Your social media account gone. Pooff!!! This is why we need PeakD - True Ownership

Summary

This video script delves into the importance of owning an email list in the digital marketing space, emphasizing the control it offers over social media's whims. It highlights the need for genuine, transparent communication to avoid spam issues. The speaker explores decentralized social media, sharing their experience of creating an account on a platform that values true ownership. They also discuss the challenges of self-doubt and fear of failure in entrepreneurship, advocating for steady work and mindset shifts to achieve transformation and success.

Takeaways

• 📝 Social media platforms can remove or ban accounts at their discretion, emphasizing the importance of owning an email list for direct communication with subscribers.
• 🔒 Email lists are a form of digital property that marketers truly own, as they have explicit permission to send content to subscribers' inboxes.
• 🚫 Avoiding spam can prevent email blocking by spam filters, which is crucial for maintaining a good reputation and effective email marketing.
• 🌐 The speaker is interested in decentralized social media platforms that offer true ownership and plans to join such a community.
• 🔑 The process of creating an account on a decentralized platform involves generating and securely storing private keys and a PIN code for account access.
• 📝 The speaker discusses the technical aspects of posting content on a decentralized platform, including the use of markdown for formatting.
• 🔍 The importance of using tags or hashtags effectively on social media to increase discoverability and engagement with content is highlighted.
• 🔄 The speaker mentions the use of pinging services to notify search engines about new content, which can help with indexing and visibility.
• 💡 The video emphasizes the value of building a personal brand and growing a subscriber base through consistent and genuine efforts.
• 🛠️ Overcoming mental barriers like self-doubt and fear of failure is a significant part of the entrepreneurial journey, as is the continuous learning and adaptation.
• 🎯 The speaker encourages taking action, emphasizing that success in digital marketing and entrepreneurship requires effort, time, and sometimes stepping into the unknown.

Q & A

Why is it important for online marketers to create an email list?

Online marketers need to create an email list because it provides a way to own a direct line of communication with their audience, independent of social media platforms that can remove or ban accounts at any time.

What is the main advantage of owning an email list compared to relying on social media platforms?

The main advantage is that an email list is something the marketer truly owns and controls, as opposed to social media accounts which are subject to the policies and whims of the platform.

What is the potential risk of using email marketing if not done correctly?

If email marketing is done aggressively or unethically, it can lead to a bad reputation and spam blockers that prevent the marketer's emails from reaching their audience.

What is the significance of being 'genuine, honest, and transparent' in email marketing?

Being genuine, honest, and transparent helps build trust with the audience, ensuring that they are more likely to engage with the content and less likely to mark the emails as spam.

What is the appeal of decentralized social media platforms like 'Peak D'?

Decentralized social media platforms offer true ownership of accounts and content, without the risk of being banned or removed by a central authority, as long as the user does not violate community standards.

Why is it necessary to save the 'posting key' and 'PIN code' when creating an account on a decentralized platform?

The 'posting key' and 'PIN code' are essential for account security and recovery. Without them, users risk losing access to their account if they forget or lose their login information.

What is the role of 'Pingo magic' in the process of posting content on a decentralized platform?

Pingo magic is a service that helps in pinging or notifying search engines about new content, which can help the content get indexed and increase visibility.

How does the script suggest overcoming the mental barriers of self-doubt and fear of failure in entrepreneurship?

The script suggests overcoming these barriers by battling them head-on, learning from the journey, and focusing on steady work and transformation, rather than seeking overnight success.

What is the importance of adding text from YouTube videos to posts on platforms like 'Peak D'?

Adding text from YouTube videos can help with SEO, making it easier for search engines to find and index the content, and potentially increasing the reach of the content.

What is the script's perspective on the journey of building a brand and a subscriber base?

The script emphasizes that building a brand and a subscriber base is a long-term process that requires consistent effort, learning, and the willingness to step into the unknown.

What is the final call to action in the script, and what is its purpose?

The final call to action is to sign up for a free digital marketing video training on the speaker's landing page. The purpose is to provide valuable information and potentially grow the speaker's email list and audience.