How to Generate Leads for ANY Business in 2024 l 5 Steps
Summary
TLDRThis video script emphasizes the importance of consistent marketing for building a stable business. It outlines steps for effective marketing, starting with identifying the right customer segment (MAN: Money, Authority, Need), creating a product or service that meets their needs, and choosing the right channels to reach them. The script then discusses defining a marketing strategy, either through education or entertainment, and stresses the necessity of setting up systems for consistent marketing efforts to move customers from awareness to decision. A 40-minute training video is offered as a resource for further learning on building a scalable and profitable business.
Takeaways
- đïž Marketing is essential for building a stable business and generating consistent leads and income.
- đ Identifying the right customer segment (MAN: Money, Authority, Need) is the first step in effective marketing.
- đïž Create products or services that fulfill the needs, desires, or solve significant problems for your target customers.
- đĄ Determine the channels where your target customers are available, both online and offline.
- đ Define your marketing strategy by choosing between educational or entertainment methods based on your brand's tone.
- đŻ Use the chosen marketing strategy to grab attention, add value, build relationships, establish credibility, and create curiosity.
- đ Offer a free 40-minute training video to help business owners understand how to build a scalable and profitable business.
- đ Consistency in marketing is crucial; avoid the one-hit-wonder approach to marketing efforts.
- đ ïž Set up systems to track marketing activities and strategies, and rely on a team for execution to maintain consistency.
- đ Customers go through stages of awareness, consideration, and decision; consistent marketing nurtures them through these stages.
- đšâđ« The speaker encourages viewers to continue their learning journey by watching the provided training video for a macro perspective on business strategies.
Q & A
What is the fundamental role of marketing in building a stable business?
-Marketing is the foundation for building a stable business as it is essential for generating consistent leads, which in turn provides a consistent prospect base for sales and income generation.
What does the acronym 'MAN' stand for in the context of identifying the right customer segment?
-In the script, 'MAN' refers to the person or customer segment who has the Money to afford your products or services, the Authority to make decisions to invest in them, and the Need for your products or services.
Why is it important to create a product or service that fulfills the needs, desires, or solves problems of the target customer?
-It is crucial because if a product or service does not address a significant need, desire, or problem, people will not be willing to spend money on it. This fulfillment is key to attracting and retaining customers.
What does the term 'channel' refer to when identifying where the target customer is available?
-The term 'channel' refers to both online and offline platforms where the target customers can be found. This includes social media platforms, professional networks, email, and physical locations or events where customers gather.
How does a business identify the right marketing channels for their target customers?
-A business identifies the right marketing channels by evaluating where their target customers spend their time online, such as on LinkedIn, Facebook, Instagram, or YouTube, and offline, such as in specific communities, industry bodies, or commercial areas.
What is the significance of defining a marketing strategy before starting marketing activities?
-Defining a marketing strategy is significant as it helps to determine the approach or method the business will use to market its products or services, whether through education or entertainment, ensuring alignment with the brand's tone and goals.
What are the two main methods of marketing mentioned in the script, and how do they differ?
-The two main methods mentioned are education and entertainment. Education focuses on providing valuable information and wisdom to the audience, often suitable for serious or professional businesses. Entertainment, on the other hand, uses fun and humor to engage the audience, often suitable for more casual or fun brands.
Why is consistency in marketing important for a business?
-Consistency in marketing is important because it allows the business to nurture customers through the stages of awareness, consideration, and decision. It also helps in building a marketing system that can sustainably generate leads and prevent the business from becoming reactive and exhausted.
What mistake do many business owners make when it comes to marketing, according to the script?
-Many business owners make the mistake of expecting immediate results from a single marketing effort, such as one video or blog post. This approach often leads to disappointment and giving up on marketing due to the lack of immediate success.
What is the recommended approach for maintaining consistency in marketing activities?
-The recommended approach is to set up systems to track marketing activities and strategies, and to either outsource or hire a team for execution. This ensures that marketing is done consistently and strategically, without relying solely on the business owner.
What is the role of the business owner in the marketing process after setting up systems and teams?
-The business owner can be involved in creating core content that provides solutions to the target audience's needs, desires, and problems. They can also be the face of marketing videos, ensuring a personal connection with the audience while the system and team handle the execution.
Outlines
đ Identifying Your Target Market for Effective Marketing
The first paragraph emphasizes the importance of marketing for building a stable business and generating consistent leads. It outlines the initial steps for marketing, starting with identifying the 'Money, Authority, and Need' (MAN) in your target customers. The speaker explains that understanding who can afford your products or services, who has the decision-making power, and who actually needs them is crucial. The paragraph also stresses the importance of creating a product or service that meets the significant needs, desires, or solves significant problems for the target customer. Lastly, it suggests identifying the channels, both online and offline, where the target customers are available to ensure effective marketing outreach.
đ Building Consistency in Marketing for Business Growth
The second paragraph focuses on the concept of consistent marketing as a key to business growth. It points out common mistakes made by business owners who expect immediate results from sporadic marketing efforts. The speaker advocates for setting up a marketing system and team to maintain consistency, rather than attempting to manage everything alone. The paragraph explains that marketing is a process that involves moving customers from awareness to consideration and finally to decision. It emphasizes the need for patience and persistence in marketing, as well as the importance of nurturing customers through these stages. The speaker also offers a free 40-minute training video for those interested in learning more about building a scalable and profitable business, urging viewers to take action based on the strategies presented.
Mindmap
Keywords
đĄMarketing
đĄLeads
đĄProspects
đĄMAN
đĄProduct/Service
đĄChannels
đĄMarketing Strategy
đĄEducation
đĄEntertainment
đĄConsistency
đĄSystems and Teams
Highlights
Marketing is essential for building a stable business and generating consistent leads.
The importance of identifying the right customer segment with money, authority, and need for your products or services.
Creating a product or service that fulfills the needs, desires, and solves problems for the target customer.
Identifying channels where the target customer is available, both online and offline.
Defining a marketing strategy based on the method of education or entertainment to engage the target customer.
The significance of using the right tone for your brand when choosing between educational or entertainment marketing strategies.
The necessity of consistency in marketing to build awareness, consideration, and decision among customers.
Avoiding the mistake of expecting immediate results from sporadic marketing efforts.
Building a marketing system and setting up a team for consistent execution of marketing activities.
The importance of not being a one-hit wonder in marketing and the need for a strategic approach.
The customer journey through stages of awareness, consideration, and decision in response to consistent marketing.
The offer of a 40-minute high-intensity training video as a gift for understanding scalable and profitable business building.
The impact of more than 35,000 business owners who have used the systems and strategies presented in the training.
Encouragement to take action based on the training to build a meaningful and valuable business.
The need for patience and persistence in marketing to nurture customers through the stages of awareness to decision.
A call to action to click on the training link for further learning on building a scalable and profitable business.
Transcripts
marketing is the foundation of building
a stable business if you're not
marketing consistently you're not going
to generate leads consistently and if
you're not generating leads consistently
then you don't have the prospect
customers to sell to and generate income
consistently in this video I'm going to
break down for you the steps you need to
take to get started with marketing for
your
business so let's understand what it
takes and where do you need to start the
first step before you start marketing is
you need to
identify your man what do I mean by man
now all the ladies watching trust me I'm
not a male shist here what I mean by man
is that you need to identify the person
or the segment of customers who have the
money to afford your products or
Services who have the authority to make
the decision to invest their money in
your product or services and who have
the need for your products or services
so the start point of marketing starts
with identifying who is the right
customer who has the money Authority and
need once you've identified who is the
right customer and who has the money
Authority and need then you need to make
sure that you create a product or a
service that
fulfills the needs desires and solves
the problems of your Target customer so
the key is to offer a product or service
that fulfills a significant need or a
significant desire or solves a
significant problem for your Target
customer if your product or service does
not solve a significant problem or
fulfill a significant need or desire
people will not spend money on it so
make sure these two are your preparation
steps before you start marketing and
then comes the third step step the third
step before you start marketing is to
identify the channel where your Target
customer is available now what do I mean
by Channel this could be
offline or this could be
online so start identifying Which online
channels is your Target customer
available on if you're a B2B business
your Target customers are available on
LinkedIn or they are searching for
information on YouTube or they're
willing to consume information via
emails if you are a b2c business your
Target customers are present online on
platforms like Facebook or Instagram or
YouTube and even they are willing to
consume information on emails and then
even evaluate offline channels it's not
just about being online you got to
evaluate even offline channels where is
your Target customer available so that
you can engage with them it could be
that your Target customers are residents
of a particular apartment complex or a
gated community or it could be that your
Target customers are members of a
particular IND industrial body or a
business networking organization or it
could be that your Target customers are
studying in a particular academic
institution or working in a particular
type of uh Tech Park or commercial
complex or visiting a particular type of
Mall you got to identify what are the
offline and online channels which your
Target customer is available on so that
you Market on those channels now once
you've defined your channels where your
customer is available then comes the
fourth step of defining your marketing
strategy now what do I mean by defining
your marketing strategy essentially here
you need to Define what method are you
going to use to Market are you going to
use the method of Education to Market or
are you going to use the method of
entertainment to Market see either ways
the fundamentals is about grabbing the
Target customer attention adding value
to that Target customer building a
relationship with that Target customer
so the question you need to ask yourself
is what is your method to grab attention
add value build a relationship establish
credibility and create curiosity is it
education or is it entertainment you got
to choose this theme based on the tone
of your brand and your business if
you're in a serious business a more
professional business then education
would be the right strategy where you
are creating educational videos or
education blogs or educational
infographics or you are creating uh
books where you are putting out
information and sharing your wisdom with
your audience so you need to Define what
is the tone of your brand if your brand
is more casual it's more fun then you
can use entertainment as a marketing
strategy where you are creating videos
on trending reals with trending music
playing at the background showcasing
your product or doing storytelling which
in in a fun and a humorous manner you
decide what is the relevant marketing
strategy based on the tone of your brand
is it education or is it entertainment
now if you would like to figure out how
exactly you need to go about building
your brand building your business and
structuring it in a manner where it is
scalable and profitable before I go to
the next point I have a gift for you I
want you to click on the link given in
the description below where I have given
you a 40 minute High intense training
Absolut free as a gift from my side this
is for those of you who want to
understand what it takes to build a
scalable and a profitable business more
than 35,000 business owners have used
the systems and strategies that have
broken down in this training video and
have been able to build a business of
meaning and value so make sure you click
on that link and watch that training
video and make a lot of notes from it
and take action based on what I have
defined in that training which brings me
to the fifth point for you to to get
started with marketing now while I have
broken down for you the process and the
steps which starts with identifying the
right customer then creating the right
kind of product or service which
fulfills needs desires and problems then
identifying the right channel which is
offline or online and then defining a
marketing strategy which could be
education or entertainment once you've
done these four steps then the game is
all about consistent
marketing now what what do I mean by
consistent marketing the biggest mistake
I see a lot of business owners make is
that they put out one video or write one
blog or send out one email newsletter
and they expect miracles to happen
marketing is not going to work for you
if you are trying to be a one hit wonder
one hit wonders end up being blunders of
marketing because they put effort and
they don't get the result and then they
give up on the idea of marketing results
in marketing is an outcome of building a
marketing system and setting up a
marketing team you cannot wake up every
morning and ask yourself today what
marketing content am I going to create
today what marketing post am I going to
put out there if you're going to do that
number one you will not be consistent
number two you will not do this
strategically you will do this only
reactively and end up exhausting half of
your day in just doing marketing
activities and eventually you will give
up on it because you have other things
to take care of for you to do marketing
consistently firstly you need to set up
the systems so that you can track the
activities of the strategies which are
relevant for your business and then you
got to either Outsource or hire people
and rely on teams for execution of
marketing don't try to do this all by
yourself you can be involved by creating
the core content where you're giving
solutions to your target audiences needs
desires and problems you can be involved
by being the face of your marketing
videos but you need to have a running
system to be able to maintain
consistency and consistency is important
because you need to understand nobody
will inquire for your product or service
just out of watching One video or
reading one blog article or engaging
with one post on social media or
consuming one email of yours your
customer goes through stages the first
stage they go through is of awareness
where they keep seeing you again and
again and they get aware that there is
somebody who does this kind of work and
provides this kind of product or service
then as you are consistent from
awareness they'll move to consideration
where they start considering you as an
option to buy from and as you're
consistent they move from consideration
to decision where they decide to buy
from you so you got to be persistent you
got to be patient you got to be
consistent and set up a marketing system
to be able to nurture your customers
through the stages of awareness
consideration and decision that's how
you start the process of marketing and
start gener ating leads consistently in
your business if you found this video
useful then do not stop here click on
the training link given to you in the
description below and continue your
Learning Journey to understand the macro
perspective of what are the strategies
systems and teams you need to build to
be able to build a scalable and a
profitable business I look forward to
seeing you in my next
video
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