the beginner's guide to launching & selling products in 2024 (my 10k launch strategy)
Summary
TLDRIn this video, the creator shares insights from a successful product launch that generated substantial revenue, offering a step-by-step strategy to validate product ideas, prepare for launch, and effectively market the product. They emphasize the importance of consistent communication about the product and highlight the use of Cartra, a marketing platform, to facilitate the process. The video serves as a guide for artists and entrepreneurs looking to replicate this success with their own products.
Takeaways
- đŻ The importance of validating your product idea before launching to ensure there is actual demand and interest from the target audience.
- đ Three ways to validate a product idea: examining the popularity of similar products, polling the audience for their needs and pain points, and offering the product for free to a small group for feedback.
- đ ïž The necessity of having a clear and compelling sales page that answers what the product is, who it's for, and why it's worth buying.
- đ The value of persuasive writing in crafting a sales page and how it can help in creating an effective elevator pitch for marketing purposes.
- đš For creators of physical products, the suggestion to include storytelling elements such as a video discussing inspirations and the creative process to connect with potential buyers.
- đ The significance of consistent and frequent marketing of the product to achieve sales, emphasizing that one-time promotion is not enough.
- đïž The strategy of launching a product with a series of marketing efforts over time, rather than a single push, to maximize reach and interest.
- đ The recommendation to prioritize and reward the most engaged community first during the launch, such as through a Discord announcement and exclusive discount.
- đ The suggestion to use tools like Cartra for creating sales pages, managing payments, and automating sales funnels, which can significantly aid in the launch process.
- đ The insight that even after a product launch, consistent promotion is key to maintaining sales, and that creators should not expect immediate or one-time results.
- đ The idea that creators should be willing to relaunch, iterate, and continuously improve their product, and use this as an opportunity for further promotion.
Q & A
What was the total revenue generated from the recent product launch mentioned in the video?
-The product launch generated over $10,000 in revenue for the business.
How much was made in direct product sales from the launch?
-Direct product sales amounted to $88,000.
What was the source of the additional $2,000 revenue mentioned?
-The additional $2,000 came from new brand deals and mentorship clients acquired since the launch.
What is the importance of validating a product idea before launching according to the video?
-Validating a product idea ensures that it is something people want and are willing to buy, making the effort to design, create, and launch it worthwhile.
What are the three ways to validate a product idea as discussed in the video?
-The three ways to validate a product idea are: 1) looking at the popularity of similar existing products, 2) asking the audience directly, and 3) offering the product to a small group for free in exchange for feedback.
Why is it suggested not to make financial decisions based on poll results for physical products?
-Poll respondents and actual buyers can be two separate groups, so making financial decisions based on poll results can be risky and not representative of actual sales.
What is the purpose of creating a sales page for a product?
-A sales page provides all the information anyone could want about a product, answering questions and convincing potential buyers that it's worth purchasing.
What are the three key questions a sales page should ideally answer according to the video?
-The three key questions a sales page should answer are: 1) What is the product at its core, 2) Who is it for, and 3) Why should they buy it.
What is the role of storytelling in marketing a product as suggested in the video?
-Storytelling adds a personal component to the marketing, making it more engaging and relatable, which can be advantageous in selling products.
What is Cartra and how did it support the video creator's product launch?
-Cartra is an all-in-one marketing platform that the creator used to create sales pages, host the live virtual workshop, and manage email marketing during the product launch.
What is the recommended strategy for marketing a product post-launch according to the video?
-The recommended strategy is to consistently talk about the product in various content forms, such as emails, social media posts, and videos, to maintain sales momentum.
What is the significance of mentioning the product in multiple pieces of content post-launch?
-Mentioning the product in multiple pieces of content helps to reach a wider audience and maintain interest, leading to continued sales even after the initial launch.
Why is it important to talk about the product consistently even if it might annoy some people?
-Consistent communication about the product ensures that all potential interested buyers are reached, as not everyone may see the initial launch announcement, and it can lead to more sales.
What is the creator's view on the effectiveness of Instagram as a marketing platform for this particular launch?
-The creator found Instagram marketing to be ineffective for this launch, suggesting it was a waste of time and money.
What does the creator suggest as an alternative to Instagram for marketing purposes?
-The creator suggests focusing on platforms like Discord, email lists, and YouTube, which were more effective for their audience.
How does the creator feel about the importance of post-launch marketing efforts?
-The creator emphasizes the importance of post-launch marketing, stating that it's crucial for consistent sales and reaching all potential interested buyers.
Outlines
đ Product Launch Success and Strategy Sharing
The speaker begins by sharing the success of their recent product launch, which generated significant revenue through direct sales and new brand deals. They express gratitude to Cartra for sponsoring the video and emphasize the importance of validating a product idea before launch. The speaker suggests three methods for validation: examining the popularity of similar products, polling the audience for interest, and offering the product for free to a small group for feedback. They acknowledge that it's normal for initial launches to face challenges and encourage learning from these experiences to improve future attempts.
đ Pre-Launch Preparation and Sales Page Essentials
The speaker moves on to discuss the pre-launch phase, highlighting the necessity of having a completed product and considering the creation of a sales page for high-value items. A sales page should clearly answer what the product is, who it's for, and why it's worth purchasing. The speaker shares their experience with crafting a sales page for a live virtual workshop aimed at helping artists with business planning. They also mention the benefits of persuasive writing and the importance of personal storytelling in marketing materials. The speaker recommends Cartra as a valuable resource for creating sales pages and managing marketing efforts, offering a discount for the audience.
đ Consistent Marketing for Product Success
In this section, the speaker stresses the importance of consistent marketing to achieve sales. They recount their strategy of mentioning the product in multiple pieces of content across various platforms. The speaker details their launch approach, which included announcements on Discord, emails to their list, community posts on YouTube, and social media engagement. They reflect on the effectiveness of different marketing channels, noting that Instagram was not as fruitful for them. The speaker emphasizes the need to talk about the product repeatedly to reach potential buyers and convert interest into sales.
đ Post-Launch Engagement and Continuous Promotion
The speaker concludes by addressing the post-launch phase, cautioning against the assumption that a single launch announcement is sufficient. They advocate for ongoing promotion of the product, even after the launch, to maintain sales momentum. The speaker suggests that a portion of all content produced should include some form of product promotion. They reflect on their own launch, acknowledging missed opportunities to reach more interested buyers and expressing a commitment to better marketing in the future. The speaker reiterates the importance of believing in the product and treating its promotion as a natural recommendation to others.
Mindmap
Keywords
đĄProduct Launch
đĄRevenue
đĄDirect Product Sales
đĄBrand Deals and Mentorship
đĄValidation
đĄSales Page
đĄTarget Audience
đĄElevator Pitch
đĄMarketing Platform
đĄConsistent Marketing
đĄPost-Launch
Highlights
The speaker successfully completed a product launch generating over $10,000 in revenue, including $88,000 in direct product sales and $2,000 in new brand deals and mentorship clients.
The speaker intends to share their exact strategy for replicating the successful launch and the lessons learned along the way.
The importance of validating your product idea before launch is emphasized, with actionable advice for various types of products.
Three methods for validating a product idea are presented: examining similar products' popularity, polling the audience, and offering the product to a small group for free feedback.
The speaker warns against making financial decisions based on poll results, as they may not accurately represent the buying audience.
The necessity of creating a waitlist for interested customers during the audience querying process is suggested.
Pre-launch preparation involves finalizing the product and, for high-ticket items, creating a comprehensive sales page.
The sales page should answer three key questions about the product: what it is, who it's for, and why it's worth buying.
The speaker shares their experience with launching a live virtual workshop for artists to write a business plan.
The importance of consistent marketing and talking about the product to achieve sales is stressed.
The speaker recommends using a platform like Cartra for creating sales pages and managing marketing efforts.
A special offer for Cartra is mentioned, providing a discount for the audience using a specific code.
The speaker discusses the effectiveness of different marketing channels, including Discord, email, YouTube, and Instagram, with a preference for the former three.
The strategy of consistently mentioning the product in various content formats is highlighted as crucial for driving sales.
The post-launch phase should involve continued promotion of the product to maintain sales momentum.
The speaker reflects on the importance of storytelling in marketing and personalizing the sales page or marketing content.
The video concludes with a reminder of the importance of marketing as a service and the need for consistent communication about the product.
Transcripts
so last week I wrapped up a product
launch that is so far generated over
$10,000 in revenue for my business
$88,000 in direct product sales and
$2,000 in the new brand deals and
mentorship clients I've acquired since
this is the
largest launch that I've had so far in
terms of immediate results so in this
video I want to walk you through my
exact strategy so you can replicate it
for yourself and the lessons that I
learned along the way and regardless of
whether your selling oil paintings or an
online course or a novel there will be
actionable advice for you to take in
this video I also want to say thank you
to cartra for sponsoring this
[Music]
video so step one is your product before
you even think about a launch you need
to make sure that your product is one
actually worth selling I have a few
videos here on this channel about
designing products and selling things
and ideas for products and I recommend
that you check those out but I think the
most important thing to do here is
actually validating your idea you need
to make sure that you are offering
something people will actually want be
that your current audience or your ideal
target audience in the future you want
to make sure if you're going to put in
all this effort to design create and
launch something that it's actually
worth selling that that time spent would
be actually worth it because it's no use
going through all of this effort if no
one is going to be interested in buy
your product and there are three ways to
validate your product idea and the first
one is to look at the popularity of
similar existing pieces of content or
products that are kind of generally in
the scope of what you want to offer if
genuinely no one has ever made anything
like what you want to offer you should
investigate that more it's possible that
you have identified a gap in the market
where there is actually demand you want
to make sure that is actually the case
right you want to make sure there's
actually demand for your product before
you put in all of this effort another
way to do this is to actually ask or PLL
your audience this is really great for
folks that are offering educational
products right I often pull my audience
and ask them hey what are your pain
points right now what are you struggling
with what do you want me to talk about
what could I help you solve in your
business and your journey right now this
is great again for folks that want to
offer educational products but when it
comes to physical products things that
require inventory I would never make
Financial choices based on the results
of a poll because the folks that answer
polls and the folks that buy products
can be and are often two separate groups
of people so don't make risky Financial
choices and do this in a smart way and
the third way to validate interest in
your product idea is to build it and
then offer it to a small group of folks
for free in exchange for feedback if you
find that you can't give away this
product entirely for free just in
exchange for someone telling you if they
liked it or not you have a serious
problem hopefully you design a thing
that creates value right that provides
some kind of useful utility for someone
if that's not the case if you can't give
this thing away for free you have a
problem and once you go through these
three things you will discover if you
need to go to square one and design a
totally different product or if you
should actually go through this idea and
and it's totally fine and normal and
expected if you go through this one time
and discover that your product idea is
actually not worth making that you have
this great idea for a thing but the
audience that you have right now doesn't
want it that's fine go and try and try
and find a different audience or make a
different product but it's normal and
expected that your first launch won't be
a success that's okay but acknowledge
that you can do better and try better
next time and if you're really smart by
the way you will create a weit list for
the folks that indicate interest in your
product when you are querying your
audience and seeing what the demand is
like step two is pre-launch prep if you
haven't built your product yet do that
get that done get that done as soon as
possible and if you are building like a
relatively High ticket I.E expensive or
educational product consider building
what's called a sales page a sales page
provid provides all of the information
anyone could possibly want about your
product it answers all of their
questions and convinces them that it's
actually worth buying your sales page
ideally should answer these three
questions number one what is this
product at its core what is this thing
that you have made is it a book is it a
painting is it some kind of digital
product say that thing you want it to be
super clear what you are actually
offering number two who is it for is
your product for
artists that are struggling with
managing their time who is your target
audience you should explicitly State
this in your marketing material and in
your sales page as much as possible or
at least give like vague indications
number three why should they buy it why
is your product worth taking out their
wallet and actually giving you money for
and I think you'll find that even if you
don't go about creating a sales page for
something like a painting collection
answering these questions and actually
writing this out is still worth doing
because persuasive writing is a skill
this skill is improved through practice
you have to actually go out and do this
thing and by writing a sales page at
least for me I actually had to figure
out how I wanted to talk about my
product I had to actually state in clear
words concise messaging who is this
thing for why should they buy it what
does it provide and that was actually
enormously helpful when it came time to
Market my product and talk about it
right it
made it made crafting that elevator
pitch that I gave in reals and in emails
in a YouTube video and a Discord
announcement so much easier because I
had that sales page and I could
reference all of that writing when I was
doing everything else it saved me so
much time it was so worth doing also to
get any more context here the product
that I launched was a live virtual
Workshop that was specifically designed
to help artists write a business plan
right so they would gain Clarity on
their goals learn business and marketing
fundamentals and then actually put all
of that knowledge into practice and
create a business plan that was tailor
made for them so that was the elevator
pitch and by writing the sales page I
kind of crafted the elevator pitch so I
knew what I was talking about and it was
really important for me to make this
sales page because I had never done
anything like this event before this was
the very first time I had done a live
virtual Workshop of any kind and I knew
that that was going to be a weird new
thing for a lot of folks in my audience
and I wanted to make the messaging of
what this thing is and why you should go
for it super super clear and to try and
make that sales page as persuasive as
possible I also filmed a very short
two-minute video giving that pitch like
I am right now
basically it was really good practice
again for all of the marketing and stuff
that I would do later and I think it
really increased the conversion of folks
looking at the sales page I think that
video is just naturally very
engaging if you are selling any kind of
product be that a painting collection or
a course or whatever I think it's worth
it to put your name on this thing and
talk about why someone should buy it
just talk about it literally at all in
the case of a painting collection I
think it would be really cool if on the
sales page of all of the paintings that
you produce for this collection you have
a short little video talking about your
Inspirations your process why you went
about and made this work in the first
place what was the force driving you to
do this thing people buy things because
they like the story right they like the
person having some kind of Storytelling
or personal component to your sales page
or your Marketing in general I think is
really advantageous also if the things
that I've said so far feel a little
overwhelming I do want to recommend a
really valuable resource that I used
every step of the way of my own recent
launch it's called cartra it's an
all-in-one marketing platform and they
have very kindly sponsored this video
cartra is a very powerful all-in-one
marketing platform that allows you to
create high performing sales Pages
digital products and automated sales
funnels I used cartra at every step of
this past product launch from collecting
payments hosting the live virtual
workshop and keeping in touch with
attendees before during and after the
event with their email marketing tools
their email marketing tools oh my God
they are the most powerful I have seen
on any platform you can segment your
audience into categories like folks who
are interested in art versus educational
products filtered by whether they
purchased from you before and send
customized emails to that person or that
group that's barely scraping the surface
of what cartra can do I see creators and
entrepreneurs here on YouTube and on the
internet using cartra to generate six
figures in revenue for their business
and I am so excited to dive into this
product more by using my code kr4 at
checkout and using the links in the
description you can get 40% off your
first monthly payment or over 5 months
off an annual subscription that is crazy
this is the best deal you will find on
cartra anywhere online and is a special
offer just for our community all right
now we are on to step three launching
your product now you've got your product
you got your sales page you know what
you're talking about and you should
hopefully have a way for folks to
actually give you money for said product
that's great incredible good job I'm
glad we're at this point the next thing
that you need to actually start doing is
maybe the worst part maybe the scariest
part it's talking about your product
right you need to actually start
marketing this thing that you spent so
much time building what I'm about to say
is really important and if there's
nothing else that you take away from
this this video I really hope it's this
you need to talk about your product
consistently in order to get results
right you need to actually talk about
the thing to get people to buy it not
just one it done don't just launch it
one time talk about it early often and
consistently so when I launched my
product last week that Workshop I talked
about it in 15 separate pieces of
content over the course of two weeks
15 separate pieces of content okay
internalize that all right you've got
that number good I think that wasn't
enough I think I should have done way
more I think that the accelerated
strategy that I did worked fine um I
only had two weeks to talk about the
thing and Market it I that was a little
bit of a short compressed time frame
next time I'm going to do like 25 pieces
of content over the course of like 3
months and I think that will probably be
about right but I will admit it was a
slightly aggressive strategy perhaps to
do 15 pieces of content in like two
weeks so I first announced the product
on my free Discord community and I gave
them a discount code for buying and I
announced it there first for a reason
that is my most engaged community and I
think it's worth it to give back to
folks that um support you right and are
super active and love the stuff that you
make and it's worth it to give back to
them and also to reward folks that buy
in early and then after I announced on
Discord for the first time I sent over
the course of 2 weeks four emails to my
email list wrote five Community posts
here on YouTube posted on Instagram
talked about it in my stories which for
what it's worth I think Instagram for me
was a waste of time I spent like a
little under $100 to boost my Instagram
post that was a waste of money I would
not recommend that um at least it didn't
work for me and then I did two more
announcements on Discord and talked
about it in one YouTube video I think
for me I would eliminate the Instagram
stuff that was useless for me I think I
would scale back Discord to just twice
rather than three times and then I would
talk about it in two YouTube videos and
I think if I had had more time if this
had been a normal launch like because
this was a live virtual Workshop there
was an actual cut off point for when I
had to stop taking sales I didn't want
someone to join halfway through if this
been a painting collection or an
evergreen digital product or an online
course this would have been a slightly
different scenario but I would have
spread out that content that marketing
push a lot longer it would have been
like 15 posts over a month or something
and even then I do think that I didn't
talk about it enough because for every
single one of those 15 posts every
single time I talked about it I would
get sales every single time with no
exception and I know for an absolute
fact that maybe that annoyed some people
for sure but the testimonials that I got
were so impactful people loved this
event so much I created a thing that
provided a lot of value I know for a
fact like a 100 200% certainty that I
failed to reach all of the possible
people that would have been interested
in this thing I know for a fact that
there were people who would have
purchased this thing if if they had
known about it right and I miss some of
those people and that's on me that's my
fault that's my responsibility to Market
this thing and get the word out about it
right it kind of comes down to selling
as a service I think that if you build a
product that you genuinely believe in
you think it's high value it should feel
like a natural recommendation to sell
this to someone it should feel like
you're giving a good book recommendation
to a friend and all of that brings me to
step four post launch because
so many artists Just Launch a thing one
time talk about it the one time and then
that's it they're like all right we
solved it case closed on to the next
thing and that's just not how this works
that's just not how this works if you
want consistent sales you have to talk
about your product more than just the
one push more than just the one time
this needs to be a thing that if you
believe in it and you think that people
you know should still be out there
purchasing this thing you should be
talking about it often even after the
product launches granted you probably
don't want to talk about it 15 times in
2 weeks but I think 20 to 30% of the
content that you put out there can have
some kind of promotion of your product
for me I usually do a very brief like 10
15c mention this video is a big
exception because like the topic of the
video and the product are so intertwined
but you also so can't go out and
purchase this anymore anyway because
it's done the event is over um
but it can be so simple it can be a link
in a video description it can be a link
in your bio it can be an off-handed
mention in a caption or an Instagram
real or an Instagram story however you
post online you should just talk about
the things that you offer it doesn't
have to be so agonizingly hard or like a
thing that you're a huge perfectionist
about just talk about the thing
literally at all and you're going to get
at least some sales so you shouldn't
talk about your product just one time
and expect immediate sales and you
shouldn't just launch your product one
time and expect consistent results I
think that if you've made something that
you really believe in you can launch
your product often you can be like hey I
am relaunching this thing I am really
proud of it I love these paintings or I
love this ebook or I like I I'm so proud
of this online course I just added new
content to to it talk about it again
launch it improve on it iterate um just
constantly make it better and then you
can talk about it more I have a lot of
videos on this channel about marketing
and I feel like this one is very rambly
I've recorded this two times now three
times now so I apologize if anything I
said wasn't super clear it's very warm
in my studio right now and there's a lot
of road noise but I hope this video was
helpful for you I want to thank cartra
again for sponsoring this video and
helping put on this event this was a
huge new thing for me and I'm really
happy with how it all turned out and
Yeah there will be more videos on the
screen if you want to watch some more
from me and I will see you there
hopefully all right bye
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