I became a millionaire at 21. Here's 10 lessons for anyone in their 20s.

Summary

This video script details the journey of a 26-year-old multi-millionaire who shares 11 crucial lessons for achieving financial freedom. He emphasizes that financial freedom is about having enough in low-risk investments to sustain one's desired lifestyle. He stresses the importance of self-introspection, embracing competition, thinking long-term, resisting impulsive spending, focusing on one business, valuing quality over popularity, making quality decisions, maintaining health, removing emotions from decision-making, and becoming a full-stack entrepreneur. His insights are drawn from personal experience and historical lessons, aiming to guide viewers on a path to wealth and success.

Takeaways

• 💰 Financial Freedom is having enough money in reserves or low-risk investments to sustain your desired lifestyle without needing active income.
• 💡 Success in business is not about the business model but about the individual's skills, beliefs, and character traits.
• 🏋️‍♂️ Competition is healthy as it pushes you to improve and prevents complacency; it's a sign of a viable market.
• 🌳 Think long-term, with decisions made considering their impact over years, not just the immediate future.
• 🚫 Resist 'new money urges' to spend on flashy items; focus on compounding your wealth instead.
• 🎯 Focus is power; concentrate on one market, product, or niche to maximize your potential for success.
• 🏅 Prioritize value over popularity; build a product that delivers true value to customers for long-term success.
• 🧠 Make decisions based on quality and knowledge; the more informed you are, the better your decisions will be.
• 🏋️‍♀️ Take care of your health; a healthy body supports a clear mind, leading to better decision-making.
• 🤖 Remove emotions from decision-making as much as possible to ensure rational and effective choices.
• 🛠 Become a 'full stack' entrepreneur with deep expertise in your field and a broad understanding of related areas.

Q & A

What does the speaker define as financial freedom?

Financial freedom is defined as having enough money in reserves or in the bank account such that low-risk, low-return investments can sustain and subsidize the lifestyle one desires.

Why does the speaker emphasize that the business model is not the key to becoming a millionaire?

The speaker emphasizes that the success in business is not about the model chosen but about the individual's skills, belief systems, and character traits, as there are successful millionaires in every business model.

What historical lesson does the speaker draw about the importance of competition?

The speaker uses the example of Augustus, the first emperor of Rome, to illustrate that competition drives progress and prevents complacency, as Augustus became less effective once he had no rivals.

How does the speaker suggest thinking about time when making decisions for financial success?

The speaker suggests thinking in long-term time horizons, considering how each decision will affect one's life and business 10 years down the line.

What is the speaker's advice on handling the 'new money urges' that come with initial financial success?

The speaker advises resisting the immediate urges to spend money on material things and to delay gratification in order to build long-term wealth.

Why does the speaker argue that focus is power in the context of business and success?

The speaker argues that focusing on one market, product, or niche allows for deeper expertise and better competition, as opposed to spreading efforts thin across multiple ventures.

What does the speaker mean by 'value over popularity' and how does it relate to long-term business success?

The speaker means that focusing on creating genuine value in products or services will lead to long-term success, as opposed to seeking short-term popularity or flashy displays of wealth.

How does the speaker connect the quality of decisions to the quality of life and business success?

The speaker connects the quality of decisions to the quality of life and business success by stating that every decision made is a choice that leads to the current situation, and better decisions come from a healthy, well-informed mind.

Why is taking care of one's health important for success according to the speaker?

The speaker emphasizes that a healthy body supports a clear mind, which in turn leads to better decision-making, and that prioritizing health over work is crucial for sustainable success.

What does the speaker suggest as a strategy for removing emotions from decision-making?

The speaker suggests delaying emotional responses to situations by giving oneself time to cool off before making decisions, which can prevent emotionally driven errors.

How does the concept of being a 'full stack entrepreneur' relate to the speaker's advice on business success?

Being a 'full stack entrepreneur' means having a deep expertise in one's main business area while also understanding the broader context of all other aspects of business, which allows for better strategic decisions and comprehensive management.

Outlines

00:00

💰 Journey to Financial Freedom

The speaker, a 26-year-old millionaire, shares his definition of financial freedom as having sufficient funds in low-risk investments to sustain one's desired lifestyle. He emphasizes that financial freedom isn't about high monthly earnings or material possessions but rather the ability to live comfortably off investment returns. The speaker recounts his achievement of financial freedom through accumulating capital and investing in low-risk assets that generate a modest return to subsidize his lifestyle. He stresses the importance of viewing financial freedom as a long-term goal and not a quick fix, and encourages introspection and personal development over blaming business models for lack of success.

05:00

🐠 Embracing Competition and Long-Term Thinking

The speaker discusses the importance of competition, using historical examples to illustrate how it drives progress and prevents complacency. He compares choosing a business niche to a fish picking a pond, advocating for entering markets with existing competition as a sign of viability. The speaker also stresses the value of long-term thinking over short-term gains, suggesting that successful entrepreneurs plan and strategize decades ahead. He advises imagining the future ripple effects of current decisions to foster long-term perspective, and contrasts those who flaunt wealth with those who quietly compound their earnings for future success.

10:01

🚫 Resisting New Money Urges and the Power of Focus

The speaker warns against the temptations that come with new wealth, advising to delay gratification of materialistic desires to build long-term wealth. He shares personal anecdotes and observations about peers who've squandered earnings on depreciating assets, advocating for patience and financial discipline. Additionally, he emphasizes the power of focus, arguing against the myth of multiple income streams for average millionaires. Instead, he encourages deep specialization in one area, comparing general practitioners to specialists to illustrate the advantages of focus and expertise.

15:01

📈 Prioritizing Value Over Popularity and Decision-Making

The speaker discusses the pitfalls of prioritizing popularity and short-term gains over building long-term value. He uses the example of BlackBerry versus Apple to highlight how sustained value creation leads to enduring success. The speaker also stresses the importance of making high-quality decisions, attributing current life circumstances to past choices. He advocates for continuous learning and knowledge acquisition to improve decision-making, drawing parallels between historical insights and modern business strategies.

20:03

🏃‍♂️ Health as a Foundation for Success

The speaker shares personal experiences where he sacrificed health for business success and emphasizes the importance of health for clear decision-making. He argues that a healthy body supports a healthy mind, which in turn leads to better business outcomes. The speaker advises prioritizing health through clean eating, regular exercise, and adequate sleep, suggesting that these habits directly impact business success more significantly than constant work.

25:04

💡 Removing Emotions for Clearer Decisions and Becoming a Full Stack Entrepreneur

The speaker discusses the negative impact of emotions on decision-making and advises developing the skill to delay emotional responses to allow for clearer judgment. He also introduces the concept of becoming a 'full stack' entrepreneur, drawing a parallel from history with Napoleon's multifaceted expertise. The speaker argues for developing a broad understanding of all business aspects while having deep expertise in one's niche, comparing it to historical figures who had comprehensive knowledge to succeed in their endeavors.

Keywords

💡Financial Freedom

Financial Freedom in the context of the video is defined as having sufficient funds in reserves or low-risk investments to sustain one's desired lifestyle without needing to work actively for income. It's not about a specific income level or material possessions but the ability to live comfortably off of passive income. The speaker emphasizes that financial freedom is achieved when one's lifestyle can be funded by the interest from their investments, as illustrated by their own journey to becoming a millionaire by age 26.

💡Low Risk Investments

Low risk investments are financial instruments that are relatively safe and provide a modest return, such as bonds or certain types of savings accounts. In the video, the speaker mentions using these to achieve financial freedom by investing in such a way that the returns can subsidize one's lifestyle, highlighting the importance of steady, secure growth over high-risk, high-reward strategies.

💡Introspection

Introspection, as discussed in the video, is the practice of self-reflection to understand one's own character, beliefs, and motivations. The speaker stresses that the success of a business is not about the business model but about the entrepreneur's ability to introspect and improve themselves, rather than blaming external factors for failures.

💡Competition

Competition is portrayed as a positive force in the video, necessary for personal and business growth. The speaker argues that competition drives improvement and prevents complacency, using the historical example of Augustus Caesar to illustrate how the lack of competition can lead to stagnation. They encourage embracing rivalry as a means to push oneself to achieve more.

💡Long-Term Thinking

Long-term thinking is emphasized as a critical mindset for success. The speaker advises thinking in terms of years rather than weeks or months, considering how current decisions will affect one's life and business in the future. This mindset is linked to the idea of building wealth slowly and steadily over time, rather than seeking quick gains.

💡New Money Urges

New money urges refer to the temptations and impulsive behaviors that come with sudden wealth, such as the desire to make extravagant purchases to signal success. The speaker warns against these urges, advocating for delayed gratification and the importance of maintaining a long-term focus on wealth building over short-term indulgences.

💡Focus

Focus is described as the power to concentrate on one thing at a time, which the speaker sees as a common trait among successful entrepreneurs. They argue against the myth of needing multiple streams of income and instead promote深耕一个领域, becoming an expert in one niche, and mastering one business model as the path to millionaire status.

💡Value Over Popularity

Value over popularity suggests prioritizing the quality and usefulness of one's product or service over flashy marketing and temporary trends. The speaker uses the example of Apple versus Blackberry to illustrate how focusing on creating value leads to long-term success, whereas prioritizing popularity can lead to eventual failure.

💡Quality of Decisions

The quality of decisions is presented as the aggregate outcome of one's life choices, determining success or failure. The speaker emphasizes the importance of making informed, intelligent decisions based on knowledge and experience, suggesting that reading and learning from history can provide the wisdom needed to make better choices in business.

💡Health

Health is highlighted as a foundational aspect of success, with the speaker sharing personal experiences of how neglecting health for the sake of work can be counterproductive. They stress the importance of maintaining physical and mental well-being as a base for clear decision-making and sustainable success.

💡Emotions in Decision Making

Emotions in decision making are discussed as a hindrance to clear and effective choices. The speaker advises removing emotions from business decisions as much as possible to prevent impulsive reactions and maintain a rational approach, suggesting strategies like delaying responses to emotional triggers.

💡Full Stack Entrepreneur

A full stack entrepreneur is someone with a deep expertise in one area and a broad understanding of many other areas related to their business. The speaker uses the historical figure Napoleon as an example, illustrating the importance of being well-rounded and knowledgeable in various aspects of business to navigate complexities and make comprehensive decisions.

Highlights

Financial Freedom is defined by having enough money in reserves or low-risk investments to sustain one's desired lifestyle.

Achieving Financial Freedom is not about high monthly earnings but the ability to live off low-risk investments.

It's not the business model that makes you a millionaire, but your skills, beliefs, and character traits.

Businesses don't fail; people do, so introspection is key to understanding why a business isn't growing.

Competition is healthy as it pushes you to improve and prevents complacency.

History shows that lack of competition can lead to stagnation, as seen with Augustus in the Roman Empire.

Long-term thinking is crucial for success; decisions should have positive ripple effects years into the future.

Resist 'new money urges' and delay gratification to build wealth more effectively.

Focus is power; successful entrepreneurs often excel in one area rather than spreading themselves thin.

Value over popularity is key; prioritize building a quality product over flashy marketing.

The quality of your decisions determines the success of your business and life.

Health should be a priority, as it affects your decision-making and overall success.

Removing emotions from decision-making improves quality and helps in achieving success.

Becoming a full-stack entrepreneur, with a deep expertise in one area and broad knowledge in others, is beneficial.

Learning from history, like Napoleon's full-stack approach, can provide valuable lessons for entrepreneurs.

Transcripts

I am financially free and you can be as

well when I was 21 years old I became a

millionaire I'm now 26 years old and my

net worth is in the multiple multiple

Millions if you don't believe me which

is fair enough this came in the post

recently which is an award you get from

clickfunnels for having made more than

$10 million with a platform I got this a

long time ago but it took a long time to

arrive because I'm in Dubai so I'm going

to share with you 10 lessons that I

learned to get to this point so you can

do the same thing so lesson number one

is that um Financial Freedom is defined

to me as when you have enough money in

your reserves or in your bank account

such that low risk low return

Investments can sustain and subsidize

the lifestyle that you want to live

Financial Freedom is not about making

$10,000 a month or it's not about how

much money you make per month it's not

about like whether you've got cars or

watches it's about whether or not your

base level lifestyle that you're happy

with can be sustained by how much cash

you have in the bank against your assets

and the interest from them and so the

way that I achieved Financial Freedom

was to ACR so much capital in cash and

in you know steady Investments like

bonds just low super low risk super low

return Investments like 3 to four to 5%

return Investments and to allow for that

return to subsidize My Lifestyle until

you've done that you're not really

financially free you can make six

figures online you can make a couple of

hundred grand here and there but I can

tell you that

if you make $10,000 in one month after

tax and after like all of this stuff

that comes with making that money your

one business class flight to Barley is

going to knock out half your wealth for

the month so Financial Freedom by

definition to me is when the amount of

cash you have in the bank or the amount

of low interest lowrisk assets you have

subsidize the lifestyle that you'll

happy with and until you've done that

you're not financially free so I wanted

to start the definition of sort of

lesson number one you have to think

about this long term and all the lessons

that I'm going to give you are going to

sort of feed into this definition so the

second thing that I learned on my

journey is that it's not about you oh

sorry it's not about your company it's

about you and what I mean by that is

your business or the vehicle that you

choose to use to become a millionaire

whether it is Drop Shipping Amazon FBA

gardening any business model you want to

choose it's not about the business model

you choose because they all work look at

any business model whether it's online

or offline chances are you're going to

find thousand hundreds if not thousands

maybe tens of thousands of people who

have made themselves millionaires using

that model and so what you got to

realize when you start your business is

businesses don't fail people do it's

really important thing to understand and

so when you pick the business it's not

about the business you pick it's about

yourself it's about your skill sets your

belief systems your character traits and

how well you can do as an entrepreneur

and so the the easiest form of cope or

you know delusion for entrepreneurs that

fail is oh that business didn't work or

that market was saturated well it's a

delusion because the chances are is

there are other people in your Market

with that business model that have

become successful and so whenever you're

trying to become successful and become a

millionaire and build a company it

always helps to be introspective and

look at yourself as to reasons as to why

you're not growing and developing as

opposed to the business model that

you're in the third thing that I learned

is that competition is fantastic and

competition is great I can give you an

anecdote here it's not an anecdote it's

not a personal but I can give you a

lesson from history um it the beginning

of the um the end of the Republic in the

Roman Empire um Caesar died and was you

know replaced or ascended by a guy

called Octavian who became Augustus who

was effectively the first emperor of

Rome outside of the Republic after the

dictatorships and at the beginning of

augustus's Reign um he had to battle

with a guy called Mark Anthony in

Cleopatra and Augustus was an incredible

incredible Emperor and what happened um

after you know years of his long Reign

once he destroyed all of his enemies is

he kind of started to get a little bit

complacent and lazy towards the end of

his Reign and that was because he no

longer had any political or military

competitors now he didn't let his foot

off the gas completely but historians

say that he didn't achieve as much as he

could have because he wasn't challenged

he had no Rivals towards the end of his

career and he got quite lazy and bad

things happened and so what you got to

realize in business is that competition

is fantastic everyone starting a

business they look for niches or markets

where like they want the Blue Ocean

strategy but competition is a sign of

Life imagine that you're you know a fish

and you're trying to decide what pond

you should live in well if you're a fish

and you're trying to decide what pond

you should live in which is akin to

trying to start a business and deciding

what Niche or what Market or business to

go into you want to pick a pond where

there's other fish in there because if

you pick a pond with no other fish it's

an indication that no fish can survive

in that pond you know you want to you

want competition and what competition

does is it brings the best out in you it

progresses the market it forces you to

be better and not only that a you can't

avoid it but B you want it you should

want rivalry you should want something

to force you to become better and to you

know stop your complacency otherwise you

become like an emperor who basically has

no Rivals and just sort of stagnates and

sits pretty happily it's important if

you look at any great organization

anything that's ever happened that's

amazing throughout the history of the

world whether it's in nature in business

militarily or anywhere else you're

always going to find that there's

competition and it's kind of like um

watching a superhero movie where there's

no villain right in order to the hero

can only manifest if there is a villain

and without the dragon there is no

Knight so it's the competition that

makes you and forms you into the

millionaire you need it you want it

trust me the fourth thing is you want to

learn to think in really long-term time

Horizons and this might be a hard thing

to do at the moment but you want to

start developing the practice and trying

to figure out and learn how to think in

years not months and weeks most people

they can't see beyond the next 24 hours

their plans their strategies and you

know the projections of their life don't

really Ascend anything beyond next week

which might be a birthday party they

have to attend real successful

entrepreneurs they think in 40 to 50e

time Horizons you might not be able to

do that yet and I'm still even

struggling with that one although I'm

getting a lot better at it but my point

here is that you know you don't really

want to rush getting wealthy it's it's

not something that happens overnight

that you can't get rich quick unless you

buy some crazy cryptocoin and get

completely lucky or do pull off a

GameStop play it's not going to happen

quickly and so you need to learn to

think in longterm time Horizons and the

easiest way for you to do this if I give

you a concrete piece of advice is to

imagine that every single decision you

make regarding your personal life and

your business has Ripple effects out

into the future and what you have to do

is ask yourself with every decision you

make whether it's to eat something or go

somewhere or see someone or travel

somewhere or start a business or

whatever how does this affect me in 10

years time is it good or bad and

there'll be a net positive or a net

negative based on a decision and it's

really as simple as that that's how you

think long term um the easiest way to

beat your competitors and to beat people

in your Market is just to think in

longer term time Horizons of them and

make decisions that will pay off in the

future you know for example in my market

a lot of people buy Lamborghinis and

Ferraris and like 300 Grand watches and

they go around and then they tell

everyone about these watches and these

cars and I know I'm want to talk with

the house right but it serves a purpose

of you know fiduciary use um but I know

that all these guys that are putting all

their money into these depreciating

liabilities that in the long term my

little little compounded efforts over

the next 20 years I'll beat them they

might be they might you might perceive

them to be beating me now with their

cars and their models and their yachts

and private jet flights and stuff like

that but I'm quite happy in business

class or even economy sometimes knowing

that keeping that money and just having

it compound slightly every day a tiny

tiny bit will allow me to beat them in

the long term which is all that matters

um so that's that the next thing which

is kind of come going to come off of

what I just told you um next lesson is

to resist the new money urges so if you

want to make money badly enough and you

want to become a millionaire and you

want to become financially free with all

your might you will make it happen and I

can attest this because I literally did

I had no idea where to start I had no

idea where to go what to do who to learn

from like I didn't know what I was doing

at the beginning of my journey to

becoming a millionaire

and the the thing with that is is that

like I just wanted it so bad like it was

all I thought I sacrificed everything it

was all I thought about for you know

years and years and years on end was

just working on this thing and trying to

figure it out and the thing with thing

with making the money is when you do it

you're going to have what I call new

money urges where all of your insecurity

ities and all of your narcissism and

neuroses and your neurosises and all

these psychological problems you've got

that you think will be solved by money

will manifest as soon as you have it and

so right now you're probably working for

a Ferrari or to go and sit on a beach in

barley or something and that's okay and

I'm not saying you shouldn't reward

yourself but I'm saying the longer that

you can delay the gratification of these

impulsive childish needs the more

successful you will become um primary

example of this when I was making 50 to

100 Grand a month it 20 19 years old

whatever um I fought the urge every day

to post my strip screenshots on my

personal Instagram now I deleted my

personal Instagram because I don't need

it anymore um and you want to resist

these urges because these impulses are

going to come you're going to want to go

shopping and buy this thing or you know

try and impress this girl in this way

shape and form like by buying this thing

just resist the urges resist the

impulses for as long as you can possibly

sustain the resistance otherwise they're

going to get you they're going to eat

away at your wealth and they're going to

destroy you um Prim example I know

someone that started making 20 grand a

month recently and they've already

rented a Ferrari I'm like brother what

you make in a year you can't even afford

to buy the Ferrari with so after tax if

you can't buy it in cash comfortably

then you can't afford it that's the rule

okay I waited for 5 years of making like

over million dollars a year before I

bought my dream car which I actually

recently got rid of because I don't need

it the next lesson the sixth lesson is

that focus is power and what I mean by

this is when you're starting your

company when you're trying to become

successful whether it's through a career

you want just to pick one thing so one

market one product one Niche that's just

one

million the ability to focus and focus

on just one thing at a time is a

extremely common trait that I have

shared between all my friends who are

millionaires um you just want to pick

one thing just pick you like this idea

that the average millionaire has seven

streams of income is a complete lie and

I can tell you that as someone who

actually is a millionaire and the reason

that you think that the average

millionaire has seven streams of income

is because people who have tried to sell

you courses on passive income which by

the way does not exist until you've got

millions of cash in the bank the idea of

building passive income is it's easy to

say oh the average millionaire has seven

streams of income so you need to build

my thing so that you can have passive

income passive income is rubbish it

doesn't it's not real it doesn't exist

it only exists once you have pre-claim

leverage like for example once you have

um couple of million in the bank and you

have interest on that which effectively

is passive income or once you've had

made millions of dollars and you can go

and buy property or other fixed you know

assets that will return you money slowly

over time with low risk then you have

passive income but until you've built

active income significantly you can't

have passive income it just doesn't work

it's a scam and it doesn't work and I'm

just that's just from one dude who's

actually figured it out to someone who

hasn't so focus is power you want to

pick one thing and you want to go all in

on that you don't want to try and start

multiple businesses you don't want to

try and have multiple products or have

multiple niches you just want to sell

one thing to one person and what we're

doing here is we're learning how to just

solve one problem because my my um

thinking here to you is who makes more

money the general practice doctor or the

heart surgeon right or who makes like

who's more successful the person who has

10 different businesses or the person

who has one business you might say oh

but that person has 10 businesses but

the problem is you can't compete with

people who just have one so specialism

and focus is the key make sure you do it

the seventh lesson is value over

popularity and you'll see this a lot on

the line online at the moment where

there's it's becoming um I mean it's

always been around but it's becoming

rampant at the moment where a lot of

people are um making flashy lifestyle

videos and Vlogs um and like they're you

know showing off their Lamborghinis and

like their Lifestyles and the models and

all this stuff and I have nothing

against it I think the game's the game

if that's the vehicle of traffic you

want to use to sell your courses I don't

care fair enough right um but once again

this comes back to the long-term

thinking um there's a quote that

Benjamin Graham said to Warren Buffett

so Warren Buffet's this you know Mt like

he's worth like a hundred billion

dollars um and Benjamin Graham who

mentored him in his early days basically

said to Warren Buffett um that in the

short term the market is a voting

machine and in the long term the market

is a weighing machine build companies

that want to be weighed and what this

basically means is that like in the

short term um the online Market or any

Market you're in will pick companies

that are popular and the companies and

people that are the best in marketing

and showing off their life and flexing

will seem to be winning but it's a

delusion because the real companies that

win in the long term with the elaps of

time the real Grim Reaper of business is

time it will wipe you out if you're not

careful the companies that build True

Value and an example of this um you can

find with Blackberry versus Apple um

some of you might not remember this but

blackbery used to make these phones they

were quite chunky and they had little

keyboards on them and stuff and

blackbery was an extremely popular

business it it was a very popular

product very clever Savvy marketing

behind it like it was it was kind of you

know it kind of went wild everyone had a

blackb for a while and the thing is is

it didn't sustain because over time the

value of Apple's products which was just

so much better outweighed the value of

blackberry's product and therefore

blackbery failed and this is the easiest

strategy to win in business and it comes

back to thinking long term is the

easiest way to beat someone is just by

building a better product than them and

the thing is is that the more time you

spend on your product the more time you

spend on building the thing that

delivers the value for your customer

customers is means that you spend less

time on marketing in the short term and

so in the short term your competitors

will make more money than you because

they spend all their time on marketing

and not product but in the long term

that product will manifest you know good

results for your clients and you'll

become the the go-to person for your

solution or for your thing and it will

then become a question of oh I need help

with X where do I go and people will say

oh you should go to Charlie you should

go to Marcus or whatever whatever your

name is um so don't worry about the

short term don't worry if someone's

beating you in the short term or if it's

perceived they're beating you because

all you have to know and this is why I

take my reassurance with my competition

is if my product is better than their

product in the long term I will beat

them and it doesn't matter how many

Ferraris or Lamborghinis they Flex or

how many watches they buy or how many

pen houses they visit or how many times

they go to a mansion in Thailand I'll

probably beat them because it's time and

there's lots of case studies around this

so the next thing the next lesson number

eight is that it's all about the quality

of your decisions so if you just think

critically with me for a second

here every single decision that you've

ever made in your life and a decision is

basically a choice between multiple

variables um which is really all life is

it's just binary choices right

um every single decision you've ever

made in your life has led you getting to

this point now where you are and that

should be quite empowering and it should

also piss you off a little bit because

where you are right now in your life is

your fault it's your responsibility it

is the sum and aggregate of every

decision you've ever made now I'm not

discounting the fact that you might have

had trauma or bad things happened to you

in life God or the universe might have

served you an unlucky hand but

ultimately 90% of your decisions are

within more than that like 99% of your

decisions are within your control and

this is quite a relieving and freeing

thing to me because what I realized

quite early on is that if I wanted to

make money and become successful all I

had to do was become better decision-

making than the average person and how

do you do that well you have to be more

intelligent and smarter and what that

basically means is it's knowledge when

you're looking at decisions and when

you're looking at choices if if you and

I were looking at a business problem

with a decision- making um problem and

let's say that you were just starting

out and I'm where I am now I've made

north of $20 million online I still have

a long way to go entrepreneurially like

I'm I'm a baby in the scheme of but if

we compared our decision- making skills

I would probably out decide you to the

point where like I can make the right

decision more often than you can and

that's not me trying to say I'm better

than you although technically in that

realm I might be the point is that I

just have more knowledge and I spend

nearly all of my spare time reading and

like I can actually just give you some

examples right now um I spend all of my

time in a book and this is because the

smarter you are and the more knowledge

you have to draw on and the more worldly

you brain the the more laterally you can

think in terms of your decision making

and so when you read a book you won't

see the effect of that knowledge for

years but when you read hundreds of them

and that knowledge starts to compound

you you build this ltis work this

Paradigm that is you know a force to be

reckoned with and so you know i' I read

a lot of history books this is plutar

lives volume two um I just finished this

one on Ancient Rome um there's quite a

lot I mean I've got a bunch of books

here this one's um story of philosophy

and you'll notice how um ancient Greece

um senica Al life I mean there's got a

bunch of other books over here I won't

get too deep into them um and you'll

notice the books that I'm reading are

history books and this is an interesting

thing because really the history of

humanity and the history of the world is

ultimately the history of warfare and

Military and honestly like business is a

very close cousin to war and so you I

don't really read business books I don't

read Harvard Business review or

traditional business books I read

history and I extrapolate lessons from

history and I find the judgment and you

know character of extremely successful

people throughout the world throughout

time and I then apply them to business

in myself prime example of what I did

earlier where I explained how augustus's

Reign towards the end of his um career

as an emperor started a taper off

because he had no competition you can

start to find patterns between your

company and what happened in history and

if you want to you know make money

online it helps to study stud Empires

and the fall and decline of them anyway

that's just something I've been doing um

lesson number nine beyond the quality of

your decisions um and building your

knowledge so you can make better

decisions lesson number nine is to take

care of your health um I sacrificed my

health for my company and my money and

I've done it multiple times over in the

past and I can tell you that it's just

not worth it um the amount of times that

I have burned myself out or made myself

sick or you know given myself some real

health problems because of the amount of

cortisol that I'm releasing into my

brain through the stress of work in the

long term it's worth it you know because

I'm in a healthy place now but it's very

important you take care of your health

and that you prioritize your health

above anything above your work because

like I said the quality of your business

and the quality of your life is

determined by the quality of your

decisions and your decisions come from

where or they come from your brain and

your brain is where it's in your body

and so if your body is screwed and

you're unhealthy you're going to have

all this brain fog all this anxiety all

this motion and you're going to have

these terrible outputs and make terrible

emotional foggy decisions that don't

really make any sense and so it's funny

because I I wish I knew this earlier

that taking care of my health would

actually make me more money than than

making money um and so really it's very

simple just eat clean and sleep well and

exercise regularly if you do those three

things and you prioritize those three

things and you don't let work get in the

way of those three things you'll

ultimately become way more successful uh

my my my wealth and my business income

just exponentially spiked the second I

started like eating clean not drinking

alcohol not eating sugar so do that what

you

will the 10th thing is to remove

emotions where possible um emotion is

the enemy to Quality decision- making

and so what you want to learn to do with

your life and your business um is try to

remove as much emotion as you can from

your decision making um this is a very

this is an extremely difficult thing to

do um but it is a skill that you can

develop and learn over time if you are

emotional and you are the kind of person

that brings your personal life into your

business life you're going to struggle

it's going to be extremely hard for you

to build anything great because your

head's going to be constantly screwing

around with your business and so you

know for example if a client messaged me

and said like this is the worst program

like I hate you which never happens but

if it did um if I had an emotional

respons that and start arguing with my

client suddenly someone could screenshot

that it goes on the internet now I'm in

trouble now other clients start say you

got to remove emotion and the easiest

way to remove emotion is is sometimes

you can't remove it but the best

strategy is DeLay So if something makes

you emotional and this is going to be

anywhere in your life not just in in

your work because you can't

compartmentalize work and life you have

the same brain for the same

circumstances and your brain works on

pattern recognition so if you're really

emotional in your personal life you're

going to be emotional in your business

life because your brain can't tell the

difference between those two things and

so the easiest way to combat emotion in

business in your life is time and what

that basically means is if something

happens and it makes you angry or you

know typically anger is the main form of

destructive emotion because um it leads

to it's it's like you need to act on

that emotion which is where the problem

comes but if something makes you angry

or sad or you're anxious or whatever

just give it like a couple of hours or a

day

and then see how you feel tomorrow and

you'll probably be in a way different

spot so that's that and then the 11th

thing the 11th lesson I've learned is

that you need to become a full stack

entrepreneur

and another lesson from history for you

here um Napoleon the guy who kind of

just you know made France pretty cool in

the 1800s or whatever or late 1700s um

Napoleon was a full stack Emperor and

what full stack basically means is you

need to know um everything and you need

to know like you need to have an area of

expertise in which you are the best in

the world at um so for Napoleon for

example that was conquering and mil the

military life he was probably one of the

best conquerors we've ever seen in the

world but Napoleon was also full sack

which meant that he knew everything

about everything else he wasn't

necessarily a complete expert in these

other the topics but he was kind of what

Google would call a t-shaped person

where you have a lateral level of

horizontal knowledge about everything

you need to know surrounding the context

of your expertise and then you have a

deep level of expertise vertically on

one thing and the reason this is

important is because you need to

understand the context of the situation

so let's say for example

um this book here Sena a life Sena was a

um Greek sto philosopher and the woman

who wrote This Book Emily Wilson has

written a biography on him and Emily

Wilson needs to be what we would call a

full stack historian where to write a

book about senica she needs to be um an

expert on his life but also she needs to

have the full stack context of

everything else that was happening

around senica so she needs to know about

the pelian war she needs to know about

athin she needs to about know about

Sparta she needs to know about Alexander

the Great she needs to have a full stack

she doesn't have to be an expert on

those things but she has to understand

the context in which his life lived and

business is very much the same thing

where you need to know your thing which

is basically your product the problem

you're solving for your customers the

value delivery system you have you need

to know that better than anybody else

but not only that but in business you

need to develop every other skill as

well so whilst I for example my business

what we do is we solve the problem of

client acquisition for agency owners

coaches and consultants and I'm the best

in the world at doing that hands down I

don't think anyone else knows it more

than I do or at least has got a better

product than me and that's a dangerous

thing to think because someone could

come along and wipe me out if I get too

comfortable I'm also so terrified I'm

not good enough which is why I'm good

but anyway we'll get into that another

day um but I know that extremely well I

know that like the back of my hand I

Know Better Than I Know Myself and I

also need to know everything else so I

need to know legal agreements I need to

know um accounting I need to know Sales

Management I need to know sales as a

process I need to know marketing I need

to know ads I need to know media buying

I need to know operations I need to know

support I need like every other facet of

the business contextualized around my

expertise I still need to understand and

coming back to Napoleon Napoleon knew a

lot about everything like he knew how to

conquer and he knew how to do that but

the difference between him and the other

great generals and Marshals that he had

is he knew how to govern as well he knew

legal systems he knew how to build

republics he knew how to hire he knew

how to Outsource he knew how to like run

the show basically he knew how to like

do tax reforms legal reforms and he knew

how to place people into those into

those I mean talk about a genius so I'm

not saying you have to be a genius but

I'm just saying that most people with

their careers and their lives most

average people they learn one thing and

they get good at one thing and then

they're placed into that one thing and

they're siloed and um I learned this

from a guy called Mike who was the CEO

of a a shoe brand that I used to work

for when I was like 17 in the UK and um

he came into the office once he was the

CEO this is like a billion pound company

and I said to him Mike I want to start a

business what do I do he said do not put

yourself into a silo I said what do you

mean he said well like for example

you're working right now in customer

care you can be good at customer care

but it shouldn't be all you're good at

you need to know marketing accounting

product development and literally

everything else um so that's basically

the um 11 lessons that I thought might

be helpful to you um I hope they go a

long way to making you successful and

I'll see you in the next video cheers