon allows customers to set up discounted, repeat purchases of eligible products on a customized schedule, saving them time and money.

What are the benefits for customers using Subscribe & Save?

Customers benefit from automated orders, discounts, and the flexibility to adjust their subscription, skip a cycle, or cancel at any time.

What are the basic requirements for a product to be auto-enrolled in Subscribe & Save?

A product must be part of a brand enrolled in Amazon Brand Registry and must be fulfilled through Fulfillment by Amazon (FBA) with the seller having an FBA account in good standing.

How can sellers check the enrollment status of their products in Subscribe & Save?

Sellers can check their product enrollment by hovering over 'Growth' in the main menu, clicking 'Explore Programs,' selecting 'Increase conversion,' and locating the 'Subscribe & Save' card.

What should a seller do if they don't see an eligible FBA product on the Subscribe & Save page?

The seller can contact Seller Support to request enrollment of the product by providing the product’s ASIN, confirming their fulfillment method, and confirming brand enrollment.

Can a seller remove products from Subscribe & Save or opt out of future enrollments?

Yes, sellers can remove existing products from the program and opt out of future automatic enrollments, but these actions do not trigger each other automatically.

What discounts are offered to customers through the Subscribe & Save program?

Products are auto-enrolled at a seller-funded discount of 0%, but sellers can offer 5% or 10% discounts. Additionally, customers receive an extra 5% discount for orders of five or more units.

What tools are available to help sellers manage and grow their Subscribe & Save sales?

Sellers have access to tools like the 'Increase Subscribe & Save Funding' section, a performance dashboard, and various FBA reports to help monitor customer subscriptions and inventory.

What is the purpose of the 'Subscribe & Save Forecasting' report?

The 'Subscribe & Save Forecasting' report provides an eight-week estimated sales projection based on current subscriptions and sales history to help sellers manage their inventory.

What happens to existing customers if a seller decreases a discount on a product?

If a seller decreases a discount, only new subscriptions are affected; existing customers will retain the original discount they were offered to maintain customer trust.