Checklist de Lançamento Passo a Passo - Como Fazer um Lançamento Passo a Passo

Summary

In this video, the creator shares a comprehensive checklist for launching products, emphasizing the importance of detailed preparation and organization. From setting up product structures and platforms to configuring checkout systems and pixels, the video covers every step of the process. The creator highlights common mistakes, like leaving tasks until the last minute, and offers advice on efficient pre-launch strategies such as email marketing, lead warming, and using live sessions for engagement. With practical tips on tools and techniques, the video is a valuable resource for anyone looking to launch a product successfully and professionally.

Takeaways

• 😀 Make sure to have a detailed checklist for every step of your product launch, ensuring you don’t miss critical tasks.
• 😀 Organize your product structure early, using tools like Mind Master to create a clear course structure and timeline.
• 😀 Always configure your checkout and Pixel properly in all pages (sales page, checkout, thank you page, etc.) to avoid losing sales.
• 😀 Select a platform that approves your product quickly (e.g., TikTok, Kiwify, or Monetiz) to avoid delays during your launch.
• 😀 Prepare all marketing materials, such as email copy, sales page text, WhatsApp messages, and ads, ahead of time to avoid last-minute rush.
• 😀 Create at least 10 WhatsApp groups to organize leads effectively and avoid distractions during the launch process.
• 😀 Produce multiple CPLs (Lead Capture Pages) and other creatives ahead of time for ads, and validate them to optimize performance.
• 😀 In the pre-launch phase, warm up your audience by sending regular updates and reminders about the event to keep them engaged.
• 😀 During the launch, consider live interactions and group sessions to increase engagement and boost conversions, especially through personalized calls.
• 😀 Post-launch, continue nurturing leads and performing follow-up actions such as live interactions and phone calls to convert more leads.

Q & A

What is the importance of having a checklist when launching a product?

Having a checklist is crucial because it ensures that all necessary tasks are completed systematically, preventing overlooked details that could result in lost revenue. A structured approach helps maintain focus and efficiency throughout the launch process.

What is one common mistake people make when setting up a checkout page?

A common mistake is neglecting to configure the checkout page properly, such as not integrating the pixel or leaving it unattractive. This can result in lost sales opportunities and inefficiency in tracking conversions.

What tool does the speaker recommend for organizing course content?

The speaker recommends using MindMeister, a mind-mapping tool, to organize the structure of a course, its modules, and lessons. This helps maintain a clear, chronological sequence of the content.

Why is it important to choose a fast-approving platform for product launches?

Choosing a fast-approving platform is important to avoid delays in getting your product live. Platforms like Kiwify and TikTok approve products more quickly, reducing downtime and ensuring the product can reach customers on time.

How does the speaker suggest handling creatives for ads during a launch?

The speaker advises preparing 5 to 15 creatives for ads in advance. This ensures a variety of options are available to test and optimize ads for maximum impact during the launch.

What role does email marketing play in the pre-launch phase?

Email marketing plays a vital role in warming up leads and keeping potential customers engaged before the launch event. The speaker emphasizes the importance of sending timely emails to maintain interest and remind people about the upcoming launch.

Why does the speaker recommend using WhatsApp groups during a launch?

WhatsApp groups are useful for keeping communication organized and engaging with leads in a personalized way. The speaker suggests creating at least 10 groups to manage interactions efficiently during the launch.

What is the significance of using live sessions during a launch?

Live sessions are essential for boosting engagement and creating a sense of closeness with potential customers. They help to maintain excitement, answer questions, and can lead to more conversions as people feel more connected to the product and its creator.

What is the benefit of conducting follow-up calls for conversions?

Follow-up calls can significantly increase conversion rates, especially when individuals haven't completed a purchase. Directly contacting potential customers, even after the launch, can prompt action and result in higher sales.

How can one ensure their launch is organized and effective?

By following a detailed checklist, preparing all content and materials in advance (such as emails, ad copy, and WhatsApp group setups), and staying organized with the help of tools like MindMeister, one can ensure a smooth and efficient launch process.