Wawancara Wirausaha

Summary

In this interview, a 20-year-old entrepreneur, Bagas, shares his journey of starting two businesses, including a fashion brand called depototo.id. He started with a small initial investment of 7 million rupiahs, funded by savings and family support. Bagas highlights the importance of building relationships for offline marketing, especially in a small town, and notes challenges in educating customers about fashion. The COVID-19 pandemic significantly impacted his business, reducing sales by 30-35%. Despite the difficulties, Bagas remains optimistic and continues to adapt to the changing environment.

Takeaways

• 😀 The interview features a young entrepreneur named Sore Hidayat, who is 20 years old.
• 💼 Sore is the owner of two businesses: depototo.id and Kefir, which he started while still young.
• 📅 The clothing business (distro) was started in April 2018, making it over two years old at the time of the interview.
• 💰 The initial capital for the business was around seven million rupiahs, partly from savings during college and partly supported by his parents.
• 🏠 The business started in a small space (2x3 meters) but has grown significantly over time.
• 💪 Sore emphasizes that parental support came after they saw his dedication and commitment to the business.
• 📈 Marketing is conducted both online and offline, with offline efforts focused on building relationships in a small community.
• 📊 The business faces challenges due to being in a small area where fashion is not widely recognized, and customers tend to bargain a lot.
• 💡 Despite challenges, Sore's business stands out due to its high quality, and he sees this as an advantage in the local market.
• 😷 The COVID-19 pandemic significantly impacted sales, with a decrease of about 30-35% in revenue.

Q & A

What is the name of the young entrepreneur featured in the script?

The young entrepreneur's name is Sore Hidayat.

At what age did Sore Hidayat start his business?

Sore Hidayat started his business at the age of 20.

What businesses does Sore Hidayat own?

Sore Hidayat owns depototo.id and Kefir.

When did Sore Hidayat start his distro business?

Sore Hidayat started his distro business in April 2018.

How did Sore Hidayat gather the initial capital to start his business?

Sore Hidayat saved money while in college, attended seminars and online courses, and received some financial support from his parents, totaling around seven million rupiahs.

How does Sore Hidayat market his business?

Sore Hidayat uses both online and offline marketing. Offline, he focuses on building relationships and word-of-mouth promotion, especially in his small community.

What challenges has Sore Hidayat faced in his business?

One of the main challenges Sore Hidayat faced was introducing fashion products to a small community that wasn't familiar with the industry, often leading to price negotiations and the need for market education.

How has the COVID-19 pandemic impacted Sore Hidayat's business?

The COVID-19 pandemic significantly impacted Sore Hidayat's business, causing a 30-35% decrease in sales as people prioritized basic needs over fashion items.

What is one advantage Sore Hidayat mentions about his business?

An advantage Sore Hidayat mentions is that he is the only one offering high-quality fashion products in his area, which sets his business apart despite the challenges.

What is the overall business strategy Sore Hidayat uses to overcome market challenges?

Sore Hidayat's strategy involves educating his target market, building strong relationships, and leveraging the uniqueness of his offerings to attract and retain customers.