Adding Description and Highlights for Your Product | Getting Started on GetYourGuide

GetYourGuide
22 Jul 202402:31

Summary

TLDRThis video offers a guide on enhancing customer bookings by adding engaging product descriptions and highlights. It emphasizes the importance of a short, unique description and a full description that paints a vivid experience, including details and emotions. The script advises on using keywords for search engine optimization and suggests creating excitement with descriptive, verb-led phrases in the highlights section. It concludes with a call to action to update product descriptions and highlights, and offers further resources for support.

Takeaways

  • 📝 Importance of Clear Communication: Ensuring customers understand what they will get when booking is crucial for a successful experience.
  • 🔍 SEO Optimization: The short description and first paragraph of the full description help in search engine visibility, making it easier for customers to find and book.
  • 🔑 Keyword Inclusion: Including relevant keywords in the description is essential for accurate search engine indexing and customer understanding.
  • 🎉 Engaging Short Description: A short, unique, and engaging description acts as a showcase window to attract customer attention.
  • 🚫 Avoid Generic Descriptions: Examples of bad descriptions are given, emphasizing the need to avoid generic and uninformative language.
  • 🌟 Highlight Uniqueness: Good examples are provided to show how to highlight what makes an experience special and different.
  • 📖 Comprehensive Full Description: The full description should detail the entire experience, from start to finish, to give customers a vivid image.
  • 🎨 Visual Storytelling: The goal of the full description is to create a compelling narrative that travelers can't resist.
  • ✨ Highlighting Special Features: Use 3 to 5 short and punchy phrases to highlight what makes the activity special and help customers visualize the experience.
  • 🏃‍♂️ Action-Oriented Language: Starting each highlight phrase with a verb and using descriptive language creates excitement and engagement.
  • 🛠️ Encouraging Updates: The script encourages updating product descriptions and highlights to improve customer appeal and bookings.
  • 💡 Additional Resources: For further questions, customers are directed to additional resources for more information and support.

Q & A

  • Why is it important to help customers understand what they'll get when they book with you?

    -It's important because clear understanding helps customers make informed decisions and enhances their booking experience, leading to higher satisfaction and better reviews.

  • What is the purpose of adding product descriptions and highlights in the video?

    -The purpose is to make the activity stand out, attract customers' attention, and increase the chances of them finding and booking the activity.

  • How do the short description and the first paragraph of the full description help in search engine optimization?

    -They help surface the product in search engines by using original content and including relevant keywords that best describe the activity.

  • What should a short description provide to potential customers?

    -A short description should provide a sneak peak of the activity, engaging and unique enough to catch customers' attention and make them want to learn more.

  • Why is it considered bad to say 'Come join us for a tour in Rome. We will visit some places, and try different foods, like pizza and other snacks.' in a description?

    -This description lacks details and does not highlight what makes the experience special or different from others, which fails to engage and attract customers.

  • What makes a good example of a short description according to the video?

    -A good example is one that is descriptive, highlights the unique aspects of the activity, and creates excitement, such as 'Indulge in Rome's culinary delights on a guided street food tour.'

  • What is the goal of the full description in the product details?

    -The goal is to share all the details of the activity, describe the experience from start to finish, and paint a vibrant image that travelers can't resist booking.

  • How should the highlights section of the product description be structured?

    -The highlights should be 3 to 5 short and punchy phrases that start with a verb and are descriptive, helping customers visualize the experience and creating a sense of excitement.

  • What is the significance of starting each highlight phrase with a verb?

    -Starting with a verb makes the phrases more active and engaging, which can better capture the customer's interest and convey the excitement of the activity.

  • What should one avoid when crafting the highlights of an activity?

    -One should avoid generic and non-descriptive phrases. Instead, focus on creating vivid and unique descriptions that highlight what makes the activity special.

  • Where can additional resources be found if questions are not answered in the video series?

    -Additional resources can be found at supply.getyourguide.support, which provides further information and assistance.

Outlines

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Mindmap

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Keywords

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Highlights

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Transcripts

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