Mencari dan Mengemas Paket Produk dan Jasa Wisata - Usaha Perjalanan Wisata

Summary

This video script outlines the process of creating a unique travel package service, emphasizing the importance of understanding user needs, identifying potential suppliers, and tailoring the package to meet client preferences and company strategies. It covers five key elements of travel packages, including identifying user needs, specifying company needs, selecting destinations, incorporating products and services, and planning the itinerary. The script also touches on market research, cost analysis, and the significance of adhering to health protocols amidst the ongoing pandemic.

Takeaways

• 😀 The script discusses the process of creating a tourism package, emphasizing the importance of understanding customer needs and preferences.
• 📝 It outlines five key elements to consider when developing a tourism package, including identifying users, their needs, company specifications, package objectives, and the inclusion of products and services.
• 🤝 The script mentions the importance of networking and personal visits to gather information about potential tourism destinations and facilities.
• 📈 It highlights the need for market research, including both qualitative and quantitative methods, to understand current trends and future possibilities for tourism packages.
• 💼 The script stresses the significance of aligning the tourism package with the company's business strategy, cost considerations, and profitability goals.
• 🌐 It talks about the necessity of understanding legal and cultural sensitivities relevant to the destination, which is crucial for the package's success.
• 📊 The script explains the process of analyzing and monitoring sales data regularly to improve and adjust the tourism packages offered.
• 📋 It provides an example of a case study involving a university from Singapore planning a tour in Jakarta, illustrating how to apply the discussed principles in a real-world scenario.
• 📝 The importance of creating an itinerary that includes the travel duration, route, and activities is emphasized for a comprehensive tourism package.
• 💰 The script discusses pricing considerations, including analyzing competitor prices, determining the price range for the target market, and ensuring company profitability.
• 📝 Lastly, it touches on the importance of marketing activities, such as organizing package launches, preparing promotional materials, and planning sales strategies.

Q & A

What is the main topic of the video script?

The main topic of the video script is about creating and packaging tourism products and services, including identifying the elements of a tourism package and the steps required to develop a successful tourism package.

What are the five elements mentioned in the script that should be considered when explaining the content of a tourism package?

The five elements mentioned are: identifying the users of the tourism package, identifying the user's needs for the package, specifying the company's needs for the package, identifying the purpose of the package, and the products and services to be included in the package.

How does the script suggest identifying the needs of the users for a tourism package?

The script suggests focusing on identifying the needs, desires, and preferences of the clients, which may include the choice of travel destination, budget, duration, culture, religion, practicality, style, and service standards.

What is the importance of understanding the company's needs when creating a tourism package?

Understanding the company's needs is crucial to tailor the package to align with the business strategy, increase profitability, reach new target markets, enhance the company's reputation and image, and ensure the package can compete in the market.

What is the role of a tour operator in the context of the script?

In the context of the script, a tour operator plays a role in identifying the users and needs of the tourism package, as well as being involved in the selection and negotiation of products and services included in the package.

What are some sources of information that should be considered when researching for tourism business?

Some sources of information include suppliers, operators, tourism information centers, embassies, local authorities, industry associations, social media, internet media, personal visits to the destination, and feedback from clients.

How can one ensure that the tourism package meets the client's requirements?

One can ensure the package meets the client's requirements by identifying the client's needs, ensuring the availability of products and services, negotiating agreements with suppliers and providers, and evaluating the suitability of the package with the company's image and reputation.

What is the significance of the itinerary in a tourism package?

The itinerary is significant as it outlines the duration of the trip, the route and direction of the traveler's journey, including the schedule of activities, accommodations, transportation, and other arrangements.

Why is regular analysis and monitoring of sales data important in the context of the script?

Regular analysis and monitoring of sales data is important to understand market trends, client preferences, and the performance of different packages, which can inform strategic decisions and improvements in the tourism business.

What are some factors to consider when determining the duration of a tourism package?

Factors to consider when determining the duration of a package include the client's preferences, the schedule, the inclusion or exclusion of certain activities or destinations, and the agreement with suppliers and operators.

How can a tourism company ensure the uniqueness and competitiveness of its services compared to established travel agencies?

A tourism company can ensure uniqueness and competitiveness by offering tailor-made packages that cater to specific interests and needs, providing high-quality services, and continuously innovating to stay ahead of market trends.