AMITIS: A MUDANÇA DO MUNDO COMEÇA COM UMA IDEIA | SHARK TANK BRASIL 🦈

Summary

The speaker shares a powerful story about meeting a person who asked them to save food waste to help feed their family, which inspired them to create a social impact business. This business focuses on implementing sustainable hydroponic gardens in urban centers, training vulnerable individuals as micro-farmers, and distributing the produce through a virtual delivery service. The company plans to scale through a franchise model to expand their impact beyond their state. The speaker expresses enthusiasm for joining a program that aligns with their values and vision.

Takeaways

• 🌱 A person asked the speaker to separate food waste so they could feed their family, which led to the speaker's involvement in social entrepreneurship.
• 🚀 The speaker and their partners developed a socio-environmental impact business focused on sustainable hydroponic urban gardens.
• 👩‍🌾 They train people in vulnerable socio-economic situations to become micro-agriculturists, ensuring they maintain quality standards in their production.
• 📦 The products grown by these micro-agriculturists are sold through a virtual delivery service, available via monthly or bi-weekly subscription boxes.
• 📈 The business began in their home state of Alagoas and is now looking to scale by expanding into other states through a franchise model.
• 🔍 The team is currently studying how to operate and expand the franchise model successfully in other regions.
• 🌍 The speaker believes that social businesses can transform the lives of many people and is committed to this cause.
• 👏 The speaker's story and business idea resonated with the Sharks, especially due to the speaker's identity as a Black woman and the social impact focus.
• 💡 The speaker was determined and ready to accept the Sharks' support, reflecting a clear vision and confidence in their business model.
• 📺 The script is part of an episode of Shark Tank Brasil, highlighting the entrepreneurial spirit and providing updates to viewers on the show's progress.

Q & A

What inspired the speaker to start their social entrepreneurship project?

The speaker was inspired to start the project after meeting a person who asked them to separate food waste so that they could feed their family. This encounter made the speaker realize the potential to address food insecurity through social entrepreneurship.

What is the main focus of the speaker's social impact business?

The main focus of the business is the implementation of sustainable hydroponic gardens in urban centers, which are managed by people in vulnerable socio-economic situations who are trained as micro farmers.

How does the business ensure the quality of produce grown by the micro farmers?

The business selects and trains micro farmers to maintain a high standard of quality in the produce they grow, ensuring that there are no issues with the final product.

What is the business model used to sell the produce grown in the hydroponic gardens?

The produce is sold through a virtual delivery system in food boxes that can be purchased via monthly or bi-weekly subscriptions.

How does the business plan to scale its operations beyond the initial state?

The business plans to scale by expanding to other states using a franchise model, leveraging their validated business model to operate in new locations.

Why is the concept of franchising important to the speaker's business strategy?

Franchising is important because it allows the business to expand its impact and operations beyond its original state, facilitating growth and replication of their successful model.

How does the speaker view the role of social businesses in society?

The speaker believes that social businesses have the power to transform the realities of many people, particularly those in vulnerable situations.

What personal connection does the speaker have to the social impact aspect of their business?

The speaker, being a Black woman, feels a personal connection to the social impact of their business, which focuses on empowering marginalized communities.

Why did the speaker decide to accept the Shark's offer without hesitation?

The speaker was deeply moved by the Sharks' focus on franchising and social impact, which aligned with their own goals, leading them to accept the offer immediately.

What is the ultimate goal of the speaker's social impact business?

The ultimate goal is to create a scalable and sustainable business that addresses food insecurity and empowers people in vulnerable situations by turning them into micro farmers and entrepreneurs.