How to make viral ad creatives for any dropshipping product (EASY BEGINNER TUTORIAL)

Summary

This video reveals the secrets to successful product testing in dropshipping, contrasting the failures of many with the success of elite drop shippers. It outlines a three-step creative format for ad design: the hook to grab attention, the body to present the product solution and evidence, and the close to create urgency for purchase. The video promises to teach viewers how to implement this framework to increase their product testing success rate and profitability.

Takeaways

• 📈 The success of product tests often depends on the quality of the ad creative rather than the product itself.
• 🎯 Elite drop shippers use a specific ad creative format to scale their businesses quickly and profitably.
• 🤑 Understanding how to create compelling ads is a critical skill for building a successful dropshipping business.
• 🧩 A high-converting ad can be divided into three parts: the hook, the body, and the close.
• 🔍 The hook's purpose is to grab attention and determine who sees the ad, making it the most critical part of the creative.
• 🌟 A good hook interrupts the viewer's pattern of scrolling and focuses their attention on the ad.
• 🤝 The body of the ad should introduce a solution to a problem and then provide evidence that the product delivers on that solution.
• 📊 Evidence can be in the form of logical explanations, demonstrations, testimonials, or showing the product in action.
• ⏰ The close of the ad must create a sense of urgency to prompt immediate action from the viewer.
• 🚀 Using exclusivity or limited-time offers can enhance the urgency in the call to action.
• 📚 Following the three-step framework for creatives can significantly improve the success rate of product tests.

Q & A

Why do many product tests fail according to the video?

Many product tests fail because the creatives used in advertising are not effective, which is critical in capturing attention and selling products.

What is the significance of the 'hook' in an ad creative?

The 'hook' is crucial as it captures the audience's attention and determines whether they will watch the video, interrupting their typical scrolling behavior.

How should the 'hook' be designed to be effective?

The 'hook' should be visually intriguing and related to the product's problem or desire it solves, not just attention-grabbing for the sake of it.

What are the three parts that every high-converting ad can be divided into?

Every high-converting ad can be divided into the 'hook', 'body', and 'close', which correspond to getting attention, explaining the product, and urging action, respectively.

What is the purpose of the 'body' section in an ad creative?

The 'body' section is where the real selling begins, presenting a solution and providing evidence to substantiate the product's effectiveness.

Why is it important to provide evidence within the 'body' section?

Providing evidence is important because it gives the product more authority and helps overcome consumer skepticism by backing up claims with logical explanations or testimonials.

How does the 'close' section differ in e-commerce compared to traditional sales?

In e-commerce, the 'close' is crucial as it must instill urgency to overcome the 'I need to think about it' objection that can't be countered in the same way as in live sales.

What techniques can be used to create a sense of urgency in the 'close'?

Urgency can be created through exclusivity, limited time offers, or limited quantity deals, making viewers feel they must act immediately to avoid missing out.

What is the role of the creative in dropshipping according to the video?

The creative is critical in dropshipping as it determines who is targeted, the type of customers brought to the store, the site's traffic, and how well it persuades strangers to buy.

What is the recommended approach to building rapport with the audience before introducing the product?

The recommended approach is to introduce a potential solution to a problem first, then substantiate it with evidence, rather than directly introducing and selling the product.