Creative Cloud Overview | Adobe Creative Cloud

Summary

Adobe's Jason Levine delivers an insightful presentation on the Creative Cloud, addressing common misconceptions and highlighting its benefits for video professionals. He explains the cloud's offline capabilities, file sharing features, and control over updates. Levine also showcases new tablet apps, the Creative Cloud Market, and the advantages of a connected creative ecosystem, emphasizing continuous innovation and community support as integral to Adobe's vision.

Takeaways

• 🌐 Adobe has transitioned from Creative Suite to Creative Cloud to provide continuous innovation and updates, rather than periodic boxed releases.
• 💾 The misconception that Adobe applications must be run in the browser is incorrect; users still download and run apps on their desktop.
• 🔗 Users of Creative Cloud are not required to be constantly connected to the internet, with up to 99 days of offline use allowed before validation is needed.
• 📁 Creative Cloud allows file sharing with non-members, providing unique capabilities for Adobe file formats that enhance collaboration.
• ⏰ Members have full control over software updates, with the option to defer updates as per individual or organizational needs.
• 🛠️ The Creative Cloud desktop app simplifies the installation process to a single click, removing the need for serial numbers and繁杂 installation steps.
• 🎨 Adobe has introduced tablet apps and hardware like Adobe Ink and Slide, expanding creative possibilities beyond traditional desktop environments.
• 🖌️ With Creative Cloud, Adobe offers a vast library of fonts through Typekit and a marketplace for creative assets, enhancing design capabilities.
• 🔄 The platform supports version history for files, allowing users to revert to previous versions and collaborate more effectively.
• 🌍 The new Adobe.com serves as a hub for all Creative Cloud properties, offering a personalized experience and single sign-on access to all services.
• 👥 Behance, integrated within Creative Cloud, fosters a community of creatives who inspire and support each other, differentiating it from other social networks.

Q & A

What is the main focus of Jason Levine's talk?

The main focus of Jason Levine's talk is to educate the audience about Adobe Creative Cloud, its benefits, and to clear up misconceptions about its cloud-based services.

What is the primary reason Adobe moved to Creative Cloud?

The primary reason Adobe moved to Creative Cloud is to adapt to the rapid pace of change in technology and to provide continuous innovation and updates to its users, which was not possible with the traditional boxed software model.

How has the installation process of Adobe applications changed with Creative Cloud?

The installation process has been completely revamped with Creative Cloud. It now allows for a one-click install experience, eliminating the need for serial numbers and reducing the complexity of the previous installation process.

Can Adobe Creative Cloud applications be run in the browser?

No, Adobe Creative Cloud applications are still downloaded and run on the desktop, contrary to the misconception that they would be run in the browser.

What is the significance of the Creative Cloud for desktop app?

The Creative Cloud for desktop app serves as a central hub for managing installations, updates, and accessing various tools and services within the Creative Cloud ecosystem.

How often does Adobe require users to be connected to the internet with Creative Cloud?

Adobe allows users to be offline for up to 99 days, with periodic background checks to validate the Adobe ID after the first 30 days of being online.

Can files created in Adobe applications be shared with non-Creative Cloud members?

Yes, files can be shared with non-Creative Cloud members, and they do not need to have Adobe software to view shared files, such as PSD, AI, and INDD files.

What control do users have over updates in Creative Cloud?

Individual Creative Cloud members have complete control over when updates occur, and they are alerted to new updates without being forced into immediate installation.

What is the Creative Cloud administration console, and how does it benefit team and enterprise users?

The Creative Cloud administration console is a tool for team and enterprise users that allows administrators to control and deploy specific updates to members within their organization, providing flexibility and control over software updates.

What are some of the new mobile applications and tools introduced by Adobe as part of Creative Cloud?

Some of the new mobile applications and tools include Lightroom mobile, Photoshop Mix, Adobe Sketch, Adobe Line, and the Creative Cloud-connected pen, which are designed to enhance the creative process on mobile devices.

How does Adobe address the need for font management in Creative Cloud?

Adobe addresses font management through Typekit, which is included in the Creative Cloud membership, offering over a thousand fonts for web and desktop use, all legally licensed for the duration of the membership.

What is the Creative Cloud Market, and how does it benefit users?

The Creative Cloud Market is a resource that provides over 25,000 royalty-free pieces of vector art, clipart, patterns, and other graphical elements designed by Adobe users, offering a wide range of content for users to incorporate into their projects.

What is the role of Behance in the Creative Cloud ecosystem?

Behance serves as a creative community platform within the Creative Cloud ecosystem, allowing users to showcase their work, receive constructive feedback, and draw inspiration from a network of creative peers.

Outlines

00:00

😀 Introduction to Adobe Creative Cloud

Jason Levine, Principal Worldwide Evangelist for Adobe Creative Cloud, introduces the topic of the presentation, which is the Creative Cloud's relevance to video professionals. He addresses common misconceptions about the cloud service, such as the belief that applications are run in the browser, the necessity of constant internet connection, and the inability to share files with non-members. Levine emphasizes the benefits of the Creative Cloud, including the modernized one-click installation process, the flexibility of offline use, and the collaborative features that enhance file sharing and software updates control.

05:00

🚀 Creative Cloud's Evolution and Flexibility

The speaker discusses the evolution of Adobe's Creative Suite to Creative Cloud, highlighting the industry's rapid changes and the need for Adobe to adapt to new technologies like the RED Dragon 6K camera. He explains that the traditional 18-24 month update cycle is no longer viable, and the move to Creative Cloud allows for more agile development and continuous innovation. The paragraph also touches on the flexibility of the subscription model, offering individual applications or the entire suite, and the ability to choose the duration of the subscription based on needs.

10:02

📱 Creative Cloud on Mobile and New Tools

Levine introduces the suite of mobile applications available on the Creative Cloud, such as Lightroom Mobile, Photoshop Mix, Adobe Sketch, and Adobe Line, which are designed to enhance creativity on tablets. He also mentions Adobe Ink and Slide, new hardware tools that connect with Creative Cloud, allowing for precision drawing and the integration of Adobe identity with swatches, colors, and brushes. The paragraph emphasizes the interconnectedness of Adobe's ecosystem, from desktop to mobile, and the community aspect of Creative Cloud.

15:03

🌐 Adobe.com as the Creative Cloud Hub

The speaker describes the new Adobe.com as the central hub for all Creative Cloud properties, offering a personalized experience for users upon sign-in with their Adobe ID. He explains the ease of accessing various elements like apps, files, fonts, and the Behance network through a single sign-on system. The paragraph also details the Creative Cloud desktop app's functionality, including the installation process, asset management, and the ability to revert to previous versions of applications.

20:04

🎨 Creative Cloud's Advanced File Sharing and Typekit Integration

This paragraph delves into the advanced file sharing capabilities of Creative Cloud, allowing clients to view and interact with Photoshop, Illustrator, and InDesign files directly in the browser without needing the respective software. Levine also discusses the integration of Typekit, providing over a thousand fonts for web and desktop use, and the ease of managing and accessing these fonts across different Adobe applications. The paragraph highlights the convenience and legal assurance of using Typekit fonts in various productions.

25:06

🎭 The Creative Cloud Market and Behance Community

Levine introduces the Creative Cloud Market, a resource offering over 25,000 royalty-free pieces of content for users' projects, designed by the community. He also discusses the Behance community, a network of creatives focused on inspiration and constructive feedback, and its importance as part of the Creative Cloud membership. The paragraph concludes by emphasizing the comprehensive nature of the Creative Cloud, including apps, mobile apps, single sign-on, market assets, fonts, file storage, community, and the commitment to continuous innovation.

Keywords

💡Adobe Creative Cloud

Adobe Creative Cloud is a subscription service that provides access to a suite of Adobe's creative and design applications, including Photoshop, Illustrator, and Premiere Pro. It is central to the video's theme as it represents the main subject being discussed. The speaker, Jason Levine, is an evangelist for Adobe Creative Cloud, and the script revolves around explaining its benefits, features, and misconceptions.

💡Cloud Computing

Cloud computing refers to the delivery of computing services, such as software, storage, and processing power, over the internet. In the context of the video, there is a misconception that Adobe applications are now run in the browser, which Jason clarifies is not the case with Adobe Creative Cloud. The applications are still installed and run on the user's desktop, with cloud services enhancing their functionality.

💡Creative Suite

Creative Suite (CS) was Adobe's previous software package offering, which was replaced by the Creative Cloud. The term is relevant as the video discusses the transition from the boxed software model of CS to the cloud-based subscription model of Creative Cloud, highlighting the benefits of this shift for video professionals and users.

💡One-Click Install

One-Click Install is a feature of Adobe Creative Cloud that allows users to install applications with a single click, simplifying the installation process. This concept is used in the script to illustrate the improved user experience and efficiency that Creative Cloud offers over the previous installation methods of Creative Suite.

💡Adobe ID

An Adobe ID is a user's digital identity within the Adobe ecosystem, used to access and manage services like Creative Cloud. In the video, it is mentioned as the key to the one-click installation process and to tie users to all Adobe properties within the Creative Cloud, emphasizing its importance for personalized access and convenience.

💡Offline Usage

Offline usage refers to the ability to use applications and services without an internet connection. The script clarifies a misconception that Creative Cloud requires constant internet connectivity. Users can be offline for up to 99 days, with periodic, unobtrusive checks to validate their Adobe ID, allowing for flexibility in how and when they work.

💡File Sharing

File sharing in the context of the video pertains to the ability to share Adobe-generated files with others, regardless of whether they are Creative Cloud members. Jason explains that this feature allows for collaboration and feedback, even from clients or others who do not have the Adobe software, enhancing the collaborative aspect of the Creative Cloud platform.

💡Updates

Updates in the video refer to the new features and improvements regularly added to Adobe applications. Jason emphasizes that Creative Cloud members have control over when updates are installed, dispelling the myth that updates are forced and automatic. This control is especially important for teams and enterprises that need to manage updates in a coordinated manner.

💡Creative Cloud for Teams

Creative Cloud for Teams is a version of the service tailored for organizations, providing administrative control over the deployment of updates and access to applications. In the script, it is mentioned as a solution for enterprises that need to manage software updates and licensing across a team or company, ensuring that updates are applied strategically and according to business needs.

💡Individual Applications Subscription

Individual Applications Subscription allows users to subscribe to specific Adobe applications on an as-needed basis, rather than committing to the full Creative Cloud suite. The script uses this concept to highlight the flexibility of Creative Cloud, allowing users to choose the applications that are most relevant to their immediate projects or needs.

💡Creative Cloud Market

The Creative Cloud Market is a resource introduced in the video that offers royalty-free assets such as vector art, clipart, patterns, and other design elements. It is mentioned as a new addition to the Creative Cloud ecosystem, providing designers and creative professionals with a vast library of content to enhance their projects.

Highlights

Introduction to Adobe Creative Cloud and its significance for video professionals.

Misunderstandings about Creative Cloud and the transition from Creative Suite.

Clarification that Adobe applications are still desktop-based, not browser-based.

New installation process for Creative Cloud apps, emphasizing its simplicity and efficiency.

The ability to be offline with Creative Cloud for up to 99 days and the ease of online validation.

Debunking the myth that Creative Cloud files cannot be shared with non-members.

Control over software updates as an individual or through the Creative Cloud administration console for teams.

The choice in subscription models, from individual app subscriptions to the entire Creative Cloud.

The importance of Creative Cloud in adapting to rapid technological changes in the industry.

Innovations in tablet apps like Lightroom Mobile, Photoshop Mix, and the introduction of Adobe Sketch and Line.

Introduction of Adobe Ink and Slide, new hardware tools for creative professionals.

The integration of Adobe Creative Cloud with various creative properties and services.

Personalization and single sign-on features of the new Adobe.com.

The Creative Cloud desktop app's streamlined process for app installations and version management.

Features of Creative Cloud file storage, including the ability to share and collaborate on native Adobe files.

Typekit integration offering a vast library of fonts for Creative Cloud members.

Introduction of the Creative Cloud Market, providing royalty-free assets for creative projects.

The value of the Behance community for creative inspiration and professional networking.

Summary of the comprehensive offerings of Adobe Creative Cloud and the promise of continuous innovation.

Transcripts

hello and welcome my name is Jason

Levine and I am the principal worldwide

evangelist for Adobe Creative Cloud and

our video tools and for the next 20

minutes or so I'm going to be talking to

you about Adobe Creative Cloud and how

it applies to video professionals but

more importantly I'm going to give you

the why why we have moved to Creative

Cloud there's still a lot of

misconceptions out there is still a lot

of people wondering if we're ever gonna

see the boxed days again what's happened

to the Creative Suite and then just a

misunderstandings about sort of how the

cloud works so I'm really here to

educate you about why we move to the

cloud what it's all about what you

actually get as a Creative Cloud member

all the various tools and services and

apps that you know and many I'm sure

that you don't know and then also sort

of giving you the overall story of how

we got to where we are today okay so to

start let's start talking about some of

the things that even after 18 months

we're basically eighteen months into

creative cloud after rebranding Creative

Suite and moving away from that and as I

travel around the world there are still

a lot of misconceptions there's a lot of

things that are not quite clear to

people about the creative fat first

misconception is that when people hear

creative clouds the haircut they think

cloud computing and they assume oh I'm

running Photoshop in the browser I don't

want to run Photoshop in the cloud or

the browser I don't want to run premiere

in a browser and you are not you are

still downloading and running the

applications on your desktop as you

always did the installation process has

been completely changed completely

revamped and I'm sure we all remember

the very glorious installation process

before right whether you were going from

a physical disk or even from a digital

download of say the master collection or

a suite you'd get a zip file or a dmg

and you'd unpack it and then you'd go

through this process and you'd put in

your serial number and then you'd click

through a bunch of dialogues and you

would select the applications that you

wanted and then you would click through

some more dialogues and then you would

wait because you couldn't do anything

while it was installing and then at that

point you could start working with your

software but if you had a Mac and you

accidentally bought the PC version too

bad because it was a Mac box and it was

a

see box right well today as you'll see

in a few minutes when I show you our

creative cloud for desktop app it's one

click if you want to install Photoshop

click there's no serial numbers why

because everything is tied to your Adobe

ID your Adobe ID which you can sign up

for free today if you don't already have

one um is your Adobe digital identity

and it ties you to every property that

we have in the Creative Cloud so

one-click install by the way you can

also one-click install Mac or PC it

doesn't matter we don't care so it

automatically knows what version to grab

you can do it very simply and it's just

much more elegant but again you are

running them on the desktop as you

always have second misconception is that

you need to be connected all the time to

the Creative Cloud and that is untrue

now today you have up to 99 days that

you can be offline now when you are

online we periodically will check in the

background just to validate your Adobe

ID but ultimately this is seconds you'll

never know that it's happening 99 days

offline after the first 30 will start

prompting you that you need to get

online to just validate your software so

again we'll keep alert in you every 15

20 days or so until you kind of hit that

99 day mark number three that you cannot

share files with non Creative Cloud

members and this is also false and once

again I'm going to show you in a few

moments I'm sure many of you use other

file sharing storage services ok

difference with Creative Cloud is that

we do things specifically with Adobe

generated files ie PSD ai Illustrator

files

INDD InDesign files that no one else can

do and yes you can in fact share and

have your clients comment and they don't

have to have the software and they don't

need to be Creative Cloud members to see

files that you share with them the

fourth one here and this is the most

common misconception and we heard this a

lot especially amongst broadcasters is

that you don't have control over when

these updates occur that we install them

automatically and that is totally false

now as an individual Creative Cloud

member you have complete control over

when this happens when new updates come

and again part of this era of Creative

Cloud of agile development is that we're

releasing stuff all the time now write

applications we're not we don't have to

time the release of everything

simultaneously updates are happening all

the time across all these various apps

you're alerted there's there's a

notification and you're creative out in

Creative Cloud desktop app but we

absolutely do not force the installation

upon you if you are a creative cloud for

teams or enterprise member you will then

have access to something which is the

administration console the Creative

Cloud administration console and as the

administrator you can then deploy

specific updates to anyone in your

organization so in the terms of like a

broadcast environment let's say that

we're you know we've got a picture that

we're finishing video Department you've

already locked picture locked sound

we're ready to go you guys are done with

the Edit fine we can push the premiere

after effects SpeedGrade updates to you

design department you're still working

on some of the design elements mmm I

don't know if we want to push you to the

new Photoshop yet we're gonna hold off

on you guys and web you've already built

the site we're just waiting for the

content and the design so you guys can

get the latest updates of Dreamweaver

and news etc ok so you have total

control over who gets updates what and

when in both of those team and

enterprise environments again number 5

we do indeed have Enterprise Solutions

and number 6 is that you don't have

choices that we force upon you the

entire Creative Cloud and that is not

true first and foremost you can do

individual applications subscription so

if you've got a job coming up

you need After Effects you only need it

for 10 days you don't really feel like

you want to subscribe for a year

fine you can do a month 2 month you can

get After Effects for 30 days

boom finish the job and you're done

that's it one-time charge now we also

have the Photoshop photography plan

which includes Photoshop Lightroom

Lightroom mobile on the iPad and iPhone

20 gigs of storage and Behance

for $9.99 a month it's pretty sweet deal

then of course you also have the entire

Creative Cloud entire Creative Cloud so

you do have choices this next slide here

this is not stuff that you don't already

know but this really kind of illustrates

the why right this is why you're sitting

here that why Creative Cloud

why can't I have my box why can't I have

a

a Installer well I'm gonna tell you why

so one year ago on this very stage I was

standing there and across the way here

was red and they had their booth and

they were showcasing the red dragon 6k

camera showing 6k and on that same day

when they were premiering it to

everybody here at IBC I was here showing

red dragon 6k natively our 3d playing

live in the premier Pro timeline because

despite the fact that the previous June

two and a half months earlier so June

2013

just like 2014 we had released a huge

that was CC that was the original CC of

career Pro by August we'd already been

updating so when we came to IBC we were

showing the fruits of our labors we

already had red dragon 6k natively

playing live in the timeline and

premiere right we saw that the industry

was changing we work with them we got it

you need it we had it and we had it

before anybody and we still do now in

the box days we had 18 to 24 months

cycles do you guys remember this in the

Creative Suite days 18 to 24 months so

if June 2013 we release CSX and then

so-and-so comes out with a 6k format I'd

be standing here and I said well sorry

guys you can't have that until 2016

because we just don't update that

frequently somehow that worked for us in

the early parts of the millennium right

because when you think about how

technology has exponentially changed the

rapid pace of change today that just

doesn't fly anymore right in video alone

cameras codecs formats every month

there's something new we couldn't wait

we couldn't wait to box it up we

couldn't wait to have to put it on the

disk we couldn't wait to have to write

physical documentation which then gets

put in a box with its gets sent to you

know it doesn't work that way anymore

how many of you five years ago we're

using Twitter Facebook and Instagram

five years ago using Twitter Facebook

and Instagram one hand you and me sir

that's it

three years ago how many of you were

using Twitter Facebook and Instagram

three hands today how many of you are

using Twitter Facebook or Instagram all

hands for those not watching on TV of

course because all of us are

experiencing the explosion of mobile not

only on our smartphones not only email

and all the obvious things but we're

consuming content there we're more

socialized than ever and that's within

the last three years rapid change

ridiculous change exponential change we

needed to change and that's why we move

to the creative cloud but it's also

about this notion of super connected

worlds right it's not enough to just

have your applications talking to each

other which we do but it's the desktop

and mobile associated with your fonts

and Typekit which is again I'll talk

about momentarily as part of your plan

your community with behance and pro site

cooler for your colors and swatches

Lightroom mobile for your imagery and

then the creative cloud for your storage

it's about all of these elements being

connected and allowing you the

flexibility to connect and access these

things from anywhere in the world and

once again if we were in the box

Creative Suite environment we'd be

missing out you'd be missing out and we

simply can't develop and won't develop

like that anymore

so this is the era of creative cloud

this is the era and the constant promise

of continuous innovation and that's how

we got here and that's where we are

today now along with new software we've

also innovated new ideas on tablets so

in 2014 june we released lightroom

mobile which I just mentioned also

Photoshop mix which I showed earlier

today a photo and compositing

application on the iPad we also have

adobe sketch which is a free-form

drawing tool by the way all of these are

free via the app store all you need is

an Adobe

to use them you don't even need to be a

paid member to use them and we also have

Adobe line which is a precision drawing

tool but we didn't even stop there

because as people started working in

various apps even before our own on

tablet they said you know it's not

really easy to sort of draw straight

lines on a tablet circles that's another

thing all together precision mmm

you know lacking so we came up with some

new hardware Adobe Inc which looks like

a stylus but in fact it is a creative

cloud-connected pen this unique

Bluetooth pen hydroformed aluminum with

a triple twist feels amazing in your

hand but it contains your Adobe identity

it contains your Adobe identity so

inside this pen you have not only your

swatches your colors your brushes your

clipboard clippings all kinds of things

contained here and wherever you go your

Adobe identity follows you along with

this new creative cloud connected pen we

also developed Adobe slide which is a

digital ruler to allow you to draw

precisely straight lines French curves

circles concentric circles triangles

stamp packs of various types of clipart

and imagery on an iPad for the first

time with complete accuracy you can get

these today they're available now so

again sometimes getting inspiration from

all different arenas but ultimately it's

about all of these things together your

apps whether on desktop or mobile

filtering into your assets your files

your photos your fonts your colors and

the community and I can't emphasize

enough especially in our video domain

here how much more we are sort of

embedded with community today right the

video community has grown the interest

in the communities have grown and it's

the community that often feeds back a

lot of the features that you're seeing

showcased here today that you're seeing

revealed here this week community input

all right so this is all what makes up

the creative cloud now if you want to

talk more about this after we're done

today either on Twitter or Facebook the

hashtag is team Adobe you can ask

questions you can tell us what you like

I'm on Twitter as beetle chase beetle

like the Beatles be EA TL e Jas e

alright so let's move now to actually

experiencing the creative cloud as a

whole so how many of you in the last two

months or since June 18th have been to

adobe.com seen this okay five okay more

so than the last we did is about seven

hands and for the rest of you haven't

been in a while this is the new Adobe

comm it's gonna look very different

you'll recall the previous Adobe comm

was kind of a standard three column

white background nine point text lots of

stock corporate imagery didn't really

didn't really give the impression of a

thirty-year-old creative company right

kind of looking a very standard site so

that had to change too and it has

significantly so the first thing you'll

notice and on the first thing I will

tell you is it now adobe.com is the hub

to all of our properties in Creative

Cloud when you sign in and you actually

sign in to Adobe Creative Cloud with

your Adobe ID to adobe.com and your WI

ID it's personalized welcome Jason

that's me right there and from here now

I can access all of these various

elements directly and it's these are my

elements so it's not just the apps and

add-ons mobile but when I click on files

it takes me to my files and Creative

Cloud storage when I click on Lightroom

photos it goes to my Lightroom

collections my fonts my colors my

Behance network okay it's a single

sign-on as well

so one time this is a big deal I don't

want to undersell that too so when you

go to desktop this now lets you this is

where you would begin now if you've

never used Creative Cloud you click on

download it's actually gonna take you to

a page and tell you oh actually what you

need is the Creative Cloud desktop app

this is where you will begin to install

all of your applications and you

see that up here so we're gonna go

through that real quickly

so the Creative Cloud desktop app

basically contains four panels you have

the home panel here and the home panel

gives you all of your various activity

in creative clouds you can see I've been

installing a bunch of things in the last

few days got some appreciations of my

work on be Hance you can see it down

here and comments and things like that

you then have the apps panel and this is

where you actually perform the installs

now again we talked about the previous

installation experience but in Creative

Cloud let's say I wanted to let's go

ahead and install how about fireworks

now let's go ahead and do how about this

edge reflow click install the only thing

you have to do is put in your

administrator password and we're done it

is now installing we can keep on working

ok that's it it's as simple as clicking

it and it installs there is no installer

someone's like oh where does it download

the Installer to no there that's gone

why should you have to deal with that

you are trying to be creative why do you

you know not a gone I have to say to

that this is awesome because you can

keep working it's happening in the

background right single click to install

applications then we have our assets oh

and by the way it's worth pointing out

you can also go back to previous

versions so if I wanted to install

Photoshop cs6 or the original CC I can

do that as well right from here now you

can see that edge reflow has just been

installed we're all done ok under assets

you've got your files

so again view on the web this is our

creative cloud file storage this is

actually my personal Creative Cloud

storage so you're gonna see some

pictures of friends and family and kids

up here and I've got everything from

JPEGs to mp3's mp4 video some pro res

video quick times illustrator files

Photoshop Photoshop touch files ideas

files but let's actually talk about

Photoshop files for a moment here so

remember that one comment about you know

sharing content with a client all right

well first of all when you open up any

file PSD file in this case you go to the

details panel this is gonna tell you all

the basic information and the file type

when it was created how big it is the

dimensions notice down here does anybody

know what this is this is an ASC file

this is your Adobe swatch exchange file

so based on whatever imagery you bring

into Creative Cloud it will

automatically generate the Illustrator

swatch for you which you can drag right

into illustrator and now also into Adobe

After Effects as well so it builds the

ASE for you okay that's not

revolutionary but it's different from

some of the other services out there and

then you have your activity panel here

which this is obviously going to give

you this is where you would be sort of

collaborating with your clients right

because this is where they can comment

and tell you what they think about this

particular image you also have the

ability to version your content so again

if you've got a client or if you've got

another person that you're collaborating

with we've got a shared collaboration

folder in Creative Cloud storage every

time a version of this PSD is saved to

that folder it creates a new version and

you can always scroll back in time you

can always restore back to the original

so you've got versioning in version

history but the one thing that nobody

else has is this here a layers panel

because as mentioned not only does your

client need not be a Creative Cloud

member to share files with you or you

share them with them they don't even

need Photoshop installed when you share

a PSD and view this layers panel because

it's rendering all of these layers in

the browser

similarly with illustrator files so in

this case my colleague Patrick I had

sent him a still frame this is from a

film called Wayland song by richard

jobson and i wanted him to do some color

color grading on me on this image for me

which i could then take into SpeedGrade

and kind of match the color so patrick

did a whole sea

of layers here that contain different

looks or different sort of you know

adjustment layers so you'll see here

that as I click on them I can turn them

on and off and again these layers are

rendering the browser this could be your

client you could say okay I just did a

whole series of different color

Corrections on this image tell me which

of these layers you like they don't need

to have Photoshop they don't need to be

a member they can still do all this so

they can start going through okay here's

what it looks like with curves okay

here's what it looks like with photo

filter here's what it looks like with

color balance and I think when Patrick

did this for me he assumed I would only

choose one as it turned out I liked sort

of all of them on at the same time not

the black and white when that one didn't

exactly do it for me that looks creepy

but all the rest of these look awesome

so again now I would go into my Activity

Feed I could comment and tell them what

I thought you get the idea the point is

we're rendering Photoshop layers in the

browser same with illustrator what if

you have an InDesign file you just

created an IND D file the magazine for

your customer and they want to be able

to page through it they don't have

InDesign are you going to export a PDF

or do something well I suppose you could

or just share it with them in the

Creative Cloud they can page through it

in Creative Cloud you page through the

entire InDesign zante so you have a lot

of flexibility when it comes to working

with native Photoshop files native Adobe

generated files inside creative cloud

file storage additionally here you've

got fonts and as I mentioned Typekit is

a part of your Creative Cloud membership

for those of you unfamiliar with Typekit

it's over a thousand fonts for web and

desktop from over a hundred and fifty

different foundries at a value of over

forty thousand US dollars and all of

these fonts are licensed legally to you

for the duration of your Creative Cloud

membership which means that you can use

any of these fonts and any of your

productions and any of your packages in

any of your magazines and any of your

iPad ebooks or what have you

legally license good to go

right so Typekit and it's easier than

ever before to manage fonts and to work

with fonts so if I go ahead and add

fonts from Typekit it's gonna take me to

the Typekit site let's browse some fonts

and again you'll see about all different

types of classifications here ways to

search if I only want to see the fonts

that are available for desktop use I can

click here we can sort by properties

with weight x height classification so I

don't want you know I only want serif

fonts and you'll see this keeps

reflowing here so let's say this one

here Kinesis pro 3 use fonts ok you get

to choose the flavors of the fonts that

you want so maybe we'll just choose the

regular in the bold Kinesis pro 3 sync

selected fonts and we're done that's it

you don't have to go looking for font

book on the Mac you don't have to go

looking for whatever it is on the PC I

always forget I mean I have to google it

and then I feel silly for having to

Google something that I should remember

because it's a drag with type kits it's

done automatically now you'll see if I

go back to my font list here Kinesis pro

3 by the way if you've got Photoshop

open and running and you need to grab a

font you got After Effects open and

running InDesign open and running you

grab a font it's instantly available to

you in the app you don't even have to

close it ok can you use these fonts in

Microsoft Word yes

anywhere okay very easy thousand fonts

type kits can't underestimate how

awesome that is as part of your

membership we also have something new

introduced in June called the Creative

Cloud market this is 25,000 to date

pieces of vector art clipart patterns

all kinds of cool graphical and sonic

elements designed by Adobe users by

designers by a lot of be hands

members which is a great way to expose

their content to the masses and again

this is 25,000 royalty-free pieces of

content for you to use in your

productions if you're looking for a

graphic of a microphone you can use the

search engine search on microphone it's

gonna pull up someone here let's just

try that while I'm here so want to find

microphone okay

look at that we've even got one designed

by Vasavi you guys Nova sava the agency

it's been yeah here free for you Basava

look at this this is microphone so how

could there possibly be so many

microphone options there's 25,000 okay

well not microphones altogether you get

the idea

Creative Cloud market assets and then

the last part here of course is the

community and as I mentioned behance

community of several million users from

around the world right I myself AM Jason

Levine on behance I do photography music

cinematography animation you can see all

the various different things that I do

here I do a lot of sort of artsy

photography and then some silly things

as well the nicest thing about Behance

though that I like to tell people is

that this is a network of your creative

peers okay this is a network of people

who truly want to inspire and be

inspired so if you're looking for a

place to again showcase your artistry

your actual work this is where it's

happening and you can see the kinds of

comments and things that people leave

it's not just about oh that's awesome

and that's cool but they're actually

gonna give you constructive commentary

as well and more so than any other

social creative network that I've seen

Behance caters to this not this they

don't even offer this

it's all about appreciation about

inspiring creativity and while I have

not gone through every comment of the

two and a half million members who post

projects on be Hance in the year plus

that I've been on there posting my own

stuff I've never seen one comment that

says you stink

your work is garbage you should quit now

and become you know a bathroom cleaner

or something now there's anything wrong

with that you get the idea

that doesn't exist there because these

are creatives who are looking to inspire

and get inspired it's changed the way I

think about creative communities and a

can for you too and it's also part of

your membership along with the Behance

Pro site alright so so many things in

Creative Cloud apps mobile apps single

sign-on market fonts file storage

community and the promise of continuous

innovation my friends that's all the

time we have for today if you have any

more questions please come visit us at

the other side of the booth if you're

not already a member sign up today it's

free you can download any of our apps

you can begin using Creative Cloud

storage 30 days fully functional all the

apps are come visit me on be Hance it's

free to appreciate so by all means go

over and check some stuff out and thank

you ever so much for a time we'll see

you next time

thank you