How to Get Brand Deals on TikTok

Summary

This video script offers seven valuable tips for content creators on TikTok seeking to monetize their influence. It emphasizes targeting brands already active on the platform, tailoring sponsorships to specific marketing goals, and the importance of professional communication via email. The script also advises creators to sign up for brand deal platforms, support niche peers, and not to dismiss free product offers as potential stepping stones to paid partnerships. Finally, it encourages creators to be selective with their deals, aiming for quality over quantity to attract high-paying brand partnerships.

Takeaways

• 🎯 Target brands already active on TikTok, as they understand the platform's value and are more likely to engage in partnerships.
• 📦 Avoid presenting brands with generic sponsorship packages; instead, tailor your approach to their specific marketing objectives.
• 📧 Include your email address in your bio to facilitate professional communication and streamline the negotiation and contract process.
• 🔍 Sign up for brand deal platforms to increase your visibility to brands looking for TikTok influencers and to discover new opportunities.
• 🤝 Follow and support creators in your niche to familiarize yourself with brands that sponsor them and potentially gain introductions.
• 🛍️ Don't dismiss offers of free products; use them as opportunities to educate the brand on the value of a long-term partnership.
• 📈 Understand that different campaign goals (conversion, content repurposing, brand awareness) require different strategies and rates.
• 💰 Recognize the importance of raising your rates when brands are vague about their objectives, as this indicates they may be willing to pay more for the right influencer.
• 📝 Move conversations with brands out of direct messages and into email to maintain professionalism and ensure clear communication for contracts and invoicing.
• 🚫 Refrain from accepting low-quality deals that don't align with your audience or your brand, focusing instead on quality partnerships that offer better value.
• 💡 Embrace the mindset that not all brand outreach requires immediate acceptance, and prioritize deals that make sense for you and your audience.

Q & A

What is the main challenge creators face when trying to monetize their TikTok content?

The main challenge creators face is getting brands to pay for their content on TikTok, as brands often offer free products, gift cards, or promo codes instead of monetary compensation.

Why should creators target brands that are already active on TikTok?

Targeting brands that are already active on TikTok is easier because these brands understand the platform's value and have a TikTok strategy in place, making them more likely to collaborate on paid partnerships.

What are the three main campaign goal types for TikTok sponsorships mentioned in the script?

The three main campaign goal types are conversion (driving measurable outcomes like sales), content repurposing (reposting creator content for advertising), and brand awareness (creating content to explore TikTok as a marketing platform).

Why is it important for creators to include their email address in their TikTok bio?

Including an email address in the bio is crucial because most professionals, including those from brands or advertising agencies, prefer to communicate via email for a more formal and organized approach to partnerships.

What is the significance of signing up for brand deal platforms for TikTok creators?

Signing up for brand deal platforms exposes creators to more brand partnership opportunities, as these platforms often have marketplaces where creators can browse and apply for ongoing brand collaborations.

Why should creators follow and support others in their niche on TikTok?

Supporting others in the niche helps creators become familiar with the types of brands that partner with creators in their field and establishes a positive relationship, which could lead to introductions to dream brand partners.

What is the common mistake creators make when brands offer them free products instead of payment?

The common mistake is that creators often dismiss or delete offers for free products, missing the opportunity to educate the brand on the value of a long-term partnership and potentially convert these offers into paid deals.

What should creators do if a brand offers them a trial partnership with the promise of payment if successful?

Creators should express their understanding and propose a structured partnership over a period, such as monthly posts, to measure success and adjust the approach if needed, emphasizing the importance of repeated exposure for credibility and purchase intent.

Why is it recommended for creators to avoid taking low-value deals?

Taking low-value deals can lead to a cycle of dissatisfaction and lack of time for creators to strategically target and pitch to their dream brand partners, potentially missing out on more lucrative opportunities.

What is the key takeaway from the script regarding creators' approach to brand partnerships?

The key takeaway is that creators should prioritize partnerships that make sense for them and their audience, focusing on quality over quantity, and not feel obligated to accept every deal that comes their way.