🔴 BE STYLE: Trik Bisnis Jualan Baju Online Owner Monica The Label

Summary

The video features an interview with Monica, a 25-year-old millennial entrepreneur who has successfully grown her fashion brand to international markets. Monica shares her journey from selling cosmetics and food items, which faced challenges like high competition and the pandemic, to establishing her own clothing line that she personally designs. She emphasizes the importance of innovation, understanding market trends, continuous learning, and leveraging social media and endorsements to sustain sales. Monica also highlights the value of self-driven growth, attending training for knowledge, and applying it diligently, demonstrating resilience and strategic thinking in building a thriving business.

Takeaways

• 😀 Monica, a 25-year-old millennial entrepreneur, started her business journey in cosmetics and food but pivoted to fashion in 2020, focusing on creating her own designs.
• 😀 She faced challenges in her previous ventures due to high competition and the financial strain caused by the pandemic, leading her to close down the cosmetics and food businesses.
• 😀 Monica’s fashion brand has gained significant traction and even expanded internationally, showing her adaptability and strategic pivot.
• 😀 She emphasizes the importance of being proactive and innovative in business, constantly adapting to market trends to stay ahead.
• 😀 Her strategy for maintaining sales stability post-Eid includes releasing new products and increasing marketing efforts, such as using endorsements and social media.
• 😀 Monica attributes her success to continuous learning, applying knowledge from training, and never being satisfied with the status quo.
• 😀 She sees business training as a bridge, but the real work is in how the knowledge is applied and how the entrepreneur continues to innovate after the training.
• 😀 Monica's fashion brand thrives on basic, everyday clothing, which helps maintain sales even after the high-demand period like Eid.
• 😀 Despite the struggles, Monica believes that her ability to pivot, learn from failure, and keep innovating has been key to her success.
• 😀 She views herself as a 'single fighter' in her business, managing everything from design to operations, showcasing her independence and hands-on approach.
• 😀 Monica regularly stays up-to-date with fashion trends by researching on social media, attending malls, and observing what's popular in the market to ensure her brand remains relevant.

Q & A

How did Monica's business journey begin?

Monica's business journey began in 2018 when she started selling products online, such as cosmetics and meatball-based food items, before eventually opening a physical store. She faced challenges but continued to explore new business opportunities, which led her to start her fashion brand in 2020.

What challenges did Monica face in her earlier business ventures?

Monica faced multiple challenges, including high rental costs for her store, the rise of new competitors, and the impact of the COVID-19 pandemic, which affected her ability to cover expenses. Eventually, she had to close down her meatball and cosmetics businesses due to an inability to keep up with the competition.

Why did Monica switch from selling cosmetics and meatball products to fashion?

Monica transitioned to fashion because she felt it was a more promising opportunity. She had previously dabbled in fashion but decided to take full control by designing her own pieces, making the brand more personal and aligned with her creative vision.

How has Monica’s business evolved since she started her fashion brand?

Monica’s fashion business has evolved by moving from selling items sourced from suppliers to designing her own clothing. She expanded her brand’s reach beyond local markets, even beginning to export products to neighboring countries.

What has been the key to Monica's success in the fashion industry?

Monica attributes her success to a combination of factors: her ability to adapt quickly, her passion for designing her own products, and her ability to stay ahead of trends. She also focuses on creating basic, everyday clothes that have consistent demand throughout the year, not just during peak seasons.

How does Monica manage fluctuations in sales, especially after peak seasons like Eid?

To manage fluctuations in sales, Monica releases new products regularly and uses endorsements to keep the momentum going. By offering fresh designs and staying engaged with her audience, she minimizes the post-Eid drop in sales.

Does Monica prefer to work independently or with partners in her business?

Monica works as a 'single fighter,' meaning she handles most aspects of her business independently, from the design to the marketing. However, she remains open to collaborating when needed and values staying involved in all stages of her brand's growth.

How does Monica approach innovation in her business?

Monica stays innovative by constantly researching trends, observing what’s popular on social media and in physical stores, and looking for ways to adapt those trends to her designs. She remains proactive and ensures her brand doesn’t fall behind by being aware of market shifts.

What role do training programs and seminars play in Monica's business development?

Monica believes that training programs and seminars are valuable, but she stresses that they are only the beginning. The real success comes from applying what is learned, continuing to study, and constantly improving one's approach to business.

What personal trait does Monica attribute to her entrepreneurial success?

Monica attributes her success to her persistent learning and adaptability. She emphasizes that success in business is about staying alert, not becoming complacent, and always looking for ways to improve and innovate.