Play 5: How to Schedule Email Campaigns

Summary

The transcript provides an overview of email marketing strategies, focusing on scheduling and content planning. It recommends sending 8 to 12 emails per month, depending on subscriber engagement, with scheduling aligned around key dates. The video also outlines a content creation method based on services offered. For example, a marketing agency could send emails on paid ads, social media management, and web development, ensuring that each topic is addressed multiple times. Additionally, it advises using tools like mild.com to brainstorm topics and optimize email marketing strategies.

Takeaways

• 📅 Scheduling email campaigns should include a minimum of 8 emails per month, but 12 is ideal for larger or more active audiences.
• 📆 For an 8-email cadence, emails should be sent on the 4th, 8th, 11th, 14th, 17th, 22nd, 25th, and 28th of the month.
• 📧 A 12-email cadence adds emails on the 1st, 6th, 20th, and 31st, in addition to the 8-email schedule.
• 💡 Keep payment days in mind: the 14th, 31st, and 1st are key because many Americans receive their paychecks on or around these dates.
• 🎯 Scheduling emails is not the main challenge; creating engaging and relevant content is often more difficult.
• 📝 Begin by outlining the services or products you offer and use these as the basis for email topics.
• 🔢 For a 12-email cadence, if you offer 3 services, you would create 4 emails per service to cover the entire month.
• 📊 Example topics for paid ads could include improving conversion rates, measuring success, lowering acquisition costs, and scaling.
• 📱 For social media services, topics might include growing followers, using Instagram Reels, comparing TikTok vs. Instagram, and optimal posting times.
• 💻 Web development email topics could cover blog topics, SEO hacks, apps to improve sales, and design recommendations.

Q & A

What is the minimum and recommended number of emails to send in a month for an effective email marketing strategy?

The minimum number of emails to send in a month is eight, while twelve is recommended for businesses with more subscribers and active engagement.

How should the emails be scheduled if following an 8-day cadence?

For an 8-day cadence in January 2024, emails should be sent on the 4th, 8th, 11th, 14th, 17th, 22nd, 25th, and 28th.

How does the email schedule change with a 12-day cadence?

With a 12-day cadence, you add emails on the 1st, 6th, 20th, and 31st to the existing 8-day schedule, sending emails on those additional days.

What is the general frequency of emails per week in a 12-day cadence?

In a 12-day cadence, about two to three emails are sent per week. For example, in the first and third weeks, three emails are sent, while two emails are sent in the second and fourth weeks.

Why is it important to consider the 14th, 31st, and 1st of the month in email scheduling?

The 14th and 31st are significant because they fall a day before payday for many Americans, with the 1st being a payday. This can influence consumer behavior and engagement with marketing emails.

What are the three services used as an example for creating email content in the script?

The three services used in the example are paid ads, social media management, and web development.

How is the number of emails per subject determined in the example?

If following a 12-email cadence, the number of emails per subject is determined by multiplying the number of services by four. For example, with three services, four emails per service results in 12 total emails.

What email content topics are suggested for the 'Paid Ads' service?

The suggested email topics for 'Paid Ads' are improving conversion rate, measuring success, lowering acquisition costs, and scaling campaigns.

What content topics are suggested for social media management?

The topics for social media management include growing followers, using Instagram Reels, comparing TikTok vs. Instagram, and the best days and times to post.

How can businesses that struggle to generate email topics get help?

Businesses struggling to generate email topics can visit mild.com for ideas and strategies to improve their email content and turn potential customers into paying customers.

Outlines

00:00

📅 Email Marketing Scheduling Strategy

This section discusses the importance of scheduling email campaigns as part of an effective email marketing strategy. It recommends sending a minimum of 8 emails per month, with 12 being ideal for active subscribers. Using the January 2024 calendar, it suggests selecting specific days (like the 4th, 8th, 11th, 14th, etc.) for the 8-day cadence and additional days (1st, 6th, 20th, and 31st) for a 12-day cadence. This approach results in sending 2-3 emails per week, with strategic consideration for important dates such as paydays (the 1st, 14th, 31st) and holidays.

📝 Email Content Planning for Your Campaign

The second part explains how to plan email content. It starts by identifying the services a business offers (e.g., paid ads, social media management, and web development for a marketing agency). For each service, four emails are developed, resulting in 12 emails for the month. Examples of email topics for each service include improving conversion rates and measuring success for paid ads, growing followers and comparing TikTok vs Instagram for social media, and SEO hacks and blog topics for web development. The goal is to align email content with the business’s products or services.

📋 Organizing Email Topics Effectively

This section emphasizes the importance of organizing email topics before scheduling. It suggests using external tools like 'mild.com' for inspiration if you are struggling to come up with topics. Organizing topics ensures a coherent email marketing strategy and helps turn potential customers into paying ones.

Keywords

💡Email Marketing Strategy

Email marketing strategy refers to the plan for using email as a communication tool to reach customers and promote services. In the video, the strategy involves determining the cadence of emails and organizing content to engage subscribers effectively. Scheduling email campaigns, as described, is an integral part of this strategy.

💡Cadence

Cadence refers to the frequency and timing of sending emails in an email marketing campaign. In the video, two cadences are discussed: an 8-day cadence and a 12-day cadence, with examples provided on specific dates for January 2024. The cadence helps in maintaining consistent communication with subscribers without overwhelming them.

💡Subscriber Engagement

Subscriber engagement involves keeping email subscribers interested and interacting with content. The video discusses increasing email frequency from 8 to 12 if subscribers are more active. Properly planned email cadence and relevant content can boost engagement, ensuring subscribers remain attentive to the emails sent.

💡Content Planning

Content planning in email marketing involves deciding what topics or messages to include in each email. In the video, content planning is based on identifying services offered, such as paid ads, social media management, and web development, and then creating specific topics for each service. This helps ensure that the emails are relevant to the audience's interests.

💡Paid Ads

Paid ads are a type of digital advertising where businesses pay to promote their services. In the video, paid ads are mentioned as one of the services offered by a marketing agency, and email content related to this service includes topics like improving conversion rates and lowering acquisition costs, which help educate subscribers about the benefits of using paid ads.

💡Social Media Management

Social media management involves handling a brand's presence on social media platforms. The video describes creating email content around social media management, including topics like growing followers and comparing TikTok to Instagram. This content aims to show how the marketing agency can help clients improve their social media performance.

💡Web Development

Web development is the process of building and maintaining websites. In the video, web development is one of the services provided by the marketing agency, and email topics include SEO hacks and apps to improve sales. These emails are intended to demonstrate expertise in optimizing websites for better business outcomes.

💡SEO Hacks

SEO hacks refer to strategies or techniques that improve a website's ranking on search engines. The video suggests creating email content about SEO hacks as part of the web development service. This topic is relevant for subscribers interested in enhancing their website's visibility and attracting more organic traffic.

💡Holiday Considerations

Holiday considerations involve being mindful of holidays when planning email campaigns to ensure messages are well-timed and relevant. The video mentions avoiding sending emails on holidays and adjusting schedules, such as sending emails before payday, to maximize their effectiveness. This helps in ensuring that the emails resonate better with subscribers.

💡Call to Action

A call to action (CTA) is an instruction that encourages subscribers to take a specific action, such as clicking a link or making a purchase. Although not explicitly mentioned in the video, the underlying idea of email content is to include topics that naturally lead to a CTA, converting potential customers into paying customers. Content planning is crucial for making these CTAs compelling and effective.

Highlights

Scheduling email campaigns should involve sending a minimum of eight emails per month, with twelve being a better alternative for more active subscribers.

For an 8-day cadence, use dates such as the 4th, 8th, 11th, 14th, 17th, 22nd, 25th, and 28th of January 2024.

A 12-day cadence can be achieved by adding dates such as the 1st, 6th, 20th, and 31st to the 8-day schedule.

This cadence results in sending two to three emails per week: three in the first week, two in the second, and alternating thereafter.

Be mindful of key payment days, such as the 14th, which is before payday for many Americans, as well as the 31st and 1st.

Scheduling emails isn't the main challenge; creating relevant content is often the bigger obstacle.

To develop content, first identify the services you offer; for example, a marketing agency offering paid ads, social media management, and web development.

If using a 12-email cadence, create four emails for each service offered to total twelve emails.

Example email topics for paid ads: improving conversion rates, measuring success, lowering acquisition costs, and scaling campaigns.

For social media management, email topics could include growing followers, using Instagram reels, TikTok vs. Instagram, and best days/times to post.

For web development, suggested topics include blog topics, SEO hacks, apps to improve sales, and design recommendations.

Organizing email topics based on your services or products can help streamline content creation for the month.

Email campaigns should align with your business offerings to maximize engagement and conversions.

Using a tool like mild.com can help businesses generate content ideas for their email marketing strategies.

Content planning before scheduling ensures consistent and relevant messaging that resonates with potential customers.

Transcripts

play five email marketing magic

scheduling now most people have a clear

understanding of how to schedule

campaigns within their email marketing

strategy of course let's take a look at

the calendar so

as stated you should be sending a

minimum of eight emails within a month

and 12 is a better alternative if you

have more subscribers and um your

subscribers are more active so let's see

how to use this so if we were following

an 8 day Cadence we would select all the

squares in white if we were using the

January 2024 calendar so we would select

the the fourth the 8th the 11th the 14th

the 17th the 22nd 25th and 28th now if

we wanted to follow a 12-day

Cadence we would select all the squares

in white and we would add the 1st the

6th the 20th and the 31st to the same

exact schedule and that would give us a

12-day Cadence so we would send an email

on every square that selected that gives

us about two to three emails per week

essentially the first week we sent three

the second we sent two third week we

send three second we sent two and then

we send two again of course keeping in

mind the 14th is one day before most

Americans get paid and the 31st is one

day before Americans get paid and

obviously the first is a Payday but

again be mindful of holidays when you're

scheduling this

now scheduling emails isn't usually the

challenge for most people it's usually

trying to figure out exactly what you

should send so

let's bring our planner over so what

we're going to go over is

how to develop email content so the

first thing you're going to do is say

what services do I offer right these are

our

topics for this example I used a

marketing agency so let's say they

offered three services paid ads social

media management and web development so

if you offer three services then you're

going to say three services Time 4 = 12

emails if we're operating on a 12 email

Cadence if we were operating on an eight

email Cadence we would just do the the

math for to equal 8 so right now we're

operating on the 12 email CS okay so we

have three subjects and we're going to

send four emails per

subject so Under Paid ads here's the

four topics that I

created improving conversion rate

measuring

success lowering acquisition cause scale

and

P for social media

we're going to go with growing followers

using Instagram reals Tik Tok versus

Instagram days and times to post these

are our

subjects now for web development we're

going to go with blog topics SEO hacks

apps to improve

sales new inspiring design

recommendations so

that's all of the subjects that I would

send in a single month done just that

quickly that are all in alignment with

the services or products that I offer

now before you ever schedule emails you

have

to organize your

topics if you can't think of any topics

to use for your business

go to

mild.com and this should help you with

your email strategy to turn potential

customers into paying customers