Business Presentation Tips - The Top 8 Business Presentation Skills

Summary

In this engaging presentation, Jason Tice shares the top eight strategies for delivering effective business presentations. He emphasizes the importance of creating an irresistible hook to capture attention, demonstrating how to make even the most mundane topics interesting. Jason also addresses overcoming the fear of public speaking, maintaining audience engagement beyond the typical 45-minute threshold, and tailoring messages to specific audience members. He provides practical advice on handling challenging audience members and common presentation pitfalls, aiming to empower professionals to advance their careers and boost their income through impactful public speaking.

Takeaways

• 🎯 The speaker aims to teach the top eight ways to deliver a business presentation effectively, focusing on audience engagement, credibility, and financial gains.
• 🔍 The importance of making boring topics interesting is emphasized, highlighting the need to hook the audience with the 'why' behind the presentation.
• 🗣️ The speaker demonstrates the 'Circle of Knowledge' technique, showing how to model effective presentation strategies.
• 🤔 The audience is encouraged to consider how their presentation topics can lead to success, happiness, or freedom for their audience.
• 📈 The speaker uses a real-life anecdote about the iPad to illustrate the power of explaining the 'why' behind a product or idea.
• 📝 A practical exercise is suggested where presenters should identify how their topics can benefit the audience and summarize these benefits in one compelling sentence.
• 👥 The course is designed for professionals looking to advance their careers, increase income, persuade clients, or motivate colleagues.
• 📉 The program addresses common concerns like overcoming the fear of public speaking and maintaining audience attention beyond the typical 45-minute drifting interval.
• 🤝 Section two of the course will teach how to make small talk to build rapport and keep audiences engaged for extended periods.
• 🛑 Strategies for handling challenging audience members and common presentation mistakes will be covered to ensure a smooth and impactful presentation.

Q & A

What is the main focus of the presentation Jason is delivering?

The main focus of the presentation is to teach the top eight ways to more effectively deliver a business presentation, which includes gaining a competitive advantage, motivating the audience, showing credibility, and making more money.

What is the 'Circle of Knowledge' mentioned in the script?

The 'Circle of Knowledge' is a concept mentioned by Jason, which he uses to explain how he will model everything he suggests to the audience. However, the specific steps or details of this concept are not elaborated upon in the provided script.

How does Jason emphasize the importance of making boring topics interesting?

Jason emphasizes the importance of making boring topics interesting by using the analogy of a fishing hook. He explains that, just as a fisherman needs to make the hook appealing, presenters need to make their topics engaging to capture the audience's attention.

What is the significance of starting a presentation with the 'why' rather than the 'what'?

Starting with the 'why' is significant because it tells the audience why they should care about the information being presented. It creates intrigue and motivation, which is more effective than simply stating what the presentation is about without context.

How did the man in line for an iPad demonstrate the power of a compelling 'why'?

The man in line for an iPad demonstrated the power of a compelling 'why' by expressing that the device would change his life, save time, and bring him enjoyment, even though he had never seen one before. His decision was based on Steve Jobs' presentation of the product's benefits.

What exercise does Jason suggest for preparing a presentation?

Jason suggests an exercise where presenters should list the topics they plan to teach and next to each topic, write down whether it will make the audience more successful, happy, or free, using 'S', 'H', or 'F' to denote each. Then, they should explain why and summarize this in one sentence.

What is the purpose of the course Jason is promoting?

The purpose of the course is to teach professionals how to deliver money-making presentations using tools and techniques that can advance their careers, boost income, persuade clients, and inspire co-workers.

What are some of the topics covered in the first section of Jason's course?

In the first section of the course, topics covered include turning any topic into a fascinating one, overcoming the fear of public speaking, and feeling less nervous in front of an audience.

How does the course address the issue of audience attention span?

The course addresses the issue of audience attention span by teaching tools to keep them engaged and interested, even after 45 minutes, which is when studies show people's minds start to wander more quickly.

What are the challenges that section three of the course helps presenters handle?

Section three of the course helps presenters handle challenging audience members such as gripers, complainers, resentful experts, talk Hogs, quiet types, and know-it-alls, providing strategies to manage them and stay on track.

What are the top five best practices in public speaking that the course covers?

While the specific best practices are not detailed in the script, the course promises to teach the top five best practices to deliver a convincing and persuasive message to the audience.

Outlines

00:00

📈 Enhancing Presentation Skills

The speaker, Jason, begins by expressing his intention to teach the audience effective business presentation techniques, as informed by a survey of Nicole's needs. He emphasizes the importance of making boring topics interesting and promises to demonstrate the methods he teaches. Jason introduces the concept of 'The Circle of Knowledge' and shares a personal anecdote about the appeal of a hook in presentations, illustrating how explaining the 'why' behind a topic can captivate an audience. He advises the audience to identify how their topics can bring success, happiness, or freedom to their listeners and to summarize these benefits in a compelling statement. Jason concludes by highlighting the course's focus on overcoming public speaking fears and delivering persuasive presentations.

05:02

🗣️ Mastering Public Speaking and Audience Engagement

In the second paragraph, the speaker outlines the course's structure, which includes sections on overcoming the fear of public speaking, engaging the audience, and maintaining their attention. The course aims to help professionals advance their careers and persuade clients through effective communication. It addresses common challenges such as making small talk, keeping the audience engaged beyond the typical 45-minute attention span, and tailoring messages to specific audience members. The speaker also covers handling difficult audience members and common presentation mistakes, providing solutions and best practices to ensure a persuasive and impactful presentation.

Keywords

💡Presentation

A presentation refers to a formal discourse or show where ideas, information, or concepts are communicated to an audience. In the context of the video, the main theme revolves around improving business presentations to achieve specific outcomes like motivating an audience or increasing sales. The script discusses various techniques to make presentations more effective, such as making boring topics interesting and engaging the audience.

💡The Circle of Knowledge

This concept is introduced as a method to structure a presentation effectively. It involves starting with the 'why' of a topic, which is more engaging for the audience than immediately jumping into the 'what.' The script uses this concept to explain how to hook the audience from the beginning by explaining the benefits or reasons behind the presentation's content.

💡Hook

In the context of the video, a 'hook' is a technique used at the beginning of a presentation to capture the audience's attention. It is likened to a fishing hook, where the presenter must make the content appealing enough for the audience to 'bite.' The speaker uses the example of someone waiting in line for an iPad, intrigued by Steve Jobs' presentation, to illustrate the power of a compelling hook.

💡Competitive Advantage

Competitive advantage refers to the attributes that enable a company or individual to outperform its competitors. The video script mentions gaining a competitive advantage by delivering an irresistible presentation that gets the audience to take desired actions. This is a key concept as it ties into the overall goal of the presentation—to achieve specific business outcomes.

💡Irresistible Presentation

An 'irresistible presentation' is one that is so compelling and engaging that it persuades the audience to take action. The script emphasizes the importance of making presentations irresistible by addressing the audience's needs and desires, as illustrated by the story of someone being convinced to buy an iPad based on its life-changing potential.

💡Public Speaking

Public speaking is the act of addressing an audience, typically to inform, influence, or entertain. The video script discusses overcoming the fear of public speaking and providing techniques to deliver messages comfortably and effectively. It is a central skill for anyone looking to advance their career or persuade others.

💡Drifting Theory

The 'drifting theory' mentioned in the script refers to the phenomenon where audience attention begins to wane after a certain period, typically around 45 minutes. The video suggests strategies to maintain audience engagement and prevent this drifting by keeping them interested and involved throughout the presentation.

💡Tailoring Message

Tailoring a message means adapting the content of a presentation to suit the specific needs or characteristics of the audience. The script highlights the importance of customizing presentations to the individuals in the room, which can enhance the effectiveness of the communication and make it more relevant to the audience.

💡Handling Challenging Audience Members

This concept refers to managing different types of audience members who may disrupt or detract from the presentation. The script outlines strategies for dealing with various challenging audience members, such as complainers or know-it-alls, to maintain control and keep the presentation on track.

💡Best Practices in Public Speaking

Best practices are methods or techniques that have been proven to be effective in a particular field. In the context of the video, best practices in public speaking include using persuasive language, maintaining good body language, and engaging the audience. The script suggests that by following these practices, presenters can deliver more convincing and impactful messages.

Highlights

The importance of understanding audience needs before delivering a presentation.

Teaching the top eight ways to effectively deliver a business presentation.

How to make boring topics interesting by focusing on the 'why' rather than the 'what'.

The concept of 'The Circle of Knowledge' and its role in effective presentation.

The use of a 'hook' to engage the audience at the beginning of a presentation.

The story of an individual's anticipation for an iPad based on Steve Jobs' presentation.

The strategy of linking presentation topics to audience success, happiness, or freedom.

The technique of summarizing the benefits of a presentation in one compelling sentence.

The significance of silence and audience reaction as indicators of a successful hook.

Introduction to the course 'Rule the Room' and its focus on money-making presentations.

Addressing the needs of business professionals to advance their careers and boost income through presentations.

Overcoming the fear of public speaking and delivering messages comfortably.

Learning how to keep an audience engaged for extended periods using the 'drifting theory'.

Tailoring presentations to specific audience members even during impromptu situations.

Handling challenging audience members such as complainers and know-it-alls.

Avoiding common presentation mistakes and learning best practices in public speaking.

The organization of the course into sections focusing on different aspects of effective presentation.

The course's promise to provide concrete steps for public speaking success.

Transcripts

I sent an

email to Nicole and I said Nicole I want

to know the top things that they want to

know at this conference when I come to

deliver this presentation this is what

you told me I'm going to teach you the

top eight ways in your book to more

effectively deliver a business

presentation so that you can get your

audience to do what you want so you can

motivate them show credibility and even

make more money and I'm going to

start with how to make boring topics

interesting you should know I'm going to

model everything I suggest you do it

used to drive me crazy when I'd go to

these conferences and people would tell

me to do stuff but they either wouldn't

tell me exactly how to do it or they

wouldn't show me how to do it themselves

everything I'm going to suggest you do

including what I just did which is

called The Circle of Knowledge by the

way and I'll give you the steps to it

later I'm going to model for you and I'm

going to

start with these fish right here this is

called a hook and as you know in fishing

if you don't make the hook appealing

they don't want it you got to do the

same thing with your presentation

and the number one way that adults find

hooks appealing is if you tell them why

you're going to give it to them most

people start with

what exactly they start with the what

you're going to get it doesn't work do

you remember the first thing I said to

you hi I'm Jason ttic I gave you my

credentials but then I said I'm going to

show you how to gain a competitive

Advantage by delivering an irresistible

presentation that gets your audience to

do what you want

you didn't know how I was going to do it

yet you didn't know what it was going to

look like yet but you knew why you

wanted it I was in line to buy an iPad a

few years ago for my wife and a man and

I were talking in this line because

about 100 people long this is when they

first came out and I looked at him and I

said I see you're in line to buy an iPad

and he says yep I said what does it do

he goes I don't know I've never seen

one you've never seen one he goes nope I

said well then how do you know you want

it because it's going to change my life

he says to me this is how he says it

it's going to change my life really why

is it going to change your life he goes

because Steve Jobs I watched him present

on this and he explained to me that it's

going to save me time I'm going to get

things done finally and I'm going to be

able to have some fun too because I get

really bored during the day he's telling

me all these things like wow everything

he's telling me is which

one why he'd want it here's the

Practical I want you to for your next

presentation to take all the topics

you're going to teach and next to each

one I want you to write down whether you

think it'll make your audience more

successful more happy or have more

freedom in their life just write an HS

or F next to each

topic then write down

why and then look at all those summaries

of those topics and then summarize all

that in one sentence like I'm going to

show you how to gain a competitive

Advantage by delivering a presentation

that gets your a audience to do what you

want doesn't that make business

professionals more successful when they

get their audience to do what they want

and won't it make them happier when they

have that competitive advantage and when

I said that you could hear a pin drop in

here did you notice that because

everyone wants

it if you you know you did this right by

the way if you say it and the people say

oh I've been looking for someone like

you that's a hook that's the first way

to make your presentation is amazing and

irresistible hi I'm Jason tiic from rule

the room and you're about to learn how

to deliver money-making presentations

using tools and techniques that most

business professionals will never know

if you're looking to advance your career

boost your income level persuade your

clients or customers or motivate and

Inspire your co-workers then this is the

course for you even if you are

comfortable speaking in front of an

audience in meetings Keynotes in other

public speaking venues you're about to

gain a competitive Advantage by learning

dozens of powerful techniques you've

never seen before to sell your ideas add

value to your small talk overcome your

nerves and make an incredible impression

and if you're concerned that your fear

of public speaking is holding you back

from advancing in your career we'll give

you concrete steps you can take to stand

in front of an audience and deliver your

message comfortably this is one of our

most popular workshops for professionals

that's probably because we surveyed

hundreds of Business Leaders

entrepreneurs and independent

Consultants to determine the top eight

things they needed to give effective

business presentations this program

addresses all eight let me just tell you

how this course is organized so you can

get a feel for what's in store in the

first section you'll learn how to turn

any topic no matter how boring into one

that fascinates and holds the attention

of your audience and you learn how to

overcome your fear of public speaking

and feel less nervous when you're in

front of an audience so that your

audience feels safe with you in section

two you'll learn how to make comfortable

small talk to help you land more clients

and build rapport with your co-workers

this is one of the top things that

business clients want to know how do I

talk to people oneon-one next you'll

learn how to keep your audience

listening even after 45 minutes why 45

minutes studies show that people's minds

start to wander about every 10 minutes

it's called the drifting Theory but even

more importantly after 45 minutes the

drifting interval starts to quickly

speed up and you really risk losing your

audience you're going to learn the tools

you can use to keep them on the edge of

their seat no matter how long your

presentation and finally in section two

you'll get the answer to one of the most

common questions Business Leaders ask

how do I tailor my message for the

specific people in the room you're going

to learn how to do it even on the fly in

section three you'll find out how to

handle challenging people in your

audience the gripers complainers resent

experts talk Hogs quiet types and

know-it-alls these people can quickly

derail a presentation so you need to

know how to handle them and stay on

track you'll learn the top 10 most

common presentation mistakes and how to

fix them or avoid them to start with and

finally you'll learn how to use the top

five best practices in public speaking

to deliver a convincing persuasive

message to your audience thank thank you

for taking this course we're looking

forward to learning with you let's get

started we wish you the best in your

career