AMA3: 3 Types Of Email Subject Lines

Summary

In the AMA session, the speaker discusses three types of email subject lines: Curiosity Plus Pain, Curiosity Plus Pleasure, and Box Labels. Curiosity Plus Pain is used the least to avoid negative emotions. Curiosity Plus Pleasure is more common, often accompanied by visual proof. Box Labels are straightforward, emotionless descriptions of email content, used frequently for sales pitches. The speaker encourages applying these strategies to one's own email marketing.

Takeaways

• 📧 The speaker uses three main types of email subject lines: Curiosity Plus Pain, Curiosity Plus Pleasure, and Box Labels.
• 🔍 'Curiosity Plus Pain' subject lines are used the least as they can cause annoyance and frustration, but they create intrigue by hinting at a problem or regret.
• 🎯 'Curiosity Plus Pleasure' subject lines are more positive, aiming to excite the reader by showcasing a desirable outcome, often accompanied by visual proof like screenshots.
• 🏷 'Box Labels' subject lines are straightforward and devoid of hype, simply stating what the email contains, similar to labeling a box with its contents.
• 🤗 The speaker prefers to mix in humor with subject lines to make them more engaging.
• 📈 The 'Curiosity Plus Pleasure' type is used more frequently as it shows readers what's possible and motivates them to take action.
• 📊 Including a visual element like a screenshot can enhance the effectiveness of 'Curiosity Plus Pleasure' subject lines by providing proof of the promised outcome.
• 📝 'Box Labels' are particularly effective for direct sales pitches and when selling offers, as they clearly communicate the content of the email without emotional manipulation.
• 🔑 The speaker suggests that these subject line strategies can be modeled for one's own email marketing efforts.
• 🔄 The speaker emphasizes the importance of variety in subject lines to keep the content engaging and not overly repetitive.

Q & A

What are the three main types of email subject lines discussed in the AMA?

The three main types of email subject lines discussed are Curiosity Plus Pain, Curiosity Plus Pleasure, and Box Labels.

Why does the speaker use Curiosity Plus Pain subject lines the least?

The speaker uses Curiosity Plus Pain subject lines the least because they don't want their email list to feel pain all the time, which could lead to annoyance and frustration.

Can you provide an example of a Curiosity Plus Pain subject line mentioned in the AMA?

An example of a Curiosity Plus Pain subject line is 'One of my biggest business regrets.'

What is the purpose of using Curiosity Plus Pleasure subject lines?

Curiosity Plus Pleasure subject lines are used to paint a picture of a desirable outcome, often accompanied by a visual proof element like a screenshot, to excite and motivate the reader.

How does the speaker enhance Curiosity Plus Pleasure subject lines?

The speaker enhances Curiosity Plus Pleasure subject lines by including screenshots or images that serve as proof of the positive outcome mentioned in the subject line.

What is the concept behind Box Label subject lines?

Box Label subject lines are straightforward and devoid of emotional hype. They simply describe the content of the email, similar to how one would label a box when moving.

Why does the speaker use Box Label subject lines frequently for direct sales pitches?

The speaker uses Box Label subject lines for direct sales pitches because they are clear and direct, allowing interested recipients to quickly understand what the email contains without any hype.

Can you give an example of a Box Label subject line from the AMA?

An example of a Box Label subject line is '10 Rainmaker Commandments.'

How often does the speaker send emails, and what can subscribers expect to see?

The speaker sends emails daily, and subscribers can expect to see examples of the three subject line types in real-time.

What is the main takeaway from the AMA regarding email subject lines?

The main takeaway is that effective email subject lines can be categorized into three types: Curiosity Plus Pain, Curiosity Plus Pleasure, and Box Labels, each serving a different purpose in engaging the reader.

Outlines

00:00

📧 Email Subject Line Strategies

The speaker discusses three primary types of email subject lines used in their AMA series. The first type, 'Curiosity Plus Pain,' is used least frequently as it may cause discomfort. An example given is an email about a business regret, which piques curiosity and addresses a pain point. The second type, 'Curiosity Plus Pleasure,' is more commonly used and involves promising a positive outcome, often accompanied by visual proof like screenshots. Examples include emails about increasing leads or growing an email list. The third type, 'Box Labels,' is the most frequently used and involves straightforward labeling of the email's content without emotional hype, similar to labeling搬家箱子. Examples given are emails about '10 Rainmaker Commandments' or 'Email Rainmaker Elite.' The speaker uses this type especially for direct sales pitches.

Keywords

💡Email Subject Lines

Email subject lines are the headings or titles of an email that give recipients a preview of the email's content. In the context of the video, subject lines are crucial for capturing the reader's attention and enticing them to open the email. The speaker discusses different types of subject lines and their effectiveness in email marketing.

💡Curiosity Plus Pain

This term refers to a type of subject line that combines an element of curiosity with a hint of a problem or pain point. The aim is to pique the reader's interest while also resonating with a common issue they might want to resolve. An example from the script is 'One of my biggest business regrets,' which creates curiosity about the regret and implies a painful lesson learned.

💡Curiosity Plus Pleasure

This concept involves crafting subject lines that spark curiosity and also evoke a sense of pleasure or positive outcome. The idea is to entice the reader with the promise of something enjoyable or beneficial. The speaker gives an example: 'How to get one to $3 leads,' which suggests a pleasurable result of increased leads.

💡Box Labels

Box labels are straightforward, descriptive subject lines that directly inform the reader about the content of the email, much like labeling a box with its contents. This type of subject line is devoid of hype and emotional triggers, focusing instead on clarity and directness. An example mentioned is '10 Rainmaker Commandments,' which directly tells the reader what to expect from the email.

💡Email Marketing

Email marketing is the use of emails to promote products or services, often with the goal of direct sales or lead generation. The video's theme revolves around effective email marketing strategies, particularly focusing on the art of crafting compelling subject lines to boost open rates and engagement.

💡Proof Shot or Image

A proof shot or image is a visual element used to substantiate a claim or add credibility to the content of an email. In the context of the video, the speaker suggests including screenshots or images in emails with 'Curiosity Plus Pleasure' subject lines to provide evidence and enhance the persuasiveness of the message.

💡AMA (Ask Me Anything)

AMA stands for 'Ask Me Anything,' a format where a person takes questions from an audience, often in an interactive online setting. The video is part of an AMA series where the speaker addresses questions, in this case, about crafting effective email subject lines.

💡Hype

Hype refers to the use of exaggerated or sensational language to create excitement or anticipation. The speaker contrasts 'hype' with the 'box label' approach, indicating that the latter is a more subdued, factual way of presenting information without the need for emotional manipulation.

💡Engagement

Engagement in email marketing refers to the level of interaction and response an email receives from its recipients. The video emphasizes the importance of subject lines in driving engagement, as they are often the first point of contact that determines whether a recipient will open and interact with the email.

💡Direct Sales Pitches

Direct sales pitches are explicit attempts to sell a product or service within an email. The speaker mentions using 'box label' subject lines for direct sales pitches, suggesting that a clear and straightforward approach can be effective in certain marketing scenarios.

Highlights

Introduction to the third AMA session focusing on email subject lines.

Three main types of subject lines used in email marketing.

Curiosity Plus Pain subject lines are used the least due to their negative connotation.

Example of Curiosity Plus Pain: 'One of my biggest business regrets'.

Mixing humor with subject lines to balance the use of Curiosity Plus Pain.

Curiosity Plus Pleasure subject lines paint a positive outcome and often include visual proof.

Example of Curiosity Plus Pleasure: 'How to get one to $3 leads' with a screenshot.

The use of screenshots or images to enhance Curiosity Plus Pleasure subject lines.

Box Labels subject lines are straightforward, devoid of hype, and directly describe the email content.

Example of Box Labels: '10 Rainmaker Commandments', 'Email Rainmaker Elite'.

Box Labels are used frequently, especially for direct sales pitches and offer promotions.

The importance of adding proof elements to subject lines to increase open rates.

How to grow email lists using subject lines that inspire action.

The psychological impact of subject lines on recipient engagement.

Practical application of subject line strategies in daily email marketing.

Invitation to join the email list to see subject line strategies in real-time.

Anticipation for the next AMA session.

Transcripts

all right welcome to AMA number three

and today's question was about subject

lines basically how do I come up with my

email subject lines so there's three

main subject line types that I use and

I'll share what they are and then which

ones I use the most and the least and

you can take this and model it for your

own list you'll also see this if you're

on my email list you'll see these pretty

much every day cuz I send an email every

day and you can see examples of this in

real time so the first subject line type

that I use and this is probably the one

I use the least is curiosity Plus Pain

and an example of that would be this one

here so one of my big one of my biggest

business regrets this is a curiosity

Plus Pain because you don't know what

the regret is until you open the email

so there's curiosity and it also talks

about a pain so it talks about something

that I did that I regret with my

business and you would open this if you

want to see what that is so I use this

the least because I don't want people on

my list feeling pain all the time and

being annoyed and frustrated and so I'll

mix this in with the other two that I

share but I use this one probably the

least amount another example of

curiosity Plus Pain would be this one so

are you ashamed of being tiny so I I

like to mix in humor if I can um

sometimes and this one again this one

here the hardest Niche to sell to this

is another one doing this will attract

the wrong people so I actually use this

a decent amount but I still use it less

than the other two so curiosity Plus

Pain that's the first subject line

the second one is curiosity plus

pleasure so this is just the opposite of

of the pain is you're painting a picture

of an outcome you want to make this as

visual as possible so typically within

these emails I will include a screenshot

or an image that adds a proof element to

whatever this is so how to get one1 to

$3 leads there's a screenshot here of $1

to $3 leads and the email we'll talk

about emails in another AMA but the

email talks about how I did this so this

is an example of curiosity plus pleasure

here's another one here how to grow your

email list like a weed so I have another

screenshot here of my ad account uh

let's find one more

so if we go here we go how to get paid

every day and we got a stripe with over

10,000 payments and it links to a

substack post so anytime I can add an

image I like to do it with these curiosi

plus pleasure subject lines and emails

but I use this one a lot more because it

just shows people like what's possible

and it gets them pumped up to go and

want to do that thing so that's the

second type the third email subject line

type is what I call box labels so if

you've ever moved apartments or houses

before and you've packed things into a

box and you put a piece of duct tape on

it and you write like kitchen supplies

or master bedroom that's what I mean by

box label subject lines there's no

emotion tied to to it there's no hypee

like discover this or the secret to this

it's just what is in the box that's how

you want to label your subject line if

you think about when you send emails or

you receive emails from friends or

family members they typically don't use

that kind of hypy language like discover

or secret or the one thing right they

just write what's in the email right

like uh I don't know birthday party or

wedding reservation so whatever is in

the email that's what the subject line

is it's just alluding to whatever the

the email content is so let's look at

some examples of that 10 rain maker

Commandments

one-on-one I guess Taylor Swift could be

that too email Rainmaker Elite the

substack strategy so you see there's no

emotion there's no hype it's just what's

in the email and someone who's

interested in that thing there is a bit

of curiosity involved too because I'm

not talking about there's no like

preview text that talks about what

exactly is in the email so if the person

reading it is interested in the topic of

the subject line they're going to open

that okay so that's the third type which

is box labels I use this a lot

especially when I'm selling offers and

I'm doing direct sales pitches so like

this here is one of my programs email

Rainmaker Elite and so I use that I use

it for that a lot but I use this one

probably the second most out of the

three okay so those are the three

subject line types the first is

curiosity Plus Pain the second is

curiosity plus pleasure and I like to

add some some kind of proof shot or

image if I can get it and the third type

is box labels so I hope this was useful

use this for your own list join my email

list so you can see examples of this

live and I'll see you in the next AMA