How To Market Your Music In 2023 | Stop Wasting Time!

Summary

This video script addresses the misconception that music should only be about art, not money. The speaker argues that financial success is crucial for a sustainable music career and emphasizes the importance of building a fan base through attention. They introduce seven systems essential for independent artists to gain momentum, including health and wellness, creation, visibility, nurturing, automation, promotion, and tracking systems. The speaker also stresses the need for consistency, strategic marketing, and time management to turn music into a full-time career, inviting viewers to a live training for further insights.

Takeaways

• 🎯 The video is aimed at musicians who prioritize art over money and challenges the notion that focusing on money is inherently negative in the music industry.
• 💰 It emphasizes that making music as a full-time career is about business and money, as it's essential for sustaining a career in music.
• 🔍 The script argues that good music does not sell itself and that marketing is crucial for reaching a wider audience and gaining popularity.
• 👥 It suggests that record labels sign audiences, not just songs, highlighting the importance of having a fan base for independent artists.
• 📈 The video outlines the need for systems to manage various aspects of a music career, including health, creation, visibility, nurturing, automation, promotion, and tracking.
• 🏋️‍♂️ Health and wellness are presented as foundational systems that can positively impact other areas of an artist's career.
• 🎼 A creation system is necessary for making music and content that builds the artist's brand and fan base, requiring technical knowledge and consistent messaging.
• 🔎 Visibility systems focus on where and how artists can be discovered, advocating for mastering a few platforms over spreading thin across many.
• 🤝 The nurturing system is about building genuine connections with the audience to transform followers into fans, akin to deepening a relationship.
• 🤖 Automation systems are highlighted as time-saving tools for marketing, such as scheduling social media posts and email sequences.
• 🎁 Promotional systems involve creating offers that convert attention into financial support, which is essential for a sustainable music career.
• 📊 Tracking systems are crucial for monitoring progress and making data-driven decisions to improve reach and engagement.
• ⏰ Time management is identified as the final system, underlining the importance of planning, scheduling, and prioritizing tasks to achieve success.

Q & A

What is the main message of the video for musicians who believe music should only be about art and not money?

The video challenges the notion that music should not be about money, emphasizing that for music to be a full-time career, it must be a business, which requires money. It suggests that independent artists need to focus on building a fan base to generate income.

Why does the speaker argue that good music does not sell itself?

The speaker argues that without marketing and visibility, even good music will not reach an audience, and therefore, will not gain popularity. Marketing is essential to bring a song to the market and attract listeners.

What is the importance of establishing a starting point in the music career coaching process?

Establishing a starting point is crucial for the coaching to be effective. It involves agreeing on certain fundamentals, such as the understanding that good music alone is not enough for a successful music career.

What is the significance of record labels signing audiences and not just songs?

Record labels are interested in the potential audience an artist can bring. They sign artists who have already established a fan base, as this indicates the artist's marketability and potential for success.

Why is it suggested that musicians should not focus solely on Spotify streams and follower counts?

Focusing solely on these vanity metrics can lead to burnout and overwhelm. Instead, musicians should focus on building genuine connections with their audience to create a loyal fan base.

What are the seven systems that an independent artist needs to establish for a successful music career?

The seven systems are health and wellness, creation, visibility, nurturing, automation, promotional, and tracking systems. These systems help manage various aspects of an artist's career, from personal well-being to marketing and analytics.

How does the speaker define the path from a stranger to a super fan?

The path is defined as a stranger encountering the artist's content, becoming a follower, then a fan, and finally, if properly nurtured, becoming a 'family' or super fan.

What is the role of a nurturing system in building a fan base?

A nurturing system is essential for converting followers into fans. It involves creating genuine connections with the audience, being relatable, available, and willing to share on a personal level.

Why are automation systems important for independent artists?

Automation systems save time and increase efficiency in marketing efforts. They can schedule social media posts and email marketing sequences, allowing artists to focus on their creative work.

What is the speaker's view on the use of paid advertising before having organic systems in place?

The speaker advises against using paid advertising without first establishing organic systems. It suggests that paid ads can be effective once organic systems are running but should not be the primary focus at the start.

What is the significance of tracking systems in an artist's career?

Tracking systems are crucial for monitoring performance metrics such as reach, monthly listeners, and view durations. These analytics help artists understand their audience and optimize their strategies for better results.

How does the speaker define 'aggressive patience' in the context of a music career?

Aggressive patience refers to the balance between being proactive and persistent in pursuing a music career while also being patient and understanding that success takes time and consistent effort.

What is the minimum number of engaged fans needed to support an artist financially according to the speaker?

The speaker suggests that 2,000 engaged fans who are willing to pay an artist $5 a month can generate $120,000 a year, which is a significant income.

What is the purpose of the speaker's upcoming 'Cell Music Master Class 4.0' program?

The purpose of the 'Cell Music Master Class 4.0' program is to help artists create all seven essential systems in detail, providing resources and strategies to succeed in the music industry.

What is the significance of the speaker's birthday event 'Adam Ivey Birthday Bash'?

The 'Adam Ivey Birthday Bash' is a live training event where the speaker will celebrate his birthday by offering free training to help artists gain more fans, increase streams, and earn more money with their music.