How Charlie Morgan Made a $803,000/m Skool Community

Summary

Charlie Morgan, a 26-year-old entrepreneur, earns over $800,000 monthly through a sales funnel leveraging YouTube organic growth and paid ads. His strategy involves simple yet effective video thumbnails, informal titles, and a direct call to action. His YouTube channel's success is attributed to a nonchalant approach, focusing on quality over quantity. Traffic is directed to a landing page promising valuable insights for agency owners, coaches, and consultants, with a strong emphasis on privacy and strategy preparation. The funnel includes a Calendly link for a free growth call, social proof through testimonials, and a guarantee of results, making it highly effective.

Takeaways

• 😀 Charlie Morgan earns over $800,000 a month with a sales funnel, leveraging a school community and hidden strategies.
• 📈 He transitioned from earning $25,000 a day to over $800,000 a month, surpassing his competitors significantly.
• 🎥 Charlie's initial success was with YouTube organic, reaching $500,000 a month before diversifying into other channels.
• 🔄 His YouTube strategy evolved from highly edited thumbnails and videos to a more casual, unedited style, which surprisingly increased views.
• 🔑 A key shift in his strategy was adopting a nonchalant approach, including informal titles and minimalistic editing.
• 🔗 His YouTube traffic is directed to a landing page promising valuable insights for agency owners, coaches, and consultants.
• 📝 The landing page copy is designed to reduce fears and increase motivation, offering a free growth call with confidentiality assurances.
• 📆 The funnel includes a Calendly link for booking a free growth call, emphasizing confidentiality and strategy preparation.
• 📊 The confirmation page after booking a call includes a video that motivates attendees to show up and provides social proof with testimonials.
• 💌 Post-call, there's an email follow-up sequence, pushing recipients to book a call or watch a video sales letter (VSL).
• 💰 The overall funnel includes a mix of YouTube organic and paid ads, with supplementary channels like Instagram and LinkedIn for lead nurturing.

Q & A

How much money does Charlie Morgan make monthly?

Charlie Morgan makes over $800,000 a month.

What was Charlie Morgan's initial platform for generating revenue?

Charlie Morgan started with a YouTube channel focused on organic growth.

How did Charlie Morgan's YouTube strategy evolve over time?

Charlie Morgan's YouTube strategy evolved from highly edited thumbnails and videos to a more casual and straightforward approach, including standing in front of a whiteboard and using informal titles.

What is the significance of the change in Charlie Morgan's video editing style?

The change in editing style signifies a shift towards a more informal and nonchalant strategy, which has been effective in attracting views and engagement from his target demographic.

How does Charlie Morgan direct traffic from his YouTube channel?

Charlie Morgan directs traffic to a landing page through the use of a link in his video descriptions, which promises insights on how agency owners, coaches, and consultants can grow their businesses.

What is the unique selling proposition of Charlie Morgan's service?

The unique selling proposition is that Charlie offers to fill clients' pipelines with 30 to 100 qualified appointments, emphasizing both volume and quality.

How does Charlie Morgan's funnel reduce fears and uncertainties for potential clients?

Charlie Morgan's funnel reduces fears and uncertainties by assuring confidentiality, providing a clear rationale for information collection, and offering a 'no ghosting' policy to ensure appointments are honored.

What social proof tactics does Charlie Morgan use in his sales funnel?

Charlie Morgan uses video testimonials, Trustpilot reviews, and case studies as social proof to build trust and credibility with potential clients.

How does Charlie Morgan's offer differ between organic and paid ads?

Charlie Morgan's offer is consistent across organic and paid ads, promising a certain number of new clients within a specific timeframe, but the presentation and immediate call to action may vary.

What is the structure of the sales call that Charlie Morgan's funnel leads to?

The sales call is structured to provide valuable insights into booking appointments, client delivery, scaling, and sales mastery, with the ultimate goal of pitching a program that costs around $10,000.

How does Charlie Morgan use other social media platforms besides YouTube?

Charlie Morgan uses other social media platforms like Instagram, Facebook, LinkedIn, and TikTok as supplementary channels to nurture leads rather than directly generate them.