It's cringe, but it'll make you money
Summary
TLDRThe speaker discusses the common challenge of hitting a revenue cap, typically between $30K to $100K per month, and the psychological barriers that come with it. They explore why individuals might feel stuck and the sense of complacency that can set in, leading to a lack of motivation to scale further. The talk emphasizes the importance of balancing one's mindset, managing expectations, and focusing on actionable inputs to maintain progress and overcome these plateaus in personal and financial growth.
Takeaways
- 🚀 The speaker discusses a common challenge faced by individuals earning between 30-100K a month, where they hit an 'invisible wall' that's hard to break through.
- 🤔 The feeling of being stuck is not necessarily due to a lack of skills or resources, but often a psychological barrier where one feels they've reached a comfortable income level and don't feel the need to push further.
- 💭 There's a tension between contentment with current earnings and the desire for more, which can lead to an existential crisis for some high earners in their 20s.
- 🔄 The speaker emphasizes the importance of balancing the need for progress with the appreciation of what one has achieved, suggesting a stoic approach to managing these conflicting emotions.
- 🧘♂️ It's crucial to manage one's mindset and inputs, which includes the thoughts and influences that shape one's perspective on their financial and personal growth.
- 💼 The speaker suggests that the key to overcoming these mental blocks is to detach emotions from the process and focus on actionable steps that lead to growth, like outreach, advertising, and hiring.
- 🌱 There's a need to progress one's identity at a pace that matches income growth to avoid feeling out of sync or overwhelmed by the rapid changes in one's financial situation.
- 📈 The speaker acknowledges that rapid financial growth comes with its own set of challenges and that it's normal to experience periods of doubt and self-reflection.
- 🌟 A key takeaway is the encouragement to embrace the journey with all its ups and downs, recognizing that the path to significant financial success is rarely linear and often includes periods of introspection and self-doubt.
- 💡 Lastly, the speaker advises to not panic during these phases of uncertainty and to focus on the fundamentals that drive growth, while maintaining a balanced perspective on one's achievements and aspirations.
Q & A
What is the main topic discussed in the transcript?
-The transcript discusses the challenges entrepreneurs face when hitting a revenue plateau between $30,000 to $100,000 per month, especially in their 20s, and the mental and emotional barriers that come with this phase.
What is the 'invisible wall' the speaker refers to?
-The 'invisible wall' refers to the revenue plateau entrepreneurs encounter when they hit a certain income level (around $30,000 to $50,000 per month), where it becomes difficult to break past this point, often due to a lack of motivation or clear goals.
Why do some people experience a drop in motivation after reaching consistent revenue?
-People in this phase may lose motivation because they feel comfortable with the money they're making and don't feel the need to push for more. Additionally, they may lack clear goals or feel stuck, which causes them to become complacent.
What is one reason the speaker suggests people struggle to break past $50,000 per month?
-One reason the speaker suggests is that people might feel they don’t need to earn more money at that stage. They have enough to live comfortably, afford luxuries, and meet their basic needs, so the urgency to push harder diminishes.
How does the speaker describe the feeling of stagnation despite financial success?
-The speaker describes it as an uncomfortable feeling, like 'ants crawling under your skin,' where even though financial goals are met, there's a sense of frustration from not progressing or pursuing larger ambitions.
What role does comparing oneself to others play in this phase?
-Comparing oneself to others who are more successful financially can exacerbate feelings of dissatisfaction, making people painfully aware of their limitations and causing frustration despite their own success.
What advice does the speaker offer for managing the emotional and mental strain during this phase?
-The speaker advises zooming out, detaching from the anxiety of constant progress, and focusing on the core actions that generate income, such as outreach, running ads, or hiring people, while also practicing gratitude for how far one has come.
Why does the speaker mention 'identity' as an important factor in income growth?
-The speaker explains that as income grows, identity must evolve as well. One’s mindset, beliefs, and self-perception must keep up with financial growth to avoid feeling unbalanced or overwhelmed by success.
What is the key takeaway regarding the journey of achieving rapid income growth?
-The key takeaway is that rapid income growth comes with periods of turbulence and challenges. The speaker emphasizes that these difficult phases are a natural part of trying to achieve something extraordinary, and should be accepted as part of the process.
What is the speaker’s final piece of advice to those struggling at this revenue plateau?
-The speaker’s final advice is to stay calm, focus on the actionable steps that lead to success, and remember that emotional challenges are normal when pursuing ambitious goals. It's important to maintain perspective and balance gratitude with drive.
Outlines
🚀 Overcoming the Plateau: Earning 30-100K a Month
The speaker discusses the challenge of breaking through a revenue cap that many entrepreneurs face when earning between 30-100K a month. They share their personal experience of rapid growth from zero to 200k in two years and the psychological barrier that comes with reaching a certain income level. The speaker suggests that this barrier is often due to a lack of motivation to earn more once basic needs and desires are met, especially for those in their 20s with fewer responsibilities. They also touch on the existential crisis that can occur when comparing oneself to others who are more successful, leading to a feeling of stagnation and the desire for more significant achievements.
🌀 Balancing Progress and Contentment
The speaker advises on how to manage the anxiety of not progressing fast enough in one's income or career. They emphasize the importance of stepping back and accepting that rapid financial growth is an unusual endeavor that comes with periods of stagnation. The speaker suggests focusing on gratitude for what has been achieved while also acknowledging the desire for more. They stress the need to balance one's identity growth with income growth to avoid feeling overwhelmed or complacent. The speaker also recommends managing mental inputs, such as thoughts and emotions, to maintain productivity and a balanced perspective on success.
🧘♂️ Maintaining Perspective Amidst Growth
The speaker discusses the emotional ups and downs that come with rapid financial growth and the importance of maintaining a balanced outlook. They acknowledge that feeling like an 'idiot' or being overly confident are natural reactions to the pressures of high-growth expectations. The speaker encourages viewers to stay grounded and not panic during these turbulent times, reminding them that these feelings are part of the journey towards success. They suggest focusing on the fundamentals that drive growth, such as outreach, advertising, and hiring, while detaching emotions from these activities to preserve mental bandwidth and productivity.
Mindmap
Keywords
💡Revenue cap
💡Service delivery
💡Existential crisis
💡Bandwidth
💡Stoicism
💡Gratitude
💡Outreach
💡Scaling
💡Identity
💡Inputs
💡Productivity
Highlights
Discussing the challenge of breaking the revenue cap between 30 to 50K a month.
Personal experience of rapid growth from zero to 200k in two years.
The 'invisible wall' feeling when reaching a certain revenue level.
The psychological impact of not needing to make more money at a certain point.
The paradox of satisfaction and stagnation at a comfortable income level.
The existential crisis that can occur when one's motivation plateaus.
The tension between awareness of one's limitations and the desire for progress.
The importance of not underestimating the significance of personal financial achievements.
The need to balance the pursuit of more with an appreciation for what has been achieved.
The concept of 'zooming out' to manage the anxiety of progress.
The reality of the entrepreneurial journey involving periods of intense struggle.
The necessity to accept the ups and downs as part of the growth process.
The advice to not panic and to focus on the inputs that influence mindset and productivity.
The importance of managing one's thoughts and inputs to maintain a balanced outlook.
The challenge of maintaining a consistent identity growth alongside financial growth.
Encouragement to embrace the trials and tribulations as part of the journey to success.
The final message to stay calm, focus on the fundamentals, and not be deterred by temporary setbacks.
Transcripts
this [ __ ] thing
working cool looks good yeah so
basically what I was thinking about the
other day I was talking to a really good
friend of mine and what we were talking
about was the problem that you get stuck
with at 30 to 50K a month or even 30 to
100K a month and for context if you're
watching this and you've never watched
you know any of my stuff before
basically I went from I think zero to
about I don't know we've hit some big
months we've hit like 200k months at
this point in just about 2 years so what
we were talking about was what's what's
really the thing that's going to get in
your way between 30 to 50K a month
because I feel like everyone that I
speak to and this is people that are
below that level people that are way
above that level like people that I know
that have hit million dollar months and
and even more than that as well where
you get in this phase where you've hit
that kind of Revenue cap that you're at
you hit there's like feels like there's
an invisible wall where you just can't
break past something and you don't know
what's going on and you almost don't
even want to go past that level which is
a big part of part of it as well you
almost feel like you hit you know maybe
hitting 50k a month consistently and
you're in this phase where you just
don't feel like anything really needs to
change and I was talking to my friend
like I said and he asked why do people
get stuck in that face you think he was
like it seems weird why would you get
stuck there is it a you know and he he
tried to think that it was a retention
issue where it's like oh you probably
just churn all your clients at that
point because you know you suck at
Service delivery and I was like m
I don't know if it is that it could be a
range of things but probably most
importantly it's that you don't feel
like you need to make more money because
typically what we're talking about in
this context is we're talking about
people that are probably in their 20s
they're probably it's you know they're
probably don't have that many
responsibilities they probably don't
have that much stuff they have to think
about or that they have to answer for or
do or anything like that um and let me
just see if I can get this to work a bit
better before I continue There we go
it's not as if it's not as if they need
to make that much more money than that
it's like you do have enough you do have
all the things you need to you need to
have to live you you can you know start
buying some nice dinners you can start
going to you know better places you can
stay at a better hotel maybe you uh you
know maybe you go to Barley maybe you do
a Euro summer and you you don't have to
pinch pennies as much and it feels
pretty good like when you're in that
phas that's like super super goated
because you don't need anything more
than that but the problem is that when
you're in that phase
eventually it becomes so
excruciating that you haven't progressed
in a little while that it's like you
it's almost like there's ants crawling
under your skin because you're not
pursuing the stuff that you really want
to pursue and a lot of people have
somewhat of like an existential crisis
at this phase they they they almost just
have this this tension because not only
do they are they kind of plateaued in
terms of their motivation but
you also enter this phase where you're
so aware of what you don't know and how
much you suck as well because you've
made your first money you probably have
some friends that do weigh more more
money than you or you probably talk to
people you probably see people on the
internet that that make a lot more money
than you and you're almost painfully
aware it's like oh like this is just
terrible and you almost hate your
situation way more than you did when you
first started which sounds like an
insane thing but you that was exactly
where I was at as well I remember
telling my brother I think I had just
made I think we just hit I just hit my
biggest month ever in take-home Revenue
which
was May it was a little maybe it was a
little bit over 100k was my biggest
month in take-home revenue or profit
that is like actual
take-home and I was like dude I hate my
situation more than I've ever hated it
ever before in my entire life which was
insane cuz I just made the most amount
of money I've ever made uh and I I just
didn't even I just didn't even it didn't
just though it was like it this it just
sucks so bad still because like I said
you're so aware of what's out there but
you also don't know if you want to get
it you don't really have that clear goal
set out
yet and that's just the situation for a
few months and I I remember I was
talking to a lot of people about this
because I was like you know does
everyone just hit this um lapse in
motivation does everyone just kind of
have this you know crisis once they
solve the money problem and it seems
that it kind of does occur and it occurs
at every different level for different
people
but the point of this video is that at
this stage where you're when you're not
sure what you want to do and you're not
sure you know do I need to go make more
money do I need to uh keep scaling do I
need to keep my foot on the gas do I
need to do this do I need to do that I
feel like [ __ ] because I know I could be
doing way more I could be going way
harder I know I've made a bit of money
right now but you know maybe I need to
do more and you kind of have these like
this is this stuff this is the stuff
that actually takes your bandwidth at
this level this is the stuff
that literally prevents you from being
as productive as you can and the key for
me when I was going through this was
just to zoom out and just take not take
the foot off the gas I I I won't say
that but you just have to take your foot
off this pressing anxiety that you
probably have to continually progress
because it just is one of those things
where you have to have a bit of a dose
of reality like at some stage you really
have to just accept the fact that you
are trying to do something that is very
very unheard of if you were trying to
make a lot of money in your 20s like if
you're trying to make a lot of money in
your 20s you're probably trying to
progress your income at a rate of like
10x per year you're trying to 10x your
income every single year sometimes
faster than that
and when you're having these racing
thoughts or these things that destroy
your bandwidth because you're trying to
figure out what you want you're trying
to figure out how to how to get past
this Plateau or
whatever you have to just see those
things and those times as a part of you
you just sign up for that like you sign
up for these massive uh Quantum leaps
and you are also by proxy signing up for
these times when you just get the [ __ ]
kicked out of you for a few months in a
row because that's just the reality of
the situation it's just it's just how it
works simply put and when you get into
these and when you are kind of falling
victim to these sorts of mindsets where
you don't feel like you're as productive
as you could be like I said you just
have to zoom out because you were trying
to do something that is not heard of
it's not normal you're trying to do
something that's you know somewhat
remarkable and you should feel like it
is remarkable and you really have to
find that balance between when do I need
to be grateful for what I've done and
how far I've come and how far I'm going
to go compared to when do I need to feel
absolutely poor and like I'm not doing
enough because that pendulum will
absolutely um make you or break you cuz
like I said sometimes you're like oh my
God I'm the worst I you know I'm a
complete idiot I don't know anything and
then sometimes you probably get a bit
too big for your britches at times as
well because you know on some level you
kind of have earned that in in some ways
if you're making that much money and you
are in your 20s so the key of this video
is that you have to very carefully um
manipulate your inputs and manipulate
what goes into your brain and the exact
sorts of thoughts that you're having at
each stage that you're at because really
what you have to do is progress your
identity at a very similar Pace at uh to
the rate that you progress your income
because when you start making 10K a
month or start making 50k a month it's
probably because your identity got there
first and there's this constant like
your Revenue grows your identity grows
your Revenue grows your identity grows
or your profit grows or whatever and the
game that you're actually in is the game
of trying to keep those things on par
with each other without [ __ ] it up
which is actually very very
difficult so like I said this is what
you're signing up for so when you're
having these thoughts it's not it's not
irregular it's not different it's not
crazy you just have to accept that these
things are going to occur and it's kind
of a bit stoic it's a little bit stoic
pilled and I would encourage you to get
into that if you are going through a
situation like this where you kind of
are figuring out what you want and what
what's going to get you to the next
level you kind of do have to just be
like oh well holy [ __ ] I'm doing
something that no one in my family's
ever done no one that I personally know
has ever
done and and that if I told my myself I
was going to do it 2 years ago that I
would be in this position I'd probably
say [ __ ] you you're bullshitting that's
not
true so when you look at these things
it's like okay I'm in a position now
that I never thought I was going to be
in and it's kind of it's kind of lit but
at the same time I I kind of feel like
[ __ ] at the same time you have to just
think
okay let's just go back completely to
the Bare Bones of what is going to make
me more money or what is going to get me
towards my goal okay well it's probably
doing Outreach it's probably running ads
it's probably hiring people it's
probably doing X Y and Z and you have to
just completely detach all the emotion
from it because the reason that these
things pierce your bandwidth and I use
the word Pierce because it is like a
little fracture almost it's like it's
like you get a little um a little tiny
fracture in your bandwidth but it
actually destroys your productivity and
if you're going through this you'll know
what I mean because it it actually it
it's a disproportionate thing in terms
of the size of the problem versus how
much it kills your bandwidth so you're
going through this thing and you really
need to just
try your best to detach from these sorts
of emotions and really really focus down
on the inputs and that's in terms of
what you're actually focusing on uh your
health your sleep uh doing things like
gratitude and like I said manipulating
the thoughts you have and the inputs you
have uh based on whether you need to gas
yourself up more and get a bit more
confident or whether you need to be a
bit more grateful for your situation
because you're too Doom AED and you've
been comparing yourself to too many
people online and it's not a fix all
solution because sometimes like I said
you'll have those times where you feel
like an idiot and sometimes you'll have
those time periods where you feel like
you're a little bit better than you
actually are and you need to just kind
of try and keep these things on par with
each other and just kind of try and keep
a little bit close to uh having a
balanced Outlook at all times and this
is a little bit hippie dippy but it is
it's one of those specific problems
where you you inevitably hit you
inevitably hit this at some point
there's not a single person that I know
that hasn't hit this at some Revenue
level 500k 50k whatever like I feel like
everyone that I've spoken to can
resonate with
this so the only thing you don't want to
do is kind of panic because you are
going to go through these sorts of like
I don't know what the [ __ ] going on
type
moments and that's what I mean when I
say like what did you sign up for like
you're trying to progress at 10x per
year if you told a corporate worker that
they were going to progress their income
10x per year they would probably have a
heart attack because they'd be thinking
[ __ ] I get like a 2% raise perom and
that's not to be disrespectful to that
that type of worker but that's just the
reality if you are in that situation
like number one you need to be very
grateful and not get scoped by these
[ __ ] online that are going to tell
you that if you're not making 500k a
minute you're you're an
idiot and the second part of that is
that you have to accept that if you are
going to go outside of the norm there
are going to be you know there's going
to be a bit of ulence on that Journey
like it's not it's not going to be a
straight line and I do think it's
underrepresented in in what people make
content about which is why I'm making
this video but at the same time you also
have to realize that people aren't going
to like people aren't just going to talk
about their struggles all the time
because if they did you wouldn't give a
[ __ ] about them like when people when
people whine and weep too much it's like
shut up I don't
care make me some money like give me
some value you know what I'm saying so
you don't really care like it the reason
it's under under represented and people
don't talk about it is because there's
no point there's no actual benefit to
doing it but the reason for this video
is just to say you shouldn't Panic you
should just be thinking this is going to
make me better and this is going to be a
part of my journey and it's just a it's
just a trial and tribulation just a
little bit of turbulence so the lesson
in there is to just chill the [ __ ] out
and focus on the inputs a little bit
more and I'm going to post this video
just because I know there there's at
least going to be one person that's
going to be like yeah that was true yeah
that's true and they'll just admit that
ah [ __ ] you got me it's true so let me
know if this was helpful and uh yeah
I'll see you in the next one I guess
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