MODEL AIDA DALAM MARKETING | JADI LEBIH HEBAT

Summary

In this video, the speaker discusses the digital marketing process using the AIDA model (Attention, Interest, Desire, Action) to guide customers from initial awareness to repeat purchases. By using engaging tactics like attention-grabbing displays and social media promotions, businesses can attract potential customers. The speaker also emphasizes the importance of maintaining customer relationships through follow-ups on platforms like WhatsApp, ensuring customer retention and fostering repeat sales. This comprehensive approach ensures that businesses are not solely reliant on ads but can build lasting customer connections and boost ongoing sales.

Takeaways

• 😀 Attention is the first step in the AIDA model, where businesses must grab the customer's focus through eye-catching displays or promotions.
• 😀 Interest follows once the customer becomes curious about the product, prompting them to seek more information.
• 😀 Desire is the stage where the customer starts considering the product seriously, weighing their options and making decisions.
• 😀 Action is the final step in the AIDA model, where the customer takes the initiative to make a purchase, often triggered by incentives like discounts or urgency.
• 😀 Digital marketing strategies such as TikTok and Instagram Reels can be used effectively to gain Attention and Interest.
• 😀 Maintaining customer relationships post-sale is crucial for repeat purchases and loyalty, utilizing channels like WhatsApp or direct messages.
• 😀 Engaging with customers after the sale, by asking for feedback and providing ongoing support, can help sustain their interest in your products.
• 😀 Using scarcity tactics, such as limited availability of a product, can drive urgency and encourage customers to act faster.
• 😀 Call to Action (CTA) prompts, like discounts or exclusive offers, help nudge customers toward completing their purchase.
• 😀 Building customer loyalty is not just about one-time transactions but about creating an environment where customers return and buy again through consistent engagement.

Q & A

What is the AIDA model in digital marketing?

The AIDA model stands for Attention, Interest, Desire, and Action. It is a framework used to guide customers through the buying process, starting from attracting their attention, generating interest, creating a desire for the product, and finally prompting the action of making a purchase.

How can a business attract attention in digital marketing?

Businesses can attract attention by using eye-catching displays or promotions. In a physical store, for example, mannequins and attractive product placements in the front are effective. Online, businesses can use creative content, eye-catching visuals, or viral marketing tactics to grab people's attention.

What does the 'interest' phase in the AIDA model involve?

The 'interest' phase involves engaging the customer further by generating curiosity and making them want to know more about the product or brand. This could be done through social media engagement, browsing product options, or showing how the product meets their needs.

Why is creating 'desire' important in the AIDA model?

Creating desire is important because it is the step where the customer decides to choose a specific product over others. It’s the phase where they evaluate options and feel compelled to buy, based on their preferences and the perceived value of the product.

What are examples of actions taken during the 'action' phase?

In the 'action' phase, businesses encourage customers to take immediate action by purchasing. Examples include using calls to action (CTA) such as ‘Buy Now,’ offering limited-time discounts, or creating urgency through scarcity, like saying, ‘Only one left in stock.’

How can digital marketing help maintain customer relationships after a sale?

After a sale, businesses can maintain relationships through personalized follow-ups via WhatsApp or other platforms. This could involve checking in on the customer’s satisfaction, asking for feedback, offering post-purchase support, or keeping them engaged with exclusive offers.

What role does scarcity play in digital marketing?

Scarcity creates a sense of urgency, which can prompt customers to make a purchase quickly. For example, telling a customer that a product is in limited supply or offering time-sensitive discounts can encourage immediate action to avoid missing out.

What platforms can businesses use to implement the AIDA model?

Businesses can use various platforms to implement the AIDA model. For example, TikTok or Instagram Reels can help attract attention, while Instagram Stories or posts can generate interest. For desire and action, businesses might use WhatsApp or Instagram DMs to facilitate personalized communication and sales.

What does it mean to 'maintain' customers after a sale?

Maintaining customers means engaging them regularly after the sale to build loyalty and encourage repeat business. This can be done by reaching out via platforms like WhatsApp to check on customer satisfaction, offer additional products, or create a sense of community.

How does customer retention contribute to long-term business success?

Customer retention is crucial for long-term success because it leads to repeat purchases, reduces the need for constant new customer acquisition, and builds brand loyalty. By maintaining relationships with existing customers, businesses can increase lifetime customer value and reduce marketing costs.