HUBUNGAN ILMU JURNALISTIK & ILMU KOMUNIKASI | DARI PENERANGAN SAMPAI BRAINWASHING | Episode 2

Mohammad Fauzy
25 Sept 202223:24

Summary

TLDRThis video explores the relationship between journalism and communication studies, presenting journalism as a practical application of communication theory. The speaker explains the key components of communication—communicator, message, and audience—and discusses various communication motives such as informing, explaining, persuading, and propagating. These motives are linked to fields like public speaking, journalism, and mass communication. The video also delves into more manipulative techniques like propaganda, agitation, and indoctrination, highlighting how different communication methods can influence or control audiences. The importance of mastering journalism to understand other applied communication fields is emphasized.

Takeaways

  • 😀 Communication is a human effort to convey messages to others, involving a communicator, the message itself, and the audience.
  • 📚 Journalism is an applied science of communication, focusing on informing the public about events and issues.
  • 🌐 Media plays a significant role in communication, acting as a bridge between the communicator and the audience, including newspapers, magazines, radio, television, and the internet.
  • 🎯 The motivation behind communication, known as the 'motive', drives the communicator to convey messages and can stem from various origins like motion or action.
  • ⏰ The first motive of communication is to inform, aiming to make the audience aware of a particular issue, such as an accident on a toll road.
  • 📖 The second motive is to explain, which goes beyond informing by ensuring the audience not only knows but also understands an issue to make accurate judgments.
  • 🚸 The third motive is to persuade, where the communicator's interests start to play a role, aiming to influence the audience's behavior for the communicator's benefit.
  • 🚫 The fourth motive is propaganda, where the communicator's interests are strongly embedded in the message, potentially involving manipulation and disregard for the audience's welfare.
  • 🔥 The fifth motive is agitation, which involves threats to force the audience to comply with the communicator's interests, and can include both physical and psychological coercion.
  • 🧠 The sixth motive is indoctrination, where the communicator aims to control the audience's actions for their benefit, often involving physical and psychological punishment to enforce compliance.
  • 📈 Journalism serves as the foundation for all applied communication sciences, and mastering it can lead to proficiency in other fields like public relations, marketing, and political campaigning.

Q & A

  • What is the relationship between journalism and communication studies?

    -Journalism is considered an applied science of communication studies, focusing on the dissemination of information from a communicator to an audience.

  • What are the three essential elements in a communication process?

    -The three essential elements in a communication process are the communicator, the message, and the audience.

  • What is the role of media in communication?

    -Media acts as a channel or medium through which the communicator conveys the message to the audience, which can include newspapers, magazines, radio, television, film, and the internet.

  • What is meant by 'motives of communication'?

    -Motives of communication refer to the driving factors that prompt a communicator to convey a message to others, such as informing, explaining, persuading, or agitating.

  • What is the primary goal of the 'informing' motive in communication?

    -The primary goal of the 'informing' motive is to make the audience aware of a particular issue or event, without necessarily influencing their evaluation or conclusion.

  • How does the 'explaining' motive differ from the 'informing' motive?

    -The 'explaining' motive goes beyond mere awareness, aiming to ensure the audience not only knows about an issue but also understands it well enough to make accurate judgments or evaluations.

  • What is the key difference between persuasion and propaganda in the context of communication motives?

    -Persuasion focuses on influencing the audience's attitudes or actions, while propaganda involves more forceful and manipulative tactics to align the audience's interests with those of the communicator, often disregarding the audience's welfare.

  • What is the role of threat or coercion in the 'agitation' motive?

    -In the 'agitation' motive, threats or coercion are used to force the audience to comply with the communicator's interests, which can involve physical or psychological pressure.

  • What are the six basic applied sciences of communication?

    -The six basic applied sciences of communication are journalism, public speaking, information science, persuasion, propaganda, and agitation.

  • Why is journalism considered the foundation of all applied communication sciences?

    -Journalism is the foundation because mastering the principles of journalism enables one to understand and effectively practice other communication sciences such as information science, persuasion, propaganda, and agitation.

  • How does the concept of 'white propaganda' differ from 'black propaganda'?

    -White propaganda is open and honest about its source and intentions, while black propaganda is covert and deceptive, often hiding its true origin to manipulate the audience without their awareness.

Outlines

00:00

📚 Introduction to Communication Sciences and Journalism

The speaker begins by introducing the topic of the relationship between journalism and communication sciences. They explain that journalism is an applied science of communication, focusing on the study of human efforts to convey messages to others. The speaker outlines the three essential elements of communication: the sender (communicator), the message itself, and the receiver (comunikan). They also discuss the importance of the content, symbols used (written language, gestures), and the role of media in communication. The speaker emphasizes the concept of 'motif' in communication, which are the driving forces behind the communicator's intent to convey a message, such as informing or sharing information.

05:01

🗣️ Deepening Communication: Explaining and Persuading

This paragraph delves into the second level of communication, which is explaining or 'menerangkan'. The speaker clarifies that explaining goes beyond merely informing; it aims to ensure the receiver not only knows but also understands the issue at hand, allowing for accurate conclusions and evaluations. The example given involves a traffic accident, where the communicator provides details to help the receiver understand and assess the situation correctly. The speaker also touches on the study of persuasion in fields like public speaking and journalism, highlighting the importance of the communicator's intent in shaping the message.

10:04

🚨 The Role of Persuasion and Propaganda in Communication

The speaker discusses the third level of communication, persuasion, where the communicator's interests start to play a significant role. Unlike mere informing or explaining, persuasion aims to guide the receiver's actions or beliefs. The speaker uses the example of a traffic accident to illustrate how a communicator might advise caution to drivers, reflecting both a concern for safety and a self-interested motive to avoid traffic congestion. The paragraph also introduces the concept of propaganda, where the communicator's message is crafted to strongly influence the receiver, potentially involving manipulation and a disregard for the receiver's autonomy.

15:05

🔥 Agitation and Coercion in Communication

This paragraph explores the aggressive forms of communication, such as agitation and coercion, where the communicator's interests are paramount, and the receiver is pressured to comply. The speaker uses the term 'sayur' to describe psychological manipulation and 'saraf' for physical coercion, explaining that these tactics can be used in warfare or during significant political events like the Indonesian independence struggle. The speaker warns that those employing such tactics must be cautious, as the receiver may反击, leading to unintended consequences.

20:08

🧠 Cognitive Warfare and Indoctrination in Communication

The final paragraph discusses the extreme forms of communication, such as indoctrination and cognitive warfare, where the communicator's goals are enforced through physical and psychological torture. The speaker provides examples of mass suicides induced by cult leaders, illustrating the power of isolation and manipulation in controlling the receiver's actions. The speaker emphasizes the importance of understanding the ethical implications of such communication tactics and the potential for backlash against the communicator.

📈 The Foundations of Applied Communication Sciences

In the concluding remarks, the speaker summarizes the six fundamental areas of applied communication sciences, starting with journalism and information dissemination. They explain how mastering journalism can lead to proficiency in other areas like public relations, persuasion, propaganda, and agitation. The speaker also touches on the ethical considerations in communication, highlighting the importance of considering the receiver's interests and the potential consequences of one-sided communication strategies.

Mindmap

Keywords

💡Communication

Communication refers to the process by which information is exchanged between individuals through a common system of symbols, signs, or behaviors. In the video, communication is central to understanding how journalism and other applied sciences of communication function. It involves a sender, a message, and a receiver, and can include media such as newspapers, magazines, radio, television, film, and the internet. The script explains that communication is not just about conveying information but also about the motives behind the communication, such as informing, explaining, persuading, and even coercing.

💡Journalism

Journalism is defined as the activity or profession of writing for newspapers, magazines, or news websites or preparing news to be broadcast. It is presented in the script as an applied science of communication with a primary motive to inform. Journalism's role is to provide accurate and timely information to the public, as exemplified in the script by mentioning the reporting of a traffic accident on the Jagorawi Toll Road.

💡Motif of Communication

The 'motif of communication' refers to the underlying intention or purpose that drives a communicator to convey a message. The script outlines different motifs, such as informing, explaining, persuading, and agitating. Each motif is tied to a specific goal, such as getting the receiver to understand an issue, form an opinion, or take action. For instance, the script mentions that the motif of informing is to make the receiver aware of an event, like a traffic accident.

💡Public Speaking

Public speaking involves oral communication addressed to a group of people and is mentioned in the script as a discipline that studies communication motives, particularly informing and explaining. It is a form of communication where the speaker must inform or explain ideas to an audience, often with the goal of persuading or motivating them.

💡Media

Media in the script refers to the various channels or platforms used to disseminate information to a broad audience. It includes traditional media like newspapers, magazines, radio, and television, as well as modern digital platforms like the internet. Media acts as an intermediary between the communicator and the audience, playing a crucial role in how information is conveyed and received.

💡Persuasion

Persuasion is the act of convincing someone to believe or do something. In the context of the video, persuasion is a higher level of communication where the communicator's goal is not just to inform but also to influence the receiver's understanding and judgment of an issue. An example from the script is warning drivers to be careful in the morning to prevent traffic accidents, which is a persuasive communication aimed at influencing behavior.

💡Propaganda

Propaganda is information, often biased or misleading, used to promote or publicize a particular political cause or point of view. The script discusses propaganda as a form of communication where the communicator's interests are strongly prioritized over the receiver's. It can involve manipulation and coercion, and the script differentiates between white, grey, and black propaganda, each with varying degrees of transparency and honesty.

💡Agitprop

Agitprop, short for agitation and propaganda, refers to the distribution of political literature and propaganda to influence public opinion. In the script, agitprop is mentioned as a form of communication where the communicator's interests are paramount, and the receiver may be subjected to threats to ensure compliance with the communicator's goals. It is a more aggressive form of persuasion that can involve physical or psychological coercion.

💡Indoctrination

Indoctrination is the process of teaching a person or group to accept a set of beliefs uncritically. The script describes indoctrination as a form of communication that goes beyond informing and persuading; it involves conditioning the receiver to act in a certain way for the benefit of the communicator. It can include physical and psychological coercion, as illustrated by the script's mention of physical torture and psychological manipulation.

💡Cognitive Warfare

Cognitive warfare refers to the struggle to influence and manipulate perceptions, attitudes, and beliefs. In the script, cognitive warfare is mentioned in the context of attacking our thoughts, particularly through social media. It is a form of communication warfare where the goal is to control the narrative and shape public opinion.

💡Ethics

Ethics in communication refers to the moral principles that guide how information is conveyed and the motives behind it. The script touches on the ethical implications of different communication motifs, noting that as the color (representing the motif) gets darker (from green to red), the communicator's interests become more dominant, potentially at the expense of the receiver's well-being. Ethics in communication is about balancing the need to inform with the responsibility not to manipulate or harm.

Highlights

Explains the relationship between journalism and communication science, with journalism as an applied science of communication.

Communication science studies human efforts to convey messages to others, involving three key elements: the sender, the message, and the receiver.

The message in communication contains four important aspects: content, symbols (language, gestures), and media (newspapers, magazines, radio, TV, internet).

Motivation for communication is explained, where the communicator has a purpose or 'motif' for conveying a message.

The first motif of communication is 'to inform', aiming to make the receiver aware of a certain issue.

The second motif is 'to explain', which goes beyond informing to ensure the receiver understands and can accurately assess the issue.

The third motif 'to persuade' introduces the communicator's interests, urging the receiver to act for the communicator's benefit.

Propaganda is discussed as a motif where the communicator's interests are strongly prioritized, potentially involving misinformation and manipulation.

Agitprop (agitation and propaganda) is highlighted as a form of communication that uses threats to force the receiver to comply with the communicator's interests.

Indoctrination is mentioned as a method to make the receiver act in a certain way for the communicator's benefit, involving physical and psychological coercion.

The importance of understanding the basics of communication science to master applied communication fields like journalism, public speaking, and advertising.

Journalism is identified as the foundation of all applied communication sciences.

The ethical considerations in communication are discussed, emphasizing the balance between the communicator's and the receiver's interests.

The role of media in communication is analyzed, highlighting its function as a medium to convey messages.

The concept of 'white', 'grey', and 'black' propaganda is introduced, explaining different levels of manipulation in communication.

The historical example of mass suicide in Jonestown led by Reverend Jim Jones is used to illustrate indoctrination and its consequences.

The psychological impact of isolation and manipulation in cults is discussed, relating it to communication science principles.

The transcript concludes with an invitation for questions, likes, shares, and subscriptions, emphasizing the interactive nature of the communication.

Transcripts

play00:00

[Musik]

play00:08

Assalamualaikum warahmatullahi

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wabarakatuh

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Hari ini saya akan menjelaskan

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mengenai hubungan antara ilmu

play00:17

jurnalistik dengan ilmu komunikasi

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dalam artian

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jurnalistik sebagai ilmu terapan dari

play00:28

ilmu komunikasi

play00:31

juga Bagaimana hubungan antara

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jurnalistik dengan

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ilmu-ilmu terapan dari ilmu komunikasi

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yang lain

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Baiklah kita mulai dengan Apa itu ilmu

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komunikasi

play00:46

ilmu komunikasi adalah ilmu yang

play00:49

mempelajari usaha manusia dalam

play00:53

menyampaikan

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pernyataannya kepada manusia lain

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saudara sekalian bila kita cermati

play01:02

pernyataan itu

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maka kita dapat melihat bahwa ada tiga

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unsur penting dalam satu proses

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komunikasi

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yaitu manusia yang menyampaikan

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pernyataannya

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dan yang kedua pernyataannya itu sendiri

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dan yang ketiga adalah

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manusia lain

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orang yang menyampaikan pernyataan kita

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sebut sebagai komunikator

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sedangkan orang yang menerima pernyataan

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kita sebut sebagai komunikan

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pernyataan itu pernyataan itu sendiri

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mengandung 4 hal penting antara lain

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materi dalam materi yang disampaikan

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yang kedua ada lambang yang digunakan

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baik bahasa tulisan-tulisan

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maupun Mimi ataupun gerak-gerik

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di samping itu sama sekalian

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ini model sederhana mengenai komunikasi

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diantara pernyataan dan komunikan

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biasanya ada ditambahkan media

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media ini bisa orang bisa

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benda-benda bisa berupa surat kabar

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majalah

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radio

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televisi film dan bahkan ke internet

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jadi ini hanya bentuk sederhana dari

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satu proses komunikasi

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kita lanjutkan

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di dalam proses menyampaikan

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pernyataan kepada komunikan ada yang

play02:58

disebut motif komunikasi

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jadi saudara sekalian komunikator

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dalam menyampaikan pernyataan ini

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memiliki motif komunikasi

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motif dari komunikator

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disebut juga sebagai hal-hal yang

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mendorong komunikator untuk menyampaikan

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pesan

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saudara sekalian motif berasal dari kata

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motion atau gerak jadi motif komunikasi

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bisa juga kita sebut sebagai hal yang

play03:33

menggerakkan orang untuk menyampaikan

play03:36

pernyataan kepada orang lain

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jadi

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ada hal yang mendorong kita untuk

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menyampaikan

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kata-kata

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berbicara

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ataupun menggunakan media kepada orang

play03:52

lain

play03:53

motif yang pertama adalah memberitahu

play03:59

memberitahu atau memberitakan

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merupakan proses dasar yang pertama dari

play04:07

motif komunikasi

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tujuan komunikator agar komunikan

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mengetahui suatu persoalan

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misalnya

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telah terjadi kecelakaan di Jalan Tol

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Jagorawi Minggu

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pukul 5 pagi tadi jadi

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itu adalah pemberitahuan cukup Apa yang

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terjadi kemudian di mana lalu jam berapa

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dalam hal ini kesimpulan

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atau penilaian diserahkan kepada

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komunikan

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Apakah penilaian atau kesimpulan

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komunikan benar atau salah

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komunikator tidak peduli Yang jelas

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keunikan sudah dikasih tahu hal ini

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dipelajari dalam public speaking dan

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juga yang menggunakan media massa

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periodik yaitu ilmu jurnalistik

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jadi kedua ilmu ini berdasarkan pada

play05:19

motif memberitahu atau memberitakan

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sekalian kalau kita tinjau lebih lanjut

play05:30

di dalam motif yang kedua yaitu

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menerangkan maka tujuan komunikator

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sudah lebih jauh lagi

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komunikan tidak hanya mengetahui tapi

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juga diharap memahami suatu persoalan

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sehingga dia dapat memahami suatu

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persoalan dan dapat menilainya secara

play05:58

tepat

play06:00

jadi menerangkan ini atau menjelaskan

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ini

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tujuannya agar komunikasi bisa

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menyimpulkan dan menilai suatu persoalan

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secara tepat karena itu

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pemberitahuan saja tidak cukup

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bisa ditambahkan

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telah terjadi kecelakaan antara sebuah

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truk dengan sebuah sedan di Jalan Tol

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Jagorawi

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pukul 5 pagi tadi

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dan

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peristiwa terjadi di kilometer

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dua korban

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yaitu sopir truk dan sopir sedan

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kedua-duanya meninggal

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seketika Jadi selain memberitahu juga

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dijelaskan diterangkan

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nah ini

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tujuannya agar komunikasi bisa

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menyimpulkan dan menilai

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kejadian secara tepat tapi

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komunikan tetap diberi kebebasan positif

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atau negatif penilaiannya itu terserah

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menerima atau menolak terserah

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komunikasi

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selain dipelajari dalam public speaking

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dan ilmu jurnalistik hal ini juga

play07:33

dipelajari dalam ilmu penyuluhan atau

play07:36

penerangan

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ilmu penyuluhan ini dulu ada Kalau

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pencapir saudara sekalian zaman Orde

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Baru ilmu penyuluhan ini juga seingat

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saya dipelajari di

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IPB

play08:00

Pertanian Bogor

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jadi nggak tahu sekarang Apa masih ada

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ilmu penerangan atau penyuluhan ini ya

play08:13

motif yang ketiga

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saya beri warna kuning

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dibandingkan yang tadi Warna hijau ya

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memberitahukan menerangkan itu masih

play08:24

warna hijau artinya kepentingan

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komunikan menjadi hal yang utama

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tapi di dalam persuasi

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kepentingan dari komunikator mulai masuk

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artinya juga di dalam peristiwa

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kecelakaan tadi selain terjadi

play08:44

kecelakaan antara sebuah truk dan sedan

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di Jalan Tol Jagorawi KM 50 pada minggu

play08:55

pagi

play08:56

maka bisa juga disampaikan karena itu

play09:00

para pengendara mobil di Jalan Tol

play09:05

Jagorawi sebaiknya berhati-hati bila

play09:09

mengendarai mobil pada pagi hari itu

play09:14

jadi komunikator menyampaikan bujukan

play09:18

demi keselamatan dari

play09:21

pengendara mobil komunikan tapi selain

play09:25

itu juga ada tujuan dari komunikator

play09:29

supaya

play09:32

tidak mengalami kesibukan pada saat pagi

play09:38

hari dengan menggeret mobil yang

play09:40

tabrakan misalnya itu tadi bujukan dari

play09:44

dinas lalu lintas supaya

play09:49

mereka juga pekerjaannya jauh lebih

play09:53

mudah jadi ada kepentingan komunikator

play09:56

kepentingan dari

play09:58

komunikan di dalam persuasi

play10:03

berbeda dengan propaganda kalau kita

play10:07

lihat nomor 4 saya beri warna coklat

play10:10

Karena

play10:11

tujuan komunikator sudah masuk ke dalam

play10:16

kepentingan komunikasi

play10:21

sudah jauh lebih banyak lebih kuat di

play10:26

dalam propaganda Nah di sini saudara

play10:29

sekalian walaupun komunikan Masih diberi

play10:33

kebebasan untuk bersikap atau bertindak

play10:38

namun pernyataan yang disampaikan oleh

play10:40

komunikator sudah mengandung artikulasi

play10:45

Apakah komunikan kemudian menderita

play10:48

komunikator nggak peduli jadi ada unsur

play10:51

hoax kabar bohong

play10:54

manipulasi data di dalam setiap

play10:57

propaganda baik propaganda putih

play11:02

propaganda

play11:04

propaganda abu-abu Grey propaganda

play11:08

maupun Black propaganda sama sekalian di

play11:12

dalam white propaganda pun tetap ada

play11:16

unsur-unsur manipulasi walaupun untuk

play11:19

tujuan yang mungkin lebih baik

play11:21

dengan kalimat-kalimat yang positif

play11:26

jadi

play11:29

di dalam hal ini

play11:31

perlu juga kita memahami bahwa

play11:34

hal-hal ini dapat dipelajari di dalam

play11:38

khusus di dalam ilmu propaganda jadi ada

play11:42

ilmu propaganda

play11:49

yang kelima saudara sekalian agitasi

play11:55

dan sayur atau perang urat saraf

play12:01

Sengaja saya beri warna merah karena di

play12:04

sini yang ada hanya kepentingan dari

play12:07

komunikator dan bagaimana

play12:10

keunikan dipaksa untuk memenuhi

play12:13

kepentingan dari

play12:15

komunikator karena itu selain

play12:19

memberitahu menjelaskan membujuk

play12:24

manipulasi maka di dalam aplikasi

play12:28

ada ancaman

play12:31

jadi

play12:33

komunikan

play12:35

diancam

play12:37

bila tidak titik-titik maka titik-titik

play12:41

ancaman ini

play12:43

dapat bersifat fisik dan bila bersifat

play12:47

psikologis pengaruhnya dapat disebut

play12:50

sebagai sayur karena itu komunikator

play12:53

yang melakukan aktivasi

play12:56

Harus Memiliki

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pertimbangan yang matang Yang cermat

play13:01

terutama

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jika ancaman-ancamannya

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tidak mempan

play13:10

di sini

play13:14

tentu siapa si alitator harus siap-siap

play13:19

mengatasi serangan balik dari komunikan

play13:23

jadi di dalam hal ini

play13:27

perlu sekali

play13:30

komunikator berhati-hati dan dia harus

play13:33

tahu persis komunikannya jangan sampai

play13:36

orang yang diancam malah nanti posisinya

play13:40

lebih tinggi dari dirinya sendiri

play13:43

yang diancam misalnya tentara

play13:49

dia nggak tahu itu tentara akibatnya

play13:52

terjadi serangan fisik jadi kita Sebelum

play13:56

melakukan agitasi ataupun sayur harus

play13:59

tahu persis Siapa yang kita hadapi

play14:04

agitasi

play14:05

menyampaikan ancaman-ancaman secara

play14:08

fisik

play14:10

kepada tindakan-tindakan yang

play14:12

menimbulkan siksaan siksaan psikologis

play14:15

saraf

play14:21

misalnya ketika dalam kondisi perang

play14:24

dunia

play14:26

kedua atau pada situasi saat kemerdekaan

play14:31

Republik Indonesia

play14:33

ada dua pilot Amerika yang ditahan oleh

play14:36

Indonesia dan Amerika hanya mengirim

play14:40

memunculkan kapal selamnya di Selat

play14:43

Sunda

play14:45

dengan muncul saja kapal selamnya di

play14:49

Selat Sunda

play14:50

maka kedua pilot itu Setahu saya

play14:54

dibebaskan itu namanya sayur sekarang

play14:57

ini sebagai catatan

play15:00

telah terjadi perang kognitif atau

play15:04

yang diserang adalah

play15:07

pikiran-pikiran kita terutama di media

play15:11

sosial

play15:14

ini luar biasa

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baik saudara sekalian kita lanjutkan

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dengan yang berikutnya

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atau indoktrinasi tujuan utamanya

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adalah agar komunikator bertindak

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tertentu untuk full kepentingan

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komunikator agar komunikan ya maksud

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saya tujuan pokok Komunikator komunikan

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harus melakukan suatu tindak tertentu

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untuk kepentingan komunikator

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karena itu selain pemberitahuan

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menjelaskan membujuk

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melakukan

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ancaman

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komunikator juga memberikan

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siksaan-siksaan fisik sekaligus siksaan

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non fisik pada komunikan

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jadi di dalam hal ini biasanya

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komunikasi

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disiksa secara fisik

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misalnya

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Apakah saudara

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mencuri mobil saya tidak

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kalau kebalikan mengatakan tidak maka

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dia disiksa

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misalnya kakinya diinjak jari-jarinya

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diinjak dengan

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kaki meja

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kemudian kalau dia sudah kelelahan

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dimasukkan ke tahanan kemudian

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pada tengah malam dibangunkan lagi

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dengan sorot cahaya lampu yang kuat maka

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dia ditanya lagi apakah betul kamu yang

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ngambil mobil saya

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bila dia menjawab tidak dia disiksa lagi

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begitu terus-menerus sampai dia

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mengatakan Iya saya yang mencuri mobil

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saudara

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jadi sekalian

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indoktrinasi pada browsing ini ada unsur

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siksaan fisik sekaligus juga non fisik

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atau psikologis karena itu komunikator

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yang melakukan

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brand washing harus memiliki kekuatan

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fisik baik secara perorangan maupun

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secara lembaga

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bila tidak keunikan dapat menyerang

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balik hal ini dipelajari dalam ilmu

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indominasi atau

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banyak dilakukan oleh sektor-sektor

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tertentu juga

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terutama kalau kita lihat catatan pada

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tahun

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1966 Kalau nggak salah 66867 ya itu ada

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bunuh diri massal di sebuah pulau

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di Inggris yang dipimpin oleh Pendeta

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Jones

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pendeta ini

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melakukan brand washing kepada umatnya

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dan ini menjadi studi yang luar biasa

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dengan pertanyaan mengapa orang mau

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diajak bunuh diri secara massal

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anak-anak orang tua

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bunuh diri

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ketika penderita Jones ini mengajak

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mereka untuk minum racun yaitu tahun 67

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ya kemudian juga tahun 93 sehingga saya

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ada juga cabang

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sektor devidence di Amerika yang

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mengajak umatnya untuk bakar diri bareng

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ya

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studi psikologi menunjukkan bahwa bayi

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kasus pendeta

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cabang deviden ini

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semua sektor-sektor biasanya membuat

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suatu camp jadi ada isolasi terhadap

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pengikut mereka dan umumnya tidak

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diberikan alat komunikasi

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jadi ada isolasi di camp tersebut

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kedua ada manipulasi persepsi yang

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dilakukan oleh para

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pendeta maupun ketua

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jadi saudara sekalian

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ini hanya catatan saja bahwa

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siksaan fisik bisa juga dilakukan dengan

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siksaan psikologis

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baik saudara sekalian

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dari semua uraian itu kita dapat melihat

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bahwa ilmu komunikasi memiliki 6 dasar

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ilmu komunikasi terapan Ilmu Komunikasi

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terapan dasar

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yang pertama adalah

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pemberitahuan atau jurnalistik

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jadi pemberitahuan ini dipelajari oleh

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jurnalistik dan juga tadi public

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speaking kemudian ilmu penerangan

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dipelajari juga jurnalistik dan public

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speaking kemudian juga ilmu penyuluhan

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di IPB ada ya

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kemudian ada persuasi yang dipelajari di

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komunikasi pemasaran

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kemudian juga di periklanan

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[Musik]

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kemudian juga propaganda

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dipelajari di ilmu propaganda dan

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kadang-kadang digunakan juga oleh

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kampanye kampanye

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[Musik]

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kemudian ada agitasi ancaman

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saya beri warna hijau kuning

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merah itu hanya untuk menunjukkan bahwa

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ada perbedaan kepentingan dari nomor 1

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sampai nomor 6

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makin merah itu berarti kepentingan

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komunikator makin kuat dan secara etis

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tidak memikirkan kepentingan dari si

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penerima atau komunikan baik sekalian

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catatan terakhir

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kalau kita lihat maka ilmu jurnalistik

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atau pemberitahuan adalah dasar dari

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semua ilmu terapan Jadi kalau anda mampu

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menguasai jurnalistik anda akan mampu

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menguasai ilmu penerangan Anda juga

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mampu menguasai ilmu persuasi jika

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persuasinya anda kuasai secara clear

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Anda dapat melakukan propaganda kemudian

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agitasi

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demikian penjelasan saya jadi ada enam

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Ilmu Komunikasi terapan yang mendasar

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kemudian ilmu jurnalistik juga berkaitan

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dengan ilmu penerangan persuasi

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propagandasi dan

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kehumasan biasanya ada di persuasi dan

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di ilmu penerangan di humas juga

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menggunakan ilmu penerangan dan persuasi

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baik Assalamualaikum warahmatullahi

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wabarakatuh bila ada pertanyaan silahkan

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anda tulis di komen

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jangan lupa like share dan di subscribe

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ya Baik terima kasih assalamualaikum

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warahmatullahi wabarakatuh

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[Musik]

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Communication TheoryJournalismPublic SpeakingPersuasionPropagandaAgitationMotivationMedia InfluenceMass CommunicationSocial Psychology
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