2024 India Retreat | Track 3, Session 2

Summary

Tai Chin, Senior Market Director for Elite Football, delivers an overview of strategies for the upcoming fiscal year, highlighting the company's evolution from a limited product range in 2016 to an expansive offering in recruitment, match analysis, and human performance. Key initiatives include leveraging advanced data from Stats Perform, enhancing the integration of sports code with wearable devices, and expanding into youth and midmarket football. The summary underscores the company's commitment to innovation and growth across various football sectors.

Takeaways

• 😀 Tai Chin is the senior market director for Elite football and provides an overview of the company's strategy and initiatives for the upcoming fiscal year.
• 🏈 Elite football's product offerings have expanded from just huddle.com and sports code in 2016 to include recruitment and human performance analysis after acquisitions.
• 📈 The company expects to achieve approximately $185 million in revenue for the Elite business alone in the coming fiscal year.
• 📊 Advanced Data is a key revenue driver, which includes detailed metrics like expected goals (xG) and on-ball value (obv), providing deeper insights into player performance.
• 🌐 Stats Bomb's IQ platform is highlighted for its advanced metrics and potential integration with Elite football's existing products to enhance data offerings.
• 🔬 Elite football is exploring the application of Stats Bomb's data production expertise to other sports, including American football and potentially high school football video libraries.
• 🎥 Huddle Focus's optical tracking from AI cameras is being utilized to provide physical metrics without the need for GPS wearables, with successful implementations in leagues like the Czech Republic and Romania.
• 📹 The multicam initiative allows for synchronization of multiple camera feeds to provide a comprehensive view of matches for analysis.
• 📈 The tactical library and youth competitions pack are new premium add-ons within Y Scout, offering wide-angle feeds and extensive youth content to customers.
• 🔝 There's a significant growth opportunity in the midmarket football sector, which includes nonprofessional and semipro teams looking for video analysis and data.
• 🌟 Human performance is identified as a critical area for growth, with Elite football aiming to integrate its products more deeply with this vertical to provide more value to customers.

Q & A

What is Tai Chin's role in the company?

Tai Chin is the Senior Market Director for Elite Football.

What was the primary product offering of Elite Football in 2016?

In 2016, Elite Football primarily offered huddle.com and sports code to its customers.

How did the acquisition of Wis Scout impact Elite Football's product offerings?

The acquisition of Wis Scout expanded Elite Football into the recruitment space, enabling them to serve more workflows and engage with customers at higher levels, such as technical directors and directors of football.

What was the significance of the acquisition of WiiU in 2022 for Elite Football?

The acquisition of WiiU in 2022 allowed Elite Football to begin serving human performance workflows in addition to match analysis and recruitment, opening up a new area of service for the company.

Which personas does Elite Football currently serve well with its existing product set?

Elite Football serves the Analyst, Head of Recruitment, and Head Coach personas well with its current product set.

What is the expected revenue for Elite Football in the coming fiscal year?

The expected revenue for Elite Football in the coming fiscal year is about $185 million.

What does 'Advanced Data' refer to in the context of Elite Football's strategy?

Advanced Data refers to metrics that provide more context to the event, such as the location of the ball and other players, offering a richer experience and more detailed insights into game and player performance.

How does Stats Bomb contribute to Elite Football's Advanced Data offerings?

Stats Bomb contributes by producing advanced metrics like expected goals (xG), on-ball value (obv), and various pressure metrics, which provide deeper insights into team and player performance.

What is the potential for scaling up Stats Bomb's live event data production with Elite Football's team in India?

The potential for scaling up Stats Bomb's live event data production is significant, as Elite Football's team in India could help increase the number of leagues covered live, providing more comprehensive live data for commercial and performance analysis purposes.

What is the significance of the multicam initiative for Elite Football's hardware offerings?

The multicam initiative allows Huddle Focus cameras to support multiple cameras within the same ecosystem, providing different viewpoints for analysis and ensuring that all important moments are captured during a match.

What are some of the key innovations in Elite Football's human performance product enhancements?

Key innovations include the integration of Sports Code with Wimu data, the ability to view human performance data alongside video, and alerts that proactively notify fitness coaches or sports scientists if a player is at risk based on tracked data.

How does Elite Football define the 'midmarket football' and what is the potential for growth in this area?

Midmarket football is defined as the area just below the elite level, including nonprofessional and semipro teams with smaller budgets but still interested in video analysis and match analysis tools. The potential for growth is significant, as Elite Football has already seen demand and success in providing services to leagues like the Nigerian Youth League Cup and the Creative Championship in Nigeria.

What is the impact of the team in India on Elite Football's ability to tag games on Y Scout?

The team in India has significantly contributed to the increase in the number of games tagged on Y Scout, more than doubling the amount of games tagged in the past seven years, and is critical for the future growth and demand for tagging more games, especially in youth and midmarket football.