10 Books Every Clothing Brand Owner Must Read

Summary

This video is geared toward clothing store owners looking to grow their businesses. The speaker emphasizes the importance of actionable advice and highlights ten impactful books that can help with networking, habit-building, financial management, and business strategy. The books mentioned include 'Never Eat Alone,' 'Atomic Habits,' 'Rich Dad, Poor Dad,' 'The Lean Startup,' and more. Each book is discussed with practical insights on how it can be applied to a clothing store business, focusing on growth, customer satisfaction, and mindset shifts necessary for long-term success.

Takeaways

• 📚 Fiction books are not the focus; actionable business advice is.
• 💡 Successful clothing store owners tend to read more, which positively impacts their profitability.
• 🤝 'Never Eat Alone' emphasizes the importance of networking and building relationships.
• 📈 'Atomic Habits' highlights the power of small habits for achieving consistent results.
• 💵 'I Will Teach You to Be Rich' by Ramit Sethi offers crucial financial advice for making informed business decisions.
• 🧠 'Rich Dad, Poor Dad' promotes an abundance mindset and challenges traditional financial thinking.
• 🚀 'The Lean Startup' provides strategies for testing and validating products before fully committing resources.
• 🎥 'Storybrand' underscores the importance of storytelling in marketing to captivate and engage customers.
• 🤲 'Unreasonable Hospitality' illustrates the value of going above and beyond to ensure customer satisfaction.
• 🕒 'The 4-Hour Workweek' by Tim Ferriss encourages focusing on one's strengths and delegating less critical tasks.
• 👥 'How to Win Friends and Influence People' by Dale Carnegie teaches effective interpersonal skills for business success.
• 🏅 'Relentless' by Tim Grover emphasizes the level of dedication and obsession required to achieve greatness in business.

Q & A

What is the main focus of the video?

The main focus of the video is to provide actionable advice for clothing store owners to grow their business profitably. The speaker emphasizes the importance of reading certain books to gain insights and improve business practices.

Why does the speaker recommend reading 'Never Eat Alone'?

The speaker recommends 'Never Eat Alone' because it teaches the importance of networking and building relationships. The book emphasizes being curious and adding value to conversations, which can help in both personal and professional growth.

What is the key message of 'Atomic Habits' according to the speaker?

The key message of 'Atomic Habits' is that small, consistent habits can lead to significant results over time. The speaker believes that habits shape individuals and provide the flexibility needed to execute in business and life.

How does 'I Will Teach You to Be Rich' contribute to business growth?

According to the speaker, 'I Will Teach You to Be Rich' offers valuable insights into personal finance management. It encourages readers to spend extravagantly on things they love while cutting costs in areas they don't care about, helping prioritize spending in business.

What is the significance of 'Rich Dad Poor Dad' for clothing store owners?

The speaker highlights that 'Rich Dad Poor Dad' is important for shifting one's mindset about money and breaking away from traditional financial teachings. It encourages adopting an abundance mindset, which can positively impact business decisions and growth.

What is the primary lesson from 'The Lean Startup' for clothing store owners?

The primary lesson from 'The Lean Startup' is to create products that customers actually want by testing and experimenting before fully committing. The book emphasizes the importance of validating business ideas to avoid unnecessary expenses.

Why does the speaker consider storytelling crucial in business, as explained in 'StoryBrand'?

The speaker considers storytelling crucial because it helps attract and engage customers. 'StoryBrand' provides a framework for creating compelling stories that can differentiate a brand and drive customer interest and loyalty.

What unique perspective does 'Unreasonable Hospitality' offer to business owners?

'Unreasonable Hospitality' offers insights into exceeding customer expectations and creating memorable experiences. Although the book focuses on the restaurant industry, the speaker believes its principles can be applied to any business, including clothing stores, to enhance customer satisfaction and loyalty.

What misconception about 'The 4-Hour Workweek' does the speaker address?

The speaker addresses the misconception that 'The 4-Hour Workweek' advocates working minimal hours for maximum profit. Instead, the book emphasizes focusing on one's strengths and delegating mundane tasks to others, allowing business owners to concentrate on high-impact activities.

How does 'Relentless' inspire business owners, according to the speaker?

'Relentless' inspires business owners by showcasing the dedication and obsession required to achieve greatness. The book, written by Tim Grover, provides examples of how top athletes push beyond limits, and the speaker suggests that this level of commitment can also apply to business success.

Outlines

00:00

📚 Importance of Reading for Business Success

The speaker emphasizes the value of actionable advice over creative ideas for business success. Highlighting the significance of reading, they note that clothing store owners who read more tend to earn more. The first recommended book, 'Never Eat Alone,' focuses on the importance of networking and connecting with people in everyday situations. The second book, 'Atomic Habits,' underscores the transformative power of consistent habits in business and personal life.

05:02

💰 Financial Literacy and Prioritization

The speaker discusses 'I Will Teach You to Be Rich' by Ramit Sethi, emphasizing financial literacy as crucial for making informed business decisions. Sethi's approach to spending extravagantly on what you love and cutting costs elsewhere is highlighted. This perspective is vital for prioritizing business expenses, such as advertising, product quality, and photoshoots. The speaker also mentions 'Rich Dad, Poor Dad,' which advocates for an abundance mindset and challenges outdated views on money.

10:03

🚀 Startup Strategies and Storytelling

The speaker recommends 'The Lean Startup,' which offers strategies for creating products that customers actually want through testing and experimentation. This book is seen as essential for avoiding wasted resources. They also highlight the power of storytelling in business, with 'StoryBrand' providing a framework for engaging customers. A compelling brand story can significantly boost marketing efforts and business success.

✨ Creating Customer Delight and Efficiency

The speaker introduces 'Unreasonable Hospitality,' which, although focused on the restaurant industry, provides valuable lessons on customer satisfaction. They emphasize the importance of going above and beyond for customers to generate organic word-of-mouth growth. 'The 4-Hour Workweek' by Tim Ferriss is also discussed, with a focus on creating efficient systems to handle mundane tasks and allowing business owners to focus on their strengths.

🤝 Building Relationships and Intentionality

The speaker talks about 'How to Win Friends and Influence People,' which provides strategies for building positive relationships in business. They stress the importance of intentionality and seeking mutual benefits in interactions. By listening and providing solutions, business owners can improve customer relationships and drive business growth.

🏆 Pursuing Excellence Relentlessly

The final recommendation is 'Relentless' by Tim Grover, which offers insights into the mindset of top athletes and business leaders. Grover's dedication to excellence and his innovative approaches in training athletes like Michael Jordan and Kobe Bryant are highlighted. The book encourages entrepreneurs to adopt a relentless pursuit of greatness and to be fully committed to their business goals.

Keywords

💡Networking

Networking refers to the act of interacting with others to exchange information and develop professional or social contacts. In the video, the speaker emphasizes the importance of networking for business growth, using the example from the book 'Never Eat Alone' to illustrate how building relationships with people, even in casual settings like pumping gas or waiting at an airport, can lead to significant opportunities and life changes.

💡Atomic Habits

'Atomic Habits' is a book by James Clear that discusses the power of small, consistent habits in achieving significant results over time. The speaker mentions this book as essential for business owners, highlighting how micro habits can mold one's behavior and lead to success in both personal and professional life. The emphasis is on the importance of structure and consistency in achieving long-term goals.

💡Financial Literacy

Financial literacy refers to the knowledge and skills needed to make informed and effective decisions about financial resources. The video references the book 'I Will Teach You to Be Rich' by Ramit Sethi, which is praised for providing practical advice on managing finances, making the right business decisions, and prioritizing spending. The speaker underscores the importance of understanding finances to grow a business successfully.

💡Abundance Mindset

An abundance mindset is the belief that there are enough resources and opportunities for everyone. In the video, the speaker contrasts this mindset with a scarcity mindset, which is characterized by fear and a belief in limited resources. The book 'Rich Dad, Poor Dad' is mentioned as a guide to shifting from a scarcity mindset to an abundance mindset, which is essential for business growth and success.

💡Lean Startup

'The Lean Startup' is a methodology for developing businesses and products, which aims to shorten product development cycles by adopting a combination of business-hypothesis-driven experimentation and iterative product releases. The speaker suggests this approach for clothing store owners, advising them to test and validate their products before fully committing to production, thereby minimizing waste and maximizing market fit.

💡Storytelling

Storytelling is the act of conveying events in words, images, and sounds, often by improvisation or embellishment. The concept of storytelling is highlighted in the book 'StoryBrand,' which the speaker recommends for its insights on how to use stories to captivate audiences and enhance marketing efforts. For clothing store owners, crafting a compelling brand story can engage customers and differentiate their products in a crowded market.

💡Customer Experience

Customer experience refers to the overall perception of a customer’s interactions with a business. The book 'Unreasonable Hospitality' is discussed as a resource for understanding the lengths businesses should go to delight their customers. The speaker emphasizes that exceptional customer service and creating memorable experiences can lead to positive word-of-mouth and repeat business, which are crucial for growth.

💡Efficiency

Efficiency in business refers to achieving maximum productivity with minimum wasted effort or expense. The speaker references the book 'The 4-Hour Workweek' by Tim Ferriss, which advocates for streamlining tasks and focusing on one's 'zone of genius' while outsourcing less critical tasks. The idea is to create systems that optimize operations, thereby freeing up time and resources for strategic activities.

💡Relationship Building

Relationship building involves creating and maintaining positive connections with others. The video refers to 'How to Win Friends and Influence People' by Dale Carnegie, which provides techniques for building rapport and influencing others positively. The speaker stresses the importance of understanding others' perspectives and adding value to their lives, which can enhance personal and business relationships.

💡Pursuit of Excellence

The pursuit of excellence involves striving to be the best in one's field or industry. The book 'Relentless' by Tim Grover is cited as a guide for achieving greatness through dedication and obsession. The speaker discusses how adopting a relentless approach, similar to that of top athletes, can drive business owners to achieve extraordinary results by focusing intensely on their goals and continuously improving their skills.

Highlights

Actionable advice to drive your business forward, focusing on making real money and real profit.

Never Eat Alone emphasizes the importance of networking and adding value to conversations.

Atomic Habits discusses the impact of micro habits over time to achieve consistent results.

I Will Teach You to Be Rich by Ramit Sethi offers comprehensive financial advice for making informed business decisions.

Rich Dad, Poor Dad teaches a mindset shift towards abundance and pursuing dreams.

The Lean Startup provides strategies for testing and experimenting with products before fully committing resources.

StoryBrand highlights the power of storytelling in marketing and its importance for engaging customers.

Unreasonable Hospitality shows how exceptional customer service can drive organic growth through word-of-mouth.

The Four Hour Workweek advocates for focusing on your zone of genius and creating efficient systems.

How to Win Friends and Influence People emphasizes intentionality and adding value to business relationships.

Relentless explores the obsessive dedication required to achieve greatness in business and sports.

Tim Grover's methods for analyzing athlete performance can be applied to business strategies.

The importance of creating a strong brand to attract and retain customers.

Learning from industries outside your own can provide valuable insights and innovative approaches.

The value of being number one in a micro-niche market and the advantages it brings.

Transcripts

I am sorry for all the fiction readers

watching this video that are zero fiction books in this right here, right now.

I don't need you to come up with another creative idea.

You need to get actionable advice to drive your business

forward, to make real money and real profit.

And that's what we're going to talk about all the time.

I get asked,

what would I recommend for clothing store owners to grow online profitably?

And what I can tell you is that those who are clients and program

store owners who read more make significantly more money

than those who don't.

But one thing that does matter

that isn't talked about enough is exactly what you should be reading.

So book number one is Never Eat Alone.

I read this book right out of college

and it was fantastic because I moved to a new city

where I knew no one at all my age or really just anybody.

This book's overarching lesson is continue to network,

and that's the person you're pumping gas with,

the person you're sitting in line with at the airport.

It could change your life.

Be curious and constantly be focusing on how you can add value to conversations

and other people.

Being around the right people will help you level up.

And it's not who you know or what you know, but who actually knows you.

I said Book number two

here is atomic habits, micro habits done over time to get consistent results.

This book can literally change your life if you apply it.

Habits are what mold us and give us the flexibility that we need

to execute inside of our businesses and life clinics.

Learners who are not structured are going to have a much harder time

growing than those who are building a three.

I will teach you to be Rich by Rumi setting so quite literally

one of the best books about money out there.

This is a book

that actually started me on my path to starting this company right here.

Learning the ins and outs of finances is what will allow you to make

the right decisions for your business and puts you in a healthy perspective.

Healthy position Roommates perspective is to spend extravagantly

on the things that you love and commerce that this solely

for the areas that you do not care about as much.

Think about this for

when you're going to go do photoshoots, ordering products or even advertising.

The reason you should be thinking of

that is should I spend more money on advertising?

Do the photoshoots matter?

Do I can I use an iPhone? Should I hire a photographer?

Should I spend more money on the quality of the products?

Those are

all decisions that I can't make for you, but you should make it for yourself.

And when you are learning about money, you can decide whether or not

you want to spend extravagantly on certain areas of your business

and this will help you prioritize where to spend that money

and then to cut on all the other things that do not matter so highly.

Suggest that book book number four is Rich Dad, Poor Dad.

This is a book that I feel is one that is on everyone's

shelf, one that you've probably heard of.

Maybe you've already read a couple of pages

because somebody has already recommended it.

But for clothing stories, it's about the mental flip of the switch

and getting out of the rut of what was taught to us all throughout school.

Let's relearned right the old school way of thinking about money

that worked in the 20th century does not work right now.

Break this system and move into a mindset of abundance and pursuing your dreams.

Scarcity with money makes you operate in a very different way

and is not conducive to helping your business grow.

You have to operate in an abundance mindset.

When it's scarcity, everybody is out to get you.

There's not enough pieces of the pie, there's not enough money to go around.

And when you operate in that way, you operate in a state of fear.

Your brain literally changes and operates

differently because you're operating in a space of fear.

This book will help you to operate in a way which will help

you make decisions that are better for the long term in the business versus

in a little piece of just a very small fraction of time.

I said Book number five right here is the Lean Startup.

This book is for anyone just starting out or trying to recreate this structure

in the business for clues for owners, this book

will teach you how to create products your customers actually want

and not waste time on ordering ones that will not move out of inventory.

And what I mean by that is it will let you test it

will let you experiment for the products before you completely deliver on them.

Think of this like a pre sell or think about as a preorder, whatever that may be.

This book is a textbook and it is not in the clothing space,

but I believe that you should read books that are outside of your space

to learn more things.

And this is a really good example of how tech products are thrown into the market.

You should be operating on the same level of detail,

not going out and buying a bunch of blanks and putting some logos on there

before you actually make money.

Your number one goal in business is to make money.

And so this will allow you this book will give you the tools

that you need to go on an experiment to see if your products

are actually going to make money before you spend money.

I want you to make money before you spend that.

I read this book in early 2013 in my like early stage startup stage,

and it really helped me a lot and I know it will for you.

Okay, so number six is storage brain for clothing store owners.

I cannot express enough how powerful story is for your business.

So a brand is the framework to tell stories through your brand

and is what it will get others to stop scrolling on social media

to look at your content, to head into your website and pay for your products.

Story is the single most important aspect of your marketing.

If you get this right

and get most of the things wrong, you can still be successful.

I remember listening

to this audiobook for the first time after reading the physical physical book

and it was at that moment that I realized how simple of a concept

this was to implement, but yet I was missing the mark.

This concept of story is still something I'm working on today.

It's how do you invite people in to something that you're thinking,

whether there is a actual problem

that has a resolution and you invite people into that.

If you can get people to be captivated with a story

just like story brain here, this is one of those books

where you'll literally like be taking notes.

You'll be literally highlighting what do they call it, dog years.

You go back to this book a lot.

And honestly, I don't know if it's my favorite book out of these ten,

but it is one of my top ones because if you implement that one

in that one alone, it will help you grow your business.

Because like I said, story matters so much.

It's literally ingrained into us. It's primal.

If you're a clothing store owner

and want the insight into your story in a roadmap to generating the revenue

you need to grow your clothing, store it and take it to that next level,

I highly suggest for you to schedule a 45 minute strategy session.

It is absolutely free.

All you have to do is click the link in the description down below.

We are real people and so,

so many people don't understand this, but we do have limited spots.

So check it out in the description down below.

Ice number seven is unreasonable hospitality.

I'm trying to give you all books that I have stood the test of time

for at least a few years since I have read them and have been in.

At this point I've already implemented them.

But this book is the only exception in this list.

Business in growing your clothing store is really about doing the unimaginable

to make your customers happy

when they feel happy because of a great product and service

that you're providing to them through your clothes,

they come back and they tell their friends organic word of mouth and happy

customers is the single biggest way and best way for you to blow up your store.

This book is about the restaurant industry.

Don't get me wrong, it's not about clothing, but it is one

that you can mimic and do it easily, especially in the clinic space.

The pursuit of being number one

and I say this a lot, but I believe it is worth saying again,

you all should be striving to be number one at something.

Micro niches make this possible.

For example, you could be.

I know that's super niche, but imagine being number one

if you're number one at something, you beat all the competition.

It's very lonely at the top and I want you to be lonely at the top.

I'm really lonely. I want you to be at the top. All right?

You can hang out with other micro niche people

who are number one in their space too, but focus on being that number one.

Number eight is the four hour workweek.

So my wife reading about me this book my senior year in college, how she knew

I would enjoy it or the way I enjoyed it at the time was honestly impressive.

For many reason.

The title

This book is very misleading for most as they try to hire virtual assistants

and just travel the world forever and just think that they only need

to work 4 hours a week to make $1,000,000.

But what I got out of it is that you should be working

on your zone of genius and you do have affordable options for people to help you

through the mundane tasks that are not just on genius.

So in the book, Tim Ferriss, he talks a lot about the systems

and creating the right systems for your clothing store will help put

you light years ahead of the competition, creating a system

for ordering products or for going to market.

A system for returns, a system for marketing.

Anything can be systematized, and efficiency is your business's

absolute love.

Language Number nine here as number nine.

Number nine, How to win Friends and Influence People.

Do you guys want to be my friend? I think you look amazing right now.

Thank you so much for watching this video. You are awesome.

Everyone can teach you something.

Literally anybody.

Hopefully I'm teaching you something here.

I hope you are finding some value here.

I remember reading this for the first time and thinking this seems manipulative

and almost like a cheat code with business and with life.

But I will tell you, it's not manipulative if you work on the actions

taught in the book with the right intentions.

Intentionality matters so much because there's a lot of things

that can be done for good and for evil,

and it's your choice to do them for the good, right?

I assume at this point you're watching this type of video.

You're a good person.

But this book taught me to always be seeking what's in it for them.

You on the other side of this?

What can I be creating that's going to add value to you,

the other person on the other side of the screen or in front of me.

If we put the customer first, you guys first, our vendors

first are business relationships first and truly seek to add value to them.

We will all win with your closing store if you have an angry customer.

Remember, they are likely angry because they feel unheard Most of the time.

People just need to be heard,

listen and provide solutions based off of what they are telling you.

And I promise you

it will absolutely change the way that you interact with people and people

within your business and how your business grows.

I it's number ten here, and I left the best for last.

Or at least my favorite book right now is Relentless.

This is the guy behind the greatest athletes and business owners in the world.

Tim Grover is the guy

who worked in silence for 30 years to allow us all to witness the greatness

that, as is, was Michael Jordan, Kobe Bryant, Dwayne Wade, and so many more.

What he did revolutionized the sports industry.

They're doing things today in sports that Tim Grover came up with

because he thought of it himself and was like, I just know this is right.

He just knew in his head that it was right.

There was no books to read. He gives an example.

Whenever he was training Michael, there was no fit.

There was no ways to track anything.

So what he would do is after filming the game

and after Michael went back and the next day

where they were going to go train, what Tim would do is watch the video

and he would look at how many steps that Michael took on his left foot,

how many steps he took on his right foot,

how many times he jumped off of his left, how many times he jumped off his right,

how many times he put his arm up to the right?

How many times he put his arm up to left And based off of the balance

of what he was doing, he'd work different exercises.

So 60% of the time, if he was using his left,

he would use in the games, he would use less weight.

And so his right arm actually carried more weight

during the workouts for the next day

because they needed to be strengthened and have better endurance differently.

So he literally looked at the key details of the athlete.

Another example he gave

and I think this one is just again, amazing and it speaks to the

to the dedication of these people in their ability to go to the next level.

So Jim's for the basketball and for basketball,

for those who don't know, are always brought into an arena.

So they're just put together for the game.

It's not like it's just it's always there.

There's there's not really that's not really the case in the NBA.

So what happens is there's different spots of the wood that are dead spots,

which means that it's going to bounce less.

So what Tim and Kobe would go and do is they would walk the whole gym and bounce

and they'd figure out where dead spots were.

And what they would do is Kobe would avoid those spots.

So he didn't have a disadvantage.

And then whenever he was on defense, he would force people into those spots

because he knew that he had an advantage.

This is the type of person that achieves and is focused on absolute excellence.

His book is about the pursuit of greatness and the obsession

it takes to be the absolute best.

As an entrepreneur, you had to be so bought in,

so dedicated and eager to make this journey happen.

They will do anything.

He gives a lot of examples that are really hard to hear.

One story that resonated with me because I have a daughter as well,

is one that I think a lot of people would look poorly on.

Tim But you don't know the whole context of it.

And so it's one of those ones where, like I said, I'm going to I'm

going to share it with you, but it's the level of obsession

that if you want to be the best in your space, you may have to do so.

One time Tim was packing up in Chicago, Get ready to go take a plane.

He's packing up all of this stuff.

And his daughter at five years old comes in there and says,

Hey, dad, why do you have to go on this work trip?

And he and Tim responded and said, Well,

because I have to provide for your mom, I have to provide for you.

We got to pay for school, we got to put food on the table.

We've got to make sure that, you know,

there's there's things that we can contribute to and make sure

that, again, you guys are fed at this point without skipping a beat.

His daughter, just ask him.

He said she said, Dad, if I eat less, will you stay home?

To me, that was like heartbreaking.

What he said in the interview later.

So this is in the book.

And what he said in the interview later is that ten years after this,

he tried to sit down with his daughter to have a real conversation

about what was happening and she said, I already know, Dad.

I already know why you had to do the things that you had to do.

And it made her a better person to make better decisions.

And a lot of you will probably hear this and say, I don't know if I would do that.

And that's completely okay.

But what I can tell you is that this book will challenge

you in ways that you've never been challenged before,

to think in perspectives that you never thought about before.

And so I would highly, highly suggest this book,

because it's an absolute game changer from that business perspective.

So this is a different type of format for my videos.

So I'd like to hear from you all.

Leave a comment below

if you liked this type of video and you want to see more of them.

I really want to know

because I want to make sure that you continue to add value to you.

And if you are a clothing store owner and want to drive sales to your store

through paid advertising, go watch this video on Facebook ads right here next.

I'll see you guys next week.

Have a great rest of your day and make sure you subscribe.