Creating Your List of Target Keywords

Summary

This video script offers a comprehensive guide on keyword research for a hypothetical Shopify store selling natural organic dog food and toys. It demonstrates using SEMrush to spy on competitors like Chewy.com, identifying relevant keywords, assessing search volume, and estimating keyword difficulty. The tutorial covers filtering techniques, leveraging competitor analysis, and utilizing SEMrush's Keyword Magic tool to expand keyword lists. It also touches on the Keyword Gap tool for comparing keyword rankings against competitors, providing a strategic approach to SEO for new and established websites.

Takeaways

• 📈 Start by spying on competitors to discover the keywords they rank for using tools like SEMrush's domain overview tool.
• 🌐 Analyze competitor's organic traffic, trends, and geographical distribution to understand their SEO strengths.
• 💰 Recognize the value of organic traffic by comparing it to the cost of paid advertising for the same keywords.
• 🔍 Filter out irrelevant and high-difficulty keywords to focus on those that are achievable and relevant for your niche.
• 📝 Use advanced filters to include keywords related to your business, such as 'organic' and 'dog' for a natural pet food brand.
• 📊 Look at the keyword difficulty score, search volume, and cost per click to assess the potential profitability of targeting a keyword.
• 🛒 Consider creating content around similar products or competitor brands to attract visitors who might be interested in your products.
• 📝 Add relevant keywords to a list for future targeting in your SEO strategy.
• 🔑 Explore what other sites and pages ranking for the same keywords are doing, and identify additional keywords they rank for.
• 🎯 Use SEMrush's Keyword Magic tool to generate a list of related keywords and filter them based on difficulty and relevance.
• 🔍 The Keyword Gap tool can show you keywords that competitors rank for which your site does not, highlighting areas for improvement.

Q & A

What is the primary purpose of the video script?

The primary purpose of the video script is to demonstrate the process of keyword research for an online store, specifically for a hypothetical brand of all-natural organic dog food and toys, using various tools and strategies.

Why is it important to spy on competitors for keyword research?

Spying on competitors helps identify the keywords they are currently ranking for, which can provide insights into potential keywords that could be relevant and valuable for your own business.

What information can be gleaned from using SEMrush's Domain Overview tool on a competitor's website?

The Domain Overview tool provides information such as the number of organic search visits per month, the trend of organic traffic over time, the geographic distribution of traffic, and the number of keywords the competitor ranks for.

How can the Traffic Cost metric in SEMrush be beneficial for understanding the value of organic traffic?

The Traffic Cost metric shows how much the competitor would have to pay for the same amount of traffic through Google search ads, giving an idea of the potential value of capturing even a small percentage of that traffic organically.

What is the significance of the Keyword Difficulty score in the context of keyword research?

The Keyword Difficulty score indicates how challenging it would be to rank for a particular keyword, which is crucial for new and small websites to identify achievable targets for their SEO efforts.

How can filtering keywords by difficulty and relevance help in narrowing down the keyword list for an online store?

Filtering by difficulty and relevance helps to focus on keywords that are more likely to be achievable for the website and directly related to the products or services being offered, increasing the likelihood of attracting targeted and relevant traffic.

What is the advantage of using SEMrush's Keyword Magic tool for keyword research?

The Keyword Magic tool automatically generates a list of related keywords based on the initial keyword ideas, helping to discover additional potential keywords that might be relevant to the business.

How can analyzing individual web pages that rank for specific keywords be beneficial for keyword research?

Analyzing individual web pages can reveal other closely related keywords that the page ranks for, which might not have been identified initially, thus expanding the list of potential keywords to target.

What is the purpose of the Keyword Gap tool in SEMrush, and how can it be used for SEO strategy?

The Keyword Gap tool compares your website with competitors to identify keywords that they rank for which your site does not, helping to uncover opportunities for improving your site's SEO by targeting those missing keywords.

How can keyword research inform product development decisions for a business?

Keyword research can reveal demand for certain products or product features, such as 'grain-free dog food', indicating potential areas for product development or emphasis in marketing strategies.

What is the next step suggested in the script after completing keyword research?

The next step suggested is to show how to start ranking for the identified keywords and getting traffic to the website, which will be covered in a subsequent lesson or part of the video series.