My Updated 2024 TikTok Ad Strategy For Dropshipping & Ecom
Summary
TLDRThe video script outlines a comprehensive TikTok ad strategy for e-commerce and dropshipping businesses, highlighting the power of online advertising. It details the process of integrating TikTok ads with Shopify, leveraging free credits, and setting up a VPN for international access. The strategy emphasizes creating engaging content, analyzing successful competitors' videos, and optimizing ad targeting. It also provides a step-by-step guide for setting up campaigns, scaling winning ad sets, and maintaining profitability through continuous content creation and testing. The script concludes with a promise of sharing even more aggressive strategies if the video receives a certain number of likes.
Takeaways
- 🚀 Achieve significant e-commerce sales through a well-executed TikTok ad strategy, as demonstrated by a $1.6 million turnover in 12 months.
- 🛠️ Integrate TikTok Ads Manager and Business Manager into your Shopify store to leverage online advertising effectively.
- 🌐 Ensure you can advertise to the US and Canada by using a VPN and following specific setup instructions if you live outside these regions.
- 🔗 Utilize affiliate links and Ecom King deals to start a free trial on Shopify, supporting the channel while establishing your online store.
- 💡 Use the TikTok Shop Sales Channel and TikTok Ads Manager to maximize your reach and optimize your advertising efforts.
- 🎯 Target a wide audience with products that have mass appeal, as niche products may struggle on TikTok Ads.
- 💸 Be prepared to invest in testing campaigns, with a recommended budget of $300 over 3 days to determine a product's potential.
- 📈 Monitor key performance indicators within the first 24-72 hours of launching a campaign to avoid excessive spending and optimize results.
- 🔄 Implement scaling strategies by duplicating winning ad sets and adjusting budgets, while also considering the use of Campaign Budget Optimization (CBO).
- 🌟 Maintain a steady flow of new content to keep ad performance high, as TikTok ads tend to have a shorter lifespan compared to other platforms.
- 🎯 Continuously test and replace ads within winning audiences to scale effectively and maintain profitability on TikTok Ads.
Q & A
What is the speaker's claim about their e-commerce and dropshipping store's success?
-The speaker claims to have achieved $1.6 million in the last 12 months using their TikTok ad strategy for their e-commerce and dropshipping store.
How does the speaker demonstrate the legitimacy of their strategy?
-The speaker shows a live dashboard of their Shopify store to demonstrate consistent numbers and legitimacy of their online advertising strategy.
What is the first step in integrating TikTok ads with a Shopify store?
-The first step is to set up a Shopify store and use the speaker's affiliate link to start a free trial, which helps support the channel.
Why is using a VPN important in the TikTok ad setup process?
-Using a VPN is important to connect to the United States if you live outside of it, as it's necessary to target the US market when setting up the TikTok shop sales channel.
What is the benefit of using the speaker's link to sign up for Shopify?
-Using the speaker's link to sign up for Shopify supports the channel by providing free content and does not charge for courses or mentorship.
How does the TikTok ad manager and business manager integration work within Shopify?
-After setting up a Shopify account with the provided link, you add the TikTok sales channel from the Shopify App Store, which allows you to advertise to the US and Canada.
What is the recommended strategy for selecting interests for TikTok ads?
-The recommended strategy is to select interests that are broad but correlated to the product, meaning they make sense for the product being advertised.
What is the recommended price range for products when using TikTok ads?
-The recommended price range for products on TikTok ads is between $19.99 and $69.99 for better conversion rates.
How long should the testing campaign run before analyzing results?
-The testing campaign should run for 3 days, or 72 hours, before analyzing the results.
What should be the budget for the initial testing campaign?
-The initial testing campaign should have a budget of $300, spent over the 3-day period.
Outlines
🚀 E-Commerce Success with TikTok Advertising
This paragraph outlines the speaker's success with an e-commerce and dropshipping store using TikTok ads. They have achieved $1.6 million in the last 12 months with a Shopify store. The speaker emphasizes the power of online advertising, especially through TikTok and Facebook ads, and introduces the strategy of integrating TikTok ads manager and business manager into a Shopify store. The aim is to leverage these platforms for business owners, particularly for those outside the US who wish to advertise there.
🛠️ Setting Up Your Shopify Store and TikTok Ads
The speaker provides a step-by-step guide on setting up a Shopify store, including checking out the Ecom King deals page for discounts. They explain the process of starting a free trial, selecting a plan, and adding a billing system. The speaker also instructs on how to add the TikTok sales channel through the Shopify App Store and the importance of using a VPN to access the US and other countries for advertising purposes. They recommend using NordVPN and provide a link for free TikTok ads credit.
🌐 TikTok Business Account and Ads Manager Setup
The speaker details the process of setting up a TikTok business account and ads manager. They guide through the steps of connecting to a VPN, signing up for a TikTok business account, and linking it to the Shopify store. The speaker also explains how to create a new pixel for tracking and the importance of setting up the TikTok marketing within the TikTok channel overview. They further discuss the process of accessing the TikTok ads manager and the initial steps to take within the dashboard.
🎯 Crafting Content for TikTok Ads
The speaker discusses the importance of content creation for TikTok ads, using dropshipping as an example. They explain how to find winning products for TikTok ads and the process of creating content. The speaker suggests using the TikTok shop seller center for inspiration and finding successful videos within the same niche. They also provide strategies for analyzing and replicating successful content, as well as options for creating or sourcing content for ads.
📈 TikTok Ad Strategy and Campaign Creation
The speaker delves into the specifics of creating a TikTok ad campaign, emphasizing the differences from Facebook ads. They discuss the importance of selecting broad, correlated interests for targeting and the types of products that work best on TikTok. The speaker provides a detailed walkthrough of setting up an ad group, including demographic targeting, interest selection, and budgeting. They also explain how to create ads with engaging hooks and effective calls to action.
🔄 Duplicating and Scaling Winning Ad Sets
The speaker explains the process of duplicating winning ad sets and scaling them up for better results. They recommend running the testing campaign for 3 days and then analyzing the performance of each ad group. The speaker provides rules for adjusting campaigns based on cost per click (CPC) and profit margins, as well as strategies for scaling winning ad sets through both AO and CBO methods. They emphasize the importance of continuous testing and adjusting to maintain profitability.
📊 Scaling Strategy and Content Pipeline Management
The speaker discusses the scaling strategy for TikTok ads, highlighting the importance of having a steady flow of new content. They suggest duplicating winning ad groups and increasing budgets, as well as testing new creatives. The speaker stresses the need for a consistent content pipeline, recommending the addition of new ads every week. They also provide advice on how to manage the content pipeline effectively by duplicating best-performing audiences and testing new ads, emphasizing the importance of creative scaling over budget scaling.
🎉 Conclusion and Future Strategy Considerations
The speaker concludes the TikTok ad strategy for 2024, focusing on dropshipping and e-commerce. They encourage viewers to engage with the content and suggest creating more aggressive strategies if the video gets a certain number of likes. The speaker expresses a willingness to share even more advanced strategies for achieving significant success with TikTok ads.
Mindmap
Keywords
💡TikTok Ad Strategy
💡Shopify Store
💡TikTok Ads Manager
💡Dropshipping
💡Online Advertising
💡VPN (Virtual Private Network)
💡Pixel
💡Content Creation
💡Scaling Strategy
💡CBO (Campaign Budget Optimization)
Highlights
Achieved $1.6 million in the last 12 months with a Shopify store using TikTok and Facebook ads.
The power of online advertising is demonstrated through the integration of TikTok Ads Manager and Business Manager into a Shopify store.
A basic Shopify package is recommended for those not looking to add team members like VAs or freelancers.
Using a VPN is essential for non-US residents to target the US audience on TikTok Ads.
NordVPN is recommended for its reliability and performance.
TikTok offers up to $11,500 in free ad credits depending on the amount spent, encouraging initial investment.
A legitimate domain name is required for the TikTok for Business setup, not a pre-made Shopify domain.
The importance of creating a TikTok Shop Seller Center for access to free tools and insights for content creation.
Analyzing successful TikTok videos in the same niche for strategies on creating viral content for ads.
The strategy of finding videos that closely resemble your product for effective ad content.
The recommendation to either self-create content or hire freelancers for ad content production.
Differences between TikTok Ads and Facebook Ads, particularly in interest targeting and algorithm operation.
The optimal price range for products on TikTok Ads is between $19.99 and $69.99.
The 24-hour, 48-hour, and 72-hour rules for monitoring and adjusting ad sets to avoid loss.
The strategy for scaling winning ad sets by duplicating and increasing budgets, and testing between AO and CBO campaigns.
The emphasis on maintaining a steady flow of new content for sustained ad performance on TikTok.
The potential for aggressive scaling strategies to achieve multiple seven-figure annual revenues.
Transcripts
so this is the exact Tik Tok ad strategy
that we use to achieve millions of
dollars a year with our e-commerce and
drop shipping stores can see in the last
12 months we've achieved $1.6 million
with this Shopify store and if I refresh
the screen you're going to see that all
the numbers have stayed the same and you
can see here the numbers have stayed the
exact same you can see draft orders only
equivalates to $6.8 th000 and the rest
of them have been done through the
online store so you know this is legit
Now by me showing you this fire
dashboard is not to show off it's to
show you the power of online advertising
as an e-commerce and Drop Shipping
business owner by using Tik Tok ads and
Facebook ads to your leverage and your
advantage so the first part of this
strategy guys is showing you how to
integrate Tik Tok ads manager and
business manager into your Shopify store
as a sales Channel and to make sure that
you can advertise to the US and Canada
because if you don't follow what I'm
about to show you now and you live
outside of the US then you're not going
to be able to advertise in the US so the
first thing that you need to do is make
sure you got a Shopify store so if you
haven't already got a Shopify store make
sure you check out the Ecom king deals
page it'll be linked in the description
so you can see here this is one of the
YouTube descriptions that I've got and
you'll see it here on my YouTube
description affiliate links click this
little button here and it will take you
to this page and then you want to click
my latest Shopify deal and by doing that
guys you're going to be able to start
your free Tri on Shopify and by using my
link it does help support the channel by
me giving you all of this valuable free
content free of charge and not charging
you for any courses or mentorship now
once you've set up a Shopify account
using my link you're going to see after
you followed the first few steps you
need to start your free trial so you can
see here in the bottom right it will
give you a pop-up saying your trial just
started click select the plan now the
reason why you have to select the plan
is because if you don't then you can't
install apps and sales channels to your
Shopify store now all you need to do
guys is go with a basic package now if
you're looking to add stuff to your
account like vas or Freelancers then you
do need to go to the one for small teams
here which is
$449.99 but if you're not looking to add
people to your account the basic package
will be completely fine then once you've
done that it's going to ask you to add a
Billing System whether it be through
PayPal or through credit card and if you
look here in the bottom right amount due
it will tell you when the amount is due
so you do get a free tral using my link
now I'm recording this mid-February and
you can see the amounts not due till the
2nd of March so you do get some free
weeks then once you've added a payment
method you can see I've added mine here
you just want to hit the Subscribe
button now once you've done that it'll
take you to this page all you need to do
is hit skip then once you've officially
started your free trial with a payment
method subscribed then you want to go to
the section on the left where it says
sales Channel and apps and you want to
hit add apps then you want to go down to
where it says Shopify App Store at the
bottom then once you've done that it
should show Tik Tok at the top
underneath popular with stores like
yours now if it doesn't just search for
Tik Tok shop sales Channel and it should
be this one here with 4.8 Stars 13,000
reviews and that's the one now you do
not want to install this just yet you do
need to wait a few minutes now before we
can even set up our Tik Tok shop sales
Channel if you want to get access to the
Us and other countries and you're
outside of those countries you need to
follow this strategy right now now the
first thing you need to do is turn on a
VPN now the VPN that I use cuz I think
it's by far the best is nordvpn as you
can see here so I'm going to click it
then once you've got an account with one
of these VPN services like I said my
favorite is nordvpn you want to connect
to the United States then make sure you
are connected to your VPN to the US then
once you've connected to your VPN before
you download that sales Channel go back
to my YouTube description and then
you're going to see here a few lines
down get up to
$11,500 in free Tik Tok ads credit when
you use one of my links below so you can
see here there's four different
countries that you can use us UK Canada
or Australia and if you you use one of
these links that is more suited to you
then you can get up to $1,500 in free
credit to use to run ads on your Tik Tok
account now in my example I'm going to
click the us because I got a US VPN
turned on and once you've done that it
will take you to a page like this that
says limit time offer spend $100 and get
$100 for free spend $500 and you get
$500 for free so you can't get the bonus
unless you spend money so even if you
spend $100 you're getting $100 for free
and it goes all the way up to $1,500 $
so you get literally like for like up to
$1,500 in free credit as long as you
spend the money then you want to enter
this information which says industry
business name and mobile number then
where it says industry select anything
underneath the e-commerce tab or if
yours isn't show and just click other
then business name should be the same
one as your Shopify name now as you are
signing up as a US account you can
change the phone number to match your
home now mine's the United Kingdom so
I've selected the United Kingdom then
you want to hit get started now as you
guys can see here it's going to take you
to another page where asking for details
your company name region and country are
you an agency put no full name email
address industry that you're in monthly
budget you can set to whatever you want
and then mobile number again company
website and do you advertise on any
other platforms now where it says
company website make sure it is a legit
domain name don't do what I've done here
which is add one of those pre-made
domain names that Shopify gives you you
do need a legit ww. doain for this
actually work then once you filled all
that in guys just hit the next button
then you're going to get greeted with a
screen that looks like this which says
submitted successfully we'll contact you
as soon as possible you should get a
response within a few hours of them
approving your sign up page then once
they've approved you you want to go back
to your Shopify app store download the
Tik Tok sales Channel make sure you're
still connected to your VPN as you can
see here I'm going to click download
install as a sales Channel then it's
going to bring you to another page that
looks like this where it says install
app they need access click install you
want to go to where it says grow your
business on Tik Tok and you want to
click setup here underneath Tik Tok
markeet and you want to click setup now
now this is where things get extremely
important it's then going to say Tik Tok
for business connect your business Tik
Tok now once they verified your sign up
you're either going to get another email
asking you to create a business account
for Tik Tok or what you can do is you
can create one right now so you can see
here in the top right it says create new
or connect now if you've already created
one because you received an email after
asking you to create one then you can
just connect it to the one that you just
made if not click create new now once
you click the connect button if you have
made an account it should show it here
on the screen if it isn't the right one
you can click switch use it and you can
log into the correct one and like I said
before if you haven't got one just click
create new in this instance mine is
correct so I'm going to hit connect then
it's going to ask you to connect or
create a brand new Tik Tok business
account center now if yours isn't
showing then you you do need to click
create new now if there is one showing
just click connect then it's going to
ask you to connect to a Tik Tok ads
manager now you can either create a new
one or connect it to an existing one now
as you guys are primarily probably going
to do this from as a beginner you're
probably going to have to create a new
one so if there isn't one showing up
just click create new then it's going to
ask you for data and sharing you want to
make sure that it's on maximum and then
it's going to ask you about a pixel now
you want to create a new pixel and it
should show it right here and it should
show the date and time it was made then
once you've done all of that it should
bring you back to the Tik Tok Channel
overview and it should say pending here
where it says Tik Tok marketing and it
should literally take around about five
minutes for it to be approved or it can
take a few hours so make sure you
refresh the page every few minutes to
make sure that it's done then once your
Tik Tok marketing has been approved
within the Tik Tok Channel overview you
then want to create a campaign not by
clicking the button here but by going to
the Tik Tok ads manager directly now for
those that don't know how to get to the
Tik Tok ads manager correctly literally
just type into Google Tik Tok ads
manager and it will ask you to log in
and once you've logged in it should take
you to your overview that looks very
similar to the one that I've got right
now then once you're here in this
dashboard come to the top left where you
got this grid and go to where it says
ads manager then it's going to show you
your business centers and your ads
manager make sure you click the account
underneath ads manager and not Business
Center then once you've done that guys
is going to bring you to a brand new
dashboard that shows dashboard campaign
TS analytics and it should look
something similar to mine now the first
thing that you want to quickly do is go
to where it says today spend and it
should say payment quickly click payment
and what you want to do here guys is you
want to add a payment method so you can
see here in the bottom left it says
manage payment methods now I've got a
few already added but make sure you've
added a payment method you can use
PayPal or use a debit card either one is
completely fine then once you've added
the payment method you do need to add a
balance by clicking this button and what
it does is it adds a balance to your
account that you can use so guys we're
now into step two of this tutorial which
is the content that you need for your
Tik Tok ads so in this content example
in this video I'm going to be using
dropshipping as the platform as
reference now this is a Drop Shipping
product that I found that I want to use
for this product strategy so in terms of
me running ads to this product on Tik
Tok now I'm not going to be talking
about how to find winning products for
Tik Tok ads I've made other videos about
that so I'll leave it linked in the
cheat sheet and in the description now
once you've got your product in mind and
you know which one you want to use on
Tik Tok it's important that you go to
the Tik Tok shop Sal Center because
inside of the Tik Tok shop seller center
you're going to find a lot of videos
that are going to help you figure a lot
of stuff out now if you haven't got a
Tik Tok shop seller center I do
recommend that you make one very quickly
because you're going to get access to
this tool that is completely free that
can really help help you when it comes
to making good content now if you do not
want to create a Tik Tok shop seller
center I will be showing you an
alternative in the next few moments but
let's say hypothetically you've created
a Tik Tok shop seller center you want to
go to where it says live and video
you're going to see something called
shoppable videos then it's going to take
you to a page that like this that says
shoppable videos it's going to say
overview get inspired create content or
content data you want to go to where it
says get inspired then you want to
filter it by top sales and then you want
to select the niche that you're in now
my product is in the toys and hobbies
Niche now you might be thinking why am I
getting you guys to look at this this is
Tik Tok shop data that Tik Tok is
showing you that is showing you videos
that have made six figures and seven
figures so these videos are printing
like nobody's business you must use a
similar strategy to what these guys are
doing now you can filter this by
duration and upload time now in my
opinion neither of them really matter in
this instance now what you want to do
here guys is you want to scroll through
all the p pages that are available now
on here there's around about 20 pages
and you want to look for something that
is as close to your product as possible
now you can see here on page one there
is nothing similar to my product so I'm
going to go to page two so on page two I
found two videos that are very similar
to the product that I'm selling you can
see here this is some for of card game
this is some form of card game now you
want to make sure that you're listening
to these with volume so you understand
how this video was done was it done with
a voice over was it done with music how
was this done now unfortunately on Tik
Tok shop seller center you can't
actually watch the official video you
can't get a link to it you just have to
watch it from here now if we go back to
AliExpress this is a similar industry to
me this is a card game that I'm trying
to sell this is a card game that
somebody's promoting and making a lot of
money with so in this video you can see
what they're doing is they've opened up
the pack of cards they giving you a nice
example of what they look like in this
video they're quickly scrolling through
the game to show you what's inside of
the card game now now I'm on page six
and I've seen another video here called
Uno no mercy and it's another card game
showing me a video that's doing really
well right now so what I want to do is I
want to either screen grab this so that
I can send it to somebody if they're
going to make me a video so I can show
them what's currently working or I can
give them the link now in this instance
you can't copy the link so it's best
just to take a screen grab so that you
can show it to somebody if they're going
to make the content for you so that's
the first strategy to finding videos
that will help you make viral videos for
your Tik T Tok ads the second strategy
is to come straight to Tik Tok and
search for the niche or the industry
that you're in so for example I've
searched for card game I've sorted it by
top and you can see there's card games
that are getting 7.5 million views you
can see 1.5 million views so what I
simply want to do is just watch these
videos and see what makes them do so
well so you can see I found a video here
that says go hard or go home and if I
read the page name it matches the gamees
that means that this page is primarily
designed for this product so you can see
if I open up this page they are just
posting videos of this one product now
what I want to do is I want to find
their most viral and their most viewed
video so I can replicate that for my own
card game and the key here guys is just
to get lots of different accounts
posting similar content to your product
or find lots of videos and add them to
either Apple notes or Google Docs so
that you can send it to a video editor
or a video creator so they know what
types of videos do well for you so the
method here guys is to find lot of
different angles that they're using to
grab your attention so when you're
analyzing these videos make sure that
the hook which is what they're using to
grab your attention is different because
the whole idea here is to create
different videos that have different
offers or different angles or different
hooks you don't want to use the same
ones on Tik Tok because then you won't
know if your creative is the problem now
when it comes to actually getting the
physical content itself for your own
product you've got two options you can
either order the product from Amazon to
your house or if it's your own own Ecom
product you've already got it and you
can shoot the content yourself and then
edit it yourself which makes more sense
because it's going to be more affordable
and it's going to be cheaper to do
you're only paying for the product to
get delivered to your house and then all
you're doing is creating the content and
everyone has a smartphone these days so
you can create the content now if you're
happy to get the product to your house
and create the content yourself but you
just don't know how to do it then the
good news is I've created another video
teaching you guys step by step how to
create viral videos for your Tik Tok
products now the second option that
you've got is you can hire a freelancer
on Fiverr or you can hire somebody
through any other Avenue and you can pay
them to make the content for you either
they'll repurpose the content or they'll
get their own unique content by ordering
the product and they do it for you so
those are the two options you've got so
guys this is the part of the tutorial
that you've all been waiting for which
is the actual strategy itself now there
are a few notes that I want to quickly
go over before I actually create the
first campaign with with you now these
are notes based on Facebook ads now a
lot of you guys that are watching this
strategy today are used to running
Facebook ads and are probably going to
think that it's exactly the same and it
is not so what I want to go over with
you is in the cheat sheet so as soon as
you get access to that by hitting 2,000
likes on this video you're going to be
able to see this yourself so the notes
that I've written down is if you are
coming from a Facebook ads background
the first thing to keep in mind when
running Tik Tok ads although it looks
very similar to Facebook ads the
algorithm operates with a very
significant difference the first and
probably most important for anyone test
some products is that on Tik Tok ads
interest targeting is not quite as sharp
as Facebook yet so when you select
interest they're not quite as good as
what Facebook used to be so what I mean
by that is when you target interest on
Tik Tok the ones that are not even close
to what your product is let's say I'm
selling a card game I might Select Cars
or outdoors and that might work even
better than an interest that is more
likely correlated to my product let's
say toys and hobbies so what I'm trying
to say here is Tik Tok hasn't quite
figured out yet how to get their
interest to actually match the audience
so what a lot of you guys would do if
you come from Facebook is just select
the interest that matches your audience
the most and that doesn't work the best
now the key to success on Tik Tok ads is
you want to try and sell products that
have a very wide Mass Appeal so you
don't want to be trying to sell products
that are too sub niched if you try and
do that then you're going to drastically
struggle on selling on Tik Tok ads so
just try and make sure that your product
is a wide range product and it's not
super super Niche because you're going
to really struggle to find the audience
on Tik Tok ads in
2024 now the next thing that I want to
go over is the kind of quality traffic
that you get from Tik Tok ads you've got
to understand with the platform of Tik
Tok don't expect crazy things if you're
trying to sell High ticket on Tik Tok
ads you're going to struggle a lot so
what I say is any products that are pric
between $19.99 and
$69.99 you should be fine with as soon
as you go over that Mark you're going to
see a massive drastic change in
conversions now there are a few other
things that I go over in the notes
section but you can check that out in in
the cheat sheet but those are the main
ones that I wanted to quickly discuss so
let's get straight into the test and
campaign so you want to come back to
your Tik Tok ads manager campaign and
you're going to see here in the top left
create you want to hit the create button
then once you've hit the create button
it should say create new then it's going
to say advertising objective you're then
going to select website conversions and
then where it says campaign type smart
performance you do not want to select
that and then where it says campaign
name you're going to want to put testing
strategy and then the name of your
product and then where it says special
ad categories you don't want to click
any of these you just want to hit
continue then it's going to put you into
your ad group section and you can view
this on the left hand side you've just
done the campaign now you're in the ad
group section now the ad group is where
you do all the targeting that the
customer is going to get so where it
says add group name you want to call the
first one broad correlated now this is
to do with the interest that we're going
to choose for this ad group then where
it says optimization and location you
want to do website you want to select
your Tik Tok pixel optimization event is
going to be complete payment you're not
going to use Tik Tok instant page then
it says placements you're going to do
select placements Tik Tok includes
search results the other two are going
to be turned off as they are not useful
then you're going to see the targeting
section here guys and you want to scroll
down to where it says demographics and
the location that you want to Target is
the United States now the United States
is the biggest buying Market on Tik Tok
now I've tried Canada I've tried other
countries but honestly the most success
that I get is from the United States now
if you did use my account setup strategy
that I taught you at the start of this
video you should be able to Target
United States completely fine I'm based
in the UK and it's working for me so it
should work for you guys if you followed
it correctly then where it says gender
you want to select all now of course if
your product is literally just for women
then just do female and vice versa if
it's for male then where it says age you
want to do 18 plus to 55 plus and then
where it says languages I'd recommend
that you do it to all
now where it says spending power this is
where things get interesting if you're
selling anything under $69.99 just do
all for now but if you're trying to do
high ticket Drop Shipping I would select
High spending power if I was you now
household income just said it is all and
this is where things get interested then
underneath household income you're going
to see audience and you're going to
include nothing here and then you're
going to see interest and behaviors this
is where you want to pay as much
attention as possible now you are going
to be creating five ad groups guys so
you do need to pay attention to this and
the first one's going to be broad
correlated so you want to go here where
it says search interest and behaviors
and you want to go to where it says
interest here in the top left and you
want to scroll and you want to click the
ones that are broad but they're
correlated correlated meaning that they
make sense for your product now I'm
selling a card game so I want to select
anything that's to do with cards so one
could be education the other ones is
obviously going to be games I'm going to
keep scrolling up to see if there's any
more that makes sense for me now
honestly out of all the ones that I've
selected games and education seem like
the ones that make the most sense as
it's Broad and correlated now you can
tell if you're doing broad by looking at
the top right you'll see available
audience fairly broad now as long as it
says fairly broad then you're good to
carry on then when you scroll down it's
going to say budget and scale now you
want to change this to $20 now it's
going to say schedule and run now you
want to set this to midnight the
following day so today is Tuesday so I'm
going to want to select it for Wednesday
right midnight so 0 0 it's going to
start running then you're going to see
day parting guys this you need to ignore
you don't need to worry about this do
all day for now now where is is bidding
and optimization you're going to want to
leave all of this alone for now this is
something that you should focus on when
you scale a product but when you're
testing just leave it as it is then once
you filled out all that information guys
just click next then once you've done
that you should see that in the top left
section you're now in the ad section
this is the creative part of your ads
this is what the viewers going to see
when they see your ad ad so guys now
I've explained exactly what we've just
done let's move on to creating the ad so
you're going to see here in the top it's
going to say smart creatives you do not
want to turn this on where it says add
name you want to call this the creative
now if you have five creatives you
should have between three and five so
you should call this one number one then
the next one will be number two then the
one after that will be number three and
if you've got up to five you call it
five you can call it either creative
five or just call it one 2 3 4 or five
that way you can come to identify it
very easily in terms of which ones
performing the best by just reading the
name now it's going to say identity use
Tik Tok account to deliver spark ads you
do not want this on then it's going to
say setup custom identity you're going
to click create new it's going to ask
you for your company name and your logo
just make sure you've applied those two
then it's going to say add details
you're going to do single video then
you're going to click upload and you're
going to upload your videos then once
you've uploaded your videos you're going
to see them in the library so if you
click from library you should see all
the videos that you've just uploaded now
I've just selected one of my videos now
what you can do is is you can update it
now if you click update it means you
change the video or you can do the
thumbnail now I would recommend that you
click thumbnail now you can upload a
custom thumbnail which I don't recommend
or you can just choose from what part of
the video looks more entertaining so you
can manually choose out of all these
clips which one's going to grab the most
attention if I was to be honest with you
this one or this one's probably going to
grab the most attention so once you find
the one that you think is the best just
click save then here it's going to say
text this is your hook or your offer so
the main hooks that work the best are
either get 50% off like I've got here or
get free shipping so these are what we
call offer hooks or you can do a hook
that scare mous people like only five
left in stock or limited time available
to buy those tend to work the best on
Tik Tok ads you can try fancy product
names as hook so you can just make your
product sound really cool in four words
and use that as a hook but typically the
offer or Scare Mong hooks work the best
on Tik Tok then you're going to see
customized call to action you want to
click the drop down you want to hit edit
and you want to change it to standard
and you want to change it to shop now
you do not want Dynamic you want
standard shop now then it's going to say
interactive add-ons you do not want this
ignore this then it's going to say
destination URL make sure this is the
product page URL and if you want to make
sure that you have selected the right
one you can click the preview button and
it will show you the link that you have
chose then if you scroll down it's going
to say disclaimer by checking this check
boox you give Tik Tok cretive sentence
your performance you want to check this
cuz that way people can spy on your
product then if you scroll down you're
going to have Tik Tok tracking events
like app tracking or UTM parameters now
I'm not going to go over this now but I
have made a video about UTM I'll leave
Linked In the cheat sheet if you want to
be using UTM to help track your
conversions now once you've done that
guys you want to scroll back up to the
top and in the top right you're going to
see ad list total of 1x now you want to
be doing more than just one ad per ad
group now I'd recommend that you do
between between three to five per ad
group so you want to add another one and
you want to add up to three being the
minimum and five being the most so in
number two you're going to call this
creative 2 you're going to select a new
video which is going to be video number
two you're going to add either the same
text or a different text and you're
going to do the same then once you
filled that one up you're going to click
add again till you've got minimum of
three up to five and then once you've
done that you can submit it then once
you've submitted it you should come back
to the campaign dashboard see the name
of your campaign
mine's in draft but yours should say
pending or active like this one does and
as soon as that's done you should see
the time created and schedule and it
should then start spending after
midnight the following day so what you
want to do is you want to select the
campaign go to add group and then you
should see the first one that you made
you want to select it and click copy
then you're going to see here it says
copy add group objective add to existing
Campaign which is correct then you want
to change the number of copies to four
because remember you're going to have
the original plus this four which means
that you're going to have five in total
now before you click copy you can edit
the names now make sure you edit the
names to the correct names so you should
call them 1 2 3 4 and then obviously if
you're doing broad targeting call it
broad if you're doing narrow do narrow
then once you've copied them you can
click the edit button and then you can
make the adjustments that I'd recommend
by scrolling down go into where it says
interest and behaviors and then you can
either add a new interest or a hashtag
Remember by looking at the cheat sheet
what we're trying to do here we're
trying to do different interests by
correlation and different hashtags so
each ad group should be different when
it comes to the targeting section and
that's either the interest or the
hashtag then once you've made all those
adjustments make sure you click save and
if it needs to publish just click
publish so to clarify what you should
see in your dashboard one campaign five
ad groups and five ads in each ad group
is what you should be seeing so what you
guys want to do is make sure that you
let that testing campaign run for 3 days
which which is 72 hours do not touch
them do not do anything just let them
run for 3 days and if you do the math
you're going to be doing five ad groups
and you're going to be doing 20 per ad
group so that means you're going to be
spending $300 over the 3 days now
although that might seem like a lot of
money as in an advertising budget that's
how much you need to spend to identify
whether or not your product is a winner
or a loser now there are some conditions
that you need to do within the first 24
hours to make sure that you're not just
burning money so because this is the
first rule guys first 24 hours is if the
CPC is greater than $150 you want to go
back to your ads manager after 24 hours
go to your campaign select it go to add
groups and then if you scroll across to
CPC if it's greater than $150 you're
going to turn it off copy it and choose
a new interest or hashtag now if you
don't see CPC go to where it says
customize columns custom columns then
you can select CPC here here where it
says destination then guys the 48h hour
roll is by now each adset should have
spent around about $40 and if you're
running a product that is around about a
$50 price point your profit margin
should be lower than $40 if your profit
margin multiplied by 1.5 is less than
$40 you have spent and you still have no
sales turn off the ad set and replace it
with the new one now remember only some
of this rule applies if you're selling a
product that is around about $50 because
if you spend too much money you're going
to be left with zer 0 as profit and
that's why we're giving you this
equation to work it out so if you do
match this criteria you turn it off and
you replace it then the 72-hour rule is
after 3 days you should have only kept
the ad sets that have a positive row as
meaning that they have made a sale but
they are also profitable because after
your profit margin and after your cost
of ads you are now making money so for
example let's say it cost you $10 to get
a sale and your profit margin is $20
you've still made $10 which means your
row as is Prof profitable keep running
through this strategy and replacing
adsets until you reach a loss of between
$300 and $600 depending on how much
you're willing to spend test one product
if you reach your red line and mounted
loss then it's time to stop spending and
reassess your funnel because it's likely
that there is no product Market fit in
your current offer in Tik Tok ads the
issue could either be your creative your
ads or your offer so it's very simple
with Tik Tok ads it's either going to
come down to your product and creative
or your funnel those are the two issues
that it normally is now if you have run
a product that is working on Tik Tok
already but your creatives don't match
the ones that are already running by
competitors that could be your problem
or it could be your landing page now if
you're running a product that's never
really been done before on Tik Tok you
can't find many competitors then it's
probably the product but the point that
we're trying to make here is that
depending on how much you're willing to
lose typically for us it's between these
ranges then you need to make a decision
what you're doing you're either going to
reassess your funnel your creatives or
you're going to move on to a new product
but the key success with Tik Tok ads is
trying products quickly and making
changes now if you're a drop shipper
it's about moving on to the next product
and seeing if the next product gives you
better results now let's talk about the
scaling strategy now this is where
you're going to start to make some very
good money and profitability as long as
you've stoed the rules these three rules
here the 24hour rule the 48 hour rule
and the 72h hour rule is always an
active rule when you're running ads
regardless if you're in the testing
phase the skating phase any time you
launch a new ad group these three rules
always apply if you forget to implement
these rules then you're going to lose
profitability so with that being said
let's move into the scaling strategy
when you have one adset that reaches the
end of the third day with a positive row
as that means you might have found a
potential winning audience Tik Tok ads
can scale well in either or CBO and
only way to find out which one is the
best is if you try both so the first
step to scaling your winning ad sets is
to duplicate them into two to three
three times as an with a one to five
times to two times your original budget
and also to create a CBO campaign with
your winning ad set a $75 campaign now
this might get confusing so I'm going to
break it down for you guys if you go
back into the ads manager let's say that
this is the original campaign now you
need to go into the original campaign
and work out which is your winning ad
set now if you have two then that rule
that I mentioned here is going to apply
to those two different ad groups so
you're going to duplicate the winning ad
group in the original campaign now if
you have two winning ad groups which
means they've got a positive row as then
you're going to duplicate both of them
between two to three times so let's say
for example this one was the only one
that won I'm going to select it click
copy then I'm going to go to where it
says add copy to existing campaign
you're going to change it to New
campaign and then once you've done new
campaign it's going to ask you for a
campaign name you're going to call it
scaling and then you're going to add the
product name in it now you're going to
want to duplicate the ad group between
two and three times now it depends on
the profit if you're very profitable do
it three times if you're mediocre then
do it two times then you want to change
the ad group name by what you're going
to be changing the budget to now we said
you're going to change your budget by
one and a half or two now two would be
$40 a day and one and a half would be
around about $35 a day so if you're
going to be doing two times the original
budget then change the ad group name to
$40 so you know that you're spending $40
on those new ad groups now obviously
when you duplicate these in a new
campaign you need to make sure that you
go down in the ad group section and you
change the budget so you can see here
budget you want to make sure that you
change that now to the new budget which
will either be 1 and A2 X or 2x so let's
say we're doing 2x we're going to change
this to $40 now that's what you'd do if
you hypothetically had one ad group that
was a winning one from the original
campaign now let's say you had two
winning ad groups You' do the exact same
you'd go to the other AD group you'd
copy it into that new campaign that you
just created times it by either two or
three and increase the budget by either
one and a half or two times that's
literally all you're doing and then
you're letting that then run 3 days but
remember that's the first method of
scaling which is the method now we
need to do the exact same thing but in a
CBO campaign to make sure that we know
which scaling campaign works better CBO
or because you won't be able to know
till you test it so you're going to do
the exact same thing again which is
duplicate those winning ad groups into a
CBO campaign now not an and for
those that don't know what CBO is that's
campaign budget optimization now you can
do this manually or you can do it
through copying into a new campaign now
it might be easier for some of you guys
to do it manually by clicking create new
campaign call this
CBO
scaling then you want to select your
pixel like
normal then you want to change the
optimization event to obviously complete
payment so if you're going to manually
create it you're going to do the exact
same thing again create new website
conversion then what you want to do is
you don't want to do campaign type smart
performance you want to do where it says
campaign budget optimization so you want
to select this then where it says
campaign name you then want to enter the
campaign name which is going to be CBO
scaling and then the product name you're
not messing around by special ad
categories now where it says budget this
is extremely important guys now if
you've got one winning ad group then
it's going to be $75 but if you have two
winning ad groups it's going to betimes
two which is going to be $150 so if you
have three winning ad groups that's even
better then you're timesing 75 by three
because $75 is for per ad group so if
you've got three winning ad groups you
just times it by however many by 75 so
let's just say hypothetically I've got
two winning ad groups I'm going to
change this to
$150 and click continue then what you're
going to do for the rest of that
campaign build is go back into the ad
groups set them up as the winning ad
Group which is the same audience
everything's the same but you're
manually doing it this time or if you
you don't want to do it that way just
copy the original ad group into a new
campaign set it as a CBO and then do it
that way whichever way works best for
you guys which makes the most sense do
it whichever way works for you even if
it takes longer doing either one the
best thing to do is just feel
comfortable in the ads manager and to
not make many mistakes so after you've
launched your two new campaigns which is
and CBO you want to let the new
scaling campaigns run for 3 to 4 days
and then come back and check on the
results most likely you'll be able to
identify a trend either abos or tend to
do better or cbos are running better and
this is for the same product you don't
need to do both anymore once you find
out which is better so if there's a
drastic performance increase on CBO get
rid of the and move everything else
back into CBO now there are some other
things that I want to cover when it
comes to scaling Tik Tok ads that are
very very important so scaling Tik Tok
ads isn't just about duplicating and
pumping budgets through the roof the
most important aspect of skating is to
make sure that you have a steady flow of
new content coming into your account
because content on Tik Tok ads tends to
last less time than what you'd expect on
Facebook ads so on Facebook ads some CVS
can last weeks and weeks and months but
on Tik Tok they can last a few days to
maybe a week so you need to make sure
that your content pipeline is always
increasing so if you're a drop shipper
and you've just been using repurpose
content you might want to now think
about investing in your own original
content by hiring a freelancer or using
Boo or just increase the original
content that you're getting or create
new versions of it by getting different
edits if you running 3 to five ads in
each ad set then make sure that you're
able to add three to five new ones to
your account every single week that way
I'd suggest that you do this by
duplicating your best audiences
inside a duplicate and replace your
original ads with a new batch that you
want to test run the duplicate with new
ads for 3 days and then compare its
performance with the original AO with
the original ads from the first testing
campaign if they perform just as well or
perhaps even better then that's amazing
way to scale all you have to do now is
duplicate your other winning abos into
cbos and in the duplicates replace your
old ads with new ads now you're able to
use your winning audiences multiple
times by running different creatives
you're scaling with creatives rather
than just pumping budgets now you're
going to see on YouTube that a lot of
people really endorse pumping budgets
but that's a very dangerous game to play
because it's very very sensitive which
means one day you can be making a lot of
money the next day you can be dying in a
lot of death of budget meaning that your
budgets are overspending your
profitability is dropping and you're
getting destroyed when it comes to
profitability creative scaling tends to
be a lot more concrete on Tik Tok and
you get less volatility because you can
literally wipe out weeks of profit if
you don't know what you're doing but
with all of that being said guys that is
my Tik Tok ad strategy for 20124 for
Drop Shipping and e-commerce now let me
know if you guys want to see an even
more aggressive strategy on Tik Tok ads
if we get 5,000 likes on this video I
will make a new video going over some
really crazy ballistic aggressive
strategies that enables us to do
multiple seven figures a year I'll catch
you on the next video and I appreciate
your time
関連する他のビデオを見る
![](https://i.ytimg.com/vi/0Iqk5kte5wE/hq720.jpg)
Tráfego Pago: Aprenda a Fazer anúncios que vendem todos os dias (aula completa)
![](https://i.ytimg.com/vi/pP8kYE-5v2s/hq720.jpg)
Beginners Guide To Dropshipping in 2024
![](https://i.ytimg.com/vi/MxnLHlmuwxY/hq720.jpg)
How To Run Facebook/Instagram Ads For E-commerce, Dropshipping, or POD from India (in Hindi) | NS
![](https://i.ytimg.com/vi/jYT44MYfzK0/hq720.jpg)
Complete Guide to TikTok Shop Affiliate in 2024 [FREE COURSE]
![](https://i.ytimg.com/vi/aSXwFxuFRGQ/hq720.jpg)
How To Develop High-Converting Ad Creatives
![](https://i.ytimg.com/vi/jBqsbgVHI6Y/hq720.jpg)
Make EASY MONEY with TikTok Shop & Print on Demand
5.0 / 5 (0 votes)